Early Winter Schedule of Training TuneUps Is Available!

Early Winter Schedule Of TuneUps

It's here! The schedule of upcoming Training TuneUps, and our new Personalized TuneUps. Set aside 3pm EST (almost) every week as your must-focus time on getting the word out about your brand. Visit Tin Shingle's Scheduleat any time at our website for registration links or new class listings.

NOVEMBER
Week 1:What To Pitch This Month: November 2018 Stream Now >
November 7, 2018
Week 2:Personalized TuneUp Workshop (Members Only)
November 14, 2018
Week 3:Thanksgiving Break - Enjoy! Watch for a Tin Shingle Black Friday Sale on Membership!!!
November 21, 2018
Week 4:Pitch Now: Valentine’s Day Gift Guides :: Tips & Tricks Register Here >
November 28, 2018

DECEMBER
Week 1:What To Pitch This Month: December 2018 Register Here >
December 5, 2018
Week 2:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
December 12, 2018
Week 3:Pitching Local Media Register Here >
December 19, 2018
Week 4:Winter Break - Happy Holidays!
December 26, 2018

JANUARY
Week 1:What To Pitch This Month: January 2019 Register Here >
January 2, 2019
Week 2:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
January 9, 2019
Week 3:Hibernation Season: How To Polish Your Brand For Big Changes This Year Register Here >
January 16, 2018
Week 4:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
January 23, 2019
Week 5:To Be Announced (wanna be a Guest Expert?)
January 30, 2019

PR Special Opp: Lead for 4 Holiday Gift Guides

Holiday Gift Guides for BestGifts.com

SUBMISSION DEADLINE: MONDAY and WEDNESDAY

These Gift Guides are for Ziff Davis' website BestGifts.com.

These guides will feature gifts from Entrepreneurs and Small Business Made products.

For each of these guides, there is no price point requirement (can be high-end or low-end, pricey or budget-friendly).

Bonus: if your product is on Amazon, Nordstrom, or Etsy, media outlets like this because they are on the take for the affiliate link now. So, include this info if you have it, but it is not necessary. A high-resolution picture of your product on a white background is required.

GIFT GUIDE #1:
DEADLINE:
ASAP (today) 11/12/2018
THEMES: The themes of the Gift Guides that they are looking for are:

  • Gifts For Entrepreneurs

  • Gifts For Everyday Unsung Heros (dog walker, hairdresser, babysitter, etc)

GIFT GUIDE #2:
DEADLINE:
Wednesday, 11/14/2018
THEMES:

  • Gifts that Boost Your Mood & Lower Your Stress

  • Gifts for the Trendy Fashionista

CONTACT DETAILS & PITCHING TIPS:

Tin Shingle has prepared tips for the best way to pitch your product to this contact, including exactly how your email should be set up.

Email and further details are available to Level 4 Tin Shingle Members.

If you are an All Access Level 4 Member, then log in right now and view this PR Lead here.

Upgrade or Start a Pro Membership now if you haven't already!

Tin Shingle is not affiliated with any lead unless otherwise specified.

Streaming Now: What To Pitch the Press for November + Tricks for SEO and PR

New Training TuneUp in the Member Center!

Hey Buzz Builder! You've got one more tool in your marketing tool-belt to create curated exposure to your brand. This is Tin Shingle Training you can access anytime.

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What To Pitch The Press: November

Get ideas for what print magazines are looking for now (aka Long Lead), then blogs and websites (Short Lead), and hot news trends you can piggy back on for quickie articles at your website or others, and your social media.

BONUS: "But pitching doesn't work for me": This question will be discussed during the TuneUp, with suggestions on what to change in your pitching to the media.

BONUS: "But why would any magazine feature me?": This question will be discussed during the TuneUp, with myth-busters on why any business should want - and get - media coverage. Be you a website designer, jewelry designer of single pieces, or anything.

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Trick Or Treat:

5 Tricks for PR, Instagram, SEO

This TuneUp was originally recorded on Halloween, thus the Halloween inspired Tricks and Treats you're going to get for doing your own PR and Instagram posting. This was a quick TuneUp because there was costuming to be done! Get PR and Instagram Tricks, and what might make for some Rotten Candy PR!

Media Contact Added: Digiconomist

Figuring out Bitcoin and cryptocurrency is hard.

Alex de Vries is paving the way in reporting about Bitcoin and discovering important things to know about it, as we discovered in a recent article in Wired about the actual environmental impact of Bitcoin, despite Bitcoin’s digital state of not being physical. Turns out, Bitcoin has a pretty large polluting footprint!

After digging into one of the experts quoted in the Wired article, Alex de Vries, we are recommending his blog, Digiconomist, as a great one if you have something to discuss as it relates to cryptocurrency.

Alex even keeps an Obituaries of Ethereum, documenting the number of times it has died.

Tin Shingle Members will now find Alex and Digiconomist, in Tin Shingle’s list of Media Contacts, which is organized by area of interest. If you were looking for writers or bloggers who specialize in cryptocurrency, Bitcoin, accounting, and a few other topics, you will find Digiconomist in our database.

About Digiconomist

From the Digiconomist website:

Digiconomist is a platform that provides in-depth analysis, opinions and discussions with regard to Bitcoin and other cryptocurrencies, run on a voluntary, best effort basis. The goal of Digiconomist is to cover any relevant financial, economic or regulatory cryptocurrency-related topic. The reason for this is that Digiconomist believes that anyone involved with cryptocurrencies should have some basic financial/economic knowledge, in order to understand and mitigate the risks that could otherwise result in serious losses. Digiconomist is built to assist with acquiring this knowledge. This is intended to contribute to raising the overall quality of the cryptocurrency environment.

About The Founder of Digiconomist, Alex de Vries

Digiconomist was created at the start of 2014 by Alex de Vries (born 1989) as a hobby project. With a background in financial economics, many years of experience in data and risk analysis at some of the leading institutions in banking and accounting, and a special interest for emerging technologies, the idea was to explore new perspectives in the cryptocurrency ecosystem and beyond. To date this remains at the heart of what Digiconomist stands for.

Holiday Gift Guides :: The Truth Bomb Edition

Hey!

Happy Monday! Way to do your Money Monday business, be that sending invoices in the morning, paying a bill, or addressing your customer service questions right away.

In the Publicity department, emails have started coming in asking us about how and when to pitch Holiday Gift Guides, for those amazing opportunities to showcase your designs, or special services you offer around the holidays.


Truth Bombs: Holiday Gift Guides Are Done!

Sadly for your todo list today, the print magazine editors put these together in July, August and a little bit in September. Here’s a special video message about it:


Really? Nooo....

Yes. So your job now is to sleuth around in Hashtags and get your Instagram game on, hard. In fact, if you wanted to activate an Instagram Ads campaign right now, we'd advise it, since this holiday season is so clogged with everyone trying to show you their must-have gift ideas. Listen or watch this Training TuneUp about building buzz in social media:

[GIFT GUIDES] How to Work with Social Media Influencers for Holiday Buzz and Beyond

Start collecting great Hashtags that will get your gift ideas in front of the right people. See Tin Shingle's huge Hashtag Cheat Sheet, which includes hashtag collections for a variety of industries and interests.

Listen/watch to this TuneUp that we begged you to listen to in July when you were at the pool or on summer camp drop-off:
[GIFT GUIDES] TuneUp: The Ultimate Holiday Gift Guide Pitching Guide


Don't Not Know This Again

Tin Shingle gives you as-it-happens learning. We call this "In The Trenches Training." We're business owners just like you. So you're going to get training in your language, in a way you understand.

1. Watch the Training TuneUps
The first Wednesday at 3pm EST of every single month, you can call into a free Training TuneUp that gives you a breakdown of what media is working on when: Magazines, TV, Blogs, Social Media. This Training TuneUp is recorded and added to our library of TuneUps, which you can access here.

2. Plot out when You'll Pitch Magazines - In What Month
Easily remind yourself! Tin Shingle's easy to use Template is designed in Excel and works in Google Drive for you to organize when you'll pitch what kind of media outlets. Download it here.

Members of Tin Shingle (Level 3 +) can access these recordings for free at any time.


All Is Not Lost!
Pitch Valentine's Day Gift Guides - Right Now

Seriously. October and November are the times when the big print magazines are putting together their Valentine's Day issues. Listen to this Training TuneUp for ideas on how to pitch:

[PR] TuneUp: Preparing for Valentine's Day Gift Guides - The Early Bird Edition with Kelly Kepner


How Do I Find Anyone To Pitch?
Who Even Cares About My Business?

We have a list of writers, producers and editors who are looking for very specific things. Like "Social Media and Body Image." Who knew? We do, now, after we research them and put them into our Media Contact Database (available to Level 4 All Access Members).

Your job is to find these writers, and get in front of them with a "pitch" aka an email you send to them with an idea for a story on your business.


Meanwhile, List Your Gifts Ideas
In Tin Shingle's Holiday Gift Guide!

Tin Shingle's Shopping Guide is a living Shopping Guide that anyone can search through, but only Tin Shingle members can add to. Gift ideas for anyone: Foodies, Book Readers, Jewelry Lovers, Corporate Client Gifts. Don't see something that fits? Email us. We'll create a new category to fit your business (service or product).

Adding to it is easy. We made you a video of directions:



Note For PR Agencies:

Adding your clients to Tin Shingle's Shopping Guide is a great idea! But they will need their own Level 2 Directory Membership for promotion on Tin Shingle's website. They can activate that level of membership here.

Are We Connected? Tin Shingle's Communities for Members

Are We Connected?

If you're a super-hooked in Member of Tin Shingle, starting at the Community Level 1 all the way up to All Access Level 4, there are 2 ways we stay connected online to share ideas and open minds to new ways of doing outreach for your business:

COMMUNITY BOARDS
The Community Boards are Tin Shingle's online forums. It's for people who like the Internet 1.0 (like those girls at The What). We've had it for years (before Facebook Groups existed!), and it's a safe, quieter place to ask questions, get feedback, write a lot if you need to, and easily find older conversations and recommendations. Available to our Community Members and up.
How It Works: Just log into your Tin Shingle account, and click on the tab "Community Boards." If you want to ask a new question or start a new conversation, you just click into one of the specialized forum places, like "Pitch Whisperer" or "SEO" or "Social Media" or "PR (Public Relations)" and click "Start a New Post" at the top of the page.

FACEBOOK GROUP
For those who like the feel of instantly connecting and tagging one another, Tin Shingle does have a closed Facebook Group. Only Community Members and above are approved into it. You can ask questions and give and get support here too, or just shout "Hooray!" if something exciting happened that you want to tell us about.
How It Works: You need to request permission to come into the group. We'll see it, and grant it (if you're a member - go activate your membership here)! If you're a Community Member and above, click right here to reach our Facebook Group and knock!

The "Pitch Whisperer" Forum

Arguably one of our most powerful areas in our online forum in the Community Boards at Tin Shingle's website: The Pitch Whisperer. This is where you get to copy and paste your email pitch to a writer, editor or producer, and you'll get support from Tin Shingle's owner Katie, who is also a publisher of an online newspaper/blog that reaches 21,500 views per month.

She sees a lot of pitches from people in the world (regular people and PR agents), and can identify what's working and not working. She also thinks up article ideas that work for a large audience. So she knows a good angle when she sees one.

But this is just one person weighing in. Any member of Tin Shingle who wants to help out can give their feedback also. Helping others feels good.

If you're a Community Member and above, click here to get to the Pitch Whisperer.


We've Got A Live One!

Last week, a member wanted feedback on an email she was going to send to the media about the app she created to help people get their deliveries (versus having them be stolen off porches).
After a little tweaking, the email pitch changed dramatically, and she even developed a second pitch for a totally new angle!

You can see the transformation of that pitch here.

Today's TuneUp: Private Member-Only Jam Session

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We're changing it up here at Tin Shingle!

The most important, game-changing thing we can do sometimes is to connect and talk - out loud. Not just typing. Therefore, we are alternating this TuneUp space to be one week the regular public TuneUp (stream all of the past TuneUps here), and the next week will be a Members Only TuneUp, where people who have activated a level of membership can come onto this call for a Group Strategy Session.

How This Works:

Moderated by Tin Shingle's Katie Hellmuth Martin, you can bring 1 Challenge you are experiencing, or are challenging yourself to do. Usually this is a small group of people, and it is always a safe, supportive space.

  • Each person brings 1 goal or challenge they want to unpack.

  • Each person will get to present their challenge, and get feedback from others on the call on how to get there.

  • Homework will be assigned to each person. You'll have your own homework assignment created just for you to get you closer to reaching your goal.

This Group TuneUp is Great For:

  • PR: People who are trying to get featured in the media.

  • PR: People who didn't realize that they could get featured in the media, and need an outlook adjustment!

  • PR: People who are pitching the media but getting nowhere.

  • SOCIAL MEDIA: People who are shy in social media and need a plan to put their business or brand out there.

  • SOCIAL MEDIA: People who need to fine tune what they are doing in social media to get better results (i.e. sales, bookings, etc.)

  • WEBSITE DESIGN: People who need feedback on their websites.

  • SEO: People who want to elevate their SEO to a new level.

Vogue Knitting 2019 Editorial Calendar Added To Tin Shingle's Magazine Pitching Resources

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Vogue Knitting's 2019 Editorial Calendar has been updated to Tin Shingle's Magazine Deadline Database for Tin Shingle’s All Access Pass Members. The biggest takeaway: The Holiday Gift issue is produced in July. So mark your calendar for next July to remind yourself not to check out too often by the pool if you want to try to get mentioned in this magazine. Also, listen to Tin Shingle’s monthly Training TuneUps, specifically the “PR Planning: What To Pitch This Month” ones where we give you hot tips like this!

Other magazines are releasing their 2019 plans at the end of November, so keep your eyes here for more updates!

PS: Vogue Knitting does have a Shop Local section for Yarn store listings. It’s a paid spot in the list, but seems like a great list to be in the middle of. We recommend it.

PPS: Having reviewed Vogue Knitting’s entire Media Kit, their paid advertorial features do look gorgeous. Organic PR is great for earning validation, while advertising is a great way to control your message and exposure. You know our position - advertising keeps the magazines in business! Without it, there’d be no book at all. If it’s in your budget, this ad spends seems like a great buy. In addition to any free PR you’re going to try to get!

Pitch This: The WHAT :: Added To Tin Shingle's Media Resources

 Photo Credit: Screenshot of  The WHAT  website.

Photo Credit: Screenshot of The WHAT website.

Just added to Tin Shingle’s Media Contacts Database, The WHAT. This e-newsletter has been on my radar for a while, as I’ve subscribed to it since 2016, according to my Gmail filter, and then it disappeared! I always enjoyed the emails, as they had deeply sincere recommendations. As you’ll see after you subscribe, there is no pay for play in their editorial. Thank gosh they reappeared again in my email.

 Proof of The WHAT from inside my inbox…Get a feel for their content.

Proof of The WHAT from inside my inbox…Get a feel for their content.

Described as “A clever list for curious people. Lovingly created by two BFFs on a mission to spark intellect and whet appetites.” You can read all about what The WHAT is on their official About Us page. But don’t let their cozy BFF lingo fool you - these two are powerhouses!

The Benefit Of The WHAT - It’s A Newsletter

The co-founders - Gina Pell and Amy Parker - are entrepreneurs. And they love the Internet 1.0, which is when people connected, and newsletters were heavy (they still are…it’s just not talked about in digital marketing as much at moment…but I predict a shift back to newsletters…which I think is already underway). Remember DailyCandy? You probably had - or have - other favorite newsletters that you live by. The WHAT is like that. And they have a Summit.

Having been involved in several ventures, one of them their own successful website, Splendora, was a huge success and was purchased by Sukhinder Singh Cassidy, a former Google president and former Polyvore CEO. According to this article at SF Gate: Splendora was an online style and culture website that provided women with high style purchasing recommendations, as well as produced city guides, blogged, had its own social network, and even developed an iPhone app early on. But that was then…

Pitching The WHAT

Back to The WHAT, because that’s what matters now. We’re talking very special, personal, recommendations. This will be quite a pitch you make. Subscribe to their newsletter for sure, and read the emails you’ll receive. Get to know their style. What makes them happy? What makes them feel useful to their readers? What books do they value?

Their editorial style is very buddy buddy BFF. It will be easy to feel like you are their BFF, and spill your guts to them. So be sure that you are very clear in what you are telling them about. Make no assumptions that they will click on anything to learn more, and they don’t need to hear your life story. They need to know why your thing is a must-know-about and should be in their list of 5 special things they recommend on Wednesdays. Their recommendations are only about 2 sentances long. Be punchy, up beat, authentic, and go for it!

“I Can’t Help It! I’m Spilling My Guts To Them!”

I know. I do this too. How do you control yourself from writing too much in your email pitch? Don’t worry - Tin Shingle has a forum for that called The Pitch Whisperer. Yeah that’s right - we have a forum, and it’s so Internet 1.0. It’s a place where you can go to connect with other like-minded Tin Shingle Members and copy/paste your email pitch, and we’ll give you feedback. It’s group-editing. We do have a private FB group, but this is for people who 1. prefer to not be at FB all the time, 2. need longer form writing and 3. can easily find what they conversed about last year. The Pitch Whisperer forum is part of our Community package of membership, so it’s real entry level.

Contact Information

You can get their contact information and recommended way to contact here, but you can also get it from within Tin Shingle’s Media Contact Database if you are a All Access Member of Tin Shingle, where you can get other ideas like this one when searching for the best, most perfect fits of media outlets who may want to tell their readers about how you are making the world a better place. Like, what if you didn’t know about The WHAT in the first place? If you were searching in our database for “Women’s Interest” or “Books” or “Wellness” or a few other areas of interest, you’d discover it.