Don't Send That PDF! How Not To Pitch The Media About A Protest

Hours after verdict came down from the Supreme Court and Roe v Wade was overturned, people began organizing protests and rallies. Some organized celebrations. Those people began emailing the media in order to get the word out about their event. In a time likes this, where an event is last minute and is in the middle of a news cycle tidal wave, one must be very on-point if they want to get the media to mention the event.

Over at my local media news outlet, A Little Beacon Blog, readers began writing in: “Where is a protest in Beacon? Where can we go?” The only condensed list that I saw was from a local politician in Newburgh, NY, who shared an Instagram roundup from Planned Parenthood of Greater New York. We shared it on Instagram, but many people - despite what you think about social media - only get their information from the articles on our blog and stay out of social media.

Our Program Manager Teslie Andrade quickly retyped the agenda and published it on the blog. Right after that, we received a submission for a protest in another city. But the submission was a PDF, and one that we could not copy from.

Being that this all happened on a Friday, the day ended (we have kids and dogs and deadlines), and could not take the time to retype the protest submitted via email on a PDF. You need to write all of this in the body of the email, and don’t care about the tight formatting you want to control. Of course, you can format words in the body of the email to make it look nice, but staging it in a PDF hurts your chances of it getting republished.

Suggestions For How To Send An Event Promo

• Include a photo of the location of the protest or meeting.

• Include photos of any speakers if any.

• Include suggestions for what a sign could say.

How To Get Media Promotion After The Event

• Send photos of participants and speakers.

• Send quotes of what speakers or participants said.

• Include what readers can do still after the protest - what action steps they can take.

To get personalized help on any of this, join Tin Shingle today and take advantage of our online Forum where you can ask questions, and attend our Office Hours TuneUp for direct access to Katie for small group training with other members on the call.

Today: Creating Space For Processing Texes, And Planning Your Pitches

Office Hours
Open Today

When: Wednesday, May 25th, 2022
Time: 1pm-2pm EST
Where: At your computer or on your phone.
How: Click Here if you are a member of Tin Shingle. You need to be logged into your account.
Required: Membership with Tin Shingle. Join today.

Everyone has been processing, and the mourning continues today. Mourning is one emotion, rage is another. People have had different reactions, to put it mildly. Putting up social media things seems useless, because it's all been done before. But we can't contain our rage and go on accepting this. If you need to channel serious rage, go listen to/watch Amanda Seales reaction right now.

If you don't know what to do with your rage - where to put it - then do this: do any little thing that you normally do, and do it much bigger. That could include emailing individuals about things that can change. This issue isn't just about gun legislation. It is about how kids are being raised, and how they are being ignored. It is breeding a hatred of themselves. The 18 year old who did this is not a monster. He is not alone. He is not the only one who has gone for his family first, and then gone for others.

Why. What happened in his lived experience that infected his brain so much. He's only 18. Parents and adults need to have a giant accountability talk with themselves on how they are handling bullying and when their children are mean to other children. If you don't know how do this, seek therapy for yourself and your children to learn this. Please watch my video here on this message. Yes, gun legislation is needed. Wipe the guns out, because really they are just wanted for individual wars that people feel like waging whenever they want. But the root of that 18 year old and how he got lost is very, very important.

Several of you can pitch the media about this. The news will be all about gun legislation, but you can cut through to discuss what you know. We can discuss this during today's Office Hours.

S.P.E.A.K.

Each and every one of you who has a platform needs to speak on this. If you have a store, you need to put up a flare. If you have a service business, you need to put up some kind of statement. I have seen you not do this on other topics you know are wrong, and I'm here to tell you as your marketing touchstone, you need to stop with your caution.

Unless you are in a marginalized group, who gets messed with on the regular. If you are a white person, you need to speak now and you cannot forever hold your peace because we are getting massacred.

Which brings me to this next statement: putting my opinions on my business platform has been liberating. I highly recommend it to all of you. See you during today's Office Hours. Follow the directions above for how to get in.

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

Ready To Stream: [PR] TuneUp: Ideas For Pitching The Media For The Month Of May 2022

Ideas For Pitching The Media For The Month Of May 2022

Planning ahead for Summer and Fall media coverage - what should you be pitching the press right now? Print magazines are in long lead time, meaning they are working on August and September issues now. That means Back To School!

But the now for digital also means Juneteenth and Father's Day. And what should you be pitching for TV?

This TuneUp will teach you how to hook a reporter, producer or intern, to pique their curiosity to compel them to write about you or your business.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Live TuneUp Today: What To Pitch The Media For The Month Of May 2022

Ideas For Pitching The Media For The Month Of May 2022

When: Wednesday, May 18th, 2022
Time: 1pm EST
Where: At your computer or on your phone. Register Now
Price: Free for all during during the live broadcast.
Free replay for free to Tin Shingle Members.
Non-Members can pay per TuneUp.

Planning ahead for Summer and Fall media coverage - what should you be pitching the press right now? Print magazines are in long lead time, meaning they are working on August and September issues now. That means Back To School!

But the now for digital also means Juneteenth and Father's Day. And what should you be pitching for TV?

This TuneUp will teach you how to hook a reporter, producer or intern, to pique their curiosity to compel them to write about you or your business.

Get ideas! Join us live on the broadcast!

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Activate your Tin Shingle membership today to get access!

Non-members can buy TuneUps as a single, to build a personalized collection. But having them all is the most fun. Join.

Ready To Stream: [PR] TuneUp: How To Get PR By Writing Your Own Headlines

How To Get PR By Writing Your Own Headlines

Hello!

During this tuneup, we talked about how to write your own headlines when pitching the media. You need to hook the reporter, and simply saying: "Will you feature my business?" will get you a field of silent crickets, or a big "No," or worse, "Sure, buy advertising and we'll promote it!"

This TuneUp will teach you how to hook a reporter, producer or intern, to pique their curiosity to compel them to write about you or your business. The first step: immerse yourself in headlines to get your wheels turning.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

LIVE TuneUp! :: "Write Your Own Headline"

Hello!!

The Live Broadcast of the TuneUp is back this week today Wednesday at 1pm EST! Register here.

Today, we are going to learn how to write your own headlines when pitching the media. You need to hook the reporter, and simply saying: "Will you feature my business?" will get you a field of silent crickets, or a big "No," or worse, "Sure, buy advertising and we'll promote it!"

This TuneUp will teach you how to hook a reporter, producer or intern, to pique their curiosity to compel them to write about you or your business. The first step: immerse yourself in headlines to get your wheels turning.

Get ideas! Join us live on the broadcast!

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Activate your Tin Shingle membership today to get access!

Non-members can buy TuneUps as a single, to build a personalized collection. But having them all is the most fun. Join.

TODAY: Office Hours TuneUp To Slow Roll Through Your Website Refresh

Office Hours
Open Today

When: Wednesday, April 27th, 2022
Time: 1pm EST
Where: At your computer or on your phone.
How: Click Here if you are a member of Tin Shingle. You need to be logged into your account.
Required: Membership with Tin Shingle. Join today.

Hello!
It's a Wednesday, and depending on how yours is going, it might be a tired one. That's why we're going to slow roll through website ideas you can make onto your website now to attract what you need: new clients, product sales, media hooks.

This session is open to all members of Tin Shingle, to use as a strategy session. If there are more than one person in the session, we will alternate. You will have the ability to listen to the other person's challenge and needs, and also contribute your ideas. This is a sharing space.

If you can't make this time, you can book a Private Training session for 25% off for a personal phone call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

TODAY: Office Hour TuneUp. Nudging You Into Your Confidence

Office Hours
Open Today

When:Wednesday, April 13th, 2022
Time: 1pm EST
Where: At your computer or on your phone.
How: Click Here if you are a member of Tin Shingle. You'll need to be logged into your account.
Required: Membership with Tin Shingle. Join today.

Hello!

Some of you might need a nudge.

Some of you are really good at the business side of things. Setting up bank accounts, sending and collecting invoices, etc.

Some of you have less confidence when it comes to getting the word out. For whatever reason.

Maybe you don't know what to say.

Maybe you think you aren't modern enough.

Maybe you think that there is no interest in coverage of your story.

Maybe you answered for all of the people before you even tried.

Get on this private, members-only TuneUp so that you can be dispelled from this way of thinking. And you can get the word out!

Register now for this Office Hours TuneUp for Tin Shingle members only.

Ready To Stream: [PR] TuneUp: Editing Email Pitches For TV

Editing Email Pitches For TV

During this TuneUp, Katie went over 3 email pitches intended for a TV segment. Listen in to hear how she edited them. What did she keep in mind? What kind of changes did she make?

Plus, get a minute of motivation to start it all off, as per usual. Because getting the word out is hard to do, and requires gumption and courage.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

LIVE TuneUp Today! Editing Email Pitches; Skimming Editorial Calendars

Editing Email Pitches For TV

When: Wednesday, April 6th, 2022
Time: 1pm EST
Where: At your computer or on your phone. Register Now
Price: Free for all during during the live broadcast.
The replay is made available for free to Tin Shingle Members to stream.
Non-Members can pay per TuneUp.

Hello!
The Live Broadcast of the TuneUp is back this week!
Today, Katie will go over 3 email pitches intended for a TV segment. Listen in to hear how she edited them. What did she keep in mind? What kind of changes did she make?

Skim Tin Shingle’s Editorial Calendars with her as well. If you are not a member yet, you can peek inside our Editorial Calendar Collection to see what they are like.

Plus, get a minute of motivation to start it all off, as per usual. Because getting the word out is hard to do, and requires gumption and courage.

Get ideas! Join us live on the broadcast!