Tin Shingle's Newest Member & Mama-Maker Has Confetti Everywhere!

Oh. My. Gosh. I am in love! Adrianne Pepitone, owner of Studio Pep, sells party goods that makes fun stuff happen. If it's confetti you need to complete your mermaid party, or sprinkle balloons for an ice cream social, she has it all. Based in Pennsylvania, Studio Pep infuses sunshine and bright colors into everything they do and create - have you seen their extensive line of artisan confetti?! From weddings to gender reveals, and jungle parties in between, Adrianne has you covered.

She has put so much pep into her products that she recently has been invited to participate in Spring at the Silos in Waco Texas. The fair is hosted at the home of the Magnolia Market, the parent company owned by Joanna and Chip Gaines, where selected vendors will be able to showcase their dazzling products and creations. It is a true maker's dream to have this unique opportunity. Tin Shingle certainly sends congratulations to Adrianne and Studio Pep and can't wait to see their journey at the Silos.

We know your brand is glamorous too! Level 4 members of Tin Shingle have access to our complete set of buzz building tools and resources in order to get the word out about small (but mighty) businesses.  Learn how you can get noticed, make dreams happen, and grow your brand here.

February's Membership Meeting in Beacon - Open to All

February's Tin Shingle Member Meeting is open to all!

During this month of love, we wanted to help you dig in and give back to your business. While Tin Shingle's membership is nation-wide, its headquarters is in the Hudson Valley and offers an in-person connection opportunity on the last Monday of each month. If you're in NYC or CA or PA, get in a train and come on up or over!

Connecting business owners, artists and makers is so important to us, because when we come together, fresh ideas fly, you begin to think bigger, and come away with new visions and strategies to help your business grow.

Tin Shingle's Kick A** Member Meeting

Yes, it's called the Kick Ass Member Meeting because that is how you will feel after leaving with a plan. This hour-long meeting will be several parts. Indulge in this session of talking shop with other like-minded business owners who share several of your challenges and triumphs.

• Workshop: Bring the magazines you want your business to be featured in, because we will all be doing our homework by clipping ideas, writers and editors to follow up with for a fresh PR pitch.
• Brain Picking: If there's an expert in the room, you can pick their brains! Tin Shingle's owner Katie will be there, which means you can ask your questions about SEO, Social Media, Business Strategies, and PR.
• Idea-ating: Through all of this, you're bound to come up with new ideas to  tackle this week or month. Looking forward to hearing them!

Where: 291 Main St, Beacon, NY 12508
When: Today, Monday February 26 at 12:00 EST

COMMUNITY MEMBERSHIP LEVEL - $45/month
The Community Membership with Tin Shingle is our entry-level membership and includes:

• FEEDBACK: Inclusion in our Private Facebook Community to ask your questions fast about PR, Marketing, Social Media, Websites, and more.
• BOARDS: Submit your Press Releases and Media Pitches to our group for feedback and suggestions to make it better.
• PROFILE: Get listed on Tin Shingle's website and Business Directory, which is searched by the media and potential customers and clients.

Dream Come True: Hudson Henry's Good News Granola Featured on Today Show with Kathie Lee and Hoda 4th Hour

This morning, I was watching the Today Show at my sister-in-law's house while on a family visit. I watched a few segments that featured some products and organizational ideas (that possibly were sourced by organization experts in other small business communities like In Good Company), and I thought about Hope Lawrence at Hudson Henry Baking Co., and how her dream (as stated even on her packaging) is to have her "Good News Granola" featured on the Today Show. She's been working towards that dream and it's actually how she found Tin Shingle: she wanted to get on the Today Show, and discovered that our business membership program had the components to make that dream a reality.

After making my children's breakfast, I'd actually turned off the Today Show so that I could focus on getting them dressed and getting out the door. Moments later, Sabina, Tin Shingle's co-founder and my business partner, emailed me saying: "It happened!!"

"What happened?", I wondered. I dove into the email to learn that Kathie Lee and Hoda just aired a feature of Good News Granola as one of their Favorite Things. (It's also my favorite granola snack that is always stocked in my cupboards...)

!!!!!!!!!!!!!!!!!!!

What a glorious way to start a Monday!  Now here's something you should know: Tin Shingle is all about empowering entrepreneurs like Hope to build buzz - that's what we do, day in and day out.  We demystify PR, social and online marketing via education, motivation tools and tips so that you can be sure people hear, see and read about your business.

The founder of this granola company that was featured on the Today Show, Hope Lawrence, is a member of Tin Shingle and is especially inspiring to me because she is a mother of two boys who started her granola business so that she could build a business and raise a family. Every decision she makes is made around her family. She doesn't move as quickly as other entrepreneurs because she's on a family vacation, or picking up her son, or is baking granola. But she does it at her own pace. Sabina and I call that a "holistic business" approach, and it's one we try to live by as well. Very often, entrepreneurs in our field don't have families, and they have many more hours in the day and night to grow their business. But the pace of an entrepreneur with a family is slower, and that pace just paid off for Hope.

Hope landed this segment with persistence, patience and by following Tin Shingle's Membership Program. She used several Tin Shingle membership tools to help her get featured on the Today Show. Here is how Hope got featured on the Today Show with Kathie Lee and Hoda:

• Hope read our (free) articles in the Ask the Expert section to learn how to pitch the Today Show and Kathie Lee & Hoda 4th Hour.
• She attended our #PRTuneUps including the virtual classes about how to land a spot on a morning show.
• Hope used our community and resources to check and get feedback on her pitch to strengthen it before she sent in to the show's producers. This helped ensure her pitch was in tip top Today Show shape.
• Hope used our Media Contacts to pitch her product to the right producers.
• Hope then used strategic emails to follow up with the producers and then waited when she needed to. When she had questions she took them to our Community Forum to get thoughts from others who'd been in her position.

And really, Hope had hope for her product, created fantastic packaging, has a darn cute website, and has enough spunk and "wow factor" that her brand was a fit for the show.

We are so thrilled!

See her packaging here, which truly illustrates her belief in the power of good messages. She states her mantras, one of which is to "Ask for what you want". See the first sentence in the packaging "My dream is that this little granola company will allow me to spend my days with my boys and land a spot on the Today Show":

Done. Mission accomplished thanks to Tin Shingle's Membership Program. Play the clip below: