Editorial Calendars

2019 Editorial Calendar for WSJ. The Magazine Now Available at Tin Shingle

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The Wall Street Journal Magazine’s editorial calendar has been added to Tin Shingle’s Editorial Calendar database, which makes discovering article ideas easier for you!

As the world’s leading luxury magazine covering art, entertainment, fashion, travel, design and more, there is ample opportunity for pitching your unique brand to the magazine of WSJ. Recent articles at the publication include:

Jazz Musician Kamasi Washington’s Favorite Things

Ghetto Gastro Opens Labyrinth 1.1, Their New HQ in the Bronx

The 16 Best Denim Looks for Him and Her

What’s On Deck for 2019 WSJ. Magazine Issues

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This year’s themes at WSJ. include a hotly anticipated Spring Fashion series, with one issue dedicated towards women’s fashion and another focused on men’s styles. What or who will you be wearing this season? Or will they be wearing you? They just might!

Their summer issue will focus on seasonal destinations, escapes and activities. Who can resist a relaxing getaway, a well deserved respite from the bitterness of winter. Also, an entire issue is being dedicated to the INNOVATORS of our time.

Be inspired and find your creative launchpad with the WSJ. editorial calendar, available in Tin Shingle’s PR Center with an All Access Pass of Membership (Level 4). Find every deadline, every theme and anything else you need to know to make your pitch a successful one.

Additionally, Tin Shingle’s community is available to you to bounce ideas off of. Everyone needs support when getting ideas out there. All Access Pass Members get free group-consulting sessions every other Wednesday during our Private Training TuneUp sessions.

NEW 2019 Editorial Calendars Added: Elle, O The Oprah Magazine, Men's Health, Shape

THESE 2019 EDITORIAL CALENDARS ARE READY

Editorial Calendars are the grand themes that a magazine rallies around each month or quarter. Magazines want the best of the best, so they make these available to the public to know about. Tin Shingle goes out and gathers all of them to put them into our easy and searchable Editorial Calendar Database to have these ideas at your fingertips. Search by Magazine Title or Area of Interest, let your ideas form, and start pitching!

Latest Magazines Added (get the full list here):

  • Country Living

  • Elle

  • Men’s Health

  • O, The Oprah Magazine

  • Shape

  • WSJ. The Magazine

UPCOMING MAGAZINE THEMES FROM THE EDITORIAL CALENDARS

TIME TIP: Magazines are working on Spring and Summer issues right now.

Town & Country

The Summer Issue PLUS T&C 50 Philanthropists


Vogue Knitting
The Needle Guide (publishes in July)
 

Harper's Bazaar + Elle
The Beauty Issue is coming up for both publications.

Elle Decor
The Italy Issue

Entrepreneur Magazine
The Best Services For Businesses


"HELP! I DON'T KNOW HOW TO USE THESE!"

Fear not - that’s what Tin Shingle’s Community is here for! Everyone needs a jam session to think of reasons why to pitch your favorite, most desired magazine - to give them a great reason of why to feature your business (for free, after all...that's what organic PR is).

STEP 1:
Get the magazine into your hot little hands. Not the tablet, but the paper version. Experience it as it was designed.

STEP 2:
Dive into the magazine and start reading and skimming the articles, the roundups, the call-outs.

Pay attention to what names are credited to writing features that make sense to you - where your brand could fit in.

These names will be your targets. You will want to pitch this person you find with a possible idea, or a set of tips, or a photo of your product and the special angle that makes it a perfect thing for them to feature to their trusted readership.

Keep a record of these names in your PR Planning & Tracking Template. Start following them on Twitter and Instagram to get to know them. What do they like talking about? What are they writing about?

STEP 3:
Pitch them. AKA Email them. There are loads of Tin Shingle Training TuneUps on how to do this, but you’re going to do it. Put yourself out there, and pitch a lot. More than you’re comfortable with. And then follow up. Pitching once is the tip of the ice-burg.

Just make sure you’re pitching someone really relevant to the subject matter, and not someone who you just have the name of :) That’s when the email is sure to get deleted.

"I DON'T KNOW ABOUT THIS...WHY WOULD THEY FEATURE LITTLE OLE ME?"

Because you're special, and you created something awesome. Feeling blocked and nervous is totally normal.

Connect with us directly in Tin Shingle's Community. It's the entry-level of membership, so is super easy and affordable. Gives you access to our online support group to ask your questions, get ideas. Celebrate when you do get press. The All Access level of membership gets you group consulting sessions every other Wednesday, in our Private TuneUp sessions.

Get with us! And start getting yourself out there (even) more.

Inc. Magazine's 2019 Editorial Calendar Added to Tin Shingle's Collection for Members

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Inc. Magazine Has Been Added To Tin Shingle's 2019 Editorial Calendar Database. You'll find themes like "Founders Project: Legends" and "How I Did This". Many more story ideas are possible for any issue of Inc. Magazine, but knowing the overall theme may help you know when to be more aggressive when targeting the magazine as your perfect fit.

Find this magazine and more in Tin Shingle's Collection, to make it easier for you think of feature ideas for your business at different magazines. It's all about the right timing, and the right person.

2019 Town & Country Editorial Calendar Added To Tin Shingle's Member-Only Collection

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Town & Country’s 2019 Editorial Calendar has been added to Tin Shingle’s Editorial Calendar Collection, available to Level 4 All Access Members of Tin Shingle to search and browse through at any time! Along with dozens of other Editorial Calendars at the same time!

About Town & Country Mission

A heritage brand with an un-yielding dedication to a life well lived, Town & Country refines, instructs, and amuses its readers through an ever-evolving dialogue. As the ultimate lifestyle authority, T&C provides a clear lens into the historical significances of the past with a deep responsibility to inform and influence the present.

Town & Country Editorial Projected for 2019

In Town & Country’s 2019 Editorial Calendar, you’ll of course discover when their Holiday issue is, but also when a special Travel section is woven in. And did you know they are having a Beauty and Wellness issue? It’s true, and that means a lot of different opportunities available to our small business friends.

Town & Country will be having their usual Summer issue, but when will the special 50 Philanthropists spotlight happen? You’ll see in their 2019 Editorial Calendar. And who wouldn’t mix Modern Swans with the Fall Fashion Issue - none other than Town & Country. Learn this and more in Town & Country’s 2019 Editorial Calendar, easily readable and searchable by category of interest and by submission deadline in Tin Shingle’s Editorial Calendar Collection.

Stay Liberated - Editorial Calendars Are Simply Inspiration Bases

While we encourage you to pitch Town & Country any day of the year for any reason you think is a great fit for their readers, you can now easily find insight into their year ahead with Town & Country’s 2019 Editorial Calendar. While magazines make editorial calendars available to anyone and everyone in their Media Kits, Tin Shingle likes to make it super easy for our business owners, makers and artisans to sleuth in one place, and get inspired to pitch.

Tip: Use with Tin Shingle’s exclusive PR Planner Template to track who you want to pitch, when you want to pitch them, and when you did it.

Allure's 2019 Editorial Calendar Available In Tin Shingle's PR Center

Allure Magazine’s 2019 Editorial Calendar has been added to Tin Shingle's Members-Only Searchable Editorial Calendar Collection. Easily find out the monthly themes for 2019 for this magazine and others in our PR Center. Will you be featured in their 2019 Anti-Anti Aging Issue this year? What about the Wellness and Energy Issue that focuses on how to get and keep the energy? Or the Culture of Beauty Issue?

Membership with Tin Shingle makes it easier and more approachable to pitch big magazines with your amazing brand. Education gives courage. Learn more about membership here.

The Start of 2019 Editorial Calendars At Magazines Are Rolling In

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2019 EDITORIAL CALENDARS READY

Editorial Calendars are the grand themes that a magazine rallies around each month or quarter. Magazines want the best of the best, so they make these available to the public to know about. To make your life easier, Tin Shingle goes out and gathers all of them to put them into our searchable database to have these ideas at your fingertips.

Search by Magazine Title or Area of Interest, let your ideas form, and start pitching these magazines! Members of Tin Shingle at the All Access Level of membership have instant access to these lists. Learn more about our Editorial Calendar collection. Pitching magazines goes best with Tin Shingle’s PR Planning & Tracking Template, so download that and get started!

  • AARP

  • allrecipes

  • Better Homes & Gardens

  • Centurion (Luxury Magazine)

  • Cosmopolitan

  • Eating Well

  • Departures (In-Flight Magazine)

  • Health

  • Martha Stewart Living

  • Money

  • Parents

  • Rachael Ray Everyday

HOT TIPS FROM THE EDITORIAL CALENDARS

Cosmopolitan
Cosmo is rallying around a few hashtags in upcoming issues, namely #Glamming and #FreeToHaveFun. You'll learn this is Cosmo's Editorial Calendar, and we updated Tin Shignle's Instagram Hashtag Cheat Sheet, in the "What Hashtags Magazines Are Using Now"

Better Homes & Gardens
Editorial is shaping up for summer parties, picnics, and a "cocktail garden." What? Sounds good! Can your brand fit in here as a feature? Pitch it!

Money
Editorial is shaping up for the best stocks, bonds, ETFs, and profitable investment strategies. There is a lot more planned for Money, so how can your business fit into an article feature? Pitch it!

Glamour Magazine Abandons Monthly Print For Digital Double Down

Photo Credit: Screenshot of article in  The New York Times.

Photo Credit: Screenshot of article in The New York Times.

In January 2018, the stepping aside of Glamour’s longtime editor in chief, Cindi Leive, became official, and, Samantha Barry, a digitally based  journalist with extensive background in the digital television space at CNN Worldwide as an executive producer for social and emerging media, stepped in. Cindi had also been the editor in chief of Self, another print magazine that ceased printing monthly issues.

Monthly Schedule Not A Thing Anymore At Glamour

Upon her arrival, Samantha reduced the numbers of monthly publications from 12 to 11, gave the print magazine a makeover, completely changing the type treatment of the logo, and on the Tuesday before Thanksgiving, announced that the monthly print magazine version of Glamour would cease. 

As first reported by The New York Times, and then The Hollywood Reporter, Samantha stated that she sees no need for a monthly print schedule for the brand anymore. In fact, that Glamour is not just a magazine, that it is a brand. According to The Hollywood Reporter, Samantha stated that Glamour will continue to produce printed editions of its tentpole issues like its “Women of the Year” issue.

In her interview on Cheddar, Samantha is putting Glamour's eggs into the video and event baskets, saying that portions of the Glamour audience are spending more than a minute, sometimes up to half hours on their video content. Being that Samantha comes from the TV world, she is comfortable in this vehicle for storytelling and ad delivery. However, she came from a large cable network - CNN - where their base is TV. In magazines, the base is the book, and the social and the video are the spinoff. Looks like Samantha is bucking this model.

“Doubling Down on Digital”

In her goodbye-to-print email to the editorial staff obtained and quoted by The Hollywood Reporter:  

 "We’re doubling down on digital — investing in the storytelling, service and fantastic photo shoots we’ve always been known for, bringing it to the platforms our readers frequent most. We’ll be expanding video and social storytelling, with new and ambitious series and projects.”

What’s In A Book?

Glamour is committing now to the crowded space of digital with its many mediums, abandoning its loyalty vehicle - the printed book - the magazine. What digital-only producers, editors, and storytellers might not realize is how the printed page carries weight in the hands of their audience. While the people reading the magazine may frequent online spaces more, the printed book helps to define the brand.

According to The New York Times: “Although the number of Glamour’s paid subscribers has remained stable over the last three years, at around 2.2 million, Ms. Barry said it was time for the publication to break away from the printed page.”

The advantage that magazines have over media outlets with no print extension is that they are able to design a deeper experience on the page in the layout of a book. The advantage that digital mediums like blogs have over traditional print is that they understand the online space better and can spread the word farther.

It is the opinion of this writer that the combination of the two - the digital and the print - is an enrichment technique. I say this as a blogger. I am a digitally based producer of content who sees the emotional reactions of people to the printed page, vs the online experience. While the online experience may have more exposure with a larger footprint, the emotional imprint is still there for the printed page. Thereby making the digital version of print even more valuable.

Glamour magazine is in the Condé Nast family. It was founded by the Condé Nast father himself as a vehicle for storytelling of Hollywood Glamour. The magazine’s direction has changed since then, as Glamour has taken on more of an empowerment and educational role for women. Add this move to its evolution.

Vogue’s famed editor in chief, Anna Wintour, is the artistic director for Condé Nast. According to The New York Times article, she enthusiastically supports the release of Glamour magazine’s printed edition, as she did for the ceasing of the printed editions of Self and Teen Vogue. Would Anna encourage the stopping of monthly printing for Vogue magazine? Could you imagine such a thing?

In the Cheddar interview, Samantha acknowledges that there are advertising dollars for print ads, and less so for banner ads on the internet. Branded content can make up for that, as it’s storytelling vs static visual. However, the desire for brands to place print ads still exists, and they are still effective in the impression they leave behind. Therefore, what does it mean to other magazines when a heavy hitter in the industry like Glamour leaves? One answer could be that print ads in existing magazines get more valuable, as there are fewer print outlets. Hence, a possible enthusiastic support by one editor in chief for the decision to abandon print by another editor in chief.

What Does Digital Glamour Mean for Businesses, Artists + PR?

What does this mean for business owners, artists and makers trying to get featured in Glamour? It means a few things:

Pitching Glamour just got more fractured.
You will be pitching tiny corners of Glamour, and by corners I mean video segments, contributing writers and social media handlers. See Tin Shingle’s Training TuneUp here with a contributing writer at GQ and others about how she approaches writing assignments. There may be assignment editors who see everything at the very top line, but they are seeing the overall message delivery for several media mediums. Pitching can be more frequent, different and specialized as you reach more media creators for Glamour. How a feature on your business will get produced has increased in variety.

Crossover for visual storytellers in video and TV just got better.
Opportunities increased for video segments. While writers may still be there to help write the script - if there is one - video editors and producers may be more involved here.

On-Air experts and TV personalities may also have an increased role to play.
The host of a segment will usually be delivering and guiding the segment. Tin Shingle’s Media Contact Lists include a search filter for On-Air Experts, making it easy for you to focus on pitching these types of media creators.

Editorial Calendar FAQs :: "Will 2018 Work For 2019?" and "Do you post PDFs?"

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Editorial Calendar FAQs

Everyone is scampering around, searching for next year's Editorial Calendars that the magazines post for 2019. During this time, a few questions have come in. You're going to want to know this as you prepare for what and when you want to pitch magazines:

What is an Editorial Calendar?

An Editorial Calendar is a pre-plan that a magazine puts out to let people know where they are going with each issue. Because it's a projection a year in advance, things do change, especially with a weekly magazine. But for the most part, the magazines stick to their grand plan. It's what is between the lines that you are trying to get into and featured in! Magazines also post sponsorship opportunities that can be very good placements for your business. Tin Shingle recommends both advertising and organic editorial. After all, without advertising, there would be no magazine. More importantly, however, the advertising has gotten very good over the years with branded content and niche opportunities.


Can I use last year's 2018 Editorial Calendar?

Heck no! This has been the most surprising question of all. In fact, some media agencies have re-posted 2018 Editorial Calendars to their websites as PDFs, and slapped a 2019 over top. We discovered this during our own online research. Right away, the very unique themes looked familiar. How did we know so quickly? Because every month at Tin Shingle during our "What To Pitch This Month" TuneUp webinar, we go over the best themes with you, encouraging you to pitch an idea to get featured in a print magazine.

Take a look at these two Editorial Calendars from Time Magazine, for instance. You'll see super general similarities, like when Mother's Day is, or Back to School, but that's it:  Time Editorial Calendar 2018    vs   Time Editorial Calendar 2019


Where does Tin Shingle get their Editorial Calendars?

Straight from the magazines themselves. If it doesn't come from the magazine, we don't use it. If the Editorial Calendar is not posted on the magazine's website, we email into someone at the magazine. We want to know about the best editorial and sponsored opportunities, and we only trust the most reliable source: someone on staff.


Does Tin Shingle post Editorial Calendars as PDFs?

No. We transpose the information into our searchable database. You get to look through an easy list of themes, organized by title of magazine, and area of interest.


Do you need an Editorial Calendar to pitch a magazine with an idea?

Not at all! Especially if you've been reading the magazine to be up on what they are covering, you can email them an idea at any time. Having an Editorial Calendar gives you top-line guidance of what direction the magazine is headed in each month or week.

My business is too small to be written about in a magazine, right?

Not at all! Magazines of all kinds would want to write about your or your business. They just need to be led to the water, and you're going to lead them. Start listening to Tin Shingle's TuneUps to tune your mind into this way of thinking so that you can start generating buzz in the media.

If you work for a larger company, or if you run that larger company, then you already know this, and your wheels are turning for how to get media coverage.

Keep going!

Vogue Knitting 2019 Editorial Calendar Added To Tin Shingle's Magazine Pitching Resources

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Vogue Knitting's 2019 Editorial Calendar has been updated to Tin Shingle's Magazine Deadline Database for Tin Shingle’s All Access Pass Members. The biggest takeaway: The Holiday Gift issue is produced in July. So mark your calendar for next July to remind yourself not to check out too often by the pool if you want to try to get mentioned in this magazine. Also, listen to Tin Shingle’s monthly Training TuneUps, specifically the “PR Planning: What To Pitch This Month” ones where we give you hot tips like this!

Other magazines are releasing their 2019 plans at the end of November, so keep your eyes here for more updates!

PS: Vogue Knitting does have a Shop Local section for Yarn store listings. It’s a paid spot in the list, but seems like a great list to be in the middle of. We recommend it.

PPS: Having reviewed Vogue Knitting’s entire Media Kit, their paid advertorial features do look gorgeous. Organic PR is great for earning validation, while advertising is a great way to control your message and exposure. You know our position - advertising keeps the magazines in business! Without it, there’d be no book at all. If it’s in your budget, this ad spends seems like a great buy. In addition to any free PR you’re going to try to get!

Research for 2019 Editorial Calendars Has Begun!

October marks the time we begin hunting and gathering the editorial calendars for print magazines. All of your favorite glossies in the grocery store and nail salon. Digital magazines and blogs don’t so much publish these because their publications cycles are very fast and up to the minute. But the print publications do - in the most general sense - publish the general direction they are headed for each month in the print edition.

Editorial calendars are released starting in October, November, and sometimes not until January. Tin Shingle begins our research now, by both visiting websites of publishing houses for their media kits, as well as emailing advertising executives if we can’t find it online.

Now, sometimes what we find is very general. Like Vogue Knitting. They only publish in general when the closing date is for their Spring issue, or their Holiday issue. But for small business owners, makers and artists, this deadline is very important to know. It helps us know some very important basic information, like when the Holiday Issue is being put together. In July!!!!

Yeah. So that’s not common knowledge for you and me, but it will be now that you hang out in Tin Shingle’s Editorial Calendar database.

So, if you log in right now, the Editorial Calendar section is very sparse. The fun is just beginning as we tap the keyboard to get the themes and dates for 2019.