Updating Media Contacts Library: CRWN Magazine

We first learned about CRWN Magazine through a feature that appeared in Alley’s newsletter, that featured one of its members of the co-work workspace. That member is Lindsey Day, co-founder of CRWN Magazine.

The magazine launched as a zine, and grew to a publication with 20 contributors and advertiser support, according to this 2016 article in Yahoo Beauty. At the time of that article, the magazine’s Instagram had 15K followers. Today it has 44.6K and growing.

Co-founder of CRWN, Nkrumah Farrar, pointed out in that article that there were not many publications catering to women who have chosen to live a natural-hair lifestyle. Farrar pointed out, that publications available like Sophisticates, Hype Hair and Black Hair tend to not be owned by or operated by black women, and lack a focus on beautiful imagery.

CRWN Magazine covers more than just hair, said Lindsey in that article. “We probably have more thought pieces and essays in the issue than we do things that are specifically pertaining to hair. We use natural hair as a pivot point to connect with an audience of African- American women who share similar psychographics that led them to eventually becoming natural.”

Read this amazing interview with Lindsey in Byrdie to learn how and why she and Nkrumah created the brand, how important it is to them to have African- American women in printed pages, how they thought of the name, and much more.

We’'ll sum up with the mission statement as stated on CRWN’s website:

CRWN Magazine exists to create a progressive dialogue around natural hair and the women who wear it. We're reaching beyond trendy clickbait and #BlackGirlMagic to address the whole Black woman; a woman who is more educated, well-traveled and sophisticated than ever before — largely because generations before her have fought to ensure her seat at the table.

Through beautiful content, thoughtful commentary, hair inspiration and resources; we’re telling the world the truth about Black women by showcasing a new standard of beauty — and documenting our story in tangible, print form.

Glamour Magazine Abandons Monthly Print For Digital Double Down

Photo Credit: Screenshot of article in  The New York Times.

Photo Credit: Screenshot of article in The New York Times.

In January 2018, the stepping aside of Glamour’s longtime editor in chief, Cindi Leive, became official, and, Samantha Barry, a digitally based  journalist with extensive background in the digital television space at CNN Worldwide as an executive producer for social and emerging media, stepped in. Cindi had also been the editor in chief of Self, another print magazine that ceased printing monthly issues.

Monthly Schedule Not A Thing Anymore At Glamour

Upon her arrival, Samantha reduced the numbers of monthly publications from 12 to 11, gave the print magazine a makeover, completely changing the type treatment of the logo, and on the Tuesday before Thanksgiving, announced that the monthly print magazine version of Glamour would cease. 

As first reported by The New York Times, and then The Hollywood Reporter, Samantha stated that she sees no need for a monthly print schedule for the brand anymore. In fact, that Glamour is not just a magazine, that it is a brand. According to The Hollywood Reporter, Samantha stated that Glamour will continue to produce printed editions of its tentpole issues like its “Women of the Year” issue.

In her interview on Cheddar, Samantha is putting Glamour's eggs into the video and event baskets, saying that portions of the Glamour audience are spending more than a minute, sometimes up to half hours on their video content. Being that Samantha comes from the TV world, she is comfortable in this vehicle for storytelling and ad delivery. However, she came from a large cable network - CNN - where their base is TV. In magazines, the base is the book, and the social and the video are the spinoff. Looks like Samantha is bucking this model.

“Doubling Down on Digital”

In her goodbye-to-print email to the editorial staff obtained and quoted by The Hollywood Reporter:  

 "We’re doubling down on digital — investing in the storytelling, service and fantastic photo shoots we’ve always been known for, bringing it to the platforms our readers frequent most. We’ll be expanding video and social storytelling, with new and ambitious series and projects.”

What’s In A Book?

Glamour is committing now to the crowded space of digital with its many mediums, abandoning its loyalty vehicle - the printed book - the magazine. What digital-only producers, editors, and storytellers might not realize is how the printed page carries weight in the hands of their audience. While the people reading the magazine may frequent online spaces more, the printed book helps to define the brand.

According to The New York Times: “Although the number of Glamour’s paid subscribers has remained stable over the last three years, at around 2.2 million, Ms. Barry said it was time for the publication to break away from the printed page.”

The advantage that magazines have over media outlets with no print extension is that they are able to design a deeper experience on the page in the layout of a book. The advantage that digital mediums like blogs have over traditional print is that they understand the online space better and can spread the word farther.

It is the opinion of this writer that the combination of the two - the digital and the print - is an enrichment technique. I say this as a blogger. I am a digitally based producer of content who sees the emotional reactions of people to the printed page, vs the online experience. While the online experience may have more exposure with a larger footprint, the emotional imprint is still there for the printed page. Thereby making the digital version of print even more valuable.

Glamour magazine is in the Condé Nast family. It was founded by the Condé Nast father himself as a vehicle for storytelling of Hollywood Glamour. The magazine’s direction has changed since then, as Glamour has taken on more of an empowerment and educational role for women. Add this move to its evolution.

Vogue’s famed editor in chief, Anna Wintour, is the artistic director for Condé Nast. According to The New York Times article, she enthusiastically supports the release of Glamour magazine’s printed edition, as she did for the ceasing of the printed editions of Self and Teen Vogue. Would Anna encourage the stopping of monthly printing for Vogue magazine? Could you imagine such a thing?

In the Cheddar interview, Samantha acknowledges that there are advertising dollars for print ads, and less so for banner ads on the internet. Branded content can make up for that, as it’s storytelling vs static visual. However, the desire for brands to place print ads still exists, and they are still effective in the impression they leave behind. Therefore, what does it mean to other magazines when a heavy hitter in the industry like Glamour leaves? One answer could be that print ads in existing magazines get more valuable, as there are fewer print outlets. Hence, a possible enthusiastic support by one editor in chief for the decision to abandon print by another editor in chief.

What Does Digital Glamour Mean for Businesses, Artists + PR?

What does this mean for business owners, artists and makers trying to get featured in Glamour? It means a few things:

Pitching Glamour just got more fractured.
You will be pitching tiny corners of Glamour, and by corners I mean video segments, contributing writers and social media handlers. See Tin Shingle’s Training TuneUp here with a contributing writer at GQ and others about how she approaches writing assignments. There may be assignment editors who see everything at the very top line, but they are seeing the overall message delivery for several media mediums. Pitching can be more frequent, different and specialized as you reach more media creators for Glamour. How a feature on your business will get produced has increased in variety.

Crossover for visual storytellers in video and TV just got better.
Opportunities increased for video segments. While writers may still be there to help write the script - if there is one - video editors and producers may be more involved here.

On-Air experts and TV personalities may also have an increased role to play.
The host of a segment will usually be delivering and guiding the segment. Tin Shingle’s Media Contact Lists include a search filter for On-Air Experts, making it easy for you to focus on pitching these types of media creators.

#Magazining - The Most Enjoyable Homework When Doing Your Own PR

Favorite homework one can do when doing their own PR: #magazining or as we also call it,  “media monitoring.” It’s the time when you can absorb how these magazines are spinning ideas 💡, and inspiring readers. It’s the time a DIY PR (translate: artist, maker, busniness owner, innovator doing their own PR) thinks 🤔 up ways to get their businesses mentioned.

Media monitoring is how you make your own luck, and make your own PR happen. Tin Shingle has the tools to help you do that. Join us. Already a subscriber to our free newsletter? Upgrade to a pro level and dig into our classes, databases, and community.


Member Update: Media Contacts Updated + Member-To-Member Conversations

Easy-Access List of Editors + Writers at Magazines

When you're doing your own PR and getting the word out, you need to think big. Of course you can get featured in a big magazine! You just need to pitch the right person. How do you find that right person?

Skim Through Tin Shingle's Media Contacts Database

Tin Shingle's Media Contact Database makes your research a little easier. Do you want to be featured in the pages of Wired Magazine? Allure Magazine? Or more of a spiritual magazine?  You can do that with our easy-to-use list that includes ways to search by subject or media outlet.

We have recently updated media contacts at O, the Oprah Magazine, Ebony, Shape, Elle Decor, and others. Now, you can see exactly when each name in our database has been updated because we added a time-stamp to each name with the date of which it was updated.

Upgrade To Media Contacts Level 3 - Get 'Em - Then Downgrade to Community or Directories Level 1 or 2!

You won't always need access to the full collection of Media Contacts, but you'll still want to stay hooked in to Tin Shingle's Community for support - and showcase your website and offerings on Tin Shingle!

You can do that! You can change your level of membership at any time from your Account Dashboard.

New Class Available to Stream: Tin Shingle's Ultimate Holiday Gift Guide Pitching Guide

Training TuneUp Available Now:
Tin Shingle's Ultimate Holiday Gift Guide Pitching Guide Online Class

There are 3 submission deadlines of the year when your business has as chance to be featured in one of the most coveted magazine issues of the year: The Holiday Gift Guide Issue that hits newsstands in November and December.

Those deadlines are:

  • July (right now!) for national print magazines like O, The Oprah Magazine and Real Simple.
  • September for regional print magazines.
  • October/November for last minute blog submissions and TV shows.

What Businesses Are Good for Holiday Gift Guides?

Yours, most likely. You just need to think of the right angle.

  • Products: Obviously!
  • Books: Magazines will be recommending must-reads on those holiday reading lists.
  • Gift Cards: Got a boutique fitness studio? Yarn shop?
  • Experts: In the same magazine issue as the Holiday Gift Guide, the magazine still fills other pages with holiday advice. This is the time for New Years Resolution stuff.

Magazines Are Collecting Holiday Gift Ideas Now for December Issues

So here's the thing...if you want your business featured in the December issue, you must email the magazines of your dreams now. Yes, think big. But how will you do it? Here are the answers!

Watch This TuneUp Webinar - We Tell You How!

In this Training TuneUp that just released into Tin Shingle's Training TuneUp Collection, we partnered up with our dear friend Sabina Hitchen of Press for Success. Tin Shingle's owner Katie interviews Sabina for the inside scoop on how Holiday Gift Guides work, and the best ways you can email an editor with the suggestion that they consider your business in their recommendations. Tin Shingle does have a list of magazine editors in our Media Contacts Database to make this job a little easier on you.

Hot Tip: Go Niche

There are SO many gift guides possibilities:

  • "Gifts for Moms"
  • "Gifts For Nerds"
  • "Gifts For Guys Who Love Gear"
  • "Gifts For Yarnbombers"
  • "Gifts For Self-Help Addicts"

The sky is the limit! Part of your job when pitching your brand to be considered for a Gift Guide is to suggest a great theme, or reason. Liberate yourself here. Identify the magazines you want to be featured in, and go for it.

The best way to liberate yourself to pitch your brand into a magazine is to watch or listen to our Training TuneUp: The Ultimate Holiday Gift Guide Pitching Guide as Katie and Sabina explore the ways you will accomplish this mission. If you are a member of Tin Shingle at Level 3 (Online Classes) or 4 (Media Lists), you can stream this TuneUp for free any time. Otherwise, you can just purchase it!

Covered In This TuneUp:

  • The Big Picture – Inside a Magazine
  • What Makes a Holiday Gift Guide
  • 1st Chance for Holiday Gift Guides (Magazines)
  • 2nd Chance for Holiday Gift Guides (Local)
  • 3rd Chance for Holiday Gift Guides (Websites)
  • The Pitch - What It Should Look Like
  • The Photos - How Important Are They?
  • Packaging - Worth It?

Tin Shingle Member Price for Levels 3 & 4: FREE
Non-Member Price: $65.00

Media Contacts Updated for Cosmopolitan

Wishing your business could be featured in Cosmopolitan Magazine? Cosmo was just updated at Tin Shingle’s website in our Media Contacts Database. Many media outlets are in the database, and they are updated in a rotation.

Best ways t get featured in Cosmopolitan:

STEP 1. Read the magazine in print - as it should be read - to get real familiar with what they cover and how businesses, artists and makers are featured or mentioned in their regular roundups or dedicated theme pages that repeat in each issue. 

STEP 2. Dive into Tin Shingle’s Media Contact Database to get a good idea for who to pitch there. Get a list of names at your fingertips to help you in your research and relationship building. Always double check a contact with what they are currently writing about, or what they have written about recently by visiting their Twitter or author profiles on their own professional websites.

Available to Tin Shingle Members Level 4 All Access Pass!



Allure Magazine Makes A Point To Feature Asian Women On Their Covers

We're going to start sharing with you our #MediaMonitoring research. It's really fun homework - you just read magazines. But it makes pitching the big magazines so much easier because you already know how they think. Continue the conversation with us in our Private Community Groups to bounce ideas off each other, but here's what we got from Allure:

Allure Magazine is stepping it up with Asian women appearing on their covers. Only 2 Asian women have held the spot: Lucy Liu in 2000, and Olivia Munn in 2014. Editor in Chief Michelle Lee  is changing that with this year’s "The Hair Guide" which dropped this May/June 2018 by featuring 3 “game-changing Asian models,” which has special meaning to her. “My preteen self couldn’t even fathom seeing an Asian face on the cover of a mainstream magazine or landing a TV show or headlining a movie,” she said in her letter from the editor. As for future coverage for Asian women, Michelle says: “Let’s not wait for Lucy Lui’s next movie.” Bravo! 👏

What else was featured?

A Local Hair Parlor - In Chicago! 

Usually when brick and mortars are featured in print magazines, they are in New York, since that’s where most of the magazines are based. Here, Chicago’s North Side is featured when the salon Logan Parlor took the spotlight. Founded by LGBTQ activists Jamie DiGrazia and Tricia Serpe, this parlor is unusual in that it was designed to look like your grandma’s house to promote familiarity, be snug, offer coffee and free beer while you’re getting cut, and “act as a safe community space first,” according to the article. Published during LGBTQ month, this gave the parlor even more relevancy against competing salons may have also been pitching into the magazine.

Products of Course

The Tangle Teaser, an invention of a brush by a London based hairdresser, Shaun Pulfrey. It got only two paragraphs of content, but it's a spot in a regular page of the magazine that features entrepreneurs. An entire page was dedicated to it. Shaun recounted how he mortgaged his flat, spent $130,000 to develop the brush, got on to Dragon’s Den (London’s equivalent of Shark Tank), and was sent home, rejected. They called it a hair-brained idea. That night, however, 1,300 orders came in and Shaun considered it a score. A global commercial for his brand. This type of story could have easily been pitched in to the magazine just by knowing the magazine’s theme alone. Which is what’s Tin Shingle’s Editorial Calendars are for.

PS: Want to pitch Shark Tank? Listen to this Tin Shingle's Training TuneUp where we interviewed two contestants on the show who went home with a win.


The Experts Weigh In

There are the roundups of course. Maybe you would have seen this come across a HARO lead, maybe you would have missed it or maybe it never ended up in that slush pile at all. An expert or product owner could have certainly cold-pitched this in with an idea of when best to use this product. The editor may have forwarded it to the writer for consideration. If you’re an expert or service provider, you could off-the-cuff recommend your preferred products. If you’re a business who created the products, know what to do.


A Singer-Songwriter

Kelissa McDonald is a 29 year old singer-songwriter who was included in Allure’s feature story on how hair is represented in culture and religion. Kelissa was featured for her hair worn in Rastafarian tradition. Three women in total were featured in the article: a Sikh woman named Jessie Kaur Lehail who co-founded the Kaur Project, a storytelling site about the varied experiences of modern Sikh women like her, and Melissa Oaks, a Native American Mohawk who grew up on the Akwesasne Mohawk Territory and is an activist and organizer, as well as a teacher of Native American art and design.


Are Your Wheels Turning?

This is what happens when you subscribe to magazines and study them for their style, vibe and content choices. The more you read them, the more you'll know how your brand might fit into a story. Thumbing through the magazine is a great way to think outside of the box, and think of clever angles or reasons to feature you or your business, that you normally wouldn't have thought of.

This is what we love about looking through Tin Shingle's Editorial Calendars. It forces us to think outside of the box, and form an idea around a theme. It means you are "cold-pitching" an idea, and not waiting around to hear something more specific that already has a line of pitches in for it. Tin Shingle helps you do this each month during our "PR Planning for This Month" Training TuneUp webinar. Subscribe to our newsletter to get alerts of when these are, and turn on a Level 3 Online Classes Membership to stream any of the webinars you missed or want to hear again.

What's Next At Allure?

Here's a sneak peek of Allure's Editorial Calendar in Tin Shingle's Members-Only Database. When you're a Level 4 Member of Tin Shingle, you can see our entire collection. Knowing the general theme of a magazine will help your wheels turn about the type of pitch you could send in to the right editor.

allure sneak peek.jpeg

Speaking of such contacts, Tin Shingle keeps an exclusive list of editors, writers and producers in our members-only Media Contact database. We also knew they were working on this Hair Guide because we have their Editorial Calendar in our members-only database as well. We focused on it during our webinar TuneUp, “PR Planning: January” where we highlight ideas 💡 that the print media is working on, since their editorial cycle is 3-6 months in advance.

Media Contacts & Editorial Calendars Through Membership With Tin Shingle

Become an All Access Level 4 Member today for access! And improve your chances for getting featured in magazines! Tin Shingle is your DIY PR BFF.

Weekend Reading: Curled Up With Architectural Digest

Weekend 📖 reading known as Media Monitoring or PR Homework in these parts at Tin Shingle.

Flipping through the gorgeous pages of Architectual Digest and settling in on a feature of a Hudson Valley home in Croton on the Hudson, the Neumann House by Marcel Breuer.

The best way to pitch a magazine is to know its writing and editorial style as well as you would know your closest friend and how they like things. The easiest way to do that is by subscribing to the magazine in print. If you want a magazine to even exist in print to feature your business and inspire you, then support it with a paid subscription. Read it on paper and experience it in the way it was designed.

For all you advertisers out there - if you have paid for branded content or a roundup or a group full page ad - bravo to you. Advertisers keep the magazines in business to keep the editorial cycle spinning. Somethings got to pay those photographers, writers and editors! 


New Hashtag for Women’s Health: #WHStrong - Show Your Fitness Moves!

We have spotted a hashtag you Fitness fanatics can use, and updated Tin Shingle’s Hashtag Cheat Sheet in the section called “Magazines - What Magazines Are Using Now” with a new hashtag that Women’s Health Magazine is using: #WHStrong.

Use it to show your strength during a workout! This is actually a motivation to DO a cool fitness idea 🤣🤽🏽‍♀️🥇 Find other hashtag ideas suggested by print magazines in Tin Shingle’s Hashtag Cheat Sheet located in our forum called The Boards. Community Membership Level 1 Required. They just might print your photo!


Real Simple Media Contacts Updated in Tin Shingle's Collection

real simple magazine cover.png

New Media Contacts for Real Simple Magazine have been updated to Tin Shingle's Member Center. Easily search for an editor or writer at this magazine who may be a great fit for your pitch idea. A benefit to scrolling through our simple and easily list of over 3,000 names is that you'll think of people in departments you hadn't considered before!

Begin brainstorming now...Subscribe or login to Tin Shingle's Membership Level 4 Media Lists All Access Pass for immediate access.

Here's a sneak peek of what the Media Contact Lists look like, and how easy they are to search:

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