When: Wednesday, July 16, 2025
Time: 1pm EST
Where: Remote (Zoom)
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Today in the members-only Editorial Meeting, we will be talking about how to use an event (flash flooding) as a reason to pitch TV media right now. This is especially useful for service providers who can use these events to build up themselves as an "expert," and earn press validation.
The TV news media will easily cover live/death situations. But they are looking for the "good news" to balance that out. This doesn't just mean "chirpy news" This can mean "useful news."
For example: You own a plumbing business and your phone was blowing up with emergency SOS texts from new and current customers whose pipes burst from water pressure from rainfall outside. The news media wants to know:
What kind of plumbing/indoor flooding emergencies are people experiencing?
How did you solve it?
What can people do to prevent it?
Activate your membership now to discuss. This is small-group strategizing for your pitching of the media. Expect one or two other people to be on the call. Come prepared to contribute to their issues as well as listening and gaining your own strategies.
If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.
See you soon!
You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.