Editorial Meeting Today For You: 1pm EST (Members Only)

When: Wednesday, June 18, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Plan your week or month ahead of content for your website and your social streams.
Declare which media you are pitching and why. Plot this out and plan.
Follow up with media pitches from the past. How can you create an opportunity for a followup?

Activate your membership now to discuss.
Special Zoom link is in Tin Shingle’s Forum.

This is a small group experience. Activate your membership for $150/month or $550/month for community plus private access to Tin Shingle’s creator, Katie Hellmuth, who is a long-form independent journalist, blog publisher, writer, poet, and website producer.

The private Zoom link is in our Community Forum on our website right here.

See you soon!

Activate your membership if you haven't already to join the call.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

$10,000 Grant Available From BeyGOOD and Cécred For Salon and Barbershop Owners

Photo Credit: Black Enterprise via Instagram

The deadline is today, Friday 13th, but Beyoncé opened a grant opportunity through her foundation BeyGOOD and her hair care line Cécred for 37 hair stylists and barbershops to be awarded $10,000 grants if they can demonstrate hardship.

This is their second round of awards, which has expanded to be nation-wide and focuses on both entrepreneurs with business capital, and students with scholarships to honor the vital role salons play in communities.

“Hairstylists have an immense impact on the people in their chairs,” states their website. “They create a sacred space where we can show up how we want and express ourselves through our hair. We’re honored to give back to this amazing community.“

The grant extends beyond money and is “designed to provide access to critical business development tools, mentorship and resources provided by The National Minority Supplier Development Council (NMSDC),” they say.

Those who are not awarded also have a chance at being included. “The top 40% of non-selected finalists will receive extended support including group coaching and Minority Business Enterprise (MBE) certification resources.”

Eligibility Requirements:

• Minimum of 2 years of experience as a licensed barber, hairstylist, or cosmetologist

• Demonstrated financial hardship

• Proof of salon or barbershop business ownership or a lease agreement for a salon, suite, booth, or chair

• In business for at least 1 year

This story was reported on by Black Enterprise.

Click here to learn more >

SEO, AI Google Chat, Today’s Editorial Meeting

When: Wednesday, June 11, 2025
Time: 11am EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Discussing today on Tin Shingle’s Member-Only Editorial Meeting TuneUp: How AI Google Chat Answers Are Impacting SEO. Based on journalist Melissa Korn's response to the Wall Street Journal article published on LinkedIn yesterday: "News Sites Are Getting Crushed By Google's New AI Tools."

What does this mean for your business? 
What does this mean for content creators?
What does this mean for editorial-based businesses?
What does this mean for product-based businesses?
What does this mean for service-based businesses?

Activate your membership now to discuss.
Special Zoom link is in Tin Shingle’s Forum.

FREE: Today's TuneUp: What To Pitch The Media In June For Placement Later

When: Wednesday, June 4, 2025
Time: 1-2pm EST
Where: Remote (Zoom)
Join The Meeting Here >
There is no registration. Just tap the link and enter the Waiting Room.
Activate your membership here >

Today’s TuneUp is free and open for all to attend, starting at 1pm EST. The recording will be made available to members of Tin Shingle, with the rest of our library of TuneUps over the years.

Today’s Agenda:

• Media Pitching June: What to pitch the media now for placement later.

• Ask Your Questions: Any time, ask your questions on Video or type them into Chat.

• Motivation Minute: No one can do it quite like you do.

• Editorial Calendar Overview: We will fly through Tin Shingle’s Editorial Calendar Template, to give you ideas for getting into national magazines, local magazines, TV and blogs.

Click here for the free link to the TuneUp in Zoom.

See you soon!

FREE . LIVE: Today's TuneUp: What To Pitch The Media Right Now (June)

When: Wednesday, May 28, 2025
Time: 1-2pm EST
Where: Remote (Zoom)
Join The Meting Here >
There is no registration. Just tap the link and enter the Waiting Room.
Activate your membership here >

It's happening again...I'm hearing from some of you in my texts who can't contain yourselves during this most recent "humanitarian" aid mission to Palestinians. In this version, they have gotten coralled into cages and are being shot at. Several of you have texted me with your grief and you don't know what to do. Some of you know that I am open with my position on Palestine here at Tin Shingle and at my local publication, A Little Beacon Blog.

Therefore, in addition to taking your questions on any topic today to help your brand, I will present a few bullet points on how to handle it if you do wade into the waters of openly acknowledging genocide in your social media, blog or newsletters.

Today’s TuneUp is free and open for all to attend, starting at 1pm EST. The recording will be made available to members of Tin Shingle, with the rest of our library of TuneUps over the years.

Today’s Agenda:

• Ask Your Questions: Any time, ask your questions on Video or type them into Chat.

• Motivation Minute: No one can do it quite like you do.

• Content Planning: Incorporating "Politics" into your social media or newsletters

• Editorial Calendar Overview: We will fly through Tin Shingle’s Editorial Calendar Template, to give you ideas for getting into national magazines, local magazines, TV and blogs.

Click here for the free link to the TuneUp in Zoom.

See you soon!

New Time Today: 11AM Editorial Meeting (Members Only)

When: Wednesday, May 14, 2025
Time: 11am EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

It’s a good day to be a Wednesday. Today’s Members-Only Editorial Meeting will be at 11am because Katie has a hard-to-get appointment at the DMV today for her Real ID or Enhanced ID, whichever makes more sense, even though neither makes sense. Since they are trying to keep us here and restrict access to places.

Join today’s call to:
💡Plan your content creation.
💡Decide who in the media to target your media pitches.
💡Talk website ideas and how to draw in more people from search SEO.

This is a small group experience. Activate your membership for $150/month or $550/month for community plus private access to Tin Shingle’s creator, Katie Hellmuth, who is a long-form independent journalist, blog publisher, writer, poet, and website producer.
Note: Other media experts are welcome to apply to become personal trainers. DM if interested.

The private Zoom link is in our Community Forum on our website right here.

See you soon!

Activate your membership if you haven't already to join the call.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

FREE . LIVE: Today's TuneUp: What To Pitch The Media Right Now (May)

UPDATE! Katie had to report on a local business story that was timely. This TuneUp webinar has been moved to 4pm EST today. You have a little more time to sign up! It's free for the live version. It will be recorded and placed into the members-only TuneUp Library.

When: Wednesday, May 7, 2025
Time: 4-5pm EST
Where: Remote (Zoom)
Register Here >
Activate your membership here >

Today’s TuneUp is free and open for all to attend, starting at 1pm EST. The recording will be made available to members of Tin Shingle, with the rest of our library of TuneUps over the years.

Today’s Agenda:

• Motivation Minute: Windows close. Windows open.

• PR Spotlight: Sarah Wells Breast Pump Bags CNN Feature for Tariff Trouble

• PR Spotlight: How regional magazine Chronogram covered Tariff Trouble for local businesses after PR Lead

• Editorial Calendar Overview: We will fly through Tin Shingle’s Editorial Calendar Template, to give you ideas for getting into national magazines, local magazines, TV and blogs.

Click here for the free link to the TuneUp in Zoom.

See you soon!

Recap of April 16th's Editorial Meeting :: SEO Long Tail and Guerrilla Local Marketing

Yesterday’s Editorial Meeting was productive! Two Tin Shingle members came onto the call. Each with different needs in different fields. We handled both. And they left with homework assignments. Talking SEO yesterday felt so good! The foundation of organic SEO has not changed in 20 years. Ranking got a lot more competitive now with AI results being at the top, but we can navigate this. Join today for access to the next one.

SEO Strategy: Goal of one member was on how to approach their SEO Strategy in a competitive fashion market. We talked about the "long-tail terms," but also, how to build out a page structure that is like a Table of Contents page, that spider links to the interior pages that they will create. Very effective strategy that most usually benefits shopping websites with products, but can easily be transitioned to content-based websites offering affiliate links.

Guerrilla Local Marketing: Goal of this member was in how to approach potential local clients guerrilla style. We talked about what their current ads look like in local magazines/newspapers, and where they can physically show up. We discussed how to pitch the the location to increase their chance of being considered.

Editorial Meetings for members are Wednesdays at 1pm EST, when we aren't having a live public TuneUp.

Editorial Meeting :: Today 1PM EST 4/16/2025

When: Wednesday, April 16, 2025
Time: 1-2pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

T O D A Y Wednesday:
Tin Shingle’s Group Editorial Meeting!
Your moderator is Katie Hellmuth, regional reporter for Beacon, NY, a train town north of NYC which was recently featured in the New York Times. Katie's local publication is a 2-time award winner for Best Blog in the Hudson Valley, voted on by readers.

Together, focus will be on your planning for which media outlets you are going to pitch your story ideas to, and what your story angle will be. You must have different story angles for different publications.

This is a small group experience. Activate your membership for $150/month or $550/month for community plus private access to Tin Shingle’s creator, Katie Hellmuth, who is a long form independent journalist, blog publisher, writer, poet, and website producer.
Note: Other media experts are welcome to apply to become personal trainers. DM if interested.

The private Zoom link is in our Community Forum on our website right here.

See you soon!

Activate your membership if you haven't already to join the call.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting :: Today 1PM EST 4/9/2025

When: Wednesday, April 9, 2025
Time: 1-2pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

T O D A Y Wednesday:
Tin Shingle’s Group Editorial Meeting!
We will focus on your planning for which media outlets you are going to pitch your story ideas to. We can focus on local, regional and national. You will share the space with other members of Tin Shingle. This is a small group experience. Activate your membership for $150/month or $550/month for community plus private access to Tin Shingle’s creator, Katie Hellmuth, who is a long form independent journalist, blog publisher, writer, poet, and website producer.
Note: Other media experts are welcome to apply to become personal trainers. DM if interested.

The private Zoom link is in our Community Forum on our website right here.

See you soon!

Activate your membership if you haven't already to join the call.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.