UK Passes Horrible, Harmful, Anti-SEO Legislation That Will Hurt Media, Businesses, AND Makes No Sense

Oh no...I didn’t think this would actually happen. That the UK passed a requirement for Google to have to pay publishers to show news snippets. The whole point is to show that content to help people find what they are looking for. May the best writer win.

The legislation is written in the name of protecting and promoting businesses and media by way of paying them to display their content, but is all backwards. We LIKE showing up in Google search results! No need to pay us! The point is for readers and customers to hit our websites. We don’t care that this is Google’s way of making money - that they post ads against the content. Paying us to show that content to display ads against is just chump change at best, bottlenecking and mayhem and Google pulling out at worst!

This is bad for publishers. Both in news media and for businesses who use content strategy to rank in Google. Enforcing this is too difficult. Illogical. How will Google get the payment information from every single little and big website it displays? As a little website at Tin Shingle (in the grand scheme of things), we have outranked lots of big websites. So this is not a David and Goliath game. Don’t let this happen in the U.S. !

A proper article is to come about this as we dig into what was passed and how it is supposed to work. But we wanted to let you know about this now. It has been kicking around since at least the time that Zuckerberg appeared before UK and US lawmakers. And a year later, has been voted in.


Next TuneUp: "8 Things I Learned After Deleting Facebook From My Phone (but not my life)"

When: Wednesday, April 17, 2019
Time: 12pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

It's happening. The deletion of Facebook apps from people’s phones - or from their lives entirely - as revelations continue to come out as to how invasive Facebook’s social tactics are. Even Lisa Paige from PopCrush Nights deleted Instagram for her phone for a day, and was so happy.

Tin Shingle’s owner Katie is a Digital Marketing Strategist, and has deleted Facebook Personal and Business apps from her phone, but still uses the platform for marketing.

Deleting the easy access revealed much about Facebook’s design, what’s working and not working with it, and how to reach the people who are still communicating with each other on the platform.

This isn't a TuneUp to slam Facebook, but to highlight the parts of it that you should pay attention to, in your broad marketing plans where time continues to shrink as more content grabs our attention. Namely:

Showing Up. Having a pulse on Facebook. People are checking out your brand page, and want to see life.

Shopping. Facebook is investing into the shopping game as buying via Instagram takes off. Instagram shopping is connected to your Facebook account. The only way to link to products on your website from your Instagram post is via Facebook's Ad Manager, so you can’t cut the cord just yet.

This TuneUp Will Cover:

  • Design: What is hurting Facebook's design, and why your message may be getting buried.

  • Facebook as a Creative Crutch. Are you reaching as many people as you think?

  • Never Satisfied. There's a reason you're hooked.

  • FOMO Fuels Everything

  • When Facebook Goes Dark

  • Facebook Can Still Track You, Despite Being Deleted From Phone

  • So How Should You Use It For Marketing?

Coastal Living Is Back! Plus New Travel Publications In Our Editorial Calendar Collection


Travel Travel Travel!

Warmer weather has sparked the traveling bug - and updates to Tin Shingle’s Editorial Calendar Collection this week!

AFAR Magazine and American Way

AFAR Magazine is a multi-platform travel media brand that inspires its readers to connect with people of different cultures to understand their perspectives. They value cultural immersion, curiosity and global diversity.

American Way, the free inflight magazine produced through American Airlines is published on a monthly basis and reaches over 16 million passengers every month! Providing inspirational articles on destinations, international celebrity, and provocative stories, American Way reflects the enthusiasm of its cosmopolitan audience.

Exciting News About Coastal Living - Gone Seasonal

Coastal Living has been a source of inspiration for those who are drawn to the sea. Staying true to their steadfast mission that “there are ways of looking at life that connect all coasts and that enhance our lives no matter where we live,” Coastal Living has transitioned from a subscription based magazine to a special interest seasonal publication only available on the newsstands (see Ad Week’s 2018 article about when Coastal Living announced scaling back issues). The first seasonal issue in the new format appeared in March of this year, giving you just enough time to prepare for summer!

Access These Editorial Calendars

Members of Tin Shingle at the All Access Level have instant access to ALL of our Editorial Calendars. We currently have the editorial calendars from over 100 publications for 2019! All searchable by Title and Area of Interest! Browse through and let your inspiration take hold!

Sunday Reading: with Joanna Saltz, Also At House Beautiful

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Sunday Reading this week is at, the unbelievably easy source of recipes and inspiration. Its Editorial Director, Joanna Saltz, is also the Editorial Director of House Beautiful (print) and (digital). Apparently this media move ruffled feathers of traditional publishing peeps, as reported via podcast interview on Business of Home. Tin Shingle has Joanna in our Media Contacts Library for you to discover as you research who to pitch.

When Instagram Goes Down - What Are Your Next Marketing Moves?


Instagram Withdraw Symptoms Are Real

Instagram and Facebook went down on Sunday morning. The rest of the day will do what it does, maybe the platform will stay up until the next time it goes down, for hopefully only a short time.
The Internet goes down sometimes. It happens. In Twitter's early days, the big blue Fail Whale was common (that was for overcapacity, which is not the same problem Facebook has been dealing with with its suite of social networks). But Instagram? Facebook? They came after that, backed by loads of money, so the idea that they wouldn't work sometimes is incomprehensible. Worse, if all of your marketing eggs are in those baskets, you have no way to connect with your people - immediately - when you need to.

What Do You Do When Instagram Goes Down?

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Feel the feeling. Remember this feeling, and how your brain is scrambling in order to think of how else you are going to reach your people to market to them right now. What are those tools you have?

  • BLOG | Benefits: People who subscribe to your blog via RSS will automatically get updates of your new blog post; the SEO value is real, and your digital footprint will be larger than you realize; people who are traveling all over your website will see these past pages more than they will see old (yet very important and valuable) Instagram posts.

  • NEWSLETTER | Benefits: Instant Inbox. You can email your people.

Plan B

Today's newsletter was going to feature a very well done Instagram account for a private seller of a townhouse, to show you a new style that real estate people could use, but....Instagram was down when we ran production, and we couldn't get the pictures. Plus, nothing would be on the other side of links. But, this is a new timely window of opportunity to get this message to you that we wanted to send the last time Instagram went down!

Our Next TuneUp Is Perfect For This

Last April, 2018, after Facebook's creator Mark Zuckerberg testified before the U.S. lawmakers and the U.K. lawmakers, where more was revealed of how lax Facebook was (and continues to be) with our privacy, Tin Shingle's owner deleted Facebook from her phone. Both the personal and business page apps. She uses Facebook on desktop only now.
Since then, she's been following Facebook news to learn how our business websites, phones, and personal details are extremely exposed and vulnerable by Facebook.
As an extreme digital marketer and teacher of how to use Facebook, could she exist and market on Facebook while not having it so easily accessible on her phone?
Yes. And she learned a few things about the Facebook experience that will help you continue to market there - but better. Register now for Wednesday's live broadcast of the TuneUp.

Today’s TuneUp: Strategy Session For All Access Members Only - 12pm EST

Today at 12pm EST!

All Access Members (business owners, artists and makers) of Tin Shingle get to call into this private TuneUp to share their goals, get strategy, and accountability for getting the word out about their business.

This is the new every-other-Wednesday TuneUp model we created to open the floor and connect to others in real life! Well, in real live via a video conference call.  The other Wednesday’s are the programming specials we give to you with the traditional TuneUp presentation.

Details on how to sign up are at

Joon in! 


Today’s Live Broadcast TuneUp: What To Pitch The Media During April

Today! Join Katie as she leads you through relevant and timely ideas to pitch the media right now in April. Yes that includes Mother’s Day Gift Guides - but those are Last Minute Leads at this point! Now you’re going to pitch the “long lead” for print magazines - stuff going on in August, September, October! Yes! Stay ahead of the curve and on top of opportunities happening now! This live broadcast is free at 3pm EST. Registration link is:

Bring your questions/ideas! Questions will be answered during the live broadcast of the TuneUp.


Next TuneUp: What To Pitch The Media During April

What To Pitch The Media During April

When: Wednesday, April 3,2019
Time: 3pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

You're flipping through the pages of magazines, or clicking on the remote while watching TV, seeing brands get featured in some amazing news story, and you're thinking: "That could have been me! My business would have been a great fit there!"

That placement was no accident. The business owner - or a PR professional they hired - pitched the media with a great pitch, and was awarded a feature - because the story idea was that good. Right material at the right time.

Timing is everything, and that is what this monthly Training TuneUp focuses on.

Print Pitch Alert:

September/October: If you want big print magazines, they are working 6-7 months out, which means September/October. Get ideas on how to think in this cycle right now. If your time is Back To School, Football Season, Fall Fashion, Fall Detox, this is your time.

Editorial Calendar Peeking

Every month, we dive into Tin Shingle's Editorial Calendar Collection to see what big themes the magazine are working on now. Examples:
AARP: The Tech Issue. The Money Section: Learn how other couples spend their money. Pitch No Later Than: May 1, 2019
Better Homes & Gardens: The Stylemaker Issue. Pitch No Later Than: May 10, 2019
Climbing: The Training Issue. Pitch No Later Than: May 15, 2019

This Training TuneUp Will Have Special Focuses

Gift Guides: Do you want to get into Gift Guides? We will cover best ways to do this - at any time of the year.
Time Zones of Pitching: Pitching the media can be overwhelming. It can trigger anyone's ADD. We will discuss ways to harness this for productive pitching.

Join Katie live at 3pm EST to get these ideas. This Live version of the Training TuneUp is free for all to listen/watch. It is recorded and added to the list of TuneUps that Tin Shingle Members can stream at anytime.