Following The Humanitarian Palestinian Crisis - Why Media Matters & Why Tin Shingle Is Covering It

Artist: hafandhaf

Artist: hafandhaf

When I first started posting about the Palestinian crisis 6 days ago, it was with gentle uncertainty, as this region is known primarily for conflict, so why care now? Friends of mine were celebrating Ramadan, and usually during this time, they feed their socials with magical images of crescent moons and stars, what is inspiring their giving, and what food and cookies they will be eating to break fast that evening.

Six days ago, however, none of those images were shown. Instead, friends kept sending up signals of a neighborhood protest in a place called Sheikh Jarrah in Palestine. Families were marked to be evicted by Israeli police from their homes, and it sounded like these evictions were just a normal part of life for these Palestinians. People speaking of what some call “the conflict” were stressing how this eviction was not unique, and happens frequently. Muslim friends were imploring each other to direct their Duha (prayer) to Palenstine.

What was unique, however, was that Palestinians in that little neighborhood of Sheikh Jarrah, were protesting. The night was a Friday, the last Friday in Ramadan, which for Muslims, was the most exciting (Fridays are considered the holy day, much like Sundays are for Christians, and Saturdays are for Jews). Social media posts educating people about the area and the decades of colonialism by the UN, the US, who gave this land to the Jewish people after WWII in 1948, which is now called Israel, were flying across social media like the rockets launched that we see in the frightening images now on the national news.

Social media people were describing how their posts were being censored, and that the news media was not covering it. Granted, when news media does cover this, it is usually in a way that sounds like “Israel vs The Terrorists,” and then the news media moves along.

Personally, I grew up with all kinds of friends from different cultures, as I am sure you did as well. My friends were and are Jewish, and Arab, and African American, and Asian American, and Indian American. I went to bat mitzvas, and my closest families I babysat for were Jewish. I valued their love of community, nature and giving back very much, and wished I had been born into a Jewish family so that I could be surrounded in this.

My Arab friends brought to me the experience of living with the weekly ritual of making food like homemade yogurt for family with family each week. When they spoke in Arabic around the kitchen island, it was melodic and I was mesmerized. I learned words in Arabic for emotions I felt towards others, that did not necessarily exist in English. I listened to my friend’s love stories about her person in Syria, and we vowed I would write a novel about their story one day, which meant I needed to visit Syria with her in order to experience the land and their gardens.

Syria has since been destroyed, and I watched the destruction through my friend’s family’s heartache. The news media around it was the usual: “it’s complicated.” Talking about it with Americans really does not happen, as it’s not our subject or our war. And, “it’s complicated,“ so why bother. It will never end.

The benefit of growing up in the 1990s in a “colorless” time, which means that we were taught to love everyone despite the color of their skin, is that we did grow up loving people in different cultures. What maybe did not happen, however, was the next step of understanding their culture, and respecting it and holding it up. Maybe our children are at that level. But for my generation, we had the friends. Now what do we do when they are hurting?

Which brings us today. I’m a blogger now, and a business owner. I don’t write romance novels as I dreamt I would, but I do know how to translate a story through pictures and words. As the owner of Tin Shingle, I bring awareness to my readers about what the media is covering, and how they are covering it. Usually this falls into the lighter news stuff so that businesses, artists and makers can see how to spin their stories into trending news stories, and what might work 6 months from now.

When I started writing about the racial re-awakening in the United States, spurred by the Black Lives Matter movement, that was risky, but many people were interested. Every time I published, I thought: “This is it. They’re going to drop me now.” But most didn’t (some did).

When I posted about Palestine, a friend and supporter of my publishing of Black lives spoke up to tell me to stop writing about Palestine, that it was too complicated and “controversial.” Whew! If Black Lives Matter wasn’t controversial, I don’t know how Palestine isn’t the same caliber? But yes, she was probably very protective of Jewish culture and was personally feeling the affront as we all now talk about the holy land, and who did what when, and why all is justified on each other.

Mindful of my Jewish friends, what has emerged from covering this racial topic, is that some in the media, like Sean Hannity, are calling any defense of Palestine to be anti-Semitic. To speak about Palestine without using the word “terrorist” is very difficult for the traditional news media. So I started looking to other sources who live in Palestine, or who have family there, to seek out a different perspective. The issues feel very connected to military rule and power of individuals of other ruling countires, with emotions resulting from racism being manipulated to strengthen the conflict to get the end goal of real estate domination for money.

Tin Shingle is including this perspective in the coverage, which is very relevant to all of our lives. No, I don’t seek to cover wars, but we are in a time of racial reckoning. Racism throughout different races across the world is being touched and wiggled around, and is shown now through social media. The first to go in these racial wars is communication. In Myanmar, where the military has taken over after keeping their leader who won their election in house arrest has finally cut the social media as they started killing more civilian protesters, as reported by the BBC. Civilians are now taking up arms. Reporters are now not allowed in Gaza, as reported by NPR.

So we’re covering it. And in the process, learning about new media outlets and new artists. Some of the posts at Tin Shingle’s Instagram have been brought here to the blog, so that you don’t miss them in the infinate scroll of social media.

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👋🏽 Hello!
Been following these censored post posts, and reading accounts from friends who read friends accounts of what is happening. It’s time to go to History class on Palestine as this crises has worsened right now. Wishing the media in USA would report on it to keep us informed/educated, since USA policies have to do with this. So we are reposting.

Repost from @reclamationmagazine

Social media is currently censoring posts standing in solidarity with Palestine — now more than ever, it’s crucial to amplify footage on the ground and share resources. Your silence does you no favors. We need to do the job the mainstream media fails to do.

“More than 170 Palestinians have been injured after Israeli police stormed the Al-Aqsa Mosque and dispersed worshippers elsewhere in occupied East Jerusalem, as weeks-long tensions between Israel and the Palestinians over Jerusalem soared again.

Earlier in the day, tens of thousands of Palestinian worshippers packed into the mosque on the final Friday of Ramadan and many stayed on to protest in support of Palestinians facing eviction from their homes on Israeli-occupied land claimed by Jewish settlers.

During the past week, residents of Sheikh Jarrah, as well as Palestinian and international solidarity activists, have attended nightly vigils to support the Palestinian families under threat of forced displacement.

Israeli border police and forces have attacked the sit-ins using skunk water, tear gas, rubber-coated bullets and shock grenades over the past few days. Dozens of Palestinians have been arrested.”

-Arwa Ibrahim for Al Jazeera, May 7, 2021

Artist: @hafandhaf

Including The Deaf Community In Your Instagram Posts - Turning On Captions In "Stories"

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Businesses are becoming more and more comfortable with posting videos on Instagram, allowing their platform to reach users globally. What you may have noticed is that now viewers are reading captions in the videos, rather than listening to them, or while listening to them. This is a huge inclusionary step for the Deaf community, who otherwise could not access all of the content in the same way.

When you’re posting videos to Instagram, it is essential that you add captions to your videos, and here’s why…

Video Captions For Accessibility

First, accessibility! Some viewers may be Deaf or Hard of Hearing, and missing out on what you are saying. Mashable reported in 2019 how Congresswoman Alexandria Ocasio-Cortez used Captions, and how Deaf activist Nyle DiMarco tweeted his appreciation.

We checked in with Licensed Clinical Psychologist Jamiee Arnoff of BFF Therapy, who specializes in teens and young adults, including those in the Deaf community, to learn her perspective on this important and inclusive move. “I'm so glad that this is being talked about and that accessibility is highlighted. In terms of how captions impact the population, it is all about inclusivity. Captions allow for Deaf and Hard of Hearing individuals to engage in the content without issue, encouraging dialogue on the topic from the entire audience. It definitely does not go unnoticed when someone includes captions in their posts, taking the extra step to ensure the information provided is accessible.”

How To Turn Video Captioning On - It’s easy!

Finding the settings to turn your Captions on is a little tricky.

THE STEPS:
Go to Settings. This is behind the 3 bars in the top right of your screen..

Click “Account”

Click “Captions” and toggle on “Auto-Generated Captions”

You’re not done yet. You will need to set the Auto-Generated Captions for each IGTV Video.

That’s right - your video needs to be an IGTV Video right now, which means you’ll need to select that type of post when you’re posting.

The IGTV VIdeo needs to be at least 1 minute long.

When you’re posting the IGTV Video, before you post, scroll down to the Advance Settings tab. Click that, and make sure the Auto-Generated Caption is clicked on.

This guy, Alec Wilcock, made a super easy video about it to show you, which we have posted below.

PS: Dr. Jaimee gave additional guidance on how to speak to and about the Deaf Community. Her points center on capitalizing the D in Deaf, as well as the term “hearing impraired” that you may be used to, but is time for retirement. Dr. Jaimee says: “The term ‘hearing impaired,’ can be replaced with "Deaf or Hard of Hearing,’ as many Deaf individuals do not view themselves as having an impairment, and there is some long-standing resentments about the negative, medical tone of the word, being that it was coined by hearing people. There is also significant cultural meaning behind using a lowercase or capital (d) when writing out the word deaf (we know it terms of the "little d" and "big D" discussion).”

Thank you, Dr. Jaimee, for helping us speak to and about a community!

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Today's Live TuneUp Office Hours: The "What To Pitch: May" Edition

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Office Hours
Open Today

When: Wednesday, May 5th
Time: 1pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Or, if you're a Tin Shingle Member and are already logged in, click here to get the special registration link.
Required: Media Kit Membership with Tin Shingle. Join today.

Hello!

In the olden days, of the pre-pandemic era, the 1st week of the month meant one thing: "What To Pitch: May"

You got to listen to all of the relevant ideas that could work right now for pitching the news media for print coverage in magazines, and the digital media for blogs and digital editions.

Today, we are still running the weekly TuneUp in a Live Office Hours fashion that is for members to call in to to ask any of their burning questions, but the theme can be "What To Pitch: May"

HINT: Print magazines always are working 6 months out. For instance, an interior design magazine is shooting photography for their Fall issue and needs fall colors right now. As the purple lilacs bloom in May.

Use the PR Planner and Tracking Template. to help plot and track your media coverage. It is free for Members of Tin Shingle, and a cost for those who are curating their Tin Shingle tools.

Tin Shingle Members can attend this TuneUp Office Hour session as a way to have a micro-brainstorming session on their own marketing needs. The time will be shared and moderated. Come join us if you haven't yet! Private Training is always available with a discount to Tin Shingle Members, and group connections are always appreciated.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

  • Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

  • Instagram: How to get sales and create PR opportunities from you posts.

  • Facebook: How do you increase traffic from this platform?

  • Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

  • SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.


HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

The New Podcast "Be Antiracist" From Ibram X. Kendi, Teaming Up With Malcolm Gladwell's Pushkin Industries & iHeartMedia

After a two-year co-production, National book award winner and author and scholar behind How To Be An Antiracist, Ibram X. Kendi published by Penguin Random House, is launching a podcast on Spotify, ‘Be Antiracist’.

Kendi is one of America's foremost historians and leading antiracist scholars. He is the Andrew W. Mellon Professor in the Humanities and the Founding Director of the Boston University Center for Antiracist Research. He is a contributing writer at The Atlantic and a CBS News Racial Justice Contributor. He is also the 2020-2021 Frances B. Cashin Fellow at the Radcliffe Institute for the Advanced Study at Harvard University. In 2020, Time magazine named him one of the 100 most influential people in the world.

Kendi has teamed up with Malcolm Gladwell’s Pushkin Industries and iHeartMedia to launch the podcast series which will “see the historian and Founding Director of the Boston University Center for Antiracist Research dissect the policies that contribute to racial inequity and injustice, and proposes policies and platforms that can lead us toward an antiracist future,” according to Deadline.

‘Be Antiracist’ will be a weekly interview podcast show that will attract listeners who are eager to challenge their antiracist work. It will involve what an antiracist society looks like and what people/communities can do to get involved. Kendi will be joined by politicians where they will discuss antiracist policies in over 10 episodes.

"BEING AN ANTIRACIST REQUIRES PERSISTENT SELF-AWARENESS, CONSTANT SELF-CRITICISM, AND REGULAR SELF-EXAMINATION."

- IBRAM X. KENDI

Be Antiracist with Ibram X. Kendi will premiere on June 9, 2021. It will be distributed by the iHeartPodcast Network to all podcast platforms.

Tin Shingle has added information about it to our Media Contract Idea Center.

Happy Monday! The "How To Be Antiracist" Edition - Catch Our IG Lives

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Happy Monday!
Every week, there is a new majorly racist development that happens, which makes its way into the media, how people shop, what they are talking about in social media, and what the news media is looking to cover.

Tin Shingle is here to understand it with you, as these national and wordly developments do make a difference on your business because this is a human issue, and your business serves humans!

During this year of 2021, while we try to focus on what we used to focus on, these developments, like the Meghan and Harry Interview, or the Sharon Osborn fallout/departure, and even the Scott Rudin Total Takedown (!!), occupy the minds of the media, academia, public school curriculum, job applications and hiring, and so much more.

Therefore, from time to time, Tin Shingle's owner Katie will appear on IG Live with widely respected/loved/quoted empathy-based relationship therapist and antiracism counselor Moraya Seeger DeGear, LA, LMFT (see her latest feature in Refinery29 on Ghosting feeling worse during the pandemic).

Catch some of our past IG Lives here at Tin Shingle's Instagram, where we discussed the Rachel Hollis HOT MESS of a Wow (yet did not surprise many who knew her), as well as the Meghan and Harry Interview, and what Moraya was hearing from interracial families regarding uncomfortable conversations, as well as the importance of talking about anxiety, and believing people who express feeling it.


To Be "Not Racist" Needs To Be Antiracist

Time and again, when Big Things happen in the local or national media, people respond. When business or local government does not respond, it is sending a big signal. Tin Shingle wants to be sure you are aware of this, so that silence might not be interpreted supporting a message you actually don't support.

Listen to this TuneUp with Moraya and Katie: "How Can/Should Your Business Handle Race Publicly?" to better understand your role in these everyday developments. Tin Shingle is leaving it open for all to access any time. It's an easy listen - we are really friendly! There may be points covered you hadn't considered.

Being antiracist can take many shapes, or come in the form of different hats. You don't need to wear all of the hats! Some forms antiracist behavior takes:

  • Sponsoring or supporting a business who is actively and very visually antiracist, or promoting education about it.

  • Putting a sign in your window or yard (goes a long way! listen to Moraya, who is Japanese, Black and White, say how it makes her feel)

  • Liking someone's post. Super simple, I know. But some people won't even do that!

  • Saying "Hi!" to people you normally shy away from.

  • Putting up something in your social media (but you need to back it with a few other behaviors as well, like carrying a Black-owned designer, or hiring a Black friend, or amplifying messages your Black friends or clients are trying to get across).

  • Including an antiracism and coaching session in your Mothers Day Gift Giveaway - Wow, Togetherish Mom!

This Movement Even Results In Scott Rudin

Scott Rudin is a major producer behind so many movies and plays you love. He is currently being wiped from the boards. The canceling of Scott Rudin is major because everyone knew about his bully behavior. Many experienced it. As a power player, he shaped lives.

He is being taken down now - in Tin Shingle's opinion - because ears are open. Beyond racism - this isn't a racially based takedown. As people speak out about injustices, other people are Caring Out Loud. Before, people might of cared inside, but now power players are acting to stop these behaviors from being ones that most people need to live with.

For those in the back of the room who are thinking: "I wish media would stop fanning the flames of racism and treat everyone equally," know this: this is how equality gets here. Scott Rudin is mentioned in today's message because of what the 2020 Injustice Movement did. The Black Lives Matter movement. Instead of rejecting racism, know that it is a world-wide problem and exists every single day.

The only way to keep it at bay - every single day - is to be antiracist. Not angry. All love! Acknowledging and believing. Being antiracist doesn't mean someone is angry all the time - it just means that they point something out that is uncomfortable to sit with. But sitting with it is required, and then taking action on that reality is the next step. Which is something your business can be part of in different ways.

Learn more about this on Ibram X. Kendi’s new podcast, “Be Antiracist,” which you can read more about here.

Peace, and have great Mondays!

How Tin Shingle's TuneUp Office Hours Is Helping Author Winifred Tataw

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During a Wednesday Tin Shingle TuneUp Office Hour, which is open to members from 1-2 pm, I, Katie, got to meet Winnie @winsbooks! Professionally as an author, she is Winifred Tataw, and both her names are part of what we discussed SEO-wise. Winnie is a writer in the Young Adult Fantasy genre, and her book is available on her website.

Part of why Winnie joined Tin Shingle was to improve SEO on her website. “I’ve downloaded 30 SEO apps, and it’s not happening,” she told me on a call before she joined. The simple truth is that those apps won’t help! I haven’t seen everyone, but what has always helped since the dawn of SEO 20 years ago (which is when I started), is creative writing with keywords in mind, and linking out to other related web pages is the perfect combo.

First off, we discussed where Winnie had to put her name on different pages (because her website won’t rank well for her own name if it’s not mentioned anywhere...a common problem of speaking in 1st person...and having her author name on blog articles isn’t weighted enough for Google). We discussed her Author Spotlights, a service she created to spotlight other writers of color who are Black, Brown, Indigenous, and otherwise unrecognized. Being the month of Ramadan, she has been surprised to not see the author highlights of Muslim authors right now.

Winnie interviews the author and does a full feature on the book. While this is in a section called “Services,” she doesn’t charge for this, unlike others in her field. We discussed how she is creating pure publicity for these authors, and while that is a gift/service for them, in the publishing world, it is called something else: publicity ☺️💜

She is going to rename that section to Author Spotlights and feature recent interviews on its home page. Tin Shingle is adding Winnie to our Media Contacts Idea Center, and tagging her as #BlackMedia for others looking to find opportunities. Winnie is Tin Shingle’s youngest member: she is in her 3rd year at The College of Charleston! Which is where I went also! It is an honor having a student trust Tin Shingle enough with her investment. Her eye is on the prize(s).

Today's TuneUp Office Hours: A Focus On Last Minute Pitches; Limited-Run Products

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Hello!

Today we are going to focus on when to pitch what.

Last Minute Mothers Day Gift Guides are on people's minds, but really prep for how you want to pitch Holiday Gift Guides (the November/December spreads) should be what you are planning for.

We can discuss how to pitch for these last minute ideas, as well as the print magazines that editors are working on now.

We will be looking at Tin Shingle's 2021 Editorial Calendar for ideas, so have that at the ready.

Additionally, we will work on what to do if you have low inventory, or are made-to-order, and how to handle that with your pitching.

If you haven't downloaded it yet, find the PR Planner and Tracking Template here. It is free for Members of Tin Shingle, and a cost for those who are curating their Tin Shingle tools.

Tin Shingle Members can attend this TuneUp Office Hour session as a way to have a micro-brainstorming session on their own marketing needs. The time will be shared and moderated. Come join us if you haven't yet! Private Training is always available with a discount to Tin Shingle Members, and group connections are always appreciated.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

  • Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

  • Instagram: How to get sales and create PR opportunities from you posts.

  • Facebook: How do you increase traffic from this platform?

  • Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

  • SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.


HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Blessings For Midwin Charles, Attorney, & Legal and Social Justice Analyst

Photo Credit: Deadline

Photo Credit: Deadline

On Tuesday, April 6, 2021, attorney and MSNBC legal analyst, Midwin Charles, passed away at age 47. The week before, she had postponed one of her group Instagram gatherings, saying she wasn’t feeling well. Before that, she celebrated Deb Haaland: “This is amazing news! Herstory made during Women’s History Month could not be more poetic. Deb Haaland is the first Native American to serve as a cabinet member in 2021? Appalling it took this long. Native Americans were almost driven to extinction by genocide when Europeans arrived on these shores. She is the 35th generation on this land. Yes, 35.” And prior to that, she had gone with her vaccine reluctant Mom to get vaccinated. Midwin was thrilled that her mother got vaccinated, and was encouraging friends to keep at their parents who were reluctant.

But In a post this week, her family reported that she had passed away. Her family reported: “It is with a profoundly heavy heart and the deepest sadness that we announce the untimely passing of our beloved Midwin Charles.” They continued, “She was known to many as a legal commentator on television but to us, she was devoted daughter, sister, aunt, niece, and cousin. Our lives are forever changed and we will miss her for a lifetime. The family thanks you in advance for your love and prayers.”

Midwin Charles, who also appeared on CNN and contributed to Essence magazine, and The Huffington Post, was born and raised in Brooklyn. She was a member of the Dean’s Diversity Council for American University’s Washington College of Law and served on the board of Women in Entertainment Empowerment Network (WEEN). With this, Charles was a member of the Civil Rights Committee for the Association of the Bar of the City of New York and lectured at Syracuse University. She founded the law firm, Midwin Charles & Associates, in New York City.

According to TODAY, Charles also worked for CNN as a legal contributor for “In Session,” and started “Infinite Possibilities of the Law Degree.”

MSNBC’s Joy Reid shared she was “stunned” by the news of Charles’ Death. Reid tweeted, “Midwin dear heart, you were a brilliant spirit and beautiful soul. You were such a blessing, I’m just stunned, and have been since I learned of this today.”

The New York Post also shared that, “White House principal deputy press secretary Karine Jean-Pierre also paid tribute to the lawyer.” She shared, “This one hit really hard today. Rest in Power Sis @MidwinCharles.”

Office Hours Open Today: 1 pm - 2 pm


Office Hours Open Today

When: Wednesday, April 7
Time: 1 pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Or, if you're a Tin Shingle Member and are already logged in, click here to get the secret registration link.


Required: Media Kit Membership with Tin Shingle. Join today.


Bring your ideas.
Bring your questions.
Bring your confusions.
Bring your doubts.
Bring your joy.
Because we are doing this.
Getting the word out there about your business!

Over the years, Wednesdays have turned into Big Days for Tin Shingle. Office Hours are fun because we can really talk about anything! And discuss things like,

  • Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

  • Instagram: How to get sales and create PR opportunities from your posts.

  • Facebook: How do you increase traffic from this platform?

  • Website Design: The media will circle back to evaluate their website. What are they seeing, and is it clear?

  • SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.


    HOW IT WORKS:
    Tin Shingle's owner Katie will moderate the call. She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

    CALL-IN DETAILS
    When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call-in details. Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

Why We Talk About Hair Blowouts During TuneUp Office Hours

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Not gonna lie, sometimes during the TuneUp Office Hour, we discuss COVID hair blowouts, and how that can become a media pitch idea. Because that is what makeup designer mixologist @nycluckychick has mastered for her curly hair during the shutdown. This is a media pitch that isn’t a feature on her business but can keep her name and company name in the news lightly.

We also discuss things like Grammy makeup themes as seen on the virtual red carpet and how to incorporate that into her customer newsletter to increase sales. In the past, @nycluckychick showed up and we discussed short, quick, and really effective ways of getting her new makeup brand in front of editors. Makeup artists love her brand and have reached out to use it for the Grammys!

Want in on this fun? Office Hours at Tin Shingle is a special opportunity for members only, where they call in with their questions, concerns, doubts, big ideas.

Tin Shingle Members can attend this TuneUp Office Hour session as a way to have a micro-brainstorming session on their own marketing needs. The time will be shared and moderated. Come join us if you haven't yet! Private Training is always available with a discount to Tin Shingle Members, and group connections are always appreciated. www.TinShingle.com/tuneup