When A GMA Feature Goes Not The Way You Wanted
When: Wednesday, July 14th, 2020
Time: 1pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.
The dream came to this New York based relationship therapist - Good Morning America came calling. Moraya Seeger DeGeare of BFF Therapy in Beacon, NY (you've seen her before at Tin Shingle!) started a chalk conversation movement from her side hustle activist brand - To My Old Racist Earth - during the beginning of the protests in 2020.
A friend saw what she was doing and reached out. That friend worked for Good Morning America, and wanted to feature the movement that encouraged children's participation.
Moraya organized several families for the producers to interview, and a lot of footage was shot. However, what aired was much different than Moraya expected. So much so, that she didn't want to share the full feature with her own following after it aired nation-wide.
In the name of helping others, Moraya has agreed to come on Tin Shingle's next TuneUp to talk about the experience. Here's what we're going to cover:
The Process: How the Good Morning America segment came to be.
What to expect: can the star of the story control the narrative?
Analyzing the segment: What parts triggered Moraya and why.
"Granddaughter Of": Moraya is the granddaughter of Pete Seeger, the musician who was a major figure during the Civil Rights Movement and in environmental justice. Will this always lead a segment, leaving a person feeling in a shadow?
What to do next? What if you hate the segment? Should you bury it forever? No. We are going to milk it, and Katie will tell you why.
Where do we go from here? You got Good Morning America - most people's biggest dream - now what?
Sought After - but what if you want to steer? Moraya is approached often by the media as an expert in her field. When it comes to building buzz around her chalk movement, she realized that she needed to start pitching - just like everybody else! Katie will give her some tips. Not that she needs them! But all of us need tips and nudges.
See pictures of this segment in Tin Shingle's blog post, and watch the whole thing.
Get ideas! Join us live on the broadcast!
If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!