Finance

Media Contacts Update: Forbes Writers for Social Security Experts

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After a recent members-only Editorial Meeting, we heard from a member who is a specialist in the hidden benefits of Social Security and how to best use this retirement tool. We have begun updating a few Media Outlets. Some wrtiers have remained at their publications for years being rewarded with promotions, while others have moved on to different publications and have expanded their coverage.

Media Moves:

Donna LaValley: Donna remains at Kiplinger and writes about a variety of financial interest, including Social Security.

Donna Fuscaldo: Donna remains at Kiplinger and also writes for AARP’s Now Mobile App. She also enjoys writing about Social Security changes and other personal finance tools.

AJ Argawal: A serial entrepreneur and past contributing writer for Forbes, AJ founded Verma Farms, a CBD company. He is interested in Health and Wellness, as well as benefits of sleep.

Ashlea Ebeling: Ashlea is a personal finance reporter at The Wall Street Journal, writing about the great wealth transfer, death and taxes. She joined the company in 2022.

Ann Abel: Ann Abel has been an award-winning travel writer and editor for more than 20 years and has been a Forbes contributor since 2008. She knows the difference between expensive travel and true luxury, and she has a particular focus on small hotels, game-changing hospitality, destination dining and sustainability.

Alex Morrell: Alex Morrell is a senior correspondent at Business Insider covering Wall Street at large. Prior to Insider he was a staff reporter at Forbes Magazine covering billionaires and their businesses. He's previously written and worked for the Associated Press, the Green Bay Press-Gazette, the Milwaukee Journal Sentinel, and the Wisconsin Center for Investigative Journalism.

How To Pitch This Media:

Contacts is one thing. Timeliness is another. You can have someone’s email. And even an open invitation to their front porch for an early evening drink. But your story idea must be timely to their audience to be considered.

As you peruse Tin Shingle’s Media Contact Idea Center, collect the journalists who appeal to you, and keep them in mind as you think up story ideas tailored to them.

Need Help Pitching The Media?

Join Tin Shingle and come to the Editorial Meetings to test your ideas in a small-group setting. Use Tin Shingle’s Pitch Whisperer Forum Thread to copy and paste your media pitch to get feedback from Tin Shingle’s owner and reporter, Katie Hellmuth. Hire Tin Shingle to write your pitches for you. We connect with media friends in our network to write a pitch you can send to your intended media contact.

Money Monday: Reminders To Crush (and Have) Personal Financial Goals In 2020

Happy Monday, Business Owner!

You're crushing it to get the dollar to invest back into your business and pay yourself. This Money Monday, we're taking a moment to remember about investing into your future, and main sure you have a distant trail of debt, and not too heavy a load. We checked in with financial advisor Lena Rizkallah, a local to our hometown of Beacon, NY (woot!) who commutes between New York City and our small city-town. She has crafted some financial advice specific to entrepreneurs, business owners, artists and makers. Take a minute to reflect on her advice in her article here, and align your to-do list to make sure you're making these steps to a solid financial situation for your personal and business lives.

In Lena’s article, discover more about each of her recommendations:

1. Get out of debt—or at least get a handle on it!
2. Establish an emergency fund
3. Save well in a retirement plan
4. Hire a financial advisor
5. Get your affairs in order

DailyWorth Online Magazine Change of Ownership - Acquired By Jean Chatzky

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Happy Money Monday!

In honor of today's Money Monday, we're updating you about the exciting news over at the online magazine, DailyWorth. Founded 10 years ago by Amanda Steinberg, it has long been the go-to source of information for women's financial needs and questions, delivered in an honest way that Normal People can understand.

We've watched the online magazine itself go through many changes, including major newsletter design changes (we watch them closely for what is working or not working, as newsletter-based websites are very effective), and changes in editors and contributing writers. They even had a paid membership of experts at one point.

The New Owner of DailyWorth, Jean Chatzky

Jean Chatzky is the new owner, and she was an early investor in DailyWorth. Jean is the Financial Editor of NBC's TODAY Show, as well as the host of her own podcast, HerMoney, and the creator of the community HerMoney private Facebook Group.

How You Can Pitch DailyWorth

Our Super Sleuther Ashley Cox 🕵 is on the case to update Tin Shingle's Super Easy Media Contacts Database (available to All Access Pass Members at Level 4), verifying new or current Media Contacts at DailyWorth who would make a great fit for your feature idea.

You'll want DailyWorth if you want to gain exposure from a wide audience of women who are looking to improve their financial lives and make smart life and business decisions.

Ideas for Why You'd Pitch DailyWorth

This is a great source for service-industry experts who are looking to gain exposure for their brands, and want to be quoted as an expert - even if you're not a financial expert. If you know how to guide someone in the right direction of making a financially smart decision, this is an outlet to pitch.

Service Industry Ideas:

  • How you have mastered writing and/or designing proposals that get accepted.
  • How to get paid - and not ignored on an invoice.
  • How you've mastered being awarded grant money.
  • How to feed your family as a self-employed person.
  • How to work from home with kids (either big kids, or little kids...pick a focus).
  • How to employ your kids and pay them through your business (usually an accountant's trick).

Ideas for People Who Sell Products

Pitch perhaps less for the actual product, and more for the financially smart side of you and decisions you've made and learned from.

  • Did you finance your business using a creative solution?
  • What was your experience working with a bank?
  • Products that have to do with managing or saving money are of course great candidates to pitch!
  • Do you advise people on how to work with non-profits, or best ones to donate to?

So many ideas. These suggestions will get you started.

How to Hook In with DailyWorth and HerMoney

You want Jean on your side! She wants to know about the great money things you are doing. And you want her advice, and that of her community of experts. Start listening and reading. This will make your pitching easier, so that we can watch or read what you have to say!


How To Be A Known Entrepreneur and Expert In Your Industry


So you want to be a go-to expert in your industry? Are you hoping to reach more people and get your message out there, building buzz for your business and your brand, but perhaps you're not sure where to begin? This Training TuneUps webinar will give you a jumpstart in the right direction.