Tin Shingle Members are getting Media Hits! Laura Borland, developer of Vyllage, the app that makes getting package deliveries easier by connecting neighbors, has been pitching and getting hits. Her latest is at The Story Exchange and a local news TV station.
Laura credits pitching to her success - pitching a lot. We asked her how she did it:
Repetition and Intensity. I followed your advice (from the Members-Only TuneUp) and made a commitment to send my pitch to at least 25 journalists everyday, and used your PR Planner and Tracker to know who I had contacted.
When I started looking at pitching to South Florida media, Local 10 was the only channel in which their journalists have an email address listed versus a Twitter handle. I’m also familiar with the types of stories that reporters on that station tend to cover. So, I sent my pitch to 10 recently hired reporters because I’m sure they could use the content.
Within 15 minutes, I received a response from a reporter, who asked if I had pitched to any other stations and I responded that I had not. He then requested an exclusive interview. We shot the footage the day before Thanksgiving and it first aired one week later and was in rotation for 5 days!