We revisit how to pitch Valentine’s Day Gift Guides during this TuneUp, with guidance for Product based businesses, as well as a few tips for Services and Experts.
Publicity in a magazine's Holiday Gift Guide is one of the meccas of PR for most businesses. How do the magazines find all of those amazing products to recommend to you?
We'll tell you the secret...are you ready? Business owners just like you emailed an editor about their amazing products - that's how! And now you're going to learn how to do it, too.
Here's your first hint at this Holiday Gift Guide mystery: the magazines are actually putting them together in July. That's right - in the most boiling hot time of summer. You might have been pool-side all this time, but this year, you're going to be carving out time to be at your computer, researching which media contact is the best fit, and then writing that email to email it in.
This Training TuneUp will show and tell you the ways of how Holiday Gift Guides work in magazines and on TV for the local stations. We teamed up with Sabina Hitchen, founder of Press For Success and a certified educator. She is a former high school teacher turned PR agency owner who now dedicates her gift for teaching to small business owners through her PR Prep School. In this TuneUp, your host and owner of Tin Shingle, Katie Hellmuth Martin, interviews Sabina for all of the juicy details of how to get your business featured in the end of the year holiday gift guides.
Here's a little taste of what you're going to see during this class, the Training TuneUp.
Breaking Through PR Blockage
PR Blockage can strike anyone at any time. It's a silent killer of confidence when you need to get the word out about your business. This TuneUp goes over how to identify PR Blockage, and what to do about it so that you can pitch magazines, TV shows and blogs that you never dreamed of approaching before. This class includes exercises you can do to get you through the PR Block and into the next level of pitching the media.
The inspiration for this class was lessons learned while reading The Artist's Way, by Julia Cameron. Every TuneUp has a Motivation Minute to keep you going in your PR and marketing outreach.
The Truth About Press Releases
Contrary to what is preached by many PR professionals, press releases are not dead. How do we know? Because we get sent them all of the time, by business owners, artists, makers and non-profit leaders just like you. And guess what? Sometimes they get turned into articles.
You are the reason that press releases are not dead, and with that power, you should know what to do after you send the press release - or even best ways to write and position the press release!
Get Ready To Learn:
What is a Press Release? What does it look like?
The worst way you could send a press release.
What do does a press release really do?
When should you use one?
What opportunities are you missing by using a press release?
What happens after you send a press release?
What are your plans for 2018? Are you getting your list and checking it twice for an awesome and powerful start to the New Year - of pitching the media! This is the time to set the plan and lay the groundwork for how your year will go. How will you approach the media? What will your ideas be? How will you keep track of it all?
Sabina Hitchen, the Small Biz PR educator and founder of SabinaKnows.com and the Press for Success training course joins Katie on the webinar to give you play-by-play of what this can look like.
Covered In This TuneUp:
- Plan your work and working your plan
- Big picture planning: determining your wording and point of view
- Researching your ideal customers and matching media to reach those customers
- Break down goals and objectives to make this all easier!
- Monthly action steps you can take in the new year.
- Tips on how to make this work in your day if you feel like you don’t have the bandwidth to make it happen.
Venture inside real emails with Tin Shingle during this Training TuneUp. These emails were sent to the media by businesses hoping to get noticed and gain a press placement. During this class, we will uncover each pitch to discover what worked and what didn't in these examples. We will also highlight the winning email that worked and resulted in an article (aka landed press) and will showcase which parts of the email worked and why.