PR Pitching Tips

Online Class TuneUp: Pitching Local Media

Pitching local media, like your local newspaper or regional magazine, requires a special set of skills. This style of pitching almost requires that you peel back the sophistication and formulaic approach of a traditional pitch, in favor of a much more personalized approach.

But not too personal. You'll still need to include the most important details right away to catch the attention of the reporter, writer, and sometimes, even the publisher. In the world of local media, the same rules do not always apply if you want to land that feature.

Local media coverage can be great for your brand. Everybody loves supporting a neighbor - and that's exactly what most PR agents are getting wrong in their pitching. They are forgetting the personal approach to their pitch.

No matter if you make hats, stationery, or are a local expert in something that the world needs, you can get local media coverage without advertising. Some people turn up their noses at the local paper, but when it comes time to actually getting the word out about something, they all want to get into the local newspaper.

During this Training TuneUp, you will see actual pitches that did not work - were too formulaic and lacked the personal, community-centered approach. You will also see a pitch that did work that landed a full-page newspaper feature.

Online Class TuneUp: Trick or Treat: 5 Tricks for Instagram, PR, and SEO

This TuneUp was originally recorded on Halloween, thus the Halloween inspired Tricks and Treats you're going to get for doing your own PR and Instagram posting. This was a quick TuneUp because there was costuming to be done!

Covered In This Training TuneUp

  • PR Trick: An email pitch trick that worked to hook and land a local newspaper article in a competitive market.

  • PR Trick: A trick in the follow-up to your pitch to a reporter.

  • Rotten Candy for PR: A follow-up email that would have rotted the possible story!

  • Instagram Trick: A really easy trick to get a lot more exposure (hint: it's pretty basic but takes courage)

  • Instagram/PR Combo Trick: A trick that local business is mastering pretty well to get organic PR, but PR agents might not know about it yet.

  • Rotten Candy for Instagram: An easy way to rot in your intended contact's Instagram and not get heard.

  • SEO Trick: Easy way to create content to get gobbled up by Google and recommended to people looking for what you sell.

Online Class TuneUp: Pitch Clarity - What Worked and Didn't in These Pitches

Venture inside real emails with Tin Shingle during this Training TuneUp. These emails were sent to the media by businesses hoping to get noticed and gain a press placement. During this class, we will uncover each pitch to discover what worked and what didn't in these examples. We will also highlight the winning email that worked and resulted in an article (aka landed press) and will showcase which parts of the email worked and why.