Busy B's...NEW and UPDATED Editorial Calendars From Bitch, New Moon Girls, Bloomberg Businessweek, and More

Check out this week’s updates to Tin Shingle’s exclusive Editorial Calendar Collection! Included are the topics put forth by the magazines themselves as well as Tin Shingle’s predictions of future editorial themes up to 2020.

Don’t pigeon-hole yourself into a theme, but use it as a guide if it helps. For late 2019 and 2020, we researched the past 2 years to find editorial consistency and made predictions where possible. However, the most important tool you have access to is the publication and submission date through 2020. You can quickly see where a magazine is in their production cycle, to know what kind of timely story angle to pitch them.

The Letter Of The Week Is “B”…

…and the buzz is on Bitch, Better Nutrition and Bloomberg Businessweek! The following have been in our database for some time but with the latest research have been updated to 2020!

Bitch

The revitalizing voice in contemporary feminism, Bitch plays a critical role in helping their audience question the definitions of gender, sexuality, power and agency. Examining the mainstream media, taking into account the historical and cultural representation of gender in modern pop culture, Bitch aims to encourage people to consider feminism as a necessary part of the social justice movement.

Upcoming Editorial Theme: Sanctuary

Better Nutrition

Better Nutrition magazine’s mission is to responsibly inform their audience about the nutritional approach to health. They provide well researched information on vitamins, herbs, nutrients, whole foods, natural personal care and beauty items and environmentally friendly products.

Upcoming Editorial Themes: You’ll have the publication dates, which is key because this magazine works on articles months in advance. Knowing these dates is how you will pitch really timely story ideas that can work for most any broad theme.

Bloomberg Businessweek

This one was a doozy! Over 47 issues per year, predicted up to September 2020! Bloomberg Businessweek’s current incarnation has been published since 2009, and has provided information and interpretation about events in the business world. Bloomberg Businessweek issues are packed with information,. Many different story angle ideas will work.

Upcoming Editorial Themes: Retail; Manufacturing; Cloud Solutions

The Toy Book

Published by Adventure Media and Events LLC, The Toy Book is the leading trade magazine serving the toy industry, The Toy Book is the foremost authority on toy trends and products! 

Upcoming Editorial Themes: TOTY Nominee Showcase 2020, Arts and Crafts; The State Of The Toy Industry

New Moon Girls

Founded by a mom and run by girls,  New Moon Girls serves to strengthen girls’ resistance to popular culture propaganda by strengthening their authentic voices. They are the first and only child-edited publication to win the prestigious Association of Educational Publishers’ Golden Lamp award as the best children’s magazine in the United States.

Upcoming Editorial Themes: “Dreams Of Your Future” and “Believe It Or Not”

Earnshaw’s

For over 100 years, Earnshaw’s has proudly served as the voice of the children’s fashion industry. With a readership of over 15,000 retailers and brand executives, Earnshaw’s helps to streamline retail strategies, merchandising techniques and stay on top of the latest trends and industry news.

Upcoming Editorial Themes: Slumber Party Essentials, From PSs to Plush

These Are Only A Small Sampling Of Editorial Calendar Themes!

Many more editorial calendar ideas are in Tin Shingle’s Editorial Calendar Collection. These are a small sampling, highlighted for you to see what you need to dive into.

Members of Tin Shingle at the All Access Level of Membership have instant access to ALL of our editorial calendars. We currently have the editorial calendars from over 100 publications for 2019! All searchable by Title and Area of Interest! Browse through and let your inspiration take hold!

All editorial themes are from editors themselves and are subject to change.

Send in media contact or editorial calendar requests to member@tinshingle.com

Today - See You On This TuneUp To Pitch Morning Shows!

See you soon!

This live broadcast of the TuneUp is free. Now’s your chance to get inside the head of morning show producer Laura Holka for how producers respond to pitches from businesses like yours! It’s an exclusive “Producer’s Perspective” as she calls it! Hit the TuneUp link in the top navigation to sign up.

Next TuneUp: How To Pitch TV Morning Shows - From A Producer's View

How To Pitch TV Morning Shows
From A Producer's POV (Point Of View)

When: Wednesday, June 19,2019
Time: 12pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

Pitching a morning show to get your business on TV is totally possible by you. There are a few key steps you'll want to be aware of, including having a stellar pitch. The secret ingredient? Keeping that pitch short, sweet, swift, and to the point. And don't think that pitching that TV show once is your one-and-done chance of getting on TV! You will be pitching many times! Because you have many angles of how you could get your business, book or project featured on TV.
In Wednesday's TuneUp, you will meet Laura Holka, a producer turned PR professional who started at PBS and worked for ABC for several years, including her local stations in Phoenix, AZ. Get to know her here before the TuneUp!
This TuneUp Will Include:

• Producer Life: Going inside the life of a producer so that you know what they are doing when you email/pitch them.

• Production Day: The breakdown of how the morning show is produced, so that you can know the best times of day to email, and when your email might get lost.

• Who To Pitch: Is it the host? The anchor? The booker?

• What's In The Pitch: Laura will share a sample pitch to show you a winning formula.

• What To Do If You Get A Response: Laura will tell us how to miss an opportunity if you do get a response. Hint: Act fast!

• Ideas - What Appeals To Producers: The key to a winning pitch is in your story angle. We're going to discuss what this means, and how you are going to zoom in and go micro-niche on your brand.

Join Katie live at 12pm ESTto get these ideas. This Live version of the Training TuneUp is free for all to listen/watch. It is recorded and added to the list of TuneUps thatTin Shingle Memberscan stream at anytime.

June's Kid Friendly Column Published In Local Newspaper Highlands Current

Anyone who is saying local journalism is in trouble is not working hard or smart enough! Local journalism is alive and well because locals want so much to read about what is going on in their towns. That is what the Highlands Current is committed to doing, and what I am committed to doing at A Little Beacon Blog, and is why I said yes authoring a column for my competitor! Kidding. We need as much local news as possible, and I’m honored to be in print.

June’s “Kid Friendly” column is about time - the speeding of time - and the forgotten moments of time when you had a dream or vision, and you didn’t realize that you stepped into that dream and accomplished it. It may look different or be different in some way that you realized - but you got there. What you do from there is a different story. What helps you make more of that story is journaling.

All is this is explored in June’s column, which you can zoom in real far and read here until they post the official version in the online version of the paper. :)

Brides Magazine Stops Printing - Acquired by Dotdash Who Wants To Focus On Digital

Face-palm emoji! Brides magazine bites the dust - on paper at least. The editorial staff is remaining yet will change offices, according to a report in the New York Times. Brides will live on and hopefully thrive in digital. Brides magazine has been up for sale for some time, and was recently purchased by Dotdash, a website company that started out as About.com and then rebranded to Dotdash. InterActiveCorp (IAC) owns Dotdash, whose chairman is Barry Dillar, the billionaire media mogul. IAC also owns Tinder, Match, and OKCupid.

As reported in the New York Times article, Condé Nast had been scaling down on the magazine, said the head of Dotdash, Neil Vogel: “It’s clear to us that there wasn’t a ton of investment behind this in the last few years.” He also made clear in that article that Dotdash was purchasing the publication for the editorial team and for the digital reach.

Meanwhile, In Editorial…

Brides Executive Director, Lisa Harmon Gooder, will remain in her position. Brides went online in 2006 under the editorial leadership of Keija Minor, who was the publication’s first African American Editor In Chief. Keija held that role from 2012 until 2017. Under Keija’s helm, the digital readership rapidly grew.

Competitors include TheKnot.com and WeddingWire. Dotdash head Neil is feeling a bit competitive and feisty about the acquisition, telling the New York Times how he will treat Brides as “what the future of Condé Nast should be.”

Condé Nast also owns Vogue, The New Yorker, Architectural Digest, Vanity Fair, and others. Recently, Condé Nast opted to stop printing Glamour and teenVogue, and keep them alive in digital. Recently it sold Golf Digest to Discovery, Inc. for a reported $35 million. W magazine remains for sale, and reportedly started at an asking price of $8 million, and might have been negotiated down to $1 million? But still no sale. Come on - who will buy it? That's less than a townhouse in Manhattan!

Brides.com is already a beautiful website. We’ll see how it shapes up! For now, at least you can consider your editorial leads warm as they make the transition. The Tin Shingle Media Contact Library Team will be keeping an eye on things and update the database as developments happen. Send us a tip of if you have one!

As for Tin Shingle's Editorial Calendar Collection, Brides has been removed, as we only track calendars for print publications. Digital moves too fast! But you shouldn't rely or wait around for an editorial calendar anyway, You should cold-pitch! Tin Shingle teaches you how.

New Editorial Calendars Added/Updated: Self.com, Bicycling, Blue Ridge Outdoors, Family Circle

Here are a few highlights from the ongoing updates we make year-round to Tin Shingle’s exclusive Editorial Calendar Collection. These editorial themes include ideas stated by the magazines, as well as Tin Shingle’s Editorial Predictions, based on our researching of Editorial Calendars 2 years prior. Most people wait until January to get the updated Editorial Calendars, but if you do that, you miss out on half the year! Tin Shingle has taken an amplified approach to get into the brains of these magazines to keep you ahead of the game. Now in one easy place, you can see where the magazines are in their publishing cycle (if it’s June now, a magazine might be producing October’s issue), and the predicted broad theme.

Therefore - these magazines have already been researched to 2020. And our research continues year-round!

Self.com

This popular online publication specializes in health, wellness, beauty, style and women’s interest. Self ended its print edition in 2017 but continues to provide high quality content online that focuses on helping their readers evolve into their best SELF.

For Example: The Healthy Food Awards are coming in August, 2019, and expect Parenting Tips in September. How can your business fit into these themes?

Bicycling

The world’s leading cycling brand, Bicycling provides cyclists with exclusive stories, advice, and gear recommendations not found anywhere else. They have established themselves as the unmatched authority on the sport of cycling.

For Example: Bicycle is working on their October issue. The Active-ist Awards are coming. The debut of Bicycle’s new editorial program honoring the people who use sweat to make the world a better place. Plus: Hottest Gear of 2020.

Blue Ridge Outdoors

The definitive guide to outdoor sports for over 23 years, BRO features the best destinations for outdoor adventures across the Southeast and Mid-Atlantic. BRO provides insights into trends, gear, music, festivals and more.

For Example: Blue Ridge Outdoors is working on their September issue. It’s THE HIKING ISSUE: Favorite foliage hikes and leaf-peeping adventures. It’s also the MOUNTAIN GETAWAY GUIDE: Soak up the autumn splendor in these trail towns and hike-friendly lodges.

Family Circle

Though not new to Tin Shingle’s Editorial Collection, Family Circle has been extensively researched and updated to include our predictions for 2020. Geared towards mother’s raising tweens and teens, Family Circle offers advice and fresh ideas to help mom’s and families make the best of every day. 

For Example: Family Circle is working on their January issue. For the past 2 years, Family Circle has dedicated this issue to LOVE. Tin Shingle predicts that this will again be the theme. That’s an easy one to spin your business into!

AdWeek

As the leading resource of brand and marketing insight, AdWeek reaches an audience of over 6 million marketing professionals across various media platforms. 

For Example: AdWeek’s Innovators Issue is being developed for October. What other opportunities can you take advantage of with this magazine if you are a marketer?

Members of Tin Shingle at the All Access Level of Membership have instant access to ALL of our editorial calendars. We currently have the editorial calendars from over 100 publications for 2019! All searchable by Title and Area of Interest! Browse through and let your inspiration take hold!

All editorial themes are from editors themselves and are subject to change.

Send in media contact or editorial calendar requests to member@tinshingle.com

Reading Cosmo

Cosmo is filled with mixed messages, but those that are delivered are worth reading - and ignoring the conflicting ones. Was never allowed to read Cosmo when growing up. But right now, it seems useful as a young person to read. Getting familiar with the different sections for Tin Shingle’s business owners, makers and artists who want to use it to get the word out.

Next Tin Shingle TuneUp: Members-Only PR Challenge

PR Challenge
Drop-Ins Welcome!

When:Wednesday, June 12th
Time:12pm EST
Where:At your computer or on your phone.
How: Follow the directions on this page of the Community Boards to get the registration link. Only logged in All Access Members will be able to see this page.
Activate Your Access Pass Membership Here >

This week the TuneUp is available as a personalized PR Challenge Strategy Session. Bring 1 PR Goal, and we will workshop it together. Sometimes there is just one member in the session, sometimes there are three.

Moderated by Tin Shingle's owner and publisher Katie Hellmuth Martin, attending members will each have a chance to speak about their goals, and give feedback to their fellow members about their goals.

The feedback from fellow members is sometimes the best part.

How It Works

CONNECT: Connect using your laptop or GoToWebinar app. You'll need do to this so that Katie can un-mute you. If you're on the phone, she can't see you to un-mute you.

CHALLENGE: Bring 1 Goal or Challenge to workshop.

FEEDBACK: Get Feedback from Katie and others on how to get there.

HOMEWORK: Leave with a homework assignment. Report back in 2 weeks at our next session.

Success Stories:

Shifts happen during these private TuneUps. It's like group private training! If you put it out there, you'll surprise yourself at what can happen next.

• Laura Borland, creator of Vyllage, the app that connects neighbors to receive your packages for you, was featured on a local TV station in her hometown of Florida. How'd she do it? "Repetition and Intensity. I followed Katie's advice after the members-only TuneUp and made a commitment to send my pitch to at least 25  journalists everyday. I used your PR Planning & Tracker to know who I had contacted.
  
  

• Sierra Bailey, jewelry designer and creator of Manic Trout, landed herself a host position at a major cable network for a crafting show. All because she was brainstorming new ways to get the word out, and what she personally wanted to tap into.

PR  *    Social Media   *   SEO   *    Newsletters   *   Website

To activate your Tin Shingle All Access Membership, click here.

Traditional Home To Become a Special Interest Magazine

Meredith publishing, under financial pressure after acquiring Time Inc. last year for $2.8 billion, laid off around 60 employees. Nearly half of the layoffs were from Entertainment Weekly and Traditional Home. Both publications have dramatically slashed their printing schedules, with Entertainment Weekly cutting back to a monthly schedule and Traditional Home will become a quarterly special interest publication, publishing 4 times a year.

Among the more high profile cuts include publisher Beth McDonough. Traditional Home’s chief editor Jill Waage avoided the chopping block, however most of her staff’s jobs were not spared. Business of Home reported that Wagge has spent 11 years in Meredith’s special interest media division, so her expertise is a valuable commodity.

This is not the first time Traditional Home has seen major changes. In 2017, its publication schedule went from eight yearly issues to only six. In 2018, senior design and market editor Tori Mellot resigned and was not replaced.

Recently, the hearth and home niche at Meredith has taken quite a beating over the last few years. Cooking Light and Coastal Living are no longer on a regular publication schedule. The internal competition for advertisement dollars is proving too strenuous for future viability.

Said a spokesperson for Meredith in the New York Post: “We had five subscription magazines in the home category: Better Homes & Gardens, Southern Living, Real Simple, Martha Stewart Living and Traditional Home. That’s a lot of competition internally for ad dollars, let alone when you consider outside competitors in the space.”

Says Katie of Tin Shingle: “Or is that what happens when your purchase titles and cannibalize your market share?”

Tin Shingle will be monitoring media moves to update our Media Contact Library.

New Podcast Alert! “Going Through It” From MailChimp

New Podcast Alert! From the talented Ann Friedman originally produced for MailChimp. “Ann Friedman sits down with writers, comedians, politicians, and musicians to hear about the pivotal moments in their lives, careers, and relationships when they had to decide whether to quit or whether to keep going.”

See Tin Shingle’s Media Contact Library for details!