Hello!
Today we are going to focus on when to pitch what.
Last Minute Mothers Day Gift Guides are on people's minds, but really prep for how you want to pitch Holiday Gift Guides (the November/December spreads) should be what you are planning for.
We can discuss how to pitch for these last minute ideas, as well as the print magazines that editors are working on now.
We will be looking at Tin Shingle's 2021 Editorial Calendar for ideas, so have that at the ready.
Additionally, we will work on what to do if you have low inventory, or are made-to-order, and how to handle that with your pitching.
If you haven't downloaded it yet, find the PR Planner and Tracking Template here. It is free for Members of Tin Shingle, and a cost for those who are curating their Tin Shingle tools.
Tin Shingle Members can attend this TuneUp Office Hour session as a way to have a micro-brainstorming session on their own marketing needs. The time will be shared and moderated. Come join us if you haven't yet! Private Training is always available with a discount to Tin Shingle Members, and group connections are always appreciated.
About TuneUp Office Hours
If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.
You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.
In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:
Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.
Instagram: How to get sales and create PR opportunities from you posts.
Facebook: How do you increase traffic from this platform?
Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?
SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.
HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.
She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.
CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.