[PR] TuneUp: What To Pitch The Media This Month: October

It's time for our monthly series where we start a new month and plan ahead for what we are pitching! October is a special month because...it's your time to begin pitching Valentine's Day. Oh yes. If you missed your chance last year, and found Tin Shingle when you were Googling "how to pitch valentine's day gift guides," and discovered that the time is not January, but is October, then this is your time to shine!

In this TuneUp, we went over ideas for national print magazines (6 months ahead), local (2-3 months ahead) and trending news stories right now.

Plus, we shared a special Motivation Minute- slowing down to a slow jam.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

A News Site Led By Women Of Color: Prism

In an article written by Hanaa' Tameez, Prism, a news site led by women of color, is discussed in regards to marginalized people.

Senior reporter, Tina Vasquez, shared a story last month about a doctor in Georgia, Mahendra Amin, “who allegedly forcibly sterilized immigrant women in the Irwin County Detention Center (ICDC) in Georgia.” Vasquez, a seasoned immigration and reproductive rights reporter, used her resources from the south when she first heard about whistleblower Dawn Wooten’s complaint against the doctor.

“Whenever there’s something breaking, it always starts with a Slack message from Tina where she just says, ‘ASHTON,'” said, Prism editor-in-chief, Ashton Lattimore. “Once that story broke, Tina sprang into action. She’s well-connected within the circles of migrant folks, particularly in the South, so she started reaching out to people within the community where this was happening, and to the advocates who were behind the complaint to see what she could learn.”

“This wasn’t “a clear-cut narrative about a whistleblower being a hero,” Vasquez said. “It also came from my understanding, covering immigration for a very long time, that so many of the injustices we hear about in detention centers — especially as they relate to in-custody deaths and people becoming ill — start with the medical department.” A cut-and-dry whistleblower story “didn’t gel with what I knew as a reporter and didn’t gel with what I was hearing from affected women and sources that I trust.”

From Hanaa' Tameez -

Vasquez interviewed residents of Douglas, Georgia, who knew Amin and said he was a “pillar in the community” and started a Facebook page to support him. She also spoke to immigrant women who had encountered both Amin and Wooten, a nurse who used to work at ICDC, and alleged that Wooten was “complicit” in their mistreatment and “made jokes at their expense.” It was important to include these threads in her stories, Vasquez said, even if they complicate what originally might have seemed like a saga with a clear hero and a clear villain.

Lattimore agreed that it was more important to bring these women’s stories to the forefront. “We’re not going to silence their voices just because what they’re saying might be complicated or confusing,” Lattimore said. “This is about them…This is a systemic problem, and these are the women who are bearing the brunt of this systemic, long-term issue.”

The approach of centering the voices of marginalized people in its stories is core to Prism’s mission. “No matter the subject, Prism’s editorial content is rigorous, fact-based, and starts from the ground up by centering the perspectives of impacted people, community leaders, and grassroots organizers,” the site’s Mission page explains

Nonprofit entrepreneur Iara Peng founded Prism in 2018. Lattimore, a former attorney and graduate of Harvard College and Harvard Law School, is Prism’s editor-in-chief, a role she stepped into this past summer after serving as managing editor there since November 2019. The team also includes a senior editor, three reporters including Vasquez, an operations manager, an administrative assistant, a digital communications manager, and an intern. Most of the staffers (including all the reporters) are women of color, and they all live in different cities, which allows Prism to keep tabs on stories happening across the U.S.

Prism’s journalism is about a number of different themes: gender, elections, criminal justice, immigration, race, and worker’s rights. But those issues often intersect. “As we built our reporting team and our relationships with freelance folks, we started to see the degree to which all of these issues are interconnected,” Lattimore said. “A lot of our workers’ rights stories are also gender justice stories, and a lot of our immigration stories are also racial justice stories. On the website, it’s helpful for readers who have a particular interest area to know what to click on. But our reporters and editors have a deep understanding that a lot of these things are more than one thing at once.”

As a nonprofit, Prism is funded through donations and the support of foundations like Open Philanthropy and Women’s Foundation of California. Another key funder is the liberal news site Daily Kos, which also republishes all of Prism’s stories. The site’s Code of Ethics lays out how it thinks about the concept of impartiality:

As a non-profit, non-partisan media organization, Prism does not contribute, directly or indirectly, to political campaigns or to political parties or groups seeking to raise money for political campaigns or parties. 

However, we recognize that journalists are as much members of our society and polity as anyone else, and as such can be significantly impacted by policies enacted at the local, state, and federal levels. Our aim is not to set our newsroom staff apart from the political process or their roles and obligations as citizens and community members. Nevertheless, to maintain our readers’ trust and our editorial independence and integrity, we ask that editorial staff refrain from taking an activist role in partisan political activity, including volunteering for campaigns, signing petitions, participating in marches or rallies, displaying lawn signs or making political contributions. This policy applies only to political activity specific to a candidate or party. Issue-oriented political activity is permitted and encouraged, along with participation in civic, charitable, religious, public, social or residential organizations.

Prism also has a republishing partnership with Migrant Roots Media, which translates Prism’s stories into Spanish. The targeted partnerships with national and local organizations allow Prism to build trust with different communities of readers. “If you’re going to shift narratives in this country, you need people to actually read what you’re doing,” Lattimore said. Going forward, the focus will be on building more publishing partnerships with local organizations across the country.

As part of that goal, Prism on Tuesday announced its senior fellowship program, in which writers will work with Prism’s editorial team to shape coverage of key issues and solutions in their communities. The fellows will write for Prism, and at least one story by each fellow will be part of a larger investigative series produced by staff reporters and freelancers. The first class of senior fellows includes Patrisse Cullors, the cofounder of Black Lives Matter; Mary Hooks, the co-director of LGBTQ group Southerners on New Ground; Mónica Ramírez, the founder of Justice for Migrant Women; Maurice Mitchell, the national director of the Working Families PartyLaTosha Brown, the cofounder of the Black Voters Matter FundKevin Killer, a former South Dakota legislator and cofounder of Native Youth Leadership Alliance and Advance Native Political Leadership; and Aimee Allison, founder of She the People and president of Democracy in Color.

Much of Prism’s editorial strategy has centered around leaning into the reporters’ expertises and filling the gaps in reporting left by mainstream news outlets. And while all of the beats focus on heavy issues, Prism’s culture section (“that tab is my happy place,” Lattimore said) works to uplift and amplify the work of creators of color. Prism doesn’t employ a full-time culture reporter, but Lattimore said all of the reporters are empowered to do culture reporting through the lenses that they’re interested in, whether it’s criminal justice or gender justice or something else.

“Our approach to culture reporting is, like everything we do, fundamentally rooted in the justice and resiliency of communities of color,” Lattimore said. “I think it’s important to cover culture in a way that’s not explanatory. It’s just letting people share their work, trying to understand more deeply the significance of it, and what it means in our own lives.”

Tin Shingle has added many of these media contacts to our database! Become a member to have access.

[PR] TuneUp: Best Ways To Get And Leverage Testimonials

I know...I know...you're deep into all of the memes, fact checking, and discoveries made by friends after the first presidential "debate" (was it a debate? or a soggy mashed up episode of Dr. Phil and Judge Judy?). If you are a parent, you also might be deep into Morning Meetings of Remote Learning and helping your child stay on track at home.

That's why this TuneUp is fast! We breezed through one of the best marketing tools you have, but may forget to use: The Testimonial.

Testimonials are one of the best ways to convince a potential client or customer to buy from you. They are often the most forgotten marketing tool you can acquire and use! This TuneUp will dust off your Testimonial Hunting skills (because you have to go out and get them - they won't just drop from the sky! unless you're a seller in Amazon or have a Shopify shop and have a widget).

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Associated Press (AP) Changes Guidelines To Capitalize "B" In Black; "I" In Indiginous

b-to-capital-B-Black-600-MAIN.png

As coverage of racial issues has spiked since the death of George Floyd by a Minneapolis police officer on May 25, 2020, journalists and even regular people in their social media posts or emails are paying attention to when to capitalize words that identify people such as “Black", “Indigenous” and “white.”

On June 19, 2020, the Associated Press announced via blog post from John Daniszewski, the AP’s Vice President of Standards, that its style would be to capitalize the “B” in Black, as well the “I” in Indigenous. Conversations about these terms, and all language, are always being considered, and Daniszewski confirmed: “We continue to discuss other terms, including minorities and people of color, as well as the term ‘Black, Indigenous and people of color.’”

To make the distinction clear, Daniszewski emphasized: “AP’s style is now to capitalize Black in a racial, ethnic or cultural sense, conveying an essential and shared sense of history, identity and community among people who identify as Black, including those in the African diaspora and within Africa. The lowercase black is a color, not a person.”

Journalism Professionals And National Association of Black Journalists Have Long Asked For This Change

Former president of National Association of Black Journalists (NABJ), Sarah Glover, said in a second open letter to the AP published June 11, 2020 (her first was published in August, 2019) that she is aware of others before her who have asked for this change: “I’m not the first to propose this change. I’ve read multiple published opinions on the topic over the past decade in particular. I first asked AP editors to consider the change last August.”

In an interview with PublicIntegrity.org, Glover expanded upon why the change contributes to racism: “George Floyd’s tragic and untimely death by a Minneapolis police officer brought to the surface of the American psyche the horrors of institutionalized racism. The case made to capitalize the “B” in Black is about dismantling assigned identity in language by those in power in the media (often white people) and affirming a particular community and how it defines itself. Use of the capital “B” in news reporting style in some ways mirrors the systemic inequality so many everyday citizens are working to eradicate.

”Ironically, journalists will find themselves covering these protests. Yet the media industry must do more than simply cover the protest, it must reckon with and change itself, too. The media industry must dismantle its own biases. The complex history of race in society shows up in how journalism publications assign meaning with words and coverage. Unpacking this is as relevant as the coverage of the pandemic.”

In the AP’s elaborated announcement on its blog, they explored the capitalization of the “N” in Negro: “Nearly a century ago, sociologist W.E.B. DuBois (wow, please read this) waged a letter-writing campaign to get newspapers to capitalize Negro, saying a lowercase “n” was a sign of disrespect and racism. The New York Times took his advice in 1930, calling it an act of recognition and respect for those who’d spent generations in ‘the lower case.’ Negro fell out of fashion with the Black Power movement of the 1960s, coming to symbolize subservience. African American was often used, but is not always accurate — some Black people don’t trace their lineage to Africa.”

News Outlets Who Already Made The Change

Glover pointed out that prior to the AP’s official change, some news outlets had already made the decision to capitalize the “B” in Black when referring to a person, including NBC Owned Television Stations (Glover is currently an executive with NBC), The Seattle Times in 2019, and The Daily Orange, a student-run newspaper at Syracuse University. Glover pointed out that some Black run media had already been capitalizing the “B” in Black, and the Washington Post identified a few as Essence, Ebony and the Chicago Defender.

Since the AP’s announcement, more news media groups adopted the policy, including the USA Today and its affiliated network of more than 260 local papers, The Los Angeles Times, NBC News, MSNBC, BuzzFeed and the McClatchy newspaper chain. The Washington Post itself was still considering as of the time of that article.

The “w” In White

Meanwhile, the AP has declared that for now, the “w” in white will remain lowercase, even when referring to a type of person, not a color of paint. Says the AP: “AP style will continue to lowercase the term white in racial, ethnic and cultural senses.”

The AP went on to explain their thought process, which they concluded, is ever evolving: “After a review and period of consultation, we found, at this time, less support for capitalizing white. White people generally do not share the same history and culture, or the experience of being discriminated against because of skin color. In addition, AP is a global news organization and there is considerable disagreement, ambiguity and confusion about whom the term includes in much of the world.

”We agree that white people’s skin color plays into systemic inequalities and injustices, and we want our journalism to robustly explore those problems. But capitalizing the term white, as is done by white supremacists, risks subtly conveying legitimacy to such beliefs.”

Glover feels that this decision to capitalize the “B” in Black is separate from the treatment of “w” in white. She told Publicintegrity.org: “The case for capitalizing the “B” in Black is a separate discussion from capitalizing the “w” in white. The mistake some news organizations or arbiters of this issue made was connecting the two and suggesting that the decisions for the “B” and “w” were binary, meaning they were directly related to each other. There are two separate discussions to be had.

”The case for the capital “B” is focused on affirming a group of citizens of the world. African descendants living in America often have no defined ethnic lineage to a specific country or countries. Like the many African Americans who may have no known genetic link to a particular country due to the history of slavery, the capital “B” serves as an inclusive identity that notes a shared experience, race and ethnicity. Conversely, a known heritage is a more common reality for many white people, Asians, Hispanics and Latinos. As they may be more likely to know their country of origin, if relevant to a story, the media would likely publish that cultural or ethnic background. It is for those reasons, albeit not limited to, that the case for capitalizing the “B” in Black was made.”

What To Do With This Information

Aside from writing it correctly - and knowing why - in your social media posts, pitches to the media, emails to friends and colleagues, you might also be wondering how to handle yourself or your business in this racial revolution.

If you are unsure about how to talk about racial issues or the treatment of Black people right now, Tin Shingle can be a soundboard for your needs. Tin Shingle is an idea center for business owners, artists, makers and community organizers who are trying to get the word out. Consider membership so that we can begin discussing your needs in our Community Forum.

Media Contact Update: Joi Marie Leaves Essence After Two Years Of Serving Black Women

On September 18, Joi Marie announced in a tweet her departure with Essence after two long years. She has started a new role as Deputy Editor for Insider. Before her time with Essence magazine, she had worked nearly a decade in network news from Good Morning America and ABC News to ABC Radio and NBC News. She is the author of The Engagement Game and has freelanced for her family’s The Afro American Newspaper, the longest-running newspaper owned by a Black family in the country.

Joi Marie has been updated in our Media Contact database


Skim Through Tin Shingle's Media Contacts Database

Tin Shingle's Media Contact Database makes your research a little easier. It’s easy! Log into your member account at Tin Shingle, and go to the Media Contact Idea Center. From there, you'd see a box that says "Areas of Interest," and you'd start typing LA or Los Angeles. A list of suggestions would begin coming up. Done! See how to search for media contacts HERE.

Tin Shinglers with the Media Kit Membership get access to any and all Media Contacts. Apply for Tin Shingle membership today to get access!

Get Ideas

Need ideas of why to pitch a specific magazine? Start a conversation in Tin Shingle's Pitch Whisperer. Or tune in every other Wednesday to our members-only group consulting session, Pitch Whisperer TuneUp.

You can also get private, one-on-one help through Private Training.

Tin Shinglers with the Media Kit Membership get access to any and all Media Contacts. Apply for Tin Shingle membership today to get access!

Media Contact Update: Sally Holmes Named Editor-in-Chief of U.S. Marie Claire

Photo Credit: Marie Claire

Photo Credit: Marie Claire

On September 15, Sally Holmes was named Editor-in-Chief for U.S. Marie Clair. Holmes has been with Marie Claire since 2018, initially as the digital director and then executive director.

“I love that I'm stepping into a role held by amazing women I’ve long admired,” said Holmes. “Marie Claire is an incredible global brand that at its core is all about empowering women, telling impactful stories and connecting with its audience of smart, stylish, ambitious women. At this critical moment in our country, I’m honored to lead a brand that has the power to inspire meaningful change, amplify voices and galvanize readers to vote.”

Sally Holmes has been updated in our Media Contact database!


Skim Through Tin Shingle's Media Contacts Database

Tin Shingle's Media Contact Database makes your research a little easier. Do you want to be featured in the pages of Wired Magazine? Allure Magazine? Or more of a spiritual magazine?  You can do that with our easy-to-use list that includes ways to search by subject or media outlet. See how to search for media contacts HERE.

It’s easy! Log into your member account at Tin Shingle, and go to the Media Contact Idea Center. From there, you'd see this easy box that says "Areas of Interest," and you'd start typing LA or Los Angeles. A list of suggestions would begin coming up.

Award-Winning Author, Attorney & Social Justice Advocate, Mark M. Bello, Leaves Tin Shingle An Awesome Review

Tin Shingle trains and empowers business owners, makers, artists and staff members in how to get the word out about their business. Be it a non-profit, special project, or even a major call to action, Tin Shingle’s training and community support gets people doing just that - on their own. Crafted by business owners for business owners, Tin Shingle's programming trains you in how to get publicity, how to have sha-zam social media streams, and how to master your newsletter marketing. We give you what the professionals know so that your outreach is well-rounded so that more people know about your brand. We give you the lingo, the contacts, the strategy, and the relationship-building techniques so that you (and/or your team) can do this yourself and get the word out.


“THIS IS A TERRIFIC SERVICE OFFERED AT PRICES THAT ALSO MAKE IT A TERRIFIC VALUE. “

“Tin Shingle and Katie Hellmuth Martin have been a Godsend to my legal thriller author business. Her assistance and advice have been invaluable. The company specializes in member-based public relations assistance through written materials, live video and audio or taped webinars. One-to-one private service is also available (optional and extra). The price is very reasonable and there are no long-term contracts to sign. They offer critiques and corrections for your PR materials and a targeted database of media types to send your materials. This is a terrific service offered at prices that also make it a terrific value. And, oh, by the way, Katie is an approachable, warm, and fun person to get advice from. I cannot recommend Katie and Tin Shingle highly enough. 5 Stars *****”

Mark M. Bello
Award-Winning Author, Attorney & Social Justice Advocate
Website


Leave A Review Tuesday - Help A Woman Owned Biz

We didn't forget... Did you? 

It's Leave A Review Tuesday! It's also American Business Woman Day. Small businesses need us now more than ever. Not just for dining, shopping, etc., but to leave them a good review so more people are inclined to visit them. We are challenging you to leave a good review somewhere every Tuesday. And today, we challenge you to leave a review for a woman owned business.

It’s easy to think and write negatively, and publishing negativity hurts small businesses. Online reviews on sites like, Yelp, Trip Advisor, and even Facebook can mean the difference- particularly if you are a restaurant. Something else to consider is that having no reviews at all can also have a negative impact on a business. 

Bottom line, lots of positive reviews is great for businesses and for customers! Leave a review every Tuesday & share with us on our instagram @tinshingle where you left the review!

Use Tin Shingle to get ideas for how to get reviews, and how to leverage reviews. Get ideas face to face on our Group Training calls every other week, or drop a line any time in our Community Forum on our website!

[PR] TuneUp: Pitching The Media All The Ways: Social Media and Alternative Ways

We're talking about all the ways to pitch the media these days - the alternative ways. When you can't find an email, you go rogue on LinkedIn, DMs, Contact Us pages, even Text (gasp!).

This TuneUp covers all the ways to do this.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Giving Magazine Cover Space To Breonna Taylor To Budge The Needle

Oprah Magazine and Vanity Fair dedicated their covers to justice for Breonna Taylor. Photo Credits: Oprah Magazine and Vanity Fair

Oprah Magazine and Vanity Fair dedicated their covers to justice for Breonna Taylor.
Photo Credits: Oprah Magazine and Vanity Fair

Marching in a protest group through streets - either a downtown neighborhood or a suburban one - a few phrases are chanted: “Take Up Space!” or “Talk About It!” or “Say. Her. Name! Breonna Taylor.”

All of these phrases are shouted in an effort to be heard, because the silence of of laws, signing settlements, coloring justification, and passing of responsibility is deafening. Breonna Taylor was a 26 year old daughter, sister, girlfriend, EMS worker.

Police entered her home using a “no-knock warrant,” were encountered by a gunshot from Breonna’s boyfriend who thought he was defending their home against a robbery while Breonna was sleeping. She died after being shot 8 times and left to bleed out. Breonna’s boyfriend was arrested for shooting a police officer in the leg, and Breonna Taylor’s killers have not been arrested.

Shootings that were captured on video ending in tragedy seem to offer different examples of what to study in police reform, social justice, and why Black voices are not heard, which culminated in the Black Lives Matter movement this summer, that continues into fall. But 186 days after Breonna’s death, no arrests have been made in her name, and people nation-wide are not satisfied.

National Magazines Enter Activism On Behalf Of Breonna Taylor

At least two major magazines dedicated their covers to Breonna Taylor: Oprah Magazine and Vanity Fair. Oprah Winfrey has always appeared on the cover of her magazine, and giving the space to Breonna Taylor was the first time she did that for another person. This action was followed by buying 26 billboards in Louisville, KY, one for each year of Breonna’s life.

Vanity Fair, which was helmed by Graydon Carter for decades, is now edited by Radhika Jones, who has made it a point to shake up the message, take a direction from former V.F. editor in chief, Tina Brown, and put more women of color and interest in general on the cover. Vanity Fair commissioned the artist Amy Sherald, who painted Michelle Obama. Read more about Amy here.

Oprah’s magazine cover dedication was reported on by several media outlets, including ET Canada with hosts Graeme O'Neil, Keshia Chante, and guest co-host Akil Augustine. Akil called Oprah’s cover gift “significant” and was thoroughly impressed. Keshia additionally remarked on the billboard move by pointing out: “I love the fact that the cops are driving around looking at those billboards, feeling the pressure.” Watch the ET Canada clip to hear Oprah talk about it, and notice where the billboards are placed throughout town, next to everyday ads for an oil change.

In terms of why Breonna’s killers have not been arrested, Akil remarked that the system is set up to “protect the police officers, and not protect the citizens,” while making a point to say that a blanket statement about all police is not helpful, just like a blanket statement about Black people is not helpful. Graeme reflected: “What is the system that is set up, that you can't arrest a police officer? It's been 151 days and they are still trying to figure out how to charge these guys.”

Up in New York, local community leader and speaker for Black voices, Ali T. Muhammad of Next Step Hudson Valley, has been encouraging his audience to explore “qualified immunity” as to why Breonna Taylor’s killers have not been addressed.

Why Have No Arrests Been Made For Breonna Taylor’s Killers? An Attorney Explains

Here at Tin Shingle, we have a member who is an attorney and civil justice advocate, author Mark M. Bello. He draws upon over 40 years of courtroom experience in his Zachary Blake Legal Thriller Series. From his participation in Tin Shingle’s Pitch Whisperer Program, where he crafts different story angles to pitch to the media to get coverage for his fiction books that draw from his 40 years of legal experience, we knew he’d be just the expert to go to for an answer on why justice has not been achieved for Breonna Taylor.

The answer as to why no arrests is not easy, and Mark did not like to have to provide reasons for why the needle is not moving. [Note: Today 9/15/2020, Breonna Taylor’s family received a $12 million settlement from the city of Louisville, KY, which included police reforms signed into law. But her family ultimately wants the police officers arrested, including the one who issued the no-knock warrant.]

TIN SHINGLE: Mark - as readers everywhere are doing homework on the laws protecting police officers in Breonna Taylor’s shooting, are you able to provide guidance on what readers can research in order to discover why nothing has happened for Breonna Taylor? Is it “qualified immunity” that police are provided? Can you share some terms with our readers that will help their understanding of the current system?

“Katie: This is a complicated case, much more complicated than the cases of George Floyd and Jacob Blake, where there seems to have been little or no threat to the officers who killed the two victims. I'm not certain you're going to like my response. Remember this comes from a social justice advocate who has literally ‘written the book,’ Betrayal In Black, on the issue of an innocent Black man being gunned down by a police officer.

”In the Breonna Taylor case, the main issue is the validity and necessity of the so-called no-knock warrant (which has been discontinued in Kentucky [since her shooting]). One could argue that if the warrant is valid, so was the shooting. Inside the apartment, Breonna Taylor's boyfriend, Kenneth Walker, hears a commotion outside the door, fears a break-in of some sort, pulls out a gun, and shoots through the door. Almost every lawyer or law enforcement officer will tell you that officers who are shot at have a right to return fire. That's where the concept of "immunity" comes into play. Kentucky law actually permits the officers (and even ordinary citizens) to return fire in self-defense.

”As you well know, there has been a stream of unarmed black men shot by police over the past few months and years and things must change. But these officers must be judged on the facts and the law as it applies to this case. And this is a much harder case than, say, Floyd and Blake.

“I see 4 possible justifications for charges:

  1. That the officer continued to shoot long after any danger was eliminated. (Ex-) Officer Brett Hankison was fired by his chief (effective June 23, 2020, and he is not happy about it) for "extreme indifference to the value of human life," by "blindly firing ten rounds" into the apartment "without verifying they were directed at someone who posed an immediate threat." (It seems to me the argument is countered by the fact that shots were fired at the police from inside the apartment—the argument seems to be predicated on how many shots Hankison fired rather than the fact that he fired in self-defense, which is tenuous at best).

  2. Despite reports that the officers targeted the "wrong apartment," they did not. Subsequent reports indicate that Breonna Taylor was a former girlfriend of one of the principal targets of the investigation (Jamarcus Glover has since been arrested) and the officers were looking for evidence they suspected was inside the apartment. However, that could have been done in a much safer manner, under the circumstances. They could have showed up at the door, in broad daylight, knocked and announced themselves, and served and executed the warrant. There is no evidence that the people inside (Taylor or Walker) were any threat to their safety. The type of warrant used was unnecessary for subject of the warrant (Taylor). Neither Taylor nor Walker had a criminal record or were targets of the broader investigation (although Taylor was, indeed, the target of the warrant, a fact that has also been misreported). So, some type of negligent execution of or method used argument could justify charges.

  3. There have been allegations made (we'll see what the investigation reveals) that the warrant itself was fraudulently obtained. Detective Joshua Jaynes applied for the warrant alleging that a postal inspector verified that a drug dealer was receiving packages at Taylor's home. Post-office representatives claim that allegation is false. Jaynes could be charged with swearing falsely to an affidavit for a warrant, and if Mattingly and the third officer, Myles Cosgrove, knew it was false, they would forfeit their right to argue self-defense.

  4. There has also been an argument made that no one rendered treatment and that Taylor lived for several minutes after the shooting without care or treatment. An additional "indifference to human life" charge might justified if this allegation proves to be true.

“The bottom line, however, is, under Kentucky state law, the use of deadly force is justified by anyone, the police or a civilian, if he or she believes such force is necessary for protection against injury or death (which is certainly the case here). I doubt we will see any serious charges filed here (unless the warrant is proven to be totally bogus or fraudulently obtained).

”Still, this is a very troubling situation when we consider social justice issues. These ‘no-knock’ warrants need to be reconsidered in light of 4th Amendment protections that suggest that a 'man's home is his castle', secure from unreasonable search and seizure. From Cornell Law School: “The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue, but upon probable cause, supported by oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.”

“I would certainly argue that this "search" was unreasonable under the circumstances. Unless there was some concern that a crime was being committed inside the apartment and/or evidence was being destroyed at the moment of execution, there was no justification for the methods used to execute the warrant. (Think about television shows where the criminal is flushing drugs down the toilet as the police enter the premises.)

”The city of Louisville has banned "no-knock" warrants (a victory for the 4th Amendment), and, in general, I think these warrants should only be justified when there are very exigent circumstances. Officers should not be allowed to shop for ‘law & order’ friendly judges, and the application process of obtaining a warrants, with the evidence supporting it, should be a formal court proceeding, with a court reporter recording all conversations between the judge and the officers involved.

”I hope this helps to clarify things; I'm not sure this is what you were looking for. Clearly, this case is not similar to Floyd or Blake or similar cases of unarmed black men being shot by police (unless the whole warrant was a racist sham and a deliberate attempt to harass and terrorize two black citizens—of course there is absolutely no evidence of that). I am happy to answer additional questions.”

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As we explore the intricacies of the law, policing, and education, homework is certainly needed to be done. If you are an author or expert in your field, you can absolutely pitch your knowledge points to the media. Whatever you are thinking, or wishing would happen, pitch it. If you have an opinion on how the NFL, NBA or now professional tennis players are making statements, and how they can make those statements better or more concise, pitch it to the media! Talking points are looked for by reporters, producers and booking agents all of the time.

Tin Shingle’s Pitch Whisperer program can help. Start your membership today and start pitching.

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