Online Class TuneUp: Instagram Stories 101: The Basics

This Training TuneUp explores Instagram's Stories - those little circle videos that appear at the top of your Instagram account. Instagram launched Stories in 2016 as a way for people to post imperfect photos, videos, and "moments in-between" according to TechCruch.

In a 2016 interview with then Instagram CEO and co-founder Kevin Systrom, people were only posting their most perfect and curated photos in Instagram. Stories was for those silly moments in-between the glossy photos, which can give people more creative freedom, and brands more opportunities to get closer with their people by being, well, imperfect and relatable. The Stories only last for 24hrs (unless you know a few tricks to keep them forever), so people can feel less attached to them.

Trivia Tip

Instagram's Stories was a copy of Snapchat, an earlier 24hr video sharing platform used by younger people. Instagram doesn't deny this, and Kevin admits in this TechCruch article: "They [Snapchat] deserve all the credit,” but insisted “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”

This TuneUp explores Instagram Stories - the How and Why. At first blush, these may seem like one more thing you need to know about, and you may be skipping it, hoping that it's just a fad. Stories are here to stay, will be really good for your brand, and is easier than you think to do. Imperfections and all.

Covered In This TuneUp

  • Why Instagram Stories? Why would you want to make these silly - or beautiful - videos?

  • How do Instagram Stories help your brand?

  • Design Tips and Tricks - Yes, Instagram Stories are that easy to design. Just tap and drag on something cute.

  • What makes a good Instagram Story?

  • Learn about how Instagram Stories work - Where do they go? Who sees them?

  • One of the most important reasons to start using Instagram Stories right now - which might not be as true in years to come.

  • Question answered from a viewer: "What is worthy of an Instagram Story?"

  • Question answered from a viewer: "How many photos does it take to make 1 Instagram Story?" (Hint: this becomes a trick question)

Online Class TuneUp: Digital Marketing for Small Business

This TuneUp is based on a seminar Tin Shingle's co- founder Katie Hellmuth Martin delivered at the East Fishkill Library in the Hudson Valley of New York.

Learn quick and easy techniques that your business can use today that will help more people find out about your business. Designed for business owners who run a storefront, sell a product, or provide a service direct to customers, this workshop will get you comfortable with strategies in Facebook, Instagram, blogging, and knowing what to do with your newsletter.

Online Class TuneUp: PR Planning for September 2018

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Tin Shingle is your PR Campaign Partner in crime, and we've got your roadmap for what ideas to pitch to the media for this month. You're going to get:

  • Ideas for what to pitch magazines - how to spin a story about your business into their pages.

  • Insights into what magazines are working on now - we open our Editorial Calendar Database to show you the main themes of magazines like Entrepreneur, Fast Company, Real Simple, and many more.

  • How to channel all of this pitching so that it's not overwhelming. Pitching the media is all about sending the right idea at the right time. This TuneUp helps you do that for August.

You don't need to be a professional PR person to get a big PR hit. You need to be a go-getter with fresh ideas. Listen to this live Training TuneUps class to get some of those ideas and some gumption to carry them out.

Online Class TuneUp: PR Planning and What To Pitch for August

 

Tin Shingle is your PR Campaign Partner in crime, and we've got your roadmap for what ideas to pitch to the media for this month. You're going to get:

  • Ideas for what to pitch magazines - how to spin a story about your business into their pages.
  • Insights into what magazines are working on now - we open our Editorial Calendar Database to show you the main themes of magazines like Entrepreneur, Fast Company, Real Simple, and many more.
  • How to channel all of this pitching so that it's not overwhelming. Pitching the media is all about sending the right idea at the right time. This TuneUp helps you do that for August.

You don't need to be a professional PR person to get a big PR hit. You need to be a go-getter with fresh ideas. Listen to this live Training TuneUps class to get some of those ideas and some gumption to carry them out.

Sneak Peek!

Online Class TuneUp: Interview with Artist Anna West: How She Sells Paintings on Instagram

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You know those people who sell things on Instagram? We're going to interview one to find out how she does it - with her paintings. Anna West is a painter full time (here's her Instagram), and she scours and devours Instagram to find the the best possible buyers of her art, and gets in front of them.

Anna has a sales goal each month, and a routine each day for her social media. Find out what it is and why it's working on this Tin Shingle Training Class!

Biggest Secret Revealed Here: The money is in the hashtags.

Sneak Peek!

Online Class TuneUp: The Ultimate Holiday Gift Guide Pitching Guide

Publicity in a magazine's Holiday Gift Guide is one of the meccas of PR for most businesses. How do the magazines find all of those amazing products to recommend to you?

We'll tell you the secret...are you ready? Business owners just like you emailed an editor about their amazing products - that's how! And now you're going to learn how to do it, too.

Here's your first hint at this Holiday Gift Guide mystery: the magazines are actually putting them together in July. That's right - in the most boiling hot time of summer. You might have been pool-side all this time, but this year, you're going to be carving out time to be at your computer, researching which media contact is the best fit, and then writing that email to email it in.

PS: Tin Shingle collates a database of Media Contacts for our All Access Pass members to search through at any time. So when you're ready, check them out. They will save you time in your research.

This Training TuneUp will show and tell you the ways of how Holiday Gift Guides work in magazines and on TV for the local stations. We teamed up with Sabina Hitchen, founder of Press For Success and a certified educator. She is a former high school teacher turned PR agency owner who now dedicates her gift for teaching to small business owners through her PR Prep School. In this TuneUp, your host and owner of Tin Shingle, Katie Hellmuth Martin, interviews Sabina for all of the juicy details of how to get your business featured in the end of the year holiday gift guides.

Sneak Peek!

Here's a little taste of what you're going to see during this class, the Training TuneUp.

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Online Class TuneUp: Interview With Christina Fagan, Founder of Sh*t That I Knit On How She Rocked Her Kickstarter Campaign

Interview With Christina Fagan, Founder of Sh*t That I Knit On How She Rocked Her Kickstarter Campaign

Watch and learn from this Training TuneUp Interview to find out how Christina Fagan, founder of Shit That I Knit, launched a such successful Kickstarter campaign when growing her business, raising over $25,000 from 260 backers in 30 days. It's not easy starting a Kickstarter, and requires all of the muscles in your marketing body. It's all of what we preach at Tin Shingle - the outreach, the PR, the social, the emailing, the presentation. The gumption! The enthusiasm.

You're going to love this Training TuneUp Interview with your host and owner of Tin Shingle, Katie Hellmuth Martin. Knitting designer Christina Fagan, a Tin Shingle Member, was in her full time job as a sales person with a passion for knitting. After blogging a bit about it her side hobby, she decided to take it full time and have a go at running a business selling her famous knitted styles. She employed a squad of "knittas" to make the brand's signature hats.

Momentum was building, and she needed capital to get inventory. Most of her work went into a pre-buzz campaign where she reached out to the media to pitch her business to the press, and landed placements.

When the Kickstarter campaign started, pledges immediately began coming in. Her campaign hit its goal of $15,000 within 24hrs of launching thanks to a lot of pre-buzz Christina worked hard to generate. Once the campaign was over, they closed with just over $25,000, and then got to work delivering the backer's rewards.

This interview reveals how she did this - which will keep you going in your own drive to secure sales and success in your business. Learn how Christina got her own press in Forbes, The Boston Globe, and other publications.

That was a great Webinar/Interview. Everyone should listen to it when it’s up!
— Judith George, Founder AskMyAge.com and Video Editor ToBeReel.com

Online Class TuneUp: Digital Marketing as Circuit Training

This Training TuneUp Webinar is going to pump you up! It’s treating your social media-ing as circuit training when you work out and tone up at the gym. We’re going to:

  • Cover some Motivation of Why you’re hitting certain social platforms and updating your website.

  • Feature a few Tin Shinglers who are doing a great job right now (Cold Spring Fitness and She's Her Own CEO).

  • Rotate between Facebook, Instagram, Google, your Newsletter and your Website as the workout routine.

  • Give you a recommendation of an album to play to get your friendly but competitive juices flowing to help you put your brand out there.

Some Artwork Used During This Webinar

Online Class TuneUp: PR Planning for June 2018

MAJOR HINT! Holiday Gift Guide Pitching starts now! If you want to get into those winter holiday issues, now is your time!!

It's no coincidence that you're reading about really cool businesses in magazines right now. But those businesses didn't sit back in their shops waiting for the media to come calling. They went for it and got it! Yes, they pitched their favorite glossy magazines, and some of them heard back and were featured.

This. Could. Be. You!!

Tin Shingle is your PR Campaign Partner in crime, and we've got your roadmap for what ideas to pitch to the media for this month. You don't need to be a professional PR person. You need to be a go-getter with fresh ideas. Listen to this live class to get some of those ideas and some gumption to carry them out.

We will cover what you can be focusing in on June, and what themes you can be pitching now.

Sneak Peek!

Online Class TuneUp: The Art of the Email Subject Line

The most important part of your entire e-newsletter is the subject line. How you write the subject line will dictate the chances of your subscribers opening the newsletter you worked so hard on. In this Training TuneUp, find out what kind of subject lines worked from real-life examples, and why. There is a method to the madness, and when done right, your sales could increase with the subject line alone.

Sneak Peek!

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Online Class TuneUp: MailChimp Tips & Tricks For a Beautiful Newsletter

You’re sending out newsletters, and you want to be sure they look fantastic. Newsletter subscribers are your most closest, dearest customer who will be the most likely to buy what you sell. This TuneUp covers design tips and tricks you can use in MailChimp that will make your newsletter look like a design agency did it for you. Your teacher is Katie Hellmuth Martin, creator of Katie James, Inc, a design and storytelling agency for couture branding. She is also the owner of Tin Shingle, and can’t wait to help you do a dynamite job.

SNEAK PEEK:

One pro tip included in this class is how to streamline your newsletters by creating templates for different goals. Learn how and why to use MailChimp's templates or how to create your own.

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Online Class TuneUp: PR Planning for May 2018

PR Planning for May 2018

Spring seems to have sprung but the time for sharing your summer ideas and  products with magazines has definitely sailed. Not to worry though, magazines are still looking to feature neat products and eye catching brands.

YOU can get featured in your favorite magazine!!

It does take creativity, determination, and a  healthy dose of consistency but, Tin Shingle is here to support you, supplying the gumption you need! In this class, a favorite of our listeners, we map out your PR campaign and fill your planner with ideas, tips, and tools to help you get press. 

SEE INTO THE MINDS OF MAGAZINE EDITORS

Magazines work 3 to 6 months in advance. During this class, we share a live look into Tin Shingle's Editorial Calendar Database. (Available to Level Four Members) This treasure chest of ideas teach you what magazines want to hear about and when they want to hear it. It is published by editors themselves, giving you the upper hand when pitching about your biz and initiatives.

Also in this class, we discuss other ways you can spread the word about what you do to blogs, websites, TV,  and even in your own social media streams. This class truly is a pot of gold!

SNEAK PEEK!

Every month Tin Shingle plans out your month, sharing inside leads from our database of Editorial Calendars as well as an overview of what magazines are looking for this month. 

Online Class TuneUp: Breaking Through PR Blockage

Breaking Through PR Blockage

PR Blockage can strike anyone at any time. It's a silent killer of confidence when you need to get the word out about your business. This TuneUp goes over how to identify PR Blockage, and what to do about it so that you can pitch magazines, TV shows and blogs that you never dreamed of approaching before. This class includes exercises you can do to get you through the PR Block and into the next level of pitching the media.

Sneak Peek!

The inspiration for this class was lessons learned while reading The Artist's Way, by Julia Cameron. Every TuneUp has a Motivation Minute to keep you going in your PR and marketing outreach.

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Online Class TuneUp: Backup Plan for a Facebook Fizzle

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Backup Plan For a Facebook Fizzle

Facebook's business model is to profit from your personal information. The more that people learn about how Facebook does this, and who Facebook's clients are (Facebook doesn't even know who their clients are, as proved this week when they admitted that they didn't know of any more fake Russian clients, and then found more...and they will find even more), the more trust people will lose in Facebook, and will leave Facebook, or show up less.

Facebook is branding its latest issue as a data breach and began offering rewards. But it's not. And it's not just a Russian issue. If you are an advertiser at Facebook - if you conduct marketing campaigns there - there is a high likelihood that the targeting features you use are about to get scaled waaaaaay back.

People market in Facebook because that's where everyone is. But if people start leaving, what does this mean for your business? You need a backup plan for how you reach your people.

We are discussing the backup plan - that should really be your marketing plan anyway. Don't worry - Facebook is part of that marketing plan. We're just removing some of your eggs from that basket.

Tin Shingle's owner and leader of this class has published her first response to Mark Zuckerberg's testimony to a House Committee in this blog post, which makes for a good read when listening to this TuneUp.

Online Class TuneUp: The Truth About Press Releases

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The Truth About Press Releases

Contrary to what is preached by many PR professionals, press releases are not dead. How do we know? Because we get sent them all of the time, by business owners, artists, makers and non-profit leaders just like you. And guess what? Sometimes they get turned into articles.

You are the reason that press releases are not dead, and with that power, you should know what to do after you send the press release - or even best ways to write and position the press release!

Get Ready To Learn:

  • What is a Press Release? What does it look like?

  • The worst way you could send a press release.

  • What do does a press release really do?

  • When should you use one?

  • What opportunities are you missing by using a press release?

  • What happens after you send a press release?

Online Class TuneUp: PR Planning for April

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In this class, we discuss 3 time sensitive ways to pitch the media this month. A big part of getting PR is emailing the right editor about it at the right time.

National Magazines

These editors and writers work in an alternate universe. They work in the future. When it's April, they are literally on a beach testing 6 Ways to Sooth a Sunburn to share for a summer fun issue. We show where the magazines are in their cycles, according to their Editorial Calendars that they make public. We go out and get them and make them available to All Access Members of Tin Shingle (see our full collection here).
Lead Time: 3-6 months in advance. If you want to make it into the big glossy magazines, you need to pitch them with ideas 3-6 months in advance. This class explores ideas that will be eligible if you pitch them in April, as they will pertain to  July, August, and September.

TV + Blogs + Some Regional/Local Magazines

Producers and bloggers are always looking for ideas and visuals. Television needs to show a person delivering expertise or a great story, and bloggers need to dazzle their readers with pictures.
Lead Time: 1-2 months in advance

Blogs + Social Media + Websites + Timely Topics

Bloggers can have shorter lead time to get a blog up, but more and more, they do require advance notice. Readers of social media, however, are responding right now. You want to get in front of them. Additionally, if a major movement is happening in the news, you want to ride that wave with an article of your own published on your own blog.
Lead Time: 1 week in advance

Normally the story angle deadlines are available to our Media Contacts and Editorial Calendar Level 4 Membership. But during this PR Planning class series, we share with you some of these deadlines. Get in the class today and you'll hear them, and/or activate your Level 4 Membership to access these and more any time you want.

Online Class TuneUp: Citizen Journalism 101 with Olivia Abel

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When the local news website, Gothamist died (and all of its sister city publications - but is coming back to life!) because its billionaire owner didn't agree with the editors and writers wanting to unionize, regular readers felt the fragility of local media. Suddenly, the news source showing and telling them what to do disappeared (it actually went dark - articles vanished). Writers of those articles pretty much collapsed onto the floor, because all of their work was gone, and any change they made through their articles was gone. All the proof they unearthed was gone (archives have since come back online, but still).

When this happened, the shock-wave through the community left Tin Shingle's owner, who is also the publisher of a local media blog, A Little Beacon Blog, was left with the realization that it's up to the people to get out information. What little number of journalists there are left in the industry can run with stories and investigate them, but research and investigations take time and money that many small publications don't have that much of. Citizens have been stepping up to do their own investigative work - Citizen Journalists.

Citizen Journalists are regular people who have been contributing to the local news scene by sharing their experiences via status updates, photos and speeches at public meetings. If citizens are taking on the role of informing, where their voices are heard and at times, taken as fact even if no fact was checked, what can these citizen journalist do to be even better and produce great news?

In this first installment of Citizen Journalism 101, we talk with Columbia School of Journalism graduate and top editor, Olivia Abel, who will reveal her training in Journalism Basics:

  • Who, What, Where, When, and Why: What’s important for a story

  • Basic Tenets of Good Reporting

  • Fact Checking and Libel Law

  • Recording Laws

  • Photos Treatment

Online Class TuneUp: Interview with Megh Knappenberger (Founder's Secret Series)

You're going to love this Valentine's Day present for you, business owners and artists!

“Just viewed this #tinshingletuneup on replay, and totally loved the biz/branding/creative deep dive”
— -Kathryn Brooks of She's Her Own CEO

On this Tin Shingle TuneUp episode, we interview the Kansas City based artist, Megh Knappenberger, who realized one day that she was tired of her day job (of running her own design agency), and wanted to pursue her art full time. After injuring her back, this young mother and sought after graphic designer was forced to take down-time. When it was time to return to her business, she found that she didn't want to. She listened to the whispers, and followed her desire to paint full time.

It wasn't by accident, and it took some serious grit - Kansas limestone to be exact.

 The portrait that started it all.  Photo Credit: Megh Knappenberger   

The portrait that started it all.
Photo Credit: Megh Knappenberger
 

Giving into her passion for painting, Megh produced a painting that friends and family loved, and caught the eye of someone who would be pivotal to making her big dreams of producing art for the collegiate level a reality. Months after she closed up shop on her business, and opened her painting studio, she made her first big sale of $150,000 for her series called "The Original Six", which is a series of paintings of all 6 Jayhawks (the icon for University of Kansas). The series is an officially licensed collection of Jayhawk paintings, which for an artist was nearly impossible to earn from the University. KU had a 30 year history of saying no to artists who wanted to reproduce the icon in various ways. When Megh showed the paintings to family and friends, the response was overwhelming, and Megh says, "it became bigger than me."

 "The Original Six," Megh's debut series as a professional painter that garnered her a lot of KU love, PR, and a sale of the paintings that would enable her to continue painting.  Photo Credit: Megh Knappenberger

"The Original Six," Megh's debut series as a professional painter that garnered her a lot of KU love, PR, and a sale of the paintings that would enable her to continue painting.
Photo Credit: Megh Knappenberger

It has garnered the attention of ESPN Kansas City, Kansas City Star, and The University Daily Kansan. A brand ambassadorship with NIALL watches was also formed.  To get even more excited for this interview, watch Megh's super short video about the making "The Original Six" here:

We take you through the timeline of how this all unfolded during this episode.

Created in collaboration with Niall Luxury Watches in Kansas City, the six originals have been purchased and the limited edition prints are currently available. Each is signed, numbered, and comes with the Rock Chalk.

Online Class TuneUp: PR Planning for February 2018

This is the Online Class for people who make their own luck. There are those who sit back and wait for opportunities, and then become one of hundreds of people who all try to get that opportunity at once. And then there are the rest of the success stories who are staying ahead of the media and suggesting ideas - suggesting ways that they may feature our business in a way that would delight, captivate, and solve their reader's problems. This class gives the latest story angle ideas that you can use right now in February to pitch your business for PR in April, May or June.

Newsflash: If you dream of your business being featured in a magazine, you can make this happen - on your own. All you need to do is email them with an idea. Ok, there's more to it than that, (like a really effective Subject Line, a Great Followup, and a Killer Idea), but the real trick is knowing the right time to pitch the right article angle.

Hot Topics Right Now: Magazines work 3-6 months ahead of time. So you must think that way also, and suggest a timely idea for the future. This doesn't mean simply planning ahead. This means actually executing it right now. Magazines are working on things like this right now:

  • Summer Fun

  • Camping

  • Star Wars Origami ("May the 4th Be With You" is coming up!)

  • Bridal Budgets

  • Disruptive and the revolutionary people behind the idea

  • Italian Cooking

Do you want more ideas like this? Listen to this Online Class, Tin Shignle's monthly PR Planning, which tells you what to be pitching in February if you want PR in May or June.

How Do We Know This? The folks at Tin Shingle are in touch with publishing houses to get their "Editorial Calendars," which are the monthly plans that magazines generally follow.

Normally the story angle deadlines are available to our Media Contacts and Editorial Calendar Level 4 Membership only. But during this PR Planning class series, we share with you some of these deadlines. Get in the class today and you'll hear them, and/or activate your Level 4 Membership level to access these and more any time you want.

Online Class TuneUp: SEO Tips & Tricks for Google Ratings

What happens when a creative writer gets a hankering for loving SEO and Google Rankings? Really great content that ranks highly in Google's search engine! Do you want to know something even better? In this class, you get an SEO expert that can explain it to you in plain English, using metaphors to help you understand that are way more fun than charts and graphs! Tin Shingle's owner, Katie Hellmuth Martin, is such a person, and will lead you through this Online Class. Here is what she will cover:

  • What is SEO

  • What Does and SEO Friendly Website Look Like (A step by step guide)

  • Tips For Service and Product Based Companies

  • How to use Social Platforms to Your Advantage

  • Why Google Reviews are important and how to get your clients to do it

  • Getting SEO from other websites

  • What the Normal Person is Seeing and how you to optimize that

  • Keyword Clues you can use to boost your rankings

  • When and If you should by an Ad

  • What to do when you rebrand

Listen to this online class to see how you are going to make your website SEO delicious for Google and get found by new and old customers and clients.