Online Classes Now Streaming

If you're a Training TuneUp Webinar Member of Tin Shingle, you can press play on these from any device when you're logged into Tin Shingle.  If you're not a member, you can buy your favorites and keep them forever!

Activate your membership today, or select your favorites and get excited to take your business in new directions with fresh marketing ideas!

PR Planning For February 2018

This is the Online Class for people who make their own luck. There are those who sit back and wait for opportunities, and then become one of hundreds of people who all try to get that opportunity at once. And then there are the rest of the success stories who are staying ahead of the media and suggesting ideas - suggesting ways that they may feature our business in a way that would delight, captivate, and solve their reader's problems. This class gives the latest story angle ideas that you can use right now in February to pitch your business for PR in April, May or June.

How Do We Know This? The folks at Tin Shingle are in touch with publishing houses to get their "Editorial Calendars," which are the monthly plans that magazines generally follow.

Have a Media Contact or Editorial Calendar Request?!
Send an email to member@tinshingle.com.  

Want Access?
 Join Tin Shingle as a Level 4 Member now!

Interview With An Artist Who Quit Her Day Job

This is an incredible story. Tin Shingle’s owner Katie will interview Megh Knappenberger to hear her story of leaving her graphic design days behind her in order to pursue her painting full time. But, her graphic design days come back into play a major part into how she found success so soon. Not long after making her big decsion to become a professional fine artist, Megh produced some paintings, and made a sale of $150,000! Publicity happened quickly after that, and she she needed to take the rest of the month off to keep up with new orders.

Living the Dream (Job)!

How did Megh do this? With a combination of tapping into her city's love for sports - the Kansas City Jayhawks - and landing the only licensing agreement from the Jayhawks to an artist. We are going to find out how she did this, and tap into the chutzpah that makes all of this happen. 

Iron Sharpens Iron - One Story Helps Shape Another

Megh will tell us all about her inspiration, determination, and collaborations in Tin Shingle's exclusive interview, to help you make your own success. Covered in this interview:

  • Licensing Artwork
  • Getting Sales
  • Getting PR
  • Changing the Mindset
  • What Is Life Like Now

SEO Tips & Tricks for Google Rankings

What happens when a creative writer gets a hankering for loving SEO and Google Rankings? Really great content that ranks highly in Google's search engine! Do you want to know something even better? In this class, you get an SEO expert that can explain it to you in plain English, using metaphors to help you understand that are way more fun than charts and graphs! Tin Shingle's owner, Katie Hellmuth Martin, is such a person, and will lead you through this Online Class. Here is what she will cover:

  • What is SEO
  • What Does and SEO Friendly Website Look Like (A step by step guide)
  • Tips For Service  and Product Based Companies
  • How to use Social Platforms to Your Advantage
  • Why Google Reviews are important and how to get your clients to do it
  • Getting SEO from other websites
  • What the Normal Person is Seeing and how you to optimize that
  • Keyword Clues you can use to boost your rankings
  • When and If you should by an Ad
  • What to do when you rebrand

Listen to this online class to see how you are going to make your website SEO delicious for Google and get found by new and old customers and clients.

Today's Online Class TuneUp: PR Planning for February

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Today's Free Online Class:
PR Planning For February

When: Thursday (Today), Feb 8th at 3 PM EST.
Where: The place most convenient for you. Watch at your desk or listen on the go.
Price: Free for all on the live broadcast.

This is the Online Class TuneUp for people who make their own luck. There are those who sit back and wait for opportunities, and then become one of hundreds of people who all try to get that opportunity at once. And then there are the rest of the success stories who are staying ahead of the media and suggesting ideas - suggesting ways that they may feature our business in a way that would delight, captivate, and solve their reader's problems. Register for this Online Class today that airs today at 3pm to get the latest story angle ideas that you can use right now in February to pitch your business for PR in April, May or June.

Newsflash: If you dream of your business being featured in a magazine, you can make this happen - on your own. All you need to do is email them with an idea. Ok, there's more to it than that, (like a really effective Subject Line, a Great Followup, and a Killer Idea), but the real trick is knowing the right time to pitch the right article angle.

Hot Topics Right Now: Magazines work 3-6 months ahead of time. So you must think that way also, and suggest a timely idea for the future. This doesn't mean simply planning ahead. This means actually executing it right now. Magazines are working on things like this right now:

  • Summer Fun
  • Camping
  • Star Wars Origami ("May the 4th Be With You" is coming up!)
  • Bridal Budgets
  • Disruptive and the revolutionary people behind the idea
  • Italian Cooking

Do you want more ideas like this? Then Register for this Online Class today that airs today at 3pm. Today is Tin Shingle's monthly PR Planning class, and tells you what to be pitching in February if you want PR in May or June.

How Do We Know This? The folks at Tin Shingle are in touch with publishing houses to get their "Editorial Calendars," which are the monthly plans that magazines generally follow.

Normally the story angle deadlines are available to our Media Contacts and Editorial Calendar Level 4 Membership only. But during this PR Planning class series, we share with you some of these deadlines. Get in the class today and you'll hear them, and/or activate your Level 4 Membership level to access these and more any time you want.


This Class is Computer & Phone Friendly

  • Call on the phone to listen.
  • Watch from the phone app - do nothing - it just works!
  • Click to watch on the computer
 

Fit Pregnancy & Baby Magazine Closes, But Merges In Print With Parent's Magazine

An associate publisher at Meredith Parents Network confirmed that Fit Pregnancy & Baby would be closing the print edition of the magazine with the December/January 2018 issue. Fit Pregnancy & Baby was known as a source for the inside scoop on how celebrities tackle pregnancy, coverage of the latest style trends, and the source for smart advice to millennial moms.

It does get better though! Fit Pregnancy & Baby will move into a special section in Parents, debuting in the March 2018 issue entitled Parents Baby. The sixteen-page section will be printed every other month targeting millennial women, especially expecting and new moms. Its content will focus on three pillars:

  • Health
  • Gear
  • Milestones

Other Family and Parenting Magazines To Keep On Your Radar

Other baby, family and parenting magazines to keep on your radar include:

  • Parents
  • Family Fun
  • Family Circle
  • Girl's Life
  • Pregnancy & Newborn
  • Women's Day
  • Boy's Life

"Ack! I Can't Keep Up! I Need A Magazine Closure Cheat Sheet!"

Done! Tin Shingle keeps an updated list of magazines that have folded, shuttered, and even ones that that came back from the print magazine graveyard. You'll get access to it with your All-Access Pass Media Contact Membership with Tin Shingle.

But Wait - I Want To Stay Ahead of the Game!

Want a head start on knowing what these magazines are working on right now? Tin Shingle keeps a list of content deadlines that these magazines are working on. Known as Editorial Calendars, these give businesses, artists, makers and brands the heads up as to the direction the magazine is headed in that month, which is a clue to you for how your business could fit into its pages. Editorial Calendars are a  great idea source as you look for ways to pitch a writer or editor about your business.

Editorial Calendars (see Tin Shingle's full list in our collection here) and corresponding Media Contacts are available to Level 4 All Access Pass Members of Tin Shingle. Learn more about the perks and different levels of membership.

 

PR Special Opp: SCENES Media Valentine's Day Gift Guide

Tin Shingle's insiders obtain juicy leads and opportunities from the media and influential outlets. Here is the latest opportunity.

Tin Shingle's insiders obtain juicy leads and opportunities from the media and influential outlets. Here is the latest opportunity.

GOOD FOR PRODUCT OR SERVICE BASED COMPANIES:

  • Jewelry
  • Gift Bags/Cards
  • Novelties 
  • Art
  • Travel Items
  • Outdoor Gear
  • Drinkware
  • Anything entertainment themed

MENTION TIN SHINGLE FOR PRIORITY TREATMENT!

Deadline is soon and submissions are already rolling in!  This is an editorial (no fee) PR Lead.

SUBMISSION DEADLINE: FEBRUARY 2ND, 2018
CONTACT DETAILS:
Email and further details are available to Level 4 Tin Shingle Members
Upgrade now if you haven't already!

Tin Shingle is not affiliated with any lead unless otherwise specified.

If you are  PR Professional, Writer, Editor, or Producer who wants to share your leads with Tin Shingle's membership base, please email prleads@tinshingle.com

Tin Shingle’s Monthly Meeting This Monday: Kick A**

Tin Shingle’s Monthly Member Meeting is this Monday, Jan 29 at 12pm at Beacon’s Telephone Building - First Floor, First Door.

Are you kicking a** and taking names in your business? Or your art? Or your nonprofit that is saving, preserving or creating something amazing? This meeting is our chance to connect with like minded business owners to get the strength, gumption and vision to keep moving forward and growing your business. A Community Level of Membership is required to attend ($45/month - commitment free so totally flexible to turn off and on).

 

Come hang with us to get the fuel to go big with this big dreams you have and are making happen. If you’re already going big, that’s awesome, and come to connect and get fresh ideas to keep marketing and evolving.

Join here: www.tinshingle.com/membership

 

We have amazing and inspiring members from all over the country, but our HQ is in Beacon, so we get to have an in person connection meeting here! See you soon!

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PR Special Opp: National TV Show, The Doctors, Seeking Submissions for Audience Giveaway

Tin Shingle's insiders obtain juicy leads and opportunities from the media and influential outlets. Here is the latest opportunity.

Tin Shingle's insiders obtain juicy leads and opportunities from the media and influential outlets. Here is the latest opportunity.

We have to keep most of the juicy details private - and available to Tin Shingle Members Only at Level 4, but here’s what we can share with you (upgrade or login for full contact details and pitching tips):

GOOD FOR PRODUCT OR SERVICE BASED COMPANIES:

  • Soap
  • Jewelry
  • Books
  • Gift Bags
  • Pet Treats
  • Healthy Snacks
  • Accessories
  • Be Creative...what would you like to receive?!

MENTION TIN SHINGLE FOR PRIORITY TREATMENT!

Deadline is soon and submissions are already rolling in! 

SUBMISSION DEADLINE: NOW or by 6 PM EST TODAY

SUBMISSION GUIDELINES:

  • Submission requires a minimum of 105 products or gift cards and must have a minimum retail value of $150 each.
  • TS PRO TIPIf your product values less than $150 pair with a complementary product to increase the value to $150. Or include more than one scent or flavor of product (Ie. Soap, snacks, etc.)

CONTACT DETAILS:
Email and further details are available to Level 4 Tin Shingle Members
Upgrade now if you haven't already!

Money Monday: e-Filing 1099s With QuickBooks Is Finally Easy!

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"Money Monday" at Tin Shingle is all about earning, spending or donating money from your business. Share your Money Monday experience or tip by submitting your idea here for consideration to be featured on Tin Shingle's blog.

Money Monday gets a gold glitter ball this week.

Every year, when prepping the books for taxes, I am so tempted to e-file the 1099s to our contract workers via QuickBooks instead of having our accountant prep them. Not that I don't love supporting another business owner! But he's going to get 3 sets of taxes to file from me, so this is chump change. The benefit, really, is the ease of use, and quickness of filing those 1099s.

QuickBooks has had an e-file 1099 option, but it's never been seamless enough for me to try. I'm error-prone, so if there is more than a 10% room for error, I abort and put it in the hands of the professionals. This year - and maybe it's just me - maybe QuickBook's platform has been the same all of these years, it's just me who grew more confident - I did it. I e-filed the 1099 through QuickBooks!

Took all of 5 minutes, after the prepping of each vendor - which consists of the following and is the same as if the 1099s were being submitted to the accountant:

  • Checking for their social or EIN number.
  • Updating their address and email.
  • Checking money totals against the actual bank transactions.

I take that back. There is one step that was new, and that was selecting the number of Accounts and Vendors that would be included in this pull for 1099s. "Accounts" means that there are different reasons that you spend money, and when you do, you select an Account to attribute how that money was spent. That part didn't take long, it was just new for me, which made me nervous, and made me remind myself not to over-create Accounts and get too nitty-gritty, but I shouldered through and selected the correct Accounts. I checked the money totals against the bank transactions, and got matches.

Once all of that was complete, QuickBooks has you review your information before entering your credit card to pay. And the price of filing is quite affordable. Not only was it pricier with my accounting firm (again, I don't mind supporting my local firm), but I didn't have to drive there to pick up and sign my approval for them to e-file (not that I mind seeing my local firm either!), and stamping them and putting them in the mail. QuickBooks puts them in the mail!

The step of filing of 1099s is often a forgotten one done at the last minute. So this is a way to help businesses not need to file extensions, and start the tax year off right!

 

Snow Day! Snuggle Up With Editorial Calendars

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I stepped a booted foot here in the office as it began to snow just a half hour before our school’s canceled After School Program (translation: Early Kid Pickup) and probably a school snow day tomorrow!

Had to at least set foot in the office before the bump in the road, but I did hear from a Tin Shingle member, after we sent out the email alerting everyone to the rescheduled TuneUp on SEO,  which made it all better, because we are all in this together! She said: “I had three contingency plans today for no early dismissal, no after school sport and early dismissal – we got early dismissal 😃”

So Happy Snow Day everyone! We knew this was going to happen - snowdays slowing everything down for business in January. We talked about it during the TuneUp on Hibernating Your Business in December. Use this day to browse through the content ideas in Tin Shingle’s Editorial Calendar Database. What are editorial calendars? Here's a whole entire article on it, and even an article about how to pitch a magazine based on an editorial calendar, but in short, they are the yearly projections of what a magazine is working each month for the coming year. It is a general declaration, like "In June, Men's Health will be working on the Best Grills issue!" Things like that. They are a great resource to get your wheels turning. We research dozens of magazines for these editorial calendars, and put each one into Tin Shingle's private database that only our All Access Members can search through at any time.

We have PLENTY of Editorial Calendars for you to browse and get dynamite ideas for! Log in to get in our private collection. You’ll need to All Access Pass of Membership to get them, which you can learn about by clicking the Membership tab on the website.

Cheers to your hot chocolate today! 

Martin Luther King (MLK) Day - How To Recognize As A Brand

In recognition of Martin Luther King Day, we are encouraging our retail friends to put out a message encouraging equality and humanity, and to not put out a Monday holiday sale.

This move was inspired by two things: some national retail chains like RIE who closed on the traditional Black Friday Weekend after Thanksgiving in order to encourage employees and people to focus on the reason for the holiday, and to get outside and enjoy nature. The second inspiration is from the musician and activist Pete Seeger, who was extremely active in raising awareness to civil rights and enviromental issues in my current home town of Beacon, NY. According to The Beacon Free Press publication this week, Pete felt that the day was being forgotten as a day to raise awareness and instead was a day of sales, and worked with the Southern Dutchess Coalition to start a parade march followed by ceremonies celebrating youth, adults and a service. Of course it’s always nice to use a three day weekend to go on a mini vacay, but you get the idea.

So instead of running a sale on Martin Luther King Day, step into a Baptist Church, one of Martin Luther King’s homes and inspirations, and do something out of your regular habits, extending kindness where you might otherwise have overlooked.

Peace and love today.

UPDATED: 2018 Content Planner Contains Page For Ideas Not Ready For Calendar Yet

Tin Shingle's 2018 Content Planning Calendar has been updated to include a sheet for capturing your ideas that you aren't ready to assign to a month or week yet. This page in the calendar is called "In The Hopper" and it is the last page. If you have purchased the calendar, you can revisit it here when logged into your Tin Shingle account, and click the link to download the file. The most updated file will download to your computer. If you are an All Access Member of Tin Shingle, this file will automatically be available to you to download. Get to it!