Women and Money

Pitch This: The WHAT :: Added To Tin Shingle's Media Resources

Photo Credit: Screenshot of  The WHAT  website.

Photo Credit: Screenshot of The WHAT website.

Just added to Tin Shingle’s Media Contacts Database, The WHAT. This e-newsletter has been on my radar for a while, as I’ve subscribed to it since 2016, according to my Gmail filter, and then it disappeared! I always enjoyed the emails, as they had deeply sincere recommendations. As you’ll see after you subscribe, there is no pay for play in their editorial. Thank gosh they reappeared again in my email.

Proof of The WHAT from inside my inbox…Get a feel for their content.

Proof of The WHAT from inside my inbox…Get a feel for their content.

Described as “A clever list for curious people. Lovingly created by two BFFs on a mission to spark intellect and whet appetites.” You can read all about what The WHAT is on their official About Us page. But don’t let their cozy BFF lingo fool you - these two are powerhouses!

The Benefit Of The WHAT - It’s A Newsletter

The co-founders - Gina Pell and Amy Parker - are entrepreneurs. And they love the Internet 1.0, which is when people connected, and newsletters were heavy (they still are…it’s just not talked about in digital marketing as much at moment…but I predict a shift back to newsletters…which I think is already underway). Remember DailyCandy? You probably had - or have - other favorite newsletters that you live by. The WHAT is like that. And they have a Summit.

Having been involved in several ventures, one of them their own successful website, Splendora, was a huge success and was purchased by Sukhinder Singh Cassidy, a former Google president and former Polyvore CEO. According to this article at SF Gate: Splendora was an online style and culture website that provided women with high style purchasing recommendations, as well as produced city guides, blogged, had its own social network, and even developed an iPhone app early on. But that was then…

Pitching The WHAT

Back to The WHAT, because that’s what matters now. We’re talking very special, personal, recommendations. This will be quite a pitch you make. Subscribe to their newsletter for sure, and read the emails you’ll receive. Get to know their style. What makes them happy? What makes them feel useful to their readers? What books do they value?

Their editorial style is very buddy buddy BFF. It will be easy to feel like you are their BFF, and spill your guts to them. So be sure that you are very clear in what you are telling them about. Make no assumptions that they will click on anything to learn more, and they don’t need to hear your life story. They need to know why your thing is a must-know-about and should be in their list of 5 special things they recommend on Wednesdays. Their recommendations are only about 2 sentances long. Be punchy, up beat, authentic, and go for it!

“I Can’t Help It! I’m Spilling My Guts To Them!”

I know. I do this too. How do you control yourself from writing too much in your email pitch? Don’t worry - Tin Shingle has a forum for that called The Pitch Whisperer. Yeah that’s right - we have a forum, and it’s so Internet 1.0. It’s a place where you can go to connect with other like-minded Tin Shingle Members and copy/paste your email pitch, and we’ll give you feedback. It’s group-editing. We do have a private FB group, but this is for people who 1. prefer to not be at FB all the time, 2. need longer form writing and 3. can easily find what they conversed about last year. The Pitch Whisperer forum is part of our Community package of membership, so it’s real entry level.

Contact Information

You can get their contact information and recommended way to contact here, but you can also get it from within Tin Shingle’s Media Contact Database if you are a All Access Member of Tin Shingle, where you can get other ideas like this one when searching for the best, most perfect fits of media outlets who may want to tell their readers about how you are making the world a better place. Like, what if you didn’t know about The WHAT in the first place? If you were searching in our database for “Women’s Interest” or “Books” or “Wellness” or a few other areas of interest, you’d discover it.

DailyWorth Online Magazine Change of Ownership - Acquired By Jean Chatzky

daily worth home page.jpeg

Happy Money Monday!

In honor of today's Money Monday, we're updating you about the exciting news over at the online magazine, DailyWorth. Founded 10 years ago by Amanda Steinberg, it has long been the go-to source of information for women's financial needs and questions, delivered in an honest way that Normal People can understand.

We've watched the online magazine itself go through many changes, including major newsletter design changes (we watch them closely for what is working or not working, as newsletter-based websites are very effective), and changes in editors and contributing writers. They even had a paid membership of experts at one point.

The New Owner of DailyWorth, Jean Chatzky

Jean Chatzky is the new owner, and she was an early investor in DailyWorth. Jean is the Financial Editor of NBC's TODAY Show, as well as the host of her own podcast, HerMoney, and the creator of the community HerMoney private Facebook Group.

How You Can Pitch DailyWorth

Our Super Sleuther Ashley Cox 🕵 is on the case to update Tin Shingle's Super Easy Media Contacts Database (available to All Access Pass Members at Level 4), verifying new or current Media Contacts at DailyWorth who would make a great fit for your feature idea.

You'll want DailyWorth if you want to gain exposure from a wide audience of women who are looking to improve their financial lives and make smart life and business decisions.

Ideas for Why You'd Pitch DailyWorth

This is a great source for service-industry experts who are looking to gain exposure for their brands, and want to be quoted as an expert - even if you're not a financial expert. If you know how to guide someone in the right direction of making a financially smart decision, this is an outlet to pitch.

Service Industry Ideas:

  • How you have mastered writing and/or designing proposals that get accepted.
  • How to get paid - and not ignored on an invoice.
  • How you've mastered being awarded grant money.
  • How to feed your family as a self-employed person.
  • How to work from home with kids (either big kids, or little kids...pick a focus).
  • How to employ your kids and pay them through your business (usually an accountant's trick).

Ideas for People Who Sell Products

Pitch perhaps less for the actual product, and more for the financially smart side of you and decisions you've made and learned from.

  • Did you finance your business using a creative solution?
  • What was your experience working with a bank?
  • Products that have to do with managing or saving money are of course great candidates to pitch!
  • Do you advise people on how to work with non-profits, or best ones to donate to?

So many ideas. These suggestions will get you started.

How to Hook In with DailyWorth and HerMoney

You want Jean on your side! She wants to know about the great money things you are doing. And you want her advice, and that of her community of experts. Start listening and reading. This will make your pitching easier, so that we can watch or read what you have to say!


How To Be A Known Entrepreneur and Expert In Your Industry


So you want to be a go-to expert in your industry? Are you hoping to reach more people and get your message out there, building buzz for your business and your brand, but perhaps you're not sure where to begin? This Training TuneUps webinar will give you a jumpstart in the right direction.