Wear Your Brand's Feelings On Packaging To Build Bonds With Your Customers

Picture of the card included in Comfrt packaging.
Photo Credit: Katie Hellmuth

The Comfrt hoodie arrived in the mail, and these two cards spilled out.

“REMINDER:” the card said. “The voice in your head isn’t always right. You’re okay, even if it doesn’t feel like it yet.”

What a relief. The package that arrived on time in the mail was from a sister to a brother for his birthday. Instead of being just another thing to enter his wardrobe, this reassuring message lay on the table, patiently waiting to improve anyone’s day.

Putting meaningful messaging on your branding in a non-invasive way can strengthen the bond between your business and your customers without you ever sending an email or automating an SMS followup.

A second card was behind the first. As if we needed even more help getting through the day. Sure enough, Comfort gave us a plan for what to do for the type of day we were having. Actions to take if you are experiencing any of the following symptoms:

Picture of the card included in Comfrt packaging.
Photo Credit: Katie Hellmuth

Overthinking ————> Write
Anxious ————> Move
Tired ————> Read
Confused ————> Walk
Sad ————> Exercise

Such simple emotions, matched with simple actions. For a comfortable sweatshirt company that can easily be marketed as “weighted therapy clothing,” like the “weighted blankets,” these recommendations are golden.

If you are in need of golden good marketing ideas, head over to Tin Shingle’s Membership Options for ways to access Tin Shingle to put your ideas into action.

If you are in need of creative and refreshing packaging, Tin Shingle’s sister company Katie James Inc. can help. Reach out.

Packaging Will Be Important When Pitching Magazines for Holiday Gift Guides

While perusing Instagram one evening, I saw this beautiful photo of white roses arranged neatly in a stark black box. I’d already slated in Tin Shingle’s Content Planner to write about Packaging as upcoming prep work for your Holiday Gift Guide Pitching to Magazines, and doing it via a re-gram from a Tin Shingle Member seemed cherry-on-top-awesome.

A Tin Shingle member who runs the PR agency, Great Her Good enforced to her following that packaging is everything. See her full message below.

Tin Shingle has started alerting you to the upcoming Holiday Gift Guide Pitching Season - where you email magazine editors with a carefully worded email planting the idea that they might include your product in their Holiday Gift Guide this winter.

Sending samples will be an important component to this. Don’t skimp on the packaging. The investment will be worth it for getting ink (coverage in print media like magazines and newspapers), and customer purchases who buy from you at markets and retail stores.

 

Message from Jackie of Great Her Good:

#Repost @greathergood with @repostapp 

My clients can hear me now, it's all about the packaging and presentation! How you put yourself, your biz and your passion out there.

🚫Bad Packaging? No PR.

✅Great Packaging? Great PR.

Have you ever seen a beautiful package for something on the shelf and it catches your eye? I bet you've even purchased it if the messaging had enough pull. This is a set of 16 beautiful roses, but they cost 10X more than a dozen roses from the grocery store. (Plus, they last for a year, so it's totally worth it!) It's all about how you present your offerings to your customer.

How would you rate yourself on a scale of 1 to 10 on the packaging and presentation scale?

Image via @venusetfleur

What To Do Next

1. Join Tin Shingle’s Community Level of Membership to talk more about this in our private Facebook Group or Forums aka The Boards.

2. List your business in Tin Shingle’s Business Directory for a chance to be re-grammed like this by joining our Directory Listing Level.

3. Join Tin Shingle’s membership at the All Access Media List Level 4 that includes instant access to over 3,000 Media Contacts and over 80 Editorial Calendars to help you plan your media outreach and execute it. Browse through our lists to get on-point ideas of editors and writers to pitch.