Hours after verdict came down from the Supreme Court and Roe v Wade was overturned, people began organizing protests and rallies. Some organized celebrations. Those people began emailing the media in order to get the word out about their event. In a time likes this, where an event is last minute and is in the middle of a news cycle tidal wave, one must be very on-point if they want to get the media to mention the event.
Over at my local media news outlet, A Little Beacon Blog, readers began writing in: “Where is a protest in Beacon? Where can we go?” The only condensed list that I saw was from a local politician in Newburgh, NY, who shared an Instagram roundup from Planned Parenthood of Greater New York. We shared it on Instagram, but many people - despite what you think about social media - only get their information from the articles on our blog and stay out of social media.
Our Program Manager Teslie Andrade quickly retyped the agenda and published it on the blog. Right after that, we received a submission for a protest in another city. But the submission was a PDF, and one that we could not copy from.
Being that this all happened on a Friday, the day ended (we have kids and dogs and deadlines), and could not take the time to retype the protest submitted via email on a PDF. You need to write all of this in the body of the email, and don’t care about the tight formatting you want to control. Of course, you can format words in the body of the email to make it look nice, but staging it in a PDF hurts your chances of it getting republished.
Suggestions For How To Send An Event Promo
Include a photo of the location of the protest or meeting.
Include photos of any speakers if any.
Include suggestions for what a sign could say.
How To Get Media Promotion After The Event
Send photos of participants and speakers.
Send quotes of what speakers or participants said.
Include what readers can do still after the protest - what action steps they can take.
To get personalized help on any of this, join Tin Shingle today and take advantage of our online Forum where you can ask questions, and attend our Office Hours TuneUp for direct access to Katie for small group training with other members on the call.