#SelfCareSunday Gets Added To Tin Shingle’s Hashtag Cheat Sheet

JUST UPDATED: Tin Shingle’s Hashtag Cheat Sheet (for Members Only)

Found this gem - #selfcaresunday - in Family Circle magazine’s February issue. They are promoting and keeping their eye on #selfcaresunday. PS: Tin Shingle has Family Circle’s 2019 Editorial Calendar should you want broad insight as to the themes the issues they are working on next, should you want to pitch them with an idea about your business, project or initiative. Family Circle is geared towards women and covers Career, Food, Health, Style, and Teens.

The Following Sections Have Been Updated in Tin Shingle’s Hashtag Cheat Sheet:

Need inspo on what hashtags to use for your brand, which should be unique to every post? Tin Shingle has a Cheat Sheet for that, and you can instantly access it with an entry level Membership with Tin Shingle (starts at $45/month, totally flexible and monthly).

“Hashtags Magazines Are Using Now”

“Days of the Week Hashtags”

“Self Care” (NEW)

What Are “Hashtags Magazines Are Using Now”?

When we see a magazine promote a hashtag in their Table of Contents, Letter From The Editor, or other page in their book, we make note of it for our Tin Shingle Members in our Hashtag Cheat Sheet so that they can have easy insight into what hashtags magazines are paying attention to.

Here’s a sampling of what you’ll find in the “What Magazines Are Using Now” section:

Cooking Light
#TheNewHealthy

Cosmopolitan
#Glamming
#MondayFunday

Darling Magazine
#ThatsDarling - pretty

Family Fun Magazine
#HowWeFun

Family Circle
#WorkLife

Fashion Magazine
#MustHave
#Recos - Used for recommendations on podcasts, shows, books, and music

Family Circle
#SelfCareSunday

Folk Magazine
#LiveAuthentic - outdoorsey

Food & Wine
#HowISummer

Rachael Ray Every Day
#LikeABoss - Used for women who are changing the culinary landscape

Marie Claire
#GetFramed

Outside Magazine
#LiveBravely

Parents Magazine
#parentsoftheyear
#goals

Seventeen Magazine
#timesup
#perfectlyme

Vogue
#timesup

Women's Health
#WHStrong (fitness moves or something cool you did while working out)

This section of Tin Shingle's Hashtag Cheat Sheet is just one of dozens of deep dives you could do to discover a broader, yet niche audience.

Sometimes, brands like yours who post regularly to Instagram will get reached out to from a magazine, TV, radio show or podcast because someone there found something you posted while they were digging down a hashtag rabbit hole.

Make Your Own Luck

Strategies like these help you make your own luck. Activate your membership today to start making that happen! You need ideas - Tin Shingle can help!

What Editors Want - According to Entrepreneur Magazine's Jason Feifer

There I was, reading a magazine in print one night (because you all should - put the Kindle down - the electric light is bad for your eyes - just subscribe to your favorite magazines in print and read them), and hit the Letter from the Editor in Entrepreneur Magazine. Normally I skip this part, unless the first sentence catches me, hinting that I'm going to get real thoughts from the editor and not just an overview of what the issue is about.

Jason Feifer, Editor in Chief of Entrepreneur Magazine, often dedicates this space to his readers, to educate them in how to pitch the media.  How to have that pitch work to convince them to feature you - for free. Because plenty of content now is branded aka paid, and it’s actually getting better all of the time. Point is - you want that honest validation from a media outlet. And Entrepreneur’s editor in chief is committed to telling you how to do that. This month, he zeroed in on two words you need to remember: “wanted” and “value”.

The key to a winning pitch is to show the value of what you’re saying right away. First sentence. Show the value of your business or your expert tips right away. Spark the idea in that editor’s mind of “why,” so that the lightbulb goes off in their head and they are like “OH! 🤩 I must show this to my people right away! They will thank my (magazine, TV show, podcast, etc) for sharing this with them!”

The secret to doing that is not to say:

- “Your readers will thank you for showing this to them.” Even though this is the inspiration behind your writing, and the wind beneath your wings of emailing the editor/writer/podcaster/etc. Skip saying that part. You’re going to show, not tell.

- “I wanted to...” Jason pulls this phrase out of a soggy pitch he received to call attention to this point: a winning pitch is not about what you want. It’s about what your receiver wants. Remove this phrase from any pitch you write. Even if it’s to a sponsor you are pursuing for advertising investment. Delete this phrase if you’ve typed it, and get straight to the point. Tell them why they need it, why it’s awesome, and what it is.

Good luck out there! Keep pitching. Keep practicing. Pitches made in real life are part of the practice, so keep finding people who are good matches for your message. Find those people in Tin Shingle’s Media Contact Library. We’re adding to it all the time. Send us your pitch drafts. Our Pitch Whisperer Sounding Board (fancy name for a Members-only community forum on our website) is where you can test your pitch, and get feedback in a safe and supportive space.

Tin Shingle : The Idea Center For Small Businesses

Need to grow your business? You need to get the word out. Marketing. Who to tell? Where to get featured? Tin Shingle’s PR Center has the answers at your fingertips. With a simplified Media Contact Library (over 3,000 names), paired with an Editorial Calendar Collection (over 100 titles), searching and getting inspired with ideas is at your fingertips. Tin Shingle’s tools help you realize what media coverage you can create for your business - that you did. Yeah, you did that! Membership with Tin Shingle will help you get there.

Martha Stewart Weddings 2019 Editorial Calendar Is Here - And You've Got 1 Chance!

This Is Your One Chance For Martha Stewart Weddings!

Last summer, the publisher for Martha Stewart Weddings (Meredith) announced that it would reduce the magazine’s print run to just one issue per year - the Special Issue. That time is now. Well, that time for you business owners, photographers, beauty experts, makeup mixologists, bridal boutiques, and the rest of the wedding industry is now because the sole issue of Martha Stewart Weddings is being put together now, to be on magazine shelves in November 2019, right after Thanksgiving when those cozy family bonding moments turn to the beginnings of wedding planning.

Tin Shingle has the 2019 Editorial Calendar for Martha Stewart Weddings in our Editorial Calendar Catalogue for our business and artist members to browse through, in addition to the 100 other editorial calendars are in there.

You’re Going To Cold Pitch Martha Stewart Weddings

Like any editorial calendar, this one is going to give you a broad direction of what the editors are looking for to inspire their brides. They want makeup, hair, destinations, must-haves for any registry. Who you should pitch, and with exactly what, will not be spelled out. This is where your clever brain activates into high gear, and you think up the “why” and discover the “who” of who best to pitch.

Martha Stewart Weddings Contacts Updated In Tin Shingle

People are always changing jobs in the media, so Tin Shingle’s research team is always sprucing things up in our Media Contact Library. We just revisited this group, so if you’re an All Access Pass Member of Tin Shingle, you can log in and begin looking at who works where, and who might be the most appropriate person for your pitch.

How To Pitch?

We know, it can be scary! But it can be really fun, too. Just follow these guidelines:

• Be super honest with yourself - is your product really a good fit for the pages of Martha Stewart? Is it “So Martha”?

• Do you have beautiful pictures of it ready? Some with no background or a white background?

• Deep breaths - the writers and editors are people just like you. You can be friendly and upbeat.

• Are you an expert in your field? Do you have something to contribute to the false eyelashes trend and when to go big and when to apply blue lashes instead of black? Pitch yourself in as an expert, and include short bullet points of your tips. Really let the writers into your brain.

• No need to write the article. This is hard - especially if you are an actual writer. Refrain from writing the article - just present an outline with bullet points and a picture.

• Everyone should submit a picture. Even if you’re an expert.

• Listen to any of Tin Shingle’s TuneUps that focus on pitching the media. We’ll give you the courage to do this, and the strategy.

The Magazine Lives On Shelves

These Special Issues are being sold in stores, and aren’t as readily available via subscription anymore. People will need to seek them out at Barnes and Noble, Walmart, etc. The “book” aspect of them is becoming greater, as people need to hold onto these Special Issue magazines if they like the reading experience. Which they do. Just see what this blogger wrote as she lamented the decision to reduce print runs and eliminate staff.

Do Consider Advertising In Martha Stewart Weddings

The two schools of thought should not even be a debate. Both advertising and organic editorial need to exist. Both offer benefits. Ads give you control over where you brand is showing up, and how that looks. Organic editorial gives your brand validation. However, an ad spend also signals that your brand is serious, committed, and probably rocking it if you can sponsor something. So definitely consider an ad buy in a directory or guide or even branded content offered and produced by Martha Stewart Weddings. The people producing the branded content are often the same people who produce the organic (unpaid) content, so you know it’s going to be beautiful.

The hipper magazines are doing branded content better. The older magazines are following suit, and I bet you have read articles that you had no idea were sponsored. Yet were clearly marked!

Let’s Hear Your Ideas! Tin Shingle Community Is Here For You

That’s right - when you’re logged into your PR Center at Tin Shingle, tap into our community on our website in our forum, or in our Facebook Group. Wherever you are comfortable hanging, we’ll hang with you there and be a sounding board.

We even have a Pitch Whisperer Forum where you can submit a draft of what you’re about to pitch.

Do it!

"I Did My Best, And My Best Is Good Enough." - Hannah Beachler's Message For Everyone

Oscars Come At The Perfect Time

Just when we're in the doldrums of winter, the Oscars come at the perfect time to deliver inspiring messages from the acceptance speeches.

Just when you think you're not doing enough (meanwhile you've been doing just about very everything you could be doing within your structure of time), remember the words of Hannah Beachler, the first African-American to be nominated for - and win - Best Production Design. Hannah won the Oscar for Best Production Design for "Black Panther." In her acceptance speech, Hannah quoted advice she was given from “a very wise woman” that keeps her moving forward:

"I did my best, and my best is good enough."

Kids in elementary school are taught this in school, and it's one of the healthiest messages to hear. Hannah is proof that it works. Your best will look different than everyone else's. That is good enough, and will reward you.

******

Do you need support to keep you going as you work so hard to get the word out? Tin Shingle has a built-in community to be there for you. Tap in at our entry-level of membership with Community. If you need more focused time, you can always hire us as your personal trainer to get you moving and grooving in the right direction.

Sunday's Are Perfect For...Magazine Reading...Here's How To Find The Perfect Media Contact

You can get into any one of these magazines. Be your business a local shop, or if you’re an expert in your field, or if you’ve developed the perfect toy. Inside the pages of these magazines - and their digital versions - are a myriad of reasons why your business would fit into a story. The key is to unlocking that 1 reason that makes your business a must-write about.

The Perfect Pitch

Sunday's are for being unplugged and dreaming your dreams. That means answering to no one, and listening to the ideas that enter your mind. Being that you're running a business, the ideas #dontstopwontstop. They make you happy! That is why you can use today to discover one special pitch.

Discover The Pitch

You want a feature in a magazine. Or a TV show. Sunday is the day you will pick up 1 magazine, or watch 1 TV show you want your business featured in. You will turn the pages. You will read the articles. You will discover "The Why" of why that writer might cover your business next time. You see how they covered one business, and an idea will click on why they might cover yours.

"Don't I Need To Wait For The Editorial Calendar To Tell Me When To Pitch?"

No. While Tin Shingle does give you instant access to over 100 editorial calendars (Yes, over 100 different publications and growing! Our researcher Yvonne has been busy!), it all comes down to the ideas. Planting the seed.

You can do this. You can plant that seed. You can send a writer an email about your business, just as an FYI, and walk away. You will want to be thinking of so many different story angles. Perfect ones for a particular writer at a particular brand (magazine, digital magazine, TV show). If you’re nervous or unsure about it, you can join Tin Shingle and talk to us in Tin Shingle’s Community using the Pitch Whisperer forum to get feedback.

How To Discover The Best Contact

In your Sunday Reading, here's how you're going to discover who is making the magic. In this video, Tin Shingle's owner and publisher Katie takes you through a little media monitoring of Sift Magazine, a publication that features bakers, bakeries, products, authors, recipes, and more. Another way to discover writers or publications you had no idea about is to tap into Tin Shingle’s Media Contact Library, also a perk of membership with Tin Shingle.

Butter! Celebrated In Sift Magazine

I love butter.

My Instagram friends know this. So imagine my delight when I found this book just about butter and “why butter is the reigning champion in our kitchens.” By Dorie Greenspan!

Found while researching King Arthur Flour’s Sift Magazine for our small businesses, artists and maker members at Tin Shingle.

There are features of bakers, authors and products in this magazine. In addition to the oodles of recipe from chef and writer Susan Reid. What a combo - to be a chef and a writer. King Arthur has an entire catalogue of products - which I did not realize - and those are featured in the magazine, as well as treasures from others.

Maybe this could be you. Researching writers now to include them in Tin Shingle’s Media Contact Library.

Chevy “Grilling” On The Cover Of bon appetit February 2019 “Healthyish” Issue - Whatever Works!

These magazines arrived in the mailbox today. Condé Nast Traveler and bon appetit. Can’t wait to read! Re the bon appetit cover of the enormous grill on the Chevy Silverado: whatever works, y’all! 😂 I’ll take that all American grill.

Haven’t seen the magazine out in the wild on the newsstands to see if this advertisement cover is also used on retail shelves. Variety magazine also sells their cover to advertisers, especially around Oscar time when Oscar campaigns from film studios are fierce for attention.

2019 Editorial Calendar for Architectural Digest On Its Way Too You!

Magazines release their editorial calendars at different times. Or we’re buried under research with other Editorial Calendar and general Media Contact research to remember to follow up.

Today, one of our favorite magazines came in - Architectural Digest! Can’t wait to learn the monthly themes this magazine has coming up. So many angles as to why you could pitch a writer or editor about your business, if you had a vague idea of what resource or inspiration that would appeal to them at that time.

Members of Tin Shingle at the All Access Level have instant access to these editorial calendars. Or idea centers, as we call them. We have the editorial calendars from 100 publications for 2019 right now! All searchable by Title of publication, AND Area of Interest. Because we are list nerds like that 🤓

Wanna see ‘em and overfloweth with ideas of why to pitch your business? Join us! www.tinshingle.com/editorial-calendars

Starting Research on Sift Magazine, From King Aurthur Flour

Reading for the night...in preparation for our hopeful new series...Sunday Reading. Does it count that I’m starting on Monday?

This magazine, Sift, is from King Arthur Flour. Yeah. That’s right. Because companies see magazines as good for business. And this Holiday 2018 issue employed a fair amount of people, most of whom are full time freelance or work for King Arthur Flour. Right now, the magazine comes out 3 times a year: Spring (March), Fall (August) and Holiday (October). Each new issue becomes available on the last Tuesday of the month it publishes in.

There are great product recommendations in the pages as well. And a holiday gift guide! Future updating into Tin Shingle’s Media Contact Library we go. To make sure you know about these foodies. All Access Members of Tin Shingle get instant access to that idea 💡center of goodness.