Just Added: 2020 Editorial Calendars for Shape, Galerie, and Hudson Valley Magazine

And the list goes on! We’re collecting the 2020 Editorial Calendars from regional and national magazines, and slicing and dicing them into our Editorial Calendar Collection for our Media Kit Members to search through in order to find relevant ideas. Here are a few of the latest additions:

Galerie Magazine

New to our database, Galerie is a fairly new publication (circa 2016) targeted towards an audience passionate for art and design. Covering topics like art, interior design, architecture and more, they also focus on artists and artistic destinations. 

DEADLINE COMING UP: Destinations, Artful Home

Shape Magazine

As the #1 women’s fitness magazine, Shape was founded by Christine MacIntyre in 1981. According to The Wall Street Journal, back in 2015, it was announced that Shape was to absorb Fitness Magazine. Shape aims to motivate the nurturing of the body and brain.

DEADLINE COMING UP: The Adventure Issue, All About Body

Hudson Valley Magazine

Hudson Valley Magazine holds a special relevance for us - this award winning monthly publication highlights the best of New York State’s Hudson Valley, which is where Tin Shingle is based. Featuring the best of the Hudson Valley’s nightlife, cuisine, shopping, real estate, and businesses.

DEADLINE COMING UP: Local Travel, Free Things to Do This Summer

These Are Just A Little Teaser Of Editorial Calendar Themes!

 Tin Shingle’s Editorial Calendar Collection is in constant growth!  These broad themes are a small sample, just for you to see what is on the docket for this upcoming year. The most important thing for you, however, is to pitch into the theme now - time keeps marching on and you want to stay relevant in your ideas for why a magazine writer or editor may feature your business.

Members of Tin Shingle with the Media Kit Membership have instant access to all of our editorial calendar deadlines. All searchable by Title and Area of Interest. Browse through and let your inspiration guide you. Tin Shingle’s membership program is designed for business owners, artist, makers and communication directors who are getting the word out about their business.

All editorial themes are provided by the publication and are subject to change.

As always, send in media contact or editorial calendar requests to member@tinshingle.com

Pitch This: The Mother's Day Gift Guide Ideas You Should Pitch In November

During our last PR challenge meeting, we refined a pitching angle for one of the Tin Shingle Media Members who has big goals and a long list of magazines they want to pitch. The easiest way to write a good pitch is to pick 1 magazine at a time, pick it apart for openings, and pitch it.

Through this process, we realized that the Tin Shingler had not one, but TWO pitching opportunities right now - in November - to hit. Working with our Time Zones approach, which is when we realize that even though it’s winter right now, magazines are working on spring, we were thinking two approaches:

• Timely: What time of year is it that the editorial team is working on? This PR Challenge meeting was in mid-November, so we were thinking April. We looked at Tin Shingle’s Editorial Calendar Collection for magazine they were targeting - Shape. We reviewed Shape’s broad theme for May, and started chewing on a good story angle. We reviewed Shape’s broad theme for May, and started chewing on a good story angle. Keep in mind, this is not the same Time Zone that TV, Blogs, Weekly and Regional Magazines are working on. Pitching Mother's Day would be too early.

• Gift Guide! "Great Scott!" Katie cried, during the PR Challenge call. "It's Mother's Day Gift Guide Pitching Season! You have 2 opportunities right now!"

What Are The Next Steps For This Business?

Now the Communications Director and the Business Owner of this business had two homework assignments:

1. Pitch Shape for the story angle we discussed, or that they have brainstormed.

2. Pitch other magazines for Mothers Day Gift Guide ideas!

Which brings us to this article for you: You've got homework too. Pitching those Mothers Day Gift Guides! If there are any still open.

You're not going to blanket pitch (aka sending 1 pitch to the same 20 outlets). No no no. You are going to specialize each of these Gift Guide Ideas for the right magazine.

Example: You wouldn’t pitch the same Gift Guide idea to Bust that you would to Shape (if either of those usually even has a Mothers Day Gift Guide).

How You're Going To Pitch Mother's Day:

• Listen to the Tin Shingle TuneUp on it. Media Members get to stream it for free any time.

• Listen to another Tin Shingle TuneUp about writing an amazing pitch.

• Think of a really catchy Gift Guide theme. Yeah, that's right! Pitch the really cool idea of a theme you have!

• Make that pitch really short. Quick intro, followed by bullet points about your product.

• Pick 1 product. Not your entire line, or your entire company at large.

• Don't leave it for the editor to dig through your website to find the perfect gift idea. Be on point. Deliver it to them.

Here are 15 Mothers Day Gift Guide Ideas for you to take and use!

• Gift Ideas for the Over-Scheduled Mom

• Gift Ideas for the New Mom

• Gift Ideas for Soccer Moms

• Gift Ideas for Dance Moms

• Gift Ideas for Busy Moms Who Don't Make Dinner

• Gift Ideas for Moms Who Still Make Dinner

• Gift Ideas for Moms Obsessed With Slow Cookers

• Gift Ideas for Gluten Free Families

• Gift Ideas for Crafty Moms

• Gift Ideas for Moms Who Returned To Work

• Gift Ideas for Moms Who Returned To School

• Gift Ideas for Moms Who Run Their Own Business

• Gift Ideas for Moms in Mourning

• Gift Ideas for Fitness Obsessed Moms

• Gift Ideas for Moms Who Are BFFs Through Their Kids

Where To Get More Help and Ideas

Talk about what kind of media coverage you are trying to get with other Tin Shingle Members in our Community Forum. This is a private forum on our website, and is a supportive and safe space. Tin Shingle’s Media Membership was created for business owners, artists and makers who are getting the word out about their business.

This Is A Great Guy Gift Guide, But…

This suction cup 30-second coffee maker cup pictured here looks like a must-buy dad gift. For a dad who likes to look like he is modern with something, so tries the latest drip or press coffee methods. Wired Magazine is always good for undiscovered, innovative ideas.

Want to know what gift guide is the hottest right now though? Find out in tomorrow’s newsletter. The signup is on our home page it in the side column!

[PR] TuneUp: What To Pitch The Media During November 2019

On the one hand, you're pitching Spring. And Valentine's Day.

On the other hand, you're pitching Black Friday.

In this TuneUp, we go over early 2020 Editorial Calendars we are getting in, as well as last minute Black Friday messaging you can be putting out to your people.

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we focus on what you should be pitching now for future placement, as well as what you should be pitching now for now placement. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

• Magazines (in print) (story ideas relevant for 6 months from now)

  Hint: Think April. That means Taxes, Spring, Earth Day, Holy Days

• Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

• TV (story ideas relevant for 1 week to 2 months out)

Member Price: FREE

Non-Member Price: $65.00

TODAY: PR Challenge Meets Online For 2nd Session

PR Challenge
Members-Only TuneUp

When: Wednesday, November 20th
Time: 12pm EST
Where: At your computer or on your phone.
How: Follow the directions on this page to get the registration link.
Required: Media Membership with Tin Shingle. Start it today.

This PR Challenge is a Private, Small-Group TuneUp for Media members of Tin Shingle. We are able to connect together in person via video conference call. Both Thanksgiving and Christmas happen during this PR Challenge, so the 4 session dates are set to accommodate those vacation days. If you want to join in on these Private TuneUps, activate your membership at www.tinshingle.com/membership

HOW IT WORKS:
This is a small-group strategy call. Bring your questions or challenges you are facing when pitching the media.

Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

You do not need to have been on the previous call to attend this one.

DATES:
Wednesday, November 13, 2019, 12pm-1pm
Wednesday, November 20, 2019, 12pm-1pm
Wednesday, December 11, 2019, 12pm-1pm
Wednesday, December 18, 2019, 12pm-1pm

CALL-IN DETAILS
When you are logged into your Media Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

To activate your Tin Shingle Media Membership, click here.

PS: We will be broadcasting this from Tin Shingle's new Media Room in our new co-work space! Special Co-Work Memberships will be available soon should you need to come out to work in a beautiful space in the Hudson Valley of New York, or need a place to record a webinar or podcast. Keep it tuned to our blog, newsletter and Instagram for updates!

Small Biz Diaries With Inner Beauty Effects

Big visionaries behind small businesses share their insights and experiences in this series of Tin Shingle! Kate Perna of Inner Beauty Effects is a Media Member of Tin Shingle. She shares how she created a space to converse the ideas of beauty, how it has evolved, and when we feel the most beautiful all from the stairway of Atlas Studios in Newburgh, NY.

Read more of “Redefining Beauty At Our Pop-up Storytelling Studio”.

This Week's 2020 Editorial Calendar Haul! Better Homes & Gardens, Popular Mechanics, Bridal Guide and More

At all times of the year, we are reaching out to magazines for their Editorial Calendars. While these may change throughout the year, they generally remain consistent. The Fall is when the biggest releases happen - all the way into January for the following month’s broad-theme editorial directions at the print publications.

This week’s editorial calendar update includes the following industries: DIY, Home & Garden, Weddings, Business, Health, Automotive, and Lifestyle! Are you ready? Let’s go!

Focusing on homes, cooking, gardening crafts, healthy living, decorating and entertaining, Better Homes & Gardens (BHG) is one of the best selling magazines in the United States. Get decorating ideas, DIY projects, recipes, entertaining tips and more!

Better Homes & Gardens

UP NEXT IN THEIR EDITORIAL CALENDAR: The Style Maker Issue 10th Anniversary!, The Escape Issue

Better Homes & Hardens Special Interest

UP NEXT IN THEIR EDITORIAL CALENDAR: Growing and Using Herbs, Small-space Decorating

Popular Mechanics features automotive, home, outdoor, electronics, science, DIY, technology, inspiring and instructing readers, helping them navigate the modern world. Also featured are military topics, aviation, transportation, space, tools and gadgets.

UP NEXT IN THEIR EDITORIAL CALENDAR: Science of Adventure, The Science of Play

Bridal Guide is a comprehensive bridal and wedding source for the modern practical bride. Topics include wedding-planning trends, fashion, honeymoons, registry advice, dresses, beauty tips, etiquette and more!

UP NEXT IN THEIR EDITORIAL CALENDAR: Style Issue, The Ultimate Planning Issue

A national magazine that focuses on the American South, Garden & Gun highlights the culture, food, music, art, literature, sport, ideas and lifestyle.

UP NEXT IN THEIR EDITORIAL CALENDAR: The Travel Issue, Food

An American publication, Health focuses on women’s health, with topics such as diet, mental health, relationships, stress, recipes and exercise.

UP NEXT IN THEIR EDITORIAL CALENDAR: Be Clean and Green, Work It Out

An American business magazine, Inc. publishes about small businesses and start ups, offering advice, tools and services to help your small business grow.

UP NEXT IN THEIR EDITORIAL CALENDAR: - Best Workplaces, Up Next

These Are Only A Small Sampling Of Editorial Calendar Themes!

Tin Shingle’s Editorial Calendar Collection is undergoing major growth these last few months of the year! These are a small scattering, just for you to see what types of topics will be highlighted this upcoming year.

Members of Tin Shingle with the Media Membership have instant access to all of our editorial calendar deadlines. All searchable by Title and Area of Interest. Browse through and let your inspiration guide you. Tin Shingle’s membership program is designed for business owners, artist, makers and communication directors who are getting the word out about their business.

All editorial themes are provided by the publication and are subject to change.

As always, send in media contact or editorial calendar requests to member@tinshingle.com

2020 Calendars Are Literally ROLLING In!

Some exciting news as we come to the year’s end! 2020 Editorial calendars have begun rolling in! We have been hard at work combing the internet for industries beyond fashion, food and fitness! Did you know there’s an entire publication devoted to parking??? And hunting dogs??? Keep your eyes open for those and more industries such as Medical (Pharmaceuticals, Nursing, Pediatrics et al), Agriculture/Farming, Home Improvement (think BobVila.com and his contemporaries), Sports, Cable (yes, an entire publication devoted to the workings of cable TV!) and so much more!!

This week we’ve found the following calendars spanning across SEVEN industries! 

BEER - The Beer Connoisseur

Rated the best beer magazine of 2018 by Feedspot.com, The Beer Connoisseur covers news, people, food, travel, beer (obviously!) and beer trends, reviews and more! In January 2019, they have added a new annual print edition called The Beer in Review. It celebrates the top beer and breweries of the year and focuses on upcoming trends.

Editorial planning for now: Top 200 Beers of 2019, The Travel Issue

TRAVEL - Alaska Beyond Magazine

Alaska Beyond Magazine aims to be the best travel, lifestyle and business publication covering the Alaska Airlines route system, designed to entertain and inform the passengers of Alaska Airlines. They reach more than 3.8 million travelers every month in close to 115 destinations.

Editorial planning for now: Oregon Revealed, Best of California

HEALTH - Women’s Health

Women’s Health is your source for health news, advice on nutrition, weight loss, sex, fitness and more. Published 10 times a year with a circulation of 1.5 million, they feature a celebrity on the cover every month as an example of health and wellness.

Editorial planning for now: The Naked Issue, The Joy Issue

FOOD - Whole Foods Magazine

Published monthly for over 35 years, Whole Foods Magazine is a trade magazine focusing on informing those in the food and natural products industry how to improve their business and feature length articles covering new product categories, industry news, and insights.

Editorial planning for now: Pet Health, Plant Based Omegas

INTERIOR DESIGN- House Beautiful

First published in 1896, House Beautiful is an interior design publication focused on decorating and home making.

Editorial planning for now: The Kitchen Issue, Design School

ATHLETICS / SPORTS - Athletic Business

For over 40 years, Athletic Business is the resource for athletic, fitness, sports and recreational professionals. Featuring in-depth articles, interviews, news, videos and photos, Athletic Business reaches an audience ranging from schools and colleges to professional sports teams.

Editorial planning for now: Aquatic Design Portfolio, NIRSA Show Preview

ENTERTAINMENT - American Theatre Magazine

As the national monthly magazine for the American professional non-profit theatre, they aim to provide news, features, artist interviews and editorials about the state of American theatre.

Editorial planning for now: Off-Broadway, Spotlight on Playwriting Training

These Are Only A Small Sampling Of Editorial Calendar Themes!

Check out Tin Shingle’s Editorial Calendar Collection, which is ever growing. These are a small handful, highlighted for you to see what you need to dive into for the upcoming year..

Members of Tin Shingle with the Buzz Building Membership have instant access to all of our editorial calendars. All searchable by Title and Area of Interest. Browse through and let your inspiration take hold!

All editorial themes are provided by the publication and are subject to change.

As always, send in media contact or editorial calendar requests to member@tinshingle.com

Last Chance For Black Friday Sale!

LAST CHANCE!

Tin Shingle only offers this sale once a year - for a few days only - and tomorrow is the LAST DAY! So, get it now!

20% off the 6 month All Access Pass (Great Deal)
Normally $750, today get it for $600
Get 1 month free.

25% off the 12 month All Access Pass (Best Deal)
Normally $1,500, today get it for $1,125
Get 2 months free.

Tin Shingle is designed for business owners, artists and makers who are getting the word out about their business.

When put your business out there, you need different levels of support and training at different times. Resources are designed to empower you and spark new ideas.

MEDIA CONTACT IDEAS + EDITORIAL CALENDARS

• Media Contacts - Over 3,000 media contacts from Magazines, Newspapers, TV, Bloggers, On-Air Experts and Contributing Writers

• Editorial Calendars* - over 100 magazine titles so you know where a magazine's cycle is right now (we have even more specialty titles coming)
  *Please note: 2020 Editorial Calendars are being released right now by the magazines, and Tin Shingle is collecting them to publish to the website.

• Planners + Templates - Includes the Content Planner, Media Outreach Tracking Sheet, SEO Tracking Sheet, and others

COMMUNITY
When you're getting the word out about your business, you need the wind beneath your wings! You need support. Tin Shingle is there for you. Our membership and our leaders.

• Community Boards
  Give and get support on Tin Shingle's private forum on our website.

• Pitch Whisperer
  The most popular thread in our Community Forum. Submit your pitch for us to review before you send it.

• Instagram Hashtag Cheat Sheets
  Brainstorming help when you need good hashtags to swim in. If you're not having success in Instagram, then you're not using the right hashtags. There are so many clever ones you may not have considered!

• Discounted Private Training
  You've got direct access at the Community Level, but if you want personal attention on your campaign planning and execution, you've got a discount on Private Training Sessions ($350/hr). Get it for $250/hr

DIRECTORIES

• Promote your business on Tin Shingle's website in our directories:
  Business Directory
  Press Portfolio:
  Promote the PR hits you got! Publish them here!
  Shopping Guides
  Add your products to our theme-based Shopping Guide!

TUNEUPS: GROUP CHALLENGES + REPLAYS

• Stream over 270 TuneUp Replays anytime you want.
  Love the live TuneUps? Stream them whenever you want. Topics include PR, Instagram, Facebook, Newsletter Strategy, Interviews with inspiring business owners, and more.

• PR + SEO Challenges: Every other Wednesday, the TuneUp is closed to be members-only. It's a small group strategy session on your get-the-word out needs. Give and get support from other members, and from Tin Shingle's owner and publisher, Katie.

Spooky Sale! Our Black Friday Starts On Halloween - And Ends Election Day!

We're going to be out enjoying life on Black Friday (and probably broke after hitting a few Black Friday sales), and suspect you will be too!

We're hosting our Black Friday Sale now - on Halloween Weekend! For the Spooky Savings!

Tin Shingle only offers this sale once a year - for a few days only - Black Friday Halloween Weekend!

After this Halloween Weekend, this deal will be gone like a ghost, so get it now!

20% off the 6 month All Access Pass (Great Deal)
Normally $750, today get it for $600
Get 1 month free.

25% off the 12 month All Access Pass (Best Deal)
Normally $1,500, today get it for $1,125
Get 2 months free.

Tin Shingle is designed for business owners, artists and makers who are getting the word out about their business.

When put your business out there, you need different levels of support and training at different times. Resources are designed to empower you and spark new ideas.

MEDIA CONTACT IDEAS + EDITORIAL CALENDARS

• Media Contacts - Over 3,000 media contacts from Magazines, Newspapers, TV, Bloggers, On-Air Experts and Contributing Writers

• Editorial Calendars* - over 100 magazine titles so you know where a magazine's cycle is right now (we have even more specialty titles coming)
  *Please note: 2020 Editorial Calendars are being released right now by the magazines, and Tin Shingle is collecting them to publish to the website.

• Planners + Templates - Includes the Content Planner, Media Outreach Tracking Sheet, SEO Tracking Sheet, and others

COMMUNITY
When you're getting the word out about your business, you need the wind beneath your wings! You need support. Tin Shingle is there for you. Our membership and our leaders.

• Community Boards
  Give and get support on Tin Shingle's private forum on our website.

• Pitch Whisperer
  The most popular thread in our Community Forum. Submit your pitch for us to review before you send it.

• Instagram Hashtag Cheat Sheets
  Brainstorming help when you need good hashtags to swim in. If you're not having success in Instagram, then you're not using the right hashtags. There are so many clever ones you may not have considered!

• Discounted Private Training
  You've got direct access at the Community Level, but if you want personal attention on your campaign planning and execution, you've got a discount on Private Training Sessions ($350/hr). Get it for $250/hr

DIRECTORIES

• Promote your business on Tin Shingle's website in our directories:
  Business Directory
  Press Portfolio:
  Promote the PR hits you got! Publish them here!
  Shopping Guides
  Add your products to our theme-based Shopping Guide!

TUNEUPS: GROUP CHALLENGES + REPLAYS

• Stream over 270 TuneUp Replays anytime you want.
  Love the live TuneUps? Stream them whenever you want. Topics include PR, Instagram, Facebook, Newsletter Strategy, Interviews with inspiring business owners, and more.

• PR + SEO Challenges: Every other Wednesday, the TuneUp is closed to be members-only. It's a small group strategy session on your get-the-word out needs. Give and get support from other members, and from Tin Shingle's owner and publisher, Katie.