When A Good Morning America (GMA) Feature Goes Not The Way You Wanted
What happens when you get featured on Good Morning America, and the segment that the producer's air is not what you imagined - and you don't want to show it to anyone. What do you do? Can you still use it? How did this happen? MorayaSeeger DeGeare shares her experience during this TuneUp.
The dream came to this New York based relationship therapist - Good Morning America came calling. Moraya Seeger DeGeare of BFF Therapy in Beacon, NY (you've seen her before at Tin Shingle!) started a chalk conversation movement from her side hustle activist brand - To My Old Racist Earth - during the beginning of the protests in 2020. And she activated it again in 2021.
Last year, a friend saw what she was doing and reached out. That friend worked for Good Morning America and wanted to feature the movement that encouraged children's participation.
Moraya organized several families for the producers to interview, and a lot of footage was shot. However, what aired was much different than Moraya expected. So much so, that she didn't want to share the full feature with her own following after it aired nationwide.
In the name of helping others, Moraya agreed to come on Tin Shingle's next TuneUp to talk about the experience.
Here's what we covered:
The Process: How the Good Morning America segment came to be.
What to expect: Can the star of the story control the narrative?
Analyzing the segment: What parts triggered Moraya and why.
"Granddaughter Of": Moraya is the granddaughter of Pete Seeger, the musician who was a major figure during the Civil Rights Movement and in environmental justice. Will this always lead a segment, leaving a person feeling in a shadow?
What to do next? What if you hate the segment? Should you bury it forever? No. We are going to milk it, and Katie will tell you why.
Where do we go from here? You got Good Morning America - most people's biggest dream - now what?
Sought After - but what if you want to steer? Moraya is approached often by the media as an expert in her field. When it comes to building buzz around her chalk movement, she realized that she needed to start pitching - just like everybody else! Katie will give her some tips. Not that she needs them! But all of us need tips and nudges.
See pictures of this segment in Tin Shingle's blog post, and watch the whole thing.
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