UPDATE: We have a list of over 80 current Editorial Calendars for print magazines that you can access instantly with an All Access Pass Membership to Tin Shingle.
As I type this blog post, it's November 2017, and already February 2018 deadlines for magazines are flying by. Because that's how magazines work: 3-6 months in advance. It's not enough to think ahead about what press coverage you want to try to get in the spring, or hope to get around Valentine's Day. You have to actually email the media (aka "pitch" the media) with these intentions months ahead of time. Think of articles as seeds. They start way early, often germinating in a warm seed container somewhere, before being taken outside to battle it out and survive the elements in the sun. Hence, why Tin Shingle guides you in this PR Planning, to help you know what themes print magazines are working on.
These Editorial Calendars are now active in Tin Shingle's live Editorial Calendar Database (you need to have an Level 4 Media Contacts All Access Pass of membership with Tin Shingle to see these). More are added and updated continuously.
What are you going to see in these calendars?
Article ideas and deadlines. You're going to get a sense for what the big picture is for a monthly issue at a magazine - like "The Gear Issue" or "Most Powerful Women In Business" - and that will be your clue as to what might be the best time to pitch a magazine with your story angle. Will you have just one story angle? No. You'll have several.
How to Pitch a Magazine Using Its Editorial Calendar
You will spin a different story angle about your business that aligns with the them. Watch our online class about how to pitch the media using Editorial Calendars. Plus, the first week of every month, we dedicate our free online class to PR Planning for that month. You'll get a peek into magazines are working on right now, before their deadlines expire. Get on our mailing list for that free class alert, or activate a Level 3 Online Class membership to watch unlimited past online classes.
Tin Shingle Training in How to Pitch a Magazine Using it's Editorial Calendar
PS: Using Editorial Calendars isn't the only way to cold-pitch the media. This is only one of your strategies. Tin Shingle has several online classes to coach you through how to pitch the media randomly, out of the blue.
As of November 2017, here are the 2018 Editorial Calendars we have. Since this blog post, more have been added:
- Better Homes & Gardens
- Martha Stewart Living
- Martha Stewart Weddings
- Bella NYC
- Brooklyn Magazine
- Car & Driver
- Bridal Guide
- Boston Magazine
- Boston Home
- Rachael Ray Every Day
- American Hunter
- House Beautiful
- Cross Country Skier
- Backcountry Magazine
- Advertising Age
- AARP The Magazine
- Pregnancy & Newborn
- Backpacker Magazine
- Spirituality & Health
- Modern Luxury/Boston Common
- Boys' Life
- Family Circle
- Family Fun
- Girls' Life
- Traditional Home
- Atlanta Magazine
- New York Magazine
- Atlanta's Magazine Home
- HGTV Magazine
- Woman's Day
- Elle Decor
- Better Nutrition
- Bloomberg Business
- Bon Appétit
- Clean Eating
- More to come!
This is totally a secret strategy that you competition is most likely not using! Pitch the magazines that are in airplanes.
- American Way
- more have been added...we have a special section for these in the database
Sneak Peek Into Themes Planned For February and Beyond
Knowing what direction a magazine is planning to cover is a huge advantage! It allows you to curate ideas that will interest the editor and direct their attention towards your product, service, business, or expert advice. These are some upcoming themes to be printed in 2018.
- A "GAL-entine’s" chocolate and flowers gathering + date night steakhouse-style
- The Destination Issue. The ultimate guide to unforgettable luxury experiences within the chosen destination.
- Mother’s Day scents and candles + curated gift boxes for Mom
- DIY IT: Do it or design it yourself. Instant upgrades to elevate your home, meals, and style.
- Modern entertaining at a “grown-up summer camp” + beachy bashes
- Girl boss beauty advice + thicker, fuller hair fast
- 60-second de-stressors
All editorial themes are from editors themselves and are subject to change.