Tin Shingle’s Training TuneUp
Wednesday’s 12pm EST
Connecting is one of the most important ways of learning, growing and succeeding as you seek exposure in social, digital and print media. Tin Shingle’s TuneUps are live broadcasts of a webinar that takes a deep dive into a trending topic or a big picture strategy. Broadcasting live every Wednesday at 12pm EST, the TuneUp will either be open to the public to watch (then are published to Tin Shingle’s archives for members to stream anytime), or for Tin Shingle Members only to participate in. Find out dates and topics below.
How To Land A TV Feature For Fall - Right Now (In August)
With Special Guest: Morning Show Producer Laura Holka
Day: Wednesday, August 21st, 2019
Time: 12pm EST
TV Producer and PR specialist Laura Holka returns to Tin Shingle as a guest expert for this TV-ready TuneUp to get you started on pitching TV programming now so that you have coverage and features in the Fall.
Look forward to the following in this TuneUp:
Why You Should Pitch In The Summer For Fall Ideas
HINT: Better chance of scheduling an interview when producers have either been on vacation or hiatus & need content to start the new TV season in September
How To Pitch These Ideas
HINT: Email the producer or booker as you normally would, being sure to make your subject line really interesting & “Autumn” topical.
TV Ready Checklist
HINT: Common mistakes that are easy for anyone to make.
Want to learn more about what she means? Join us live on today's broadcast!
If you can't make it to this free broadcast, Tin Shingle Members get 24/7 access to watch any TuneUp whenever they want. Activate your Tin Shingle membership today to get access!
What To Pitch The Media This Month:
Save the 1st Wednesday of Every Month for this exclusive TuneUp
Day: 1st Wednesday Of The Month
Time: 12pm EST
In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:
Magazines (in print) (story ideas relevant for 6 months from now)
Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
TV (story ideas relevant for 1 week to 2 months out)
NEW! Seasonal (photo shoots dependent upon weather)
Social Media Challenge Power HourTuneUp
Every other Wednesday at 12pm EST is the Tin Shingle Member-Only TuneUp, where you get to come, turn on your web cam, and get personalized advice and ideas from Tin Shingle's owner Katie. Sometimes, however, the best advice of all comes from other members on the call who have shared experience or a dynamite idea. Watch this video for step-by-step directions on how to get onto the call:
DEDICATED AS SOCIAL MEDIA CHALLENGE
This Power Hour TuneUp is dedicated as the Social Media Challenge. You are invited to call in to this private TuneUp in order to improve social media strategies and campaigns. Two types of Tin Shinglers are encouraged to join this challenge:
EXPERTS: Those Tin Shinglers who are already doing a great job with their social media, as everyone can benefit from a fresh set of eyes and ideas.
NEWBIES: Those Tin Shinglers who are not using their social media regularly or at all, and know they need to. We will help you get over the hump to start reaching your customers, clients and overall base.
We will be using Tin Shingle’s Exclusive 2019/2020 Content Planner. Click here to download yours now. This is free for All Access Tin Shingle Members. Those who purchase it get lifetime access for all years of new updates.
Wednesday, July 17, 12-1pm EST
Wednesday, July 31, 12-1pm EST
Wednesday, August 14, 12-1pm EST
Wednesday, August 28, 12-1pm EST
During the Wednesdays in between these, the regular public TuneUp will be broadcast.
PAULA KUSTRA, FOUNDER OF BAGROMANCE.COMP
Paula secured a feature story with a hyper local website in Houston just before she was set to go to tape a morning show segment also featuring her company's bag styles. During the PR Challenge, as a group, we worked out how she could approach the writer, who had been delaying the story, to turn that delay into a publish. Our strategy worked!
LAURA BORLAND, CREATOR OF VYLLAGE
Laura, creator of the app that connects neighbors to receive your packages for you, was featured on a local TV station in her hometown of Florida. How'd she do it? "Repetition and Intensity. I followed Katie's advice after the members-only TuneUp and made a commitment to send my pitch to at least 25 journalists everyday. I used your PR Planning & Tracker to know who I had contacted.
SIERRA BAILEY, CREATOR OF MANIC TROUT
Sierra landed herself a host position at a major cable network for a crafting show. All because she was brainstorming new ways to get the word out, and what she personally wanted to tap into.