Tin Shingle's Special Guest Experts
Interview with Literary Agent Anna Knutson Geller
Anna has over fifteen years of experience in the publishing industry, ranging from editor to literary scout to rights director to agent. She founded Write View in 2016. Anna began her publishing career in Paris. In 2008 she moved to New York to join Maria B. Campbell Associates, where she scouted books for international publishers as well as for Warner Bros. She also has negotiated translation, film, and audio deals on behalf of bestselling authors such as Joshua Ferris, Paula McLain, Celeste Ng, and Helen Simonson. She has been on the faculty of the Columbia Publishing Course since 2011, and she also teaches meditation.
Sarah is a New York based writer and editor. She has been featured in GQ, MTV, About.com, Bridal Guide, Seventeen and many more. She holds a masters degree in digital publishing and new media from NYU and received her bachelors degree from Bennington College. In addition to writing, she also loves napping on the couch.
Talking to GQ, Brides, and xoJane Contributing Writer Sarah Crow
How Hang-O-Matic Got Through to Buyers and Onto Shelves
Karina is a mom of two boys who has been manufacturing the Hang-O-Matic with her husband, Jared, out of their garage since 2014. Karina is a successful expert DIYer, doing all the sales, marketing, social media, PR, packaging, shipping and customer service for their business. Their product has been featured in do it YOURSELF magazine and is available for purchase in big dos stores like Bed Bath & Beyond, Hobby Lobby, and Ace Hardware.
How To Take Great Photos for Social Media
Jackie is the girl behind the camera of JacPfef Photography who loves sharing her latest works, adventures and inspirations. Her photo assignments include online magazines, charities, coachers, social media influencers, manufacturers, musicians, restaurants, fitness studios, and an international boarding school in Paris, where she spent a week capturing bright kids from all around the world.
From Kickstarter to the Container Store: How Color Clutch Broke into Retail
Katharine founded Color Clutch, a brand focused on innovative storage solutions for nail polish, in September 2014. Her products and business has been featured in top publications such as O The Oprah Magazine, Nail It! Magazine, PopSugar, and has also partnered with top nail brands such as Essie and Zoya. Prior to Color Clutch, Katharine held Finance and Marketing positions at Wal-Mart Stores, Inc. and BaubleBar, an online jewelry retailer based in New York City. She started her career as a sales associate at Nordstrom, where she immediately fell in love with the world of beauty and retail.
How to Participate in a Gift Bad & Suite the Right Way to Build Buzz.
Jane is the founder and CEO of now Madison & Mulholland, Inc, which original launched as "Buzz Bags" in 2001. Her award winning marketing company, Madison & Mulholland, is regarded as one of the leaders in the world of celebrity gifting. She has worked with and/or consulted with Fortune 500 companies worldwide including: BMW, United Airlines, Virgin America, Grammy Foundation, Hertz, RIM, P&G, Universal Pictures, etc.
As a celebrity gifting expert, Jane has appeared on CNN, NBC, CBS, ABC, Extra TV, Fox News, BBC, Hong Kong TV, Canadian TV, German TV including six annual appearances on the red carpet prior to the Emmys & Oscars.
For seven years, 2004-2011, Jane was an instructor at NY’s Fashion Institute of Technology teaching The Art of the Goodie Bag. Prior to joining the world of entrepreneurs, Jane was a TV and Film Producer.
When and How to Use Contacts
Trademark Bullying and Startup Legal Issues
Eve J. Brown is the co-founder and Principal of Bricolage Law, LLC, a boutique firm that supports startups by offering easy access to the legal and business advice entrepreneurs need in order to survive the critical development and growth stages. Eve is an experienced professor, attorney, speaker, and author. She has taught entrepreneurship and intellectual property law at MIT, Boston University, Boston College, Northeastern, Suffolk University, and Indiana University. She has presented at numerous national conferences on the topics of entrepreneurship, startups, and intellectual property. She has helped over 200 small businesses launch, develop, fight bullies, and grow. Eve's passion is in supporting founders and independent businesses, and in educating new generations of entrepreneurs and leaders.
Eve is the co-author of the book "IP Strategy: Complete Intellectual Property Planning, Access, and Protection," as well as several articles on entrepreneurship, IP, and startups.
Preparing for Valentine's Day Gift Guide
Your PR & Instagram Strategy for Mother's Day
Instagrams Tricks, Strategies, and Moves to Boost Your Buzz and Biz
Kelly Kepner has worked in the Fashion PR since 2005, ranging from agency experience to boutique firms with both emerging and corporate brands. In February 2014, Kelly took all of her experiences and knowledge and launched her own firm, Kelly Kepner PR.
Kelly Kepner works closely with celebrities and has seen regular placements on Taylor Swift, Emma Roberts, Kendall Jenner, Vanessa Hudgens, Selena Gomez, The Kardashians, Gisele Bundchen and many more of Hollywood’s leading ladies. Additionally, Kelly continues to garner her clients’ frequent placements in a variety of publications including InStyle, Elle, Teen Vogue, Glamour, StyleWatch, Cosmopolitan, Marie Claire and other magazines and media outlets.
How You Can Prepare for Mobile Friendly Website Design for Google's Big Update
Brandon Seymour is the founder of Beymour Consulting - an online marketing agency based out of Boca Raton, FL., specializing in SEO, content marketing, reputation management and conversion optimization. Brandon has contributed to several industry-leading sites, such as Moz, Search Engine Journal, Inc, PR Week, SEMrush, CIO andBright Local.
Tips for Taking Amazing Product Photos with an iPhone
Evi Abeler is an award-winning, NYC-based food, product and interior photographer who takes a simple yet stylish approach to creating gorgeous, wholesome, authentic images. Evi’s clients include Anthology Magazine, Designer Lotta Jansdotter and Whole Foods Markets. In addition to her photography, she collaborates with pastry chef Albane Sharrard on the recipe blog Whip + Click and offers photography training and workshops to makers, bloggers and designers.
Buzz-Building Talk with Jordan Landes-Brenman
A lifelong lover of all things fashion-related, Haute House PR & Marketing’s founder, Jordan Landes-Brenman has an extensive and successful background representing clients in every facet of the fashion industry: including women’s luxury, contemporary apparel, accessories and jewelry, beauty, e-commerce shopping websites, retail locations and salons.
How to Work with Social Media Influencers for Holiday Buzz & Beyond
Janine Just and her team are known as “connectologists.” What exactly is a connectologist, you may ask? They are agents of digital gap-bridging; people who bring real life to digital relationships with in-person interactions and shared experiences, integrating both public relations and social media savvy along the way. They are social evangelists in a quantum setting, engaging online communities with specific, targeted messaging, and inviting them to join in offline during enriching, dynamic IRL (in real life) events. It’s all part of their effort to build closer relationships between a brand and its valued fans
How to Pitch Local Magazines, with Editor in Chief Olivia Abel of Hudson Valley Magazine
Olivia Abel was the Editor in Chief of Hudson Valley Magazine for almost a decade. During her tenure, she has helped this glossy monthly publication increase its readership, refresh its image, win its very first national award (for civic journalism) and establish a dynamic online presence. Previously, Olivia worked in both editorial and marketing at some of the biggest magazines in the world, including a six-year stint as a reporter at People, writing press releases for Newsweek and creating direct mail packages for TV Guide.
Straight Talk about Facebook Ads Success from a Social Media Marketing Pro
A Conversation about Facebook Advertising with Nathan Kirk, Digital Marketer Behind Major Food Brand, Palmetto Cheese
Nathan Kirk is the founder of Nathan Kirk Design, and digital marketer behind Palmetto Cheese, the cheese spread based in Pawleys Island, South Carolina. Palmetto Cheese has begun taking over grocery stores in the northern states as well, thanks in part to Nathan’s consistent work spreading (pun intended!) Palmetto Cheese’s brand story through social media and press outlets.
How to Prepare for and Pitch Breast Cancer Awareness Month in October (Preparation Starts in June)
Shamel Robinson, now a Marketing and Events coordinator, has been called the Jewel of the entertainment industry- flawless indeed as jewels are a gift of fortune. Shamel has worked with many Entertainers, Sports Players, and Reality TV stars along with helping small businesses.
Shared Experiences From Small Business Owners
Selling on Amazon with Guest Katie Danziger of Nomie Baby
When her 2 year old spilled on her car seat and Katie spent what seemed like way too long struggling with the cover to get it off, only to read the care instructions which said, "Do not machine wash," Katie thought, there has to be a better way. After looking and coming up empty, an idea was born. Katie designed and patented a car seat cover with a spill-proof backing and soft top side. She named the company Nomie Baby, a word that her daughter would say when trying to say "love".
How Hold Your Haunches Got on Shark Tank, Landed a Deal & Thrived
Erin Bickley and Jenny Greer are the brains behind the behind-enhancing body shapers we lovingly call Hold Your Haunches™ Shapewear. They are two busy moms juggling everyday responsibilities like cooking dinner, chauffeuring six kids around town, oh – and running a high-end shapewear business – all while looking fabulous.
Interview with Hope Lawrence About Her Granola Company's Today Show Experience
After many years of talking and many months of searching, Hope and her husband found their dream farm early in 2012. Located near Charlottesville, Virginia, their "farm" used to be a B&B and has one very important feature: a commercial kitchen. They were sold. Hope could finally start the bakery that she had been dreaming of for years and their two boys could build forts and go on hikes in the woods to their heart's content. The commercial kitchen has been turned into HQ for the Hudson Henry Baking Co. where Hope happily bakes their Good News Granola and listens to music and NPR. Life is good.
How Handmade Jewelry Artist Peggy Li Uses SEO to Grow Her Brand
Jewelry designer Peggy Li has been crafting her business for over 10 years. Her work has been seen on TV's "Hart of Dixie", "Private Practice", in the pages of Lucky and Redbook magazine and more. She loves whimsical charms and simple, feminine jewelry designs. Peggy gets a lot of inspiration for her handcrafted jewelry designs from current fashion and from science and nature. Her jewelry designs are crafted in sterling silver, 14k gold-filled and karat gold, usually with semi-precious and precious stones. While she never imagined she would be a jewelry designer, having studied science at UC Berkeley, she now loves to design jewelry as well as talk small business with other entrepreneurs. Peggy Li designs her creations and makes them in San Francisco, CA.