FREE: Today's TuneUp: What To Pitch The Media In June For Placement Later

When: Wednesday, June 4, 2025
Time: 1-2pm EST
Where: Remote (Zoom)
Join The Meeting Here >
There is no registration. Just tap the link and enter the Waiting Room.
Activate your membership here >

Today’s TuneUp is free and open for all to attend, starting at 1pm EST. The recording will be made available to members of Tin Shingle, with the rest of our library of TuneUps over the years.

Today’s Agenda:

• Media Pitching June: What to pitch the media now for placement later.

• Ask Your Questions: Any time, ask your questions on Video or type them into Chat.

• Motivation Minute: No one can do it quite like you do.

• Editorial Calendar Overview: We will fly through Tin Shingle’s Editorial Calendar Template, to give you ideas for getting into national magazines, local magazines, TV and blogs.

Click here for the free link to the TuneUp in Zoom.

See you soon!

FREE . LIVE: Today's TuneUp: What To Pitch The Media Right Now (June)

When: Wednesday, May 28, 2025
Time: 1-2pm EST
Where: Remote (Zoom)
Join The Meting Here >
There is no registration. Just tap the link and enter the Waiting Room.
Activate your membership here >

It's happening again...I'm hearing from some of you in my texts who can't contain yourselves during this most recent "humanitarian" aid mission to Palestinians. In this version, they have gotten coralled into cages and are being shot at. Several of you have texted me with your grief and you don't know what to do. Some of you know that I am open with my position on Palestine here at Tin Shingle and at my local publication, A Little Beacon Blog.

Therefore, in addition to taking your questions on any topic today to help your brand, I will present a few bullet points on how to handle it if you do wade into the waters of openly acknowledging genocide in your social media, blog or newsletters.

Today’s TuneUp is free and open for all to attend, starting at 1pm EST. The recording will be made available to members of Tin Shingle, with the rest of our library of TuneUps over the years.

Today’s Agenda:

• Ask Your Questions: Any time, ask your questions on Video or type them into Chat.

• Motivation Minute: No one can do it quite like you do.

• Content Planning: Incorporating "Politics" into your social media or newsletters

• Editorial Calendar Overview: We will fly through Tin Shingle’s Editorial Calendar Template, to give you ideas for getting into national magazines, local magazines, TV and blogs.

Click here for the free link to the TuneUp in Zoom.

See you soon!

FREE . LIVE: Today's TuneUp: What To Pitch The Media Right Now (May)

UPDATE! Katie had to report on a local business story that was timely. This TuneUp webinar has been moved to 4pm EST today. You have a little more time to sign up! It's free for the live version. It will be recorded and placed into the members-only TuneUp Library.

When: Wednesday, May 7, 2025
Time: 4-5pm EST
Where: Remote (Zoom)
Register Here >
Activate your membership here >

Today’s TuneUp is free and open for all to attend, starting at 1pm EST. The recording will be made available to members of Tin Shingle, with the rest of our library of TuneUps over the years.

Today’s Agenda:

• Motivation Minute: Windows close. Windows open.

• PR Spotlight: Sarah Wells Breast Pump Bags CNN Feature for Tariff Trouble

• PR Spotlight: How regional magazine Chronogram covered Tariff Trouble for local businesses after PR Lead

• Editorial Calendar Overview: We will fly through Tin Shingle’s Editorial Calendar Template, to give you ideas for getting into national magazines, local magazines, TV and blogs.

Click here for the free link to the TuneUp in Zoom.

See you soon!

FREE . LIVE: Today's TuneUp Link: Motivation Minute: "Fear is a necessary precondition to courage." - Cory Booker

Today’s TuneUp is free and open for all to attend, starting at 1pm EST. The recording will be made available to members of Tin Shingle, with the rest of our library of TuneUps over the years.

Today’s Agenda:

• Motivation Minute: Inspiration from the 14th hour of Cory Booker’s speech yesterday: “Fear is a necessary precondition to courage.”

• Pitching Tip: Ways to tip-toe into including politics into your brand. More than one of you were busting out of your brands yesterday for the first time. We can discuss subtle ways to do this.

• Editorial Calendar Overview: We will fly through Tin Shingle’s Editorial Calendar Template, to give you ideas for getting into national magazines, local magazines, TV and blogs.

• Trending: We will cover at least one theme that is trending right now that several of you will fit into.

Click here for the free link to the TuneUp in Zoom.

See you soon!

FREE . LIVE: Today's TuneUp On How And What To Pitch The Media Right Now (April)

Today’s TuneUp is free and open for all to attend, starting at 1pm EST. The recording will be made available to members of Tin Shingle, with the rest of our library of TuneUps over the years.

Today’s Agenda:

• Motivation Minute: Kicking it off by kicking you in the pants.

• Editorial Calendar Overview: We will fly through Tin Shingle’s Editorial Calendar Template, to give you ideas for getting into national magazines, local magazines, TV and blogs.

• Trending: We will cover at least one theme that is trending right now that several of you will fit into.

• Pitching Concepts: How To Hook A Reporter. We will discuss.

• FAQ: “Should I pitch local or national?” We will discuss.

• Should We…XYZ?: Should your brand do XYZZ? We will discuss if your brand should pursue a certain topic or not in your overall brand strategy.

• Tin Shingle’s Own Rebrand: Tin Shingle may change the name of our private, members'-only TuneUps to be called “Editorial Meetings.” We can discuss, and welcome feedback.

Click here for the free link to the TuneUp in Zoom.

See you soon!

Editorial Meeting :: Members-Only TuneUp Office Hour

When: Wednesday, March 19, 2025
Time: 1-2pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Today we will discuss a press release that worked. It successfully used federal issues and brought it down to local impact. The article writes itself after that.

We can discuss how to do this for your business during today's Editorial Meeting TuneUp.

Activate your membership if you haven't already to join the call.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are open for members only, and and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

Strategy Hour :: Members-Only TuneUp Office Hour

When: Wednesday, March 12, 2025
Time: 1-2pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

We are breaking the goal down into tiny steps so that you can experience progress every day.

Because when hit your goal, there will be a moment of triumph, and then it's off to living through that achievement to do the things you need to do once you acquired it.

Activate your membership if you haven't already to join the call.

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are open for members only, and and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

Catching A Reporter's Attention With Your Media Pitch: Today 1pm: TuneUp Office Hour

Today's Members-Only Office Hour link has been posted.

Tin Shingle's owner Katie continues reporting on the New York state-wide prison strike that has now increased to 38 prisons. Numerous Corrections Officers have walked off the job and are picketing outside of their prisons making various demands and appeals for safer working conditions for Corrections Officers and Incarcerated People. Read about it at Katie’s hyper-local blog, A Little Beacon Blog.

Reporters you are trying to pitch your story to are busy like this. How are you going to catch their attention?

Dial in today to this Office Hours TuneUp, where you will get one-on-one attention on your media pitching strategy from Katie.

Activate your membership if you haven't already to join the call.

Today 1pm: TuneUp Office Hours :: Discuss Strategy or Kendrick Lamar Symbolism

It's Wednesday! TuneUp Office Hours are today! For members only, log in or activate your membership to bring your strategy questions or content planning plans.

Or we can just talk about the literary symbolism that Kendrick Lamar gifted to America during Half Time - that performance that keeps giving and giving. :)

If you have Media Contact needs, please also send those so that we may do a Deep Dive for you.

See you soon!

TuneUp Office Hour Today Wednesday 1pm! Zoom Link is Here

When: Wednesday, February 28, 2024
Time: 1-2pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >
Let's talk strategy for how you are going to land that media hit, or score that sponsor. Bring your big ideas, visions, and successes that you didn't think were possible.

If you have Media Contact needs, please also send those so that we may do a Deep Dive for you.

See you soon!

About TuneUp Office Hours

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are open for members only, and and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Instagram: How to get sales and create PR opportunities from you posts.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.