Social Media

Next Live Broadcast of TuneUp: SEO + Social

We’re in the middle of a “social migration,” as we’re calling it here at Tin Shingle. Behavior at social platforms like Facebook and Instagram are changing. Usage activity at Facebook is still high, but it’s an increasingly questionable place, both with data privacy, and being over-designed and over-stuffed with information, causing users to miss a message.

As reported by CNBC in March 2018: “Facebook's Mark Zuckerberg broke his silence Wednesday on the Cambridge Analytica data scandal that's plagued the social media giant in recent days and slashed stock value. ‘We have a responsibility to protect your data, and if we can't then we don't deserve to serve you,’ Zuckerberg said in a statement posted to his Facebook page.”

Instagram’s co-founders abruptly resigned from Facebook two weeks ago, just one week before Facebook announced another data breach. They had worked there for six years after the merger, which apparently is a long time in the world of acquisitions. Would Facebook ever pull the plug on their-self if they were too weighed down with data issues? It's a very unlikely scenario, but is implied by Mark's statement. Plus, Facebook has deleted websites they have purchased in the past (like that data storage website Drop.io that was pre-Dropbox and we stored lots of stuff there!).

So social is on shaky ground. We all want to connect, and we will, but what do you have in your own tool belt (hopefully) all of the time that you can control?

Your website.

And how are people finding it?

Googling stuff.

What are they going to find there?

Amazing content you’re going to put there, and lots of pictures.

What do people do after they Google things? They buy things and subscribe to newsletters. Your newsletters and your products and services.

That’s right. Good old fashioned SEO.

The three most important things you can be doing right now for your business is what we will be covering in this TuneUp - so go register for it right now:

  • Making your website pretty and alive

  • Sending newsletters to the people who subscribed and really do want to hear from you - frequently (they really do!!!)

  • Posting to Instagram (yeah, do it, we’ll be watching to see if and how the user experience at Instagram changes, but so far, keep posting)

Join Katie live at 3pm EST to hear refreshing SEO Tips, Newsletter Tips, and how to be treating your social.

Private Training Workshop In Motion

Conducted a Private Training Workshop for these ladies yesterday, who have varying degrees of comfort online and with social media. This session covered a lots of Technical. A next session can indulge in Strategy.

Are you in need of Strategy and clever ideas? You can go pro with Tin Shingle with our Private Training Sessions. Booking on Monday’s only right now. Save your spot! This session was hosted in person in our Beacon, NY office, but can be condicted remotely via video conferencing. We make it easy.  www.tinshingle.com/private-training

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First Response to Mark Zuckerberg's Testimoniy: Facebook's Problems Will Persist

Many thoughts are percolating after Mark Zuckerberg's historic first testimony yesterday before a House Committee. I'm preparing Tin Shingle's TuneUp on a Facebook Backup Plan for marketers and business owners, but below are my thoughts as first published to my own friends on Facebook, as I also prepare to scale way back on emotional moments I put into Facebook, and the photos of my family that I plan to remove:

Mark Zuckerberg’s Achilles Heel is that he thinks that data and the computing of that data can solve everything. He has a developer’s mind with a brain that works very much like a database, and that landscape is what he understands. When presented with the question today of if Facebook is a Tech company or a Publishing company, he picked Tech (I’m not even sure what “tech” means because all tech produces something outside of itself).

Facebook is a publishing company. People self-publish. There is no filter. No editor. Aside from a very few admins of groups, and still, selection is then up to their ethics and positions on censorship and filtering for good health.

Then, there are machine editors in the algorithms, and that circles back to data. Facebook is a publishing company. People publish to it largely uncensored. People become cannibals of their own minds by beating themselves up in their own minds, and beating each other up outwardly - but silently - semi-privately - on groups - or people’s pages or business pages. Facebook lets people become social cannibals, destroying each other. Even the good ones get inward and throw stones. Zuckerberg started Facebook as a place to rate people’s “hotness”. It started as a judgement zone. It remains so.

Businesses who are on to disseminate information are siphoned by Facebook and need to pay to play. But even those rules are skewed, and the people who want to see our businesses can’t when they want to. Unless they dig into Facebook settings to require that they see the information first. Same for friends and family.

I don’t see Facebook’s problems getting solved anytime soon because Zuckerberg is too database/computer driven, and not thoughtful enough. He has a responsibility as a publisher. He’s hands off, but he’s the enabler. Sheryl Sandberg is not empathetic enough to understand either. She learns with life experience, sadly, like the lesson she learned about bereavement leave when her husband passed. And Zuckerberg will too when his child gets addicted to Facebook or videos or to headlines the way all of us have. And then Zuckerberg will understand. But not until then. His choices, in the meantime, while well-meaning, are not ones I trust.

Don’t get me started on listening speakers. All I can tell you is - don’t let a talking speaker in your home. From any of them. Amazon. Facebook. Google. It’s an open listening device that can be tapped into, or more of your words sold for advertising and retargeting to market to you. Smart, machine-based marketing, but lazy marketing that trades on privacy currency.