Condé Nast Hires Top Consumer Marketers As CFO and CMO

Condé Nast has hired lead consumer marketers in two top positions for the publishing company: Deirdre Findlay, the former chief marketing officer at Stitch Fix, will be the Chief Marketing Officer (CMO). Her responsibility according this New York Post article, will be getting consumers to pay for products. Mike Goss will be the Chief Financial Officer (CFO). He was formerly the Vice President and Chief Financial Officer of auction house Sotheby’s. He succeeds David Geithner.

This is a signal that Condé Nast is digging deeper into trying to increase revenues from readers/consumers.

Media Moves: Vice News, NBC, Out, The Advocate, GQ

A few media moves to tell you about, that have been updated in Tin Shingle’s Media Contact Idea Center. We have updated their positions at different media outlets, and tagged them with different interests in order to help you find them in our members-only database. Thanks to the Morning Media Newsfeed from AdWeek:

Susie Banikarim, Moves to Vice News
Executive Vice President and Global Head of Newsgathering
Areas of Interests: Breaking News, News, Business, Global News, Politics, Women's interest
https://members.tinshingle.com/content/media-contact/susie-banikarim

Sally Shin Moves From CNBC to NBC
News Executive Editor of Business, Tech, Media
Areas of Interest: Business, Tech, Digital Media, Media, Technology, Silcon Valley, Finance, Wall Street
https://members.tinshingle.com/content/media-contact/sally-shin

Phillip Picardi Resigns at Out, Goes Back To His Roots As “Grooming Guy” for GQ
Formerly Editor in Chief (EIC) of Out, and the Founder of Them
Now the Grooming Guy for GQ Magazine
Areas of Interest: Gay, LGBTQ, Transgender, Skincare, Grooming, Beauty & Grooming
https://members.tinshingle.com/content/media-contact/phillip-picardi

Zach Stafford Resigns From The Advocate
Currently Co-Host of AM2DM, a morning show on Twitter from BuzzFeed News.
Areas of Interest: News, Social Media, Politics, Youth, Gay, LGBTQ, Social Justice, Climate, Mental Health, Celebrity Interviews, Celebrity, Authors
https://members.tinshingle.com/content/media-contact/zach-stafford

High Times Magazine At High Times Holding May Burn Out

According to an article at the New York Post, High Times Holdings, the publishers of High Times Magazine, is facing financial burden from debts it holds from investments. High Times also owns rival magazines Dope, Culture and Green Rush Daily.

According to the article: “Its crowdsourced IPO has stalled. It recently hired Toronto-based Lazer & Lazer to search for a new backer as it tries to dig out of $105.2 million in debts. In its most recent earnings report, Hightimes Holding incurred a net loss of $11.9 million for the 6 months ended June 30, 2019, on revenue of $10.7.”

in its latest SEC filing to shareholders, the company said: “Because of recurring operating losses, net operating cash flow deficits, and an accumulated deficit, there is substantial doubt about the company’s ability to continue as a going concern for one year from the issuance of the financial statements.”

High Times Holding is controlled by Adam Levin’s Oreva Capital, according to this New York Post article.

Tin Shingle wrote about High Times earlier this year.

Private Office Space In Tin Shingle's Co-Work Space Complete!

Ladies and Gents and Everyone! The new Private Office of the Tin Shingle Work-Space! Furniture from @pier1. Fabric art from @beetleandfred. Floral arrangement by Beacon’s @floragoodtimes .

We are now in dried flowers stage. But can open probably after @katiejamesinc finishes writing the @alittlebeacon blog weekend newsletter. Because the next step is explaining how it works and how you can use it. Eee! Meanwhile, Katie is working from here today for the first time - legit - because she is office-less while a business retreat occupies her normal office at A Little Beacon Space for the next two days. Yay all around!

Dried Flower Arrangements For Tin Shingle's Co-Work Space

Adding in a few final touches to make Tin Shingle’s Co-Work Space so comfy cozy that you will never want to leave! Today, we got to go through the big back door of @floragoodtimes and got the perfect dried flower arrangement. Now we need a big arrangement to cover a white blank wall in the private office of our new Co-Work Space…

More to come!

Private Office Inside Tin Shingle's Co-Work Space

Have you checked out Tin Shingle’s Co-Work Space yet?! It is located in the lower level of the Telephone Building right on Main Street!

We are so close to completing the space and these lovely plum chairs from Pier 1 couldn’t be a better addition to this comfy cozy space! We picked them up from the store, and assembled them here right in the new Co-Work Space . This is the private office available for small group meetings . Don’t you want to sit in this chair?!? You have our permission to drape your legs over the side of it. Maybe take off your shoes too…

Editorial Content Planner

Things get crazy this time of year! Get organized by simplifying your own Editorial Content Planner. It could look just like ours at Tin Shingle. Simply move down and around articles as needed.

Tin Shingle’s 2020 Editorial Content Planner is available now on our website! Once purchased, you get lifetime access to updates and new year’s. Tin Shingle Media Kit Members get it for free. Yay!

IT'S HERE! 2020 Planner For Your Editorial Content Plans

Tin Shingle's 2020 Content Planning Template Is Ready!

Dear Business Owners:
Your plan-ahead solution is here! You and your team can use Tin Shingle's 2020 Content Planner's 12 Month template. Organized by weekly segments of when you are going to publish an article on your own website, or launch a timely social media campaign to ride in those hashtags, getting inspiration for great ideas will be easier.

This planner is used in Tin Shingle's monthly TuneUp series, "What To Pitch The Media This Month" as it helps you plan ahead and know where the print media (magazines) are in their publishing cycles, and where the broadcast media (TV) is in for their schedule.

How It Works

Organized by weeks in the month, with a line for every single day. Coupled with national themes for that month to help you stay relevant. We found a few new fun themes.
Sample of National Celebration Themes In This Collection:

• National Bald Is Beautiful Day

• Keep Kids Creative Week

• World Space Week

• America Recycles Day

• Parks and Recreation Month

• Go Skateboarding Day

• Take Back The Lunch Break Day

• Take Your Dog To Work Day

• Make Up Your Own Holiday Day

Knowing The Themes Is Great For:
1. Random ideas for content.
2. TV pitches, because broadcast media loves random excuses to feature things on TV, like National Doughnut Day or National Puppy Day (excuse to bring puppies on TV!).

How To Use It

Download this template. It is a color-coded Excel file with Worksheets devoted to each month of the year. Upload it to your Google Drive and Share it with your team, for updating on the go and whenever an idea hits you.
FREE: This template is Free for Tin Shingle's Media Kit Members.
FREE UPDATES: If you have purchased this in the past, you get this new 2020 edition for free!
ONE-TIME PURCHASE: If you're not a Media Kit Member, you can purchase this and have lifetime access to updates.

Just Added: 2020 Editorial Calendars for Shape, Galerie, and Hudson Valley Magazine

And the list goes on! We’re collecting the 2020 Editorial Calendars from regional and national magazines, and slicing and dicing them into our Editorial Calendar Collection for our Media Kit Members to search through in order to find relevant ideas. Here are a few of the latest additions:

Galerie Magazine

New to our database, Galerie is a fairly new publication (circa 2016) targeted towards an audience passionate for art and design. Covering topics like art, interior design, architecture and more, they also focus on artists and artistic destinations. 

DEADLINE COMING UP: Destinations, Artful Home

Shape Magazine

As the #1 women’s fitness magazine, Shape was founded by Christine MacIntyre in 1981. According to The Wall Street Journal, back in 2015, it was announced that Shape was to absorb Fitness Magazine. Shape aims to motivate the nurturing of the body and brain.

DEADLINE COMING UP: The Adventure Issue, All About Body

Hudson Valley Magazine

Hudson Valley Magazine holds a special relevance for us - this award winning monthly publication highlights the best of New York State’s Hudson Valley, which is where Tin Shingle is based. Featuring the best of the Hudson Valley’s nightlife, cuisine, shopping, real estate, and businesses.

DEADLINE COMING UP: Local Travel, Free Things to Do This Summer

These Are Just A Little Teaser Of Editorial Calendar Themes!

 Tin Shingle’s Editorial Calendar Collection is in constant growth!  These broad themes are a small sample, just for you to see what is on the docket for this upcoming year. The most important thing for you, however, is to pitch into the theme now - time keeps marching on and you want to stay relevant in your ideas for why a magazine writer or editor may feature your business.

Members of Tin Shingle with the Media Kit Membership have instant access to all of our editorial calendar deadlines. All searchable by Title and Area of Interest. Browse through and let your inspiration guide you. Tin Shingle’s membership program is designed for business owners, artist, makers and communication directors who are getting the word out about their business.

All editorial themes are provided by the publication and are subject to change.

As always, send in media contact or editorial calendar requests to member@tinshingle.com

Pitch This: The Mother's Day Gift Guide Ideas You Should Pitch In November

During our last PR challenge meeting, we refined a pitching angle for one of the Tin Shingle Media Members who has big goals and a long list of magazines they want to pitch. The easiest way to write a good pitch is to pick 1 magazine at a time, pick it apart for openings, and pitch it.

Through this process, we realized that the Tin Shingler had not one, but TWO pitching opportunities right now - in November - to hit. Working with our Time Zones approach, which is when we realize that even though it’s winter right now, magazines are working on spring, we were thinking two approaches:

• Timely: What time of year is it that the editorial team is working on? This PR Challenge meeting was in mid-November, so we were thinking April. We looked at Tin Shingle’s Editorial Calendar Collection for magazine they were targeting - Shape. We reviewed Shape’s broad theme for May, and started chewing on a good story angle. We reviewed Shape’s broad theme for May, and started chewing on a good story angle. Keep in mind, this is not the same Time Zone that TV, Blogs, Weekly and Regional Magazines are working on. Pitching Mother's Day would be too early.

• Gift Guide! "Great Scott!" Katie cried, during the PR Challenge call. "It's Mother's Day Gift Guide Pitching Season! You have 2 opportunities right now!"

What Are The Next Steps For This Business?

Now the Communications Director and the Business Owner of this business had two homework assignments:

1. Pitch Shape for the story angle we discussed, or that they have brainstormed.

2. Pitch other magazines for Mothers Day Gift Guide ideas!

Which brings us to this article for you: You've got homework too. Pitching those Mothers Day Gift Guides! If there are any still open.

You're not going to blanket pitch (aka sending 1 pitch to the same 20 outlets). No no no. You are going to specialize each of these Gift Guide Ideas for the right magazine.

Example: You wouldn’t pitch the same Gift Guide idea to Bust that you would to Shape (if either of those usually even has a Mothers Day Gift Guide).

How You're Going To Pitch Mother's Day:

• Listen to the Tin Shingle TuneUp on it. Media Members get to stream it for free any time.

• Listen to another Tin Shingle TuneUp about writing an amazing pitch.

• Think of a really catchy Gift Guide theme. Yeah, that's right! Pitch the really cool idea of a theme you have!

• Make that pitch really short. Quick intro, followed by bullet points about your product.

• Pick 1 product. Not your entire line, or your entire company at large.

• Don't leave it for the editor to dig through your website to find the perfect gift idea. Be on point. Deliver it to them.

Here are 15 Mothers Day Gift Guide Ideas for you to take and use!

• Gift Ideas for the Over-Scheduled Mom

• Gift Ideas for the New Mom

• Gift Ideas for Soccer Moms

• Gift Ideas for Dance Moms

• Gift Ideas for Busy Moms Who Don't Make Dinner

• Gift Ideas for Moms Who Still Make Dinner

• Gift Ideas for Moms Obsessed With Slow Cookers

• Gift Ideas for Gluten Free Families

• Gift Ideas for Crafty Moms

• Gift Ideas for Moms Who Returned To Work

• Gift Ideas for Moms Who Returned To School

• Gift Ideas for Moms Who Run Their Own Business

• Gift Ideas for Moms in Mourning

• Gift Ideas for Fitness Obsessed Moms

• Gift Ideas for Moms Who Are BFFs Through Their Kids

Where To Get More Help and Ideas

Talk about what kind of media coverage you are trying to get with other Tin Shingle Members in our Community Forum. This is a private forum on our website, and is a supportive and safe space. Tin Shingle’s Media Membership was created for business owners, artists and makers who are getting the word out about their business.