TuneUps

Businesses Experience Shifts During Tin Shingle’s Member Only TuneUp

These every-other TuneUp weeks are fun! When we open up the Training TuneUp to All Access Members of Tin Shingle and listen directly to their challenges, and identify missed opportunities, shifts happen!

Lately, we have been talking about what their pitches to the media read like (after reviewing them in our Pitch Whisperer group feedback forum), and what their websites look like. If you catch the attention of a very busy media person with your email pitch, they are going to go to your website to investigate. What are they seeing there? You know what you sell and how you sell it, but is that translated effectively on your website and in your social?

Big website changes have resulted from these meetings for Tin Shingle Member Fluid Running. Mike, the Communications Director at Fluid Running, the app-based coaching program for people who run in water (I know!!!), has been doing a superb job making adjustments to their website to illustrate how “deep water running” works for different types of people. This is a challenge because it’s a new concept to most people, but a niche training method for hard core runners, yet very beneficial to all.

Our newest attendee to the special Members Only TuneUp is Paola from Bag Romance, a high end luxury bag rental company. Bag Romance has quietly been around for a bit, but has been refining their website and branding. Paola joined Tin Shingle because she is ready to introduce Bag Romance to the media, and is looking for the best ways to do so. She’s also looking for a support system, because pitching the media requires endurance training! And that’s what we provide here at Tin Shingle.

Join is for the next TuneUp! See the schedule in the TuneUp section.

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Ready To Stream: What To Pitch The Media In February (2019) + A Podcast For Holidays

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February’s edition of “What To Pitch This Month” is ready for you to stream. In it, we cover ideas of how you can pitch the media about your business. To warm up your brain a bit, we went through a few magazine themes from Tin Shingle’s 2019 Editorial Calendar Collection.

But we also went through some of the national holidays that are coming up, like National Caramel Day, National Donut Day, and those other random holidays that get celebrated for seemingly no reason but are a great reason to stage a social media picture and surf in some hashtags.

After the live broadcast of the TuneUp, one of our listeners (my sister), forwarded a Planet Money podcast episode #765 that investigated the origins of these designated days. The exploration started off skeptical and anti-commercialism and suspicious of all things PR, but ended up in a really sweet place when they discovered who invented most of these holidays. Yes - who. They found the person who has the most passion for creating these holidays, why they did it, and what we’re left with. It’s worth the 19 minute listen.

Meanwhile, our TuneUp is worth the 45 minute listen for the courage you’re going to get to pitch the media with your brand new idea! Get it here.

Snow Day Stikes Again! TuneUp For Facebook Ads Rescheduled

We are deep in Snow Day Season, which means that TuneUp Wednesday came and went with no peep from us! Yup, this week it snowed in New York, which means that schools close (it seems that NYers have confused themselves with North Carolina, where a school closure would make more sense).
This TuneUp: "Beyond The Boost: How And Why To Create Facebook Ads" is going to be a good one. It stars guest experts Patti Devine and Devin Holmes of Digital Impact, who know Facebook Ad Manager like the back of their hands, and are going to walk us through the basics of how to set up an ad (literally, like, where is it in Facebook), and the best strategies behind making your ad artwork and content.

Right now, the TuneUp is on for Wednesday, February 27th at 1pm EST. You can register early here, and be notified if anything changes.

You know our position on Facebook - use with caution and with exact reasons. So we'll be guiding this TuneUp with that approach.

If you see your competition in those ad slots and want to start bumping them out, this TuneUp will teach you how to do that.

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Polar Vortex Throws TuneUp Off Its Game - Rescheduled!

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Hello!

While New York doesn’t have the coldest numbers of the way below freezing polar vortex temperatures, we are having school closings in the most unusual way, which does impact our live broadcast delivery of the TuneUp. Being that we’re a family friendly company, when a school calls a snow day one day, followed by a 2hr delay the next day, followed by a phone call just as you’re taking your kids to school that says: “Just kidding! There is an early dismissal, you’ll be back in 2hrs to pick up your kids!,” followed by another 2hr delay the next day, your work-game is going to be a little off.

So. Deepest apologies for not broadcasting the TuneUp on Wednesday, but know this: it is happening. We are rescheduling it and will have new registration links shortly. We will also have new a new signup session for the Member-Only TuneUp, where Tin Shingle Members can come onto the call either by video or phone, and have a group strategy session.

Thank you again for your patience!

Wishing everyone warmth and safety.

Today's Live TuneUp: What To Pitch This Month: January

What To Pitch This Month: January

When: Wednesday, January 2nd, 2019
Time: 3pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

Today's TuneUp will include a deep dive into several Editorial Calendars that are ready for you to search through in Tin Shingle's database. Today's live TuneUp also has two special features for you today:

Motivation Minute: The kickoff to every TuneUp is a Motivation Minute, and today's is dedicated as your New Year's Day Pep Talk. The actual New Year's Day cast a bit of The Sunday's vibe for some of us, after the excitement of the coming change delivered us on a day of: "Ok, now what? What direction to go?" It's a big thing to stare at a blank slate after feeling such momentum. This will be discussed quickly in the Motivation Minute.

Special Focus: Innovator Introspection. Several magazines are having their Innovator's issue. Are you an innovator? Sure you are. Knowing how you are an innovator in your field is key to pitching yourself or your business into this theme. We will discuss so that you can have talking points at the ready for this type of email pitch to the media.

Register here, or if you missed it, you can also get the replays here!

Training TuneUp Ready To Stream: "Pitching Local Media"

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Just in time for your quiet down time in between family during this holiday season, Tin Shingle’s latest original Training TuneUp “Pitching Local Media” is ready for you to stream. See real-life pitches to the media that worked and didn’t, and find out why.

Getting featured in local media can be a great boost to your brand. Learn more about this TuneUp and how this approach incorporates into your overall marketing and publicity strategy.

Featuring Your Success Stories for Valentine's Day Gift Guides

Hello and Happy Monday!

If you've been in this game for a while, you'll know that your next big chance for Holiday Gift Guides is happening now - and it's Valentine's Day. This week's live Tin Shingle TuneUp is focusing on how to pitch Valentine's Day Gift Guides. The bigger magazines have already filled this, but you have a chance elsewhere.


We Want To Feature Your Gift Guide Success Story

Did you land a Valentine's Day Gift Guide? Are you a business owner, artist or maker who did this? Are you a PR professional who did this? We want to hear from all of you.

We are sharing success stories during this week's Tin Shingle Training TuneUp - if you send them.
Contact us here with how you did it. Can be a quick email - just let us know! We want to feature your clever tricks.

Early Winter Schedule of Training TuneUps Is Available!

Early Winter Schedule Of TuneUps

It's here! The schedule of upcoming Training TuneUps, and our new Personalized TuneUps. Set aside 3pm EST (almost) every week as your must-focus time on getting the word out about your brand. Visit Tin Shingle's Scheduleat any time at our website for registration links or new class listings.

NOVEMBER
Week 1:What To Pitch This Month: November 2018 Stream Now >
November 7, 2018
Week 2:Personalized TuneUp Workshop (Members Only)
November 14, 2018
Week 3:Thanksgiving Break - Enjoy! Watch for a Tin Shingle Black Friday Sale on Membership!!!
November 21, 2018
Week 4:Pitch Now: Valentine’s Day Gift Guides :: Tips & Tricks Register Here >
November 28, 2018

DECEMBER
Week 1:What To Pitch This Month: December 2018 Register Here >
December 5, 2018
Week 2:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
December 12, 2018
Week 3:Pitching Local Media Register Here >
December 19, 2018
Week 4:Winter Break - Happy Holidays!
December 26, 2018

JANUARY
Week 1:What To Pitch This Month: January 2019 Register Here >
January 2, 2019
Week 2:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
January 9, 2019
Week 3:Hibernation Season: How To Polish Your Brand For Big Changes This Year Register Here >
January 16, 2018
Week 4:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
January 23, 2019
Week 5:To Be Announced (wanna be a Guest Expert?)
January 30, 2019

Streaming Now: What To Pitch the Press for November + Tricks for SEO and PR

New Training TuneUp in the Member Center!

Hey Buzz Builder! You've got one more tool in your marketing tool-belt to create curated exposure to your brand. This is Tin Shingle Training you can access anytime.

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What To Pitch The Press: November

Get ideas for what print magazines are looking for now (aka Long Lead), then blogs and websites (Short Lead), and hot news trends you can piggy back on for quickie articles at your website or others, and your social media.

BONUS: "But pitching doesn't work for me": This question will be discussed during the TuneUp, with suggestions on what to change in your pitching to the media.

BONUS: "But why would any magazine feature me?": This question will be discussed during the TuneUp, with myth-busters on why any business should want - and get - media coverage. Be you a website designer, jewelry designer of single pieces, or anything.

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Trick Or Treat:

5 Tricks for PR, Instagram, SEO

This TuneUp was originally recorded on Halloween, thus the Halloween inspired Tricks and Treats you're going to get for doing your own PR and Instagram posting. This was a quick TuneUp because there was costuming to be done! Get PR and Instagram Tricks, and what might make for some Rotten Candy PR!

Today's TuneUp: Private Member-Only Jam Session

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We're changing it up here at Tin Shingle!

The most important, game-changing thing we can do sometimes is to connect and talk - out loud. Not just typing. Therefore, we are alternating this TuneUp space to be one week the regular public TuneUp (stream all of the past TuneUps here), and the next week will be a Members Only TuneUp, where people who have activated a level of membership can come onto this call for a Group Strategy Session.

How This Works:

Moderated by Tin Shingle's Katie Hellmuth Martin, you can bring 1 Challenge you are experiencing, or are challenging yourself to do. Usually this is a small group of people, and it is always a safe, supportive space.

  • Each person brings 1 goal or challenge they want to unpack.

  • Each person will get to present their challenge, and get feedback from others on the call on how to get there.

  • Homework will be assigned to each person. You'll have your own homework assignment created just for you to get you closer to reaching your goal.

This Group TuneUp is Great For:

  • PR: People who are trying to get featured in the media.

  • PR: People who didn't realize that they could get featured in the media, and need an outlook adjustment!

  • PR: People who are pitching the media but getting nowhere.

  • SOCIAL MEDIA: People who are shy in social media and need a plan to put their business or brand out there.

  • SOCIAL MEDIA: People who need to fine tune what they are doing in social media to get better results (i.e. sales, bookings, etc.)

  • WEBSITE DESIGN: People who need feedback on their websites.

  • SEO: People who want to elevate their SEO to a new level.