Repetition and Intensity. I followed your advice (from the Members-Only TuneUp) and made a commitment to send my pitch to at least 25 journalists everyday, and used your PR Planner and Tracker to know who I had contacted.
When I started looking at pitching to South Florida media, Local 10 was the only channel in which their journalists have an email address listed versus a Twitter handle. I’m also familiar with the types of stories that reporters on that station tend to cover. So, I sent my pitch to 10 recently hired reporters because I’m sure they could use the content.
Within 15 minutes, I received a response from a reporter, who asked if I had pitched to any other stations and I responded that I had not. He then requested an exclusive interview. We shot the footage the day before Thanksgiving and it first aired one week later and was in rotation for 5 days!