In this class, we discuss 3 time sensitive ways to pitch the media this month. A big part of getting PR is emailing the right editor about it at the right time.
These editors and writers work in an alternate universe. They work in the future. When it's April, they are literally on a beach testing 6 Ways to Sooth a Sunburn to share for a summer fun issue. We show where the magazines are in their cycles, according to their Editorial Calendars that they make public. We go out and get them and make them available to All Access Members of Tin Shingle (see our full collection here).
Lead Time: 3-6 months in advance. If you want to make it into the big glossy magazines, you need to pitch them with ideas 3-6 months in advance. This class explores ideas that will be eligible if you pitch them in April, as they will pertain to July, August, and September.
TV + Blogs + Some Regional/Local Magazines
Producers and bloggers are always looking for ideas and visuals. Television needs to show a person delivering expertise or a great story, and bloggers need to dazzle their readers with pictures.
Lead Time: 1-2 months in advance
Blogs + Social Media + Websites + Timely Topics
Bloggers can have shorter lead time to get a blog up, but more and more, they do require advance notice. Readers of social media, however, are responding right now. You want to get in front of them. Additionally, if a major movement is happening in the news, you want to ride that wave with an article of your own published on your own blog.
Lead Time: 1 week in advance
Normally the story angle deadlines are available to our Media Contacts and Editorial Calendar Level 4 Membership. But during this PR Planning class series, we share with you some of these deadlines. Get in the class today and you'll hear them, and/or activate your Level 4 Membership to access these and more any time you want.