Online Class TuneUp: Trick or Treat: 5 Tricks for Instagram, PR, and SEO

This TuneUp was originally recorded on Halloween, thus the Halloween inspired Tricks and Treats you're going to get for doing your own PR and Instagram posting. This was a quick TuneUp because there was costuming to be done!

Covered In This Training TuneUp

• PR Trick: An email pitch trick that worked to hook and land a local newspaper article in a competitive market.

• PR Trick: A trick in the follow-up to your pitch to a reporter.

• Rotten Candy for PR: A follow-up email that would have rotted the possible story!

• Instagram Trick: A really easy trick to get a lot more exposure (hint: it's pretty basic but takes courage)

• Instagram/PR Combo Trick: A trick that local business is mastering pretty well to get organic PR, but PR agents might not know about it yet.

• Rotten Candy for Instagram: An easy way to rot in your intended contact's Instagram and not get heard.

• SEO Trick: Easy way to create content to get gobbled up by Google and recommended to people looking for what you sell.

Online Class TuneUp: SEO + Social: The Migration

We’re in the middle of a “social migration,” as we’re calling it here at Tin Shingle. Behavior at social platforms like Facebook and Instagram are changing. Usage activity at Facebook is still high, but it’s an increasingly questionable place, both with data privacy, and being over-designed and over-stuffed with information, causing users to miss a message.

As reported by CNBC in March 2018: “Facebook's Mark Zuckerberg broke his silence Wednesday on the Cambridge Analytica data scandal that's plagued the social media giant in recent days and slashed stock value. ‘We have a responsibility to protect your data, and if we can't then we don't deserve to serve you,’ Zuckerberg said in a statement posted to his Facebook page.”

Instagram’s co-founders abruptly resigned from Facebook two weeks ago, just one week before Facebook announced another data breach. They had worked there for six years after the merger, which apparently is a long time in the world of acquisitions. Would Facebook ever pull the plug on their-self if they were too weighed down with data issues? It's a very unlikely scenario, but is implied by Mark's statement. Plus, Facebook has deleted websites they have purchased in the past (like that data storage website Drop.io that was pre-Dropbox and we stored lots of stuff there!).

Social Is On Shaky Ground. We All Want To Connect, and We Will, But...

What do you have in your own tool belt (hopefully) all of the time that you can control?

Your website.

And how are people finding it?

Googling stuff.

What are they going to find there?

Amazing content you’re going to put at your website, and lots of pictures.

What do people do after they Google things? They buy things and subscribe to newsletters. Your newsletters and your products and services.

That’s right. Good old fashioned SEO.

The three most important things you can be doing right now for your business is what we will be covering in this TuneUp :

• Making your website pretty and alive.

• Sending newsletters to the people who subscribed and really do want to hear from you - frequently (they really do!!!)

• Posting to Instagram (yeah, do it, we’ll be watching to see if and how the user experience at Instagram changes, but so far, keep posting)

Online Class TuneUp: SEO Tips & Tricks for Google Ratings

What happens when a creative writer gets a hankering for loving SEO and Google Rankings? Really great content that ranks highly in Google's search engine! Do you want to know something even better? In this class, you get an SEO expert that can explain it to you in plain English, using metaphors to help you understand that are way more fun than charts and graphs! Tin Shingle's owner, Katie Hellmuth Martin, is such a person, and will lead you through this Online Class. Here is what she will cover:

• What is SEO

• What Does and SEO Friendly Website Look Like (A step by step guide)

• Tips For Service and Product Based Companies

• How to use Social Platforms to Your Advantage

• Why Google Reviews are important and how to get your clients to do it

• Getting SEO from other websites

• What the Normal Person is Seeing and how you to optimize that

• Keyword Clues you can use to boost your rankings

• When and If you should by an Ad

• What to do when you rebrand

Listen to this online class to see how you are going to make your website SEO delicious for Google and get found by new and old customers and clients.