Picture of the card included in Comfrt packaging.
Photo Credit: Katie Hellmuth
The Comfrt hoodie arrived in the mail, and these two cards spilled out.
“REMINDER:” the card said. “The voice in your head isn’t always right. You’re okay, even if it doesn’t feel like it yet.”
What a relief. The package that arrived on time in the mail was from a sister to a brother for his birthday. Instead of being just another thing to enter his wardrobe, this reassuring message lay on the table, patiently waiting to improve anyone’s day.
Putting meaningful messaging on your branding in a non-invasive way can strengthen the bond between your business and your customers without you ever sending an email or automating an SMS followup.
A second card was behind the first. As if we needed even more help getting through the day. Sure enough, Comfort gave us a plan for what to do for the type of day we were having. Actions to take if you are experiencing any of the following symptoms:
Picture of the card included in Comfrt packaging.
Photo Credit: Katie Hellmuth
Overthinking ————> Write
Anxious ————> Move
Tired ————> Read
Confused ————> Walk
Sad ————> Exercise
Such simple emotions, matched with simple actions. For a comfortable sweatshirt company that can easily be marketed as “weighted therapy clothing,” like the “weighted blankets,” these recommendations are golden.
If you are in need of golden good marketing ideas, head over to Tin Shingle’s Membership Options for ways to access Tin Shingle to put your ideas into action.
If you are in need of creative and refreshing packaging, Tin Shingle’s sister company Katie James Inc. can help. Reach out.