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PR Planning For February 2018
This is the Online Class for people who make their own luck. There are those who sit back and wait for opportunities, and then become one of hundreds of people who all try to get that opportunity at once. And then there are the rest of the success stories who are staying ahead of the media and suggesting ideas - suggesting ways that they may feature our business in a way that would delight, captivate, and solve their reader's problems. This class gives the latest story angle ideas that you can use right now in February to pitch your business for PR in April, May or June.
How Do We Know This? The folks at Tin Shingle are in touch with publishing houses to get their "Editorial Calendars," which are the monthly plans that magazines generally follow.
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Interview With An Artist Who Quit Her Day Job
This is an incredible story. Tin Shingle’s owner Katie will interview Megh Knappenberger to hear her story of leaving her graphic design days behind her in order to pursue her painting full time. But, her graphic design days come back into play a major part into how she found success so soon. Not long after making her big decsion to become a professional fine artist, Megh produced some paintings, and made a sale of $150,000! Publicity happened quickly after that, and she she needed to take the rest of the month off to keep up with new orders.
Living the Dream (Job)!
How did Megh do this? With a combination of tapping into her city's love for sports - the Kansas City Jayhawks - and landing the only licensing agreement from the Jayhawks to an artist. We are going to find out how she did this, and tap into the chutzpah that makes all of this happen.
Iron Sharpens Iron - One Story Helps Shape Another
Megh will tell us all about her inspiration, determination, and collaborations in Tin Shingle's exclusive interview, to help you make your own success. Covered in this interview:
- Licensing Artwork
- Getting Sales
- Getting PR
- Changing the Mindset
- What Is Life Like Now
SEO Tips & Tricks for Google Rankings
What happens when a creative writer gets a hankering for loving SEO and Google Rankings? Really great content that ranks highly in Google's search engine! Do you want to know something even better? In this class, you get an SEO expert that can explain it to you in plain English, using metaphors to help you understand that are way more fun than charts and graphs! Tin Shingle's owner, Katie Hellmuth Martin, is such a person, and will lead you through this Online Class. Here is what she will cover:
- What is SEO
- What Does and SEO Friendly Website Look Like (A step by step guide)
- Tips For Service and Product Based Companies
- How to use Social Platforms to Your Advantage
- Why Google Reviews are important and how to get your clients to do it
- Getting SEO from other websites
- What the Normal Person is Seeing and how you to optimize that
- Keyword Clues you can use to boost your rankings
- When and If you should by an Ad
- What to do when you rebrand
Listen to this online class to see how you are going to make your website SEO delicious for Google and get found by new and old customers and clients.