Editorial Meeting Today: 12:15pm EST 10/15/2025

When: Wednesday, October 15, 2025
Time: 12:15-12:45pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Apologies for the delay in getting you today's members-only link to the Editorial Meeting! Today will go from 12:15pm-12:45pm. Click here to join. You'll need your Tin Shingle login.

Next week, we will open this up to the public so that you can experience it if you are not a member yet.

Do you have a publicity our outreach challenge you are facing for your brand? Let's strategize it today during Tin Shingle's Member's Only TuneUp.

Today we can focus on:

• Media Pitches: What exactly you are pitching to the media. What story ideas are you using. What timely angles are you taking advantage of.

• Social Media Content: Is your content focused to driving sales. How are you guiding people directly to what you sell, while creating content that is the foundational brand storytelling that builds relationships with your readers.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon.

You can book a private session, or you can this free weekly group session with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Good News! Inside Our Editorial Meeting Today For You: 12pm EST 10/08/2025

When: Wednesday, October 8, 2025
Time: 12-12:30pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Good news! The Vimeo account of our sister local media publication A Little Beacon Blog was restored by the video-sharing platform,  after their AI auto-terminated the entire account in less than 2 minutes from a video of a pastor speaking critically about CK tripped some wires.

Do you have a publicity our outreach challenge you are facing for your brand? Let's strategize it today during Tin Shingle's Member's Only TuneUp.

Today we can focus on:

• Media Pitches: What exactly you are pitching to the media. What story ideas are you using. What timely angles are you taking advantage of.

• Social Media Content: Is your content focused to driving sales. How are you guiding people directly to what you sell, while creating content that is the foundational brand storytelling that builds relationships with your readers.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon.

You can book a private session, or you can this free weekly group session with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 12pm EST 10/01/2025

When: Wednesday, October 1, 2025
Time: 12-12:30pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

October has started and for some, the fall weather has arrived. Let's plan your content now.

Today we can focus on:

• Media Pitches: What exactly you are pitching to the media. What story ideas are you using. What timely angles are you taking advantage of.

• Social Media Content: Is your content focused to driving sales. How are you guiding people directly to what you sell, while creating content that is the foundational brand storytelling that builds relationships with your readers.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon.

You can book a private session, or you can this free weekly group session with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 2pm EST 9/24/2025

When: Wednesday, September 24, 2025
Time: 12-12:30pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Today's group Editorial Meeting will be at 12pm noon EST and will be for 30 minutes. Katie needs to go to court right after to take notes for a local murder she is covering.

Today we can focus on:

• Media Pitches: What exactly you are pitching to the media. What story ideas are you using. What timely angles are you taking advantage of.

• Social Media Content: Is your content focused to driving sales. How are you guiding people directly to what you sell, while creating content that is the foundational brand storytelling that builds relationships with your readers.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon.

You can book a private session, or you can this free weekly group session with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 2pm EST 9/17/2025

When: Wednesday, September 17, 2025
Time: 2-2:30pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Today we are focusing on how to research for specific Media Contacts for your story angle. Using Tin Shingle's owner Katie as the example:

Yesterday, the Vimeo account (a video publishing platform) for Katie's local media publication, A Little Beacon Blog, was terminated after she uploaded a video of the Pastor Howard-John Wesley delivering his sermon on Sunday in which he criticized the federal order to lower the flags to half-staff, and used the R word when describing the man for which the flags were ordered to be lowered. On a day when school children were also murdered, and at least 2 lynchings of Black young adults have since happened. Yet no flags have been ordered half-staff.

Vimeo's termination happened 2 minutes after the video was uploaded. Which means that no human reviewed that video clip, and that AI skimmed it and terminated the entire account. Years worth of videos and work.

Katie has published an article about the situation at her local blog, and is pitching the media who specializes in AI, Business News, and Community Guidelines. She is aiming for coverage from Wired Magazine, and the New Yorker. She will be seeking ideas about other publications and news outlets like CNN during today's Editorial Meeting.

This is how members of Tin Shingle can use their membership. Today, Katie is acting like a member. Like any of you.

Today we can focus on:

• Media Pitches: What exactly you are pitching to the media. What story ideas are you using. What timely angles are you taking advantage of.

• Social Media Content: Is your content focused to driving sales. How are you guiding people directly to what you sell, while creating content that is the foundational brand storytelling that builds relationships with your readers.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 12pm EST 8/27/2025 (Members Only)

When: Wednesday, August 27, 2025
Time: 12pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

This members-only Editorial Meeting is an interactive, small-group strategy session for your pitching of the media, as well as what content you are creating for your website, newsletter and/or social feeds.

Today we can focus on:

• Media Pitches: What exactly you are pitching to the media. What story ideas are you using. What timely angles are you taking advantage of.

• Social Media Content: Is your content focused to driving sales. How are you guiding people directly to what you sell, while creating content that is the foundational brand storytelling that builds relationships with your readers.

Next week, this meeting space will be open to the public with Tin Shingle's signature series: "What To Pitch The Media This Month. This week, today, the meeting is private and form members only. It is small group, where 1 or 2 members attend.

Your moderator is Katie Hellmuth, regional reporter for Beacon, NY, a train town north of NYC. Katie's local publication is a 2-time award winner for Best Blog in the Hudson Valley, voted on by readers. She is a creative writer specializing in SEO strategy for content strategy, and a reporter with a gift of pitching story ideas to different media outlets.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon!

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 12pm EST 8/20/2025 (Members Only)

When: Wednesday, August 20, 2025
Time: 12pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

This members-only Editorial Meeting is an interactive, small-group strategy session for your pitching of the media, as well as what content you are creating for your website, newsletter and/or social feeds.

Expect one or two other people to be on the call. Come prepared to contribute to their issues as well as listening and gaining your own strategies.

Your moderator is Katie Hellmuth, regional reporter for Beacon, NY, a train town north of NYC. Katie's local publication is a 2-time award winner for Best Blog in the Hudson Valley, voted on by readers. She is a creative writer specializing in SEO strategy for content strategy, and a reporter with a gift of pitching story ideas to different media outlets.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon!

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 1pm EST 7/30/2025 (Members Only)

When: Wednesday, July 30, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Learn how to use recent events and client testimonials to pitch to the media or to your customer-base to generate new business.

We can discuss this on today's Editorial Meeting as you plan your content and media pitches for the week ahead.

Activate your membership now to discuss. This is small-group strategizing for your pitching of the media. Expect one or two other people to be on the call. Come prepared to contribute to their issues as well as listening and gaining your own strategies.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon!

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 1pm EST 7/16/2025 (Members Only)

When: Wednesday, July 16, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Today in the members-only Editorial Meeting, we will be talking about how to use an event (flash flooding) as a reason to pitch TV media right now.  This is especially useful for service providers who can use these events to build up themselves as an "expert," and earn press validation.

The TV news media will easily cover live/death situations. But they are looking for the "good news" to balance that out. This doesn't just mean "chirpy news" This can mean "useful news."

For example: You own a plumbing business and your phone was blowing up with emergency SOS texts from new and current customers whose pipes burst from water pressure from rainfall outside. The news media wants to know:

• What kind of plumbing/indoor flooding emergencies are people experiencing?

• How did you solve it?

• What can people do to prevent it?

Activate your membership now to discuss. This is small-group strategizing for your pitching of the media. Expect one or two other people to be on the call. Come prepared to contribute to their issues as well as listening and gaining your own strategies.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon!

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 1pm EST 7/9/2025 (Members Only)

When: Wednesday, July 9, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Some of you are thinking about surviving this week from last week.
Some of you are thinking about preparing for winter - earning so much money over the summer to last you through a potentially slow winter.
Some of you are preparing now for Holiday Gift Guides in magazines, and are doing the work to land those press mentions.

Wherever you are in your timeline, Tin Shingle's Editorial Meeting is the place where you can soundboard your alignments to help you move forward with purpose, conviction, and confidence.

Activate your membership now to discuss.

The private Zoom link is in our Community Forum on our website right here.

See you soon!

Activate your membership if you haven't already to join the call.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.