Coastal Living

Traditional Home To Become a Special Interest Magazine

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Meredith publishing, under financial pressure after acquiring Time Inc. last year for $2.8 billion, laid off around 60 employees. Nearly half of the layoffs were from Entertainment Weekly and Traditional Home. Both publications have dramatically slashed their printing schedules, with Entertainment Weekly cutting back to a monthly schedule and Traditional Home will become a quarterly special interest publication, publishing 4 times a year.

Among the more high profile cuts include publisher Beth McDonough. Traditional Home’s chief editor Jill Waage avoided the chopping block, however most of her staff’s jobs were not spared. Business of Home reported that Wagge has spent 11 years in Meredith’s special interest media division, so her expertise is a valuable commodity.

This is not the first time Traditional Home has seen major changes. In 2017, its publication schedule went from eight yearly issues to only six. In 2018, senior design and market editor Tori Mellot resigned and was not replaced.

Recently, the hearth and home niche at Meredith has taken quite a beating over the last few years. Cooking Light and Coastal Living are no longer on a regular publication schedule. The internal competition for advertisement dollars is proving too strenuous for future viability.

Said a spokesperson for Meredith in the New York Post: “We had five subscription magazines in the home category: Better Homes & Gardens, Southern Living, Real Simple, Martha Stewart Living and Traditional Home. That’s a lot of competition internally for ad dollars, let alone when you consider outside competitors in the space.”

Says Katie of Tin Shingle: “Or is that what happens when your purchase titles and cannibalize your market share?”

Tin Shingle will be monitoring media moves to update our Media Contact Library.

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AFAR Magazine and American Way

AFAR Magazine is a multi-platform travel media brand that inspires its readers to connect with people of different cultures to understand their perspectives. They value cultural immersion, curiosity and global diversity.

American Way, the free inflight magazine produced through American Airlines is published on a monthly basis and reaches over 16 million passengers every month! Providing inspirational articles on destinations, international celebrity, and provocative stories, American Way reflects the enthusiasm of its cosmopolitan audience.

Exciting News About Coastal Living - Gone Seasonal

Coastal Living has been a source of inspiration for those who are drawn to the sea. Staying true to their steadfast mission that “there are ways of looking at life that connect all coasts and that enhance our lives no matter where we live,” Coastal Living has transitioned from a subscription based magazine to a special interest seasonal publication only available on the newsstands (see Ad Week’s 2018 article about when Coastal Living announced scaling back issues). The first seasonal issue in the new format appeared in March of this year, giving you just enough time to prepare for summer!

Access These Editorial Calendars

Members of Tin Shingle at the All Access Level have instant access to ALL of our Editorial Calendars. We currently have the editorial calendars from over 100 publications for 2019! All searchable by Title and Area of Interest! Browse through and let your inspiration take hold!