Right now as we speak, the Media Contact Database at Tin Shingle is getting a total refresh and shakeup. With the media landscape changing so quickly as more magazines are abandoning traditional 12 month publication cycles for 10 months or no months at all, we are finding more and more valuable freelance writers and editors, as well as regular contributing writers at magazines and other forms of media, including podcasts, TV programs and even business websites that offer services but have invested in a content campaign.
Our focus on the individual person working in the media profession is strengthening, as we want to highlight the different Media Outlets that these people work in. Therefore, we putting all of the Media Outlets onto the person’s page that they work for, write for, produce for, or host.
For example: From Tin Shingle’s Media Contact Database, let’s look at Mandi Woodruff. Mandi works in the personal finance world. She is the executive editor at LendingTree.com, and the host and founder of the podcast, Brown Ambition, a show about money, career and business. She’s a gold nugget, and most likely, a pretty good person to pitch about money, business, and careers.
“But wait,” you ask, “How would I have found Mandi in the first place?”
We tag each Media Contact with a unique identifier we call “Area of Interest.” When you’re searching through our lists, you can search by “Area of Interest.” Mandi has been tagged with: Finance, Personal Finance, Black Media, Black Voices.
As a recommended Media Contact in Tin Shingle’s members-only database, you’ll find Mandi’s bio (as she wrote it from her Brown Ambition About Us page), as well as both of her job roles: one at LendingTree.com, the other at Brown Ambition. If she has different social media handles or email addresses that she may have recommended you use (or if she doesn’t recommend an email address, then we usually guide you to the writer’s Contact Us page on their website - those pages really are pretty effective).
Here’s Mandi’s bio: