Tin Shingle’s Training TuneUp
Wednesday’s 12pm EST
Connecting is one of the most important ways of learning, growing and succeeding as you seek exposure in social, digital and print media. Tin Shingle’s TuneUps are live broadcasts of a webinar that takes a deep dive into a trending topic or a big picture strategy. Broadcasting live every Wednesday at 12pm EST, the TuneUp will either be open to the public to watch (then are published to Tin Shingle’s archives for members to stream anytime), or for Tin Shingle Members only to participate in. Find out dates and topics below.
Next Public TuneUp
Day: Wednesday, June 19, 2019
Time: 12pm EST
Pitching a morning show to get your business on TV is totally possible by you. There are a few key steps you'll want to be aware of, including having a stellar pitch. The secret ingredient? Keeping that pitch short, sweet, swift, and to the point. And don't think that pitching that TV show once is your one-and-done chance of getting on TV! You will be pitching many times! Because you have many angles of how you could get your business, book or project featured on TV.
In Wednesday's TuneUp, you will meet Laura Holka, a producer turned PR professional who started at PBS and worked for ABC for several years, including her local stations in Phoenix, AZ. Get to know her here before the call!
This TuneUp Will Include:
Producer Life: Going inside the life of a producer so that you know what they are doing when you email/pitch them.
Production Day: The breakdown of how the morning show is produced, so that you can know the best times of day to email, and when your email might get lost.
Who To Pitch: Is it the host? The anchor? The booker?
What's In The Pitch: Laura will share a sample pitch to show you a winning formula.
What To Do If You Get A Response: Laura will tell us how to miss an opportunity if you do get a response. Hint: Act fast!
Ideas - What Appeals To Producers: The key to a winning pitch is in your story angle. We're going to discuss what this means, and how you are going to zoom in and go micro-niche on your brand.
Idea Generating Power Hour TuneUp
Every other Wednesday at 12pm EST is the Tin Shingle Member-Only TuneUp, where you get to come, turn on your web cam (if you're shy or not by a computer, you can just call in on your phone), and get personalized advice and ideas from Tin Shingle's owner Katie. Sometimes, however, the best advice of all comes from other members on the call who have shared experience or a dynamite idea.
TOPICS WE CAN TALK ABOUT
All levels welcome. Everyone gets ideas and support from all.
Social Media: Post more (or at all) to Instagram.
Social Media: Best ways to use Facebook.
PR: Start pitching the media.
PR: Stuck in a rut? Let's get out of it.
Website: What is the media's take-away of your website? Is it presenting the right messaging?
Newsletters: Sending to and growing your list.
Celebrate! Did something work? Share it for a high five! - and how to keep going in that direction.