Editorial Calendars

Online Class TuneUp: What To Pitch The Media For February

It's no coincidence that you're reading about really cool businesses in social, digital and print media. Those businesses didn't sit back in their shops or offices waiting for the media to come calling. They went for it and got it! They pitched their favorite glossy magazines, TV shows, and digital brands, and were featured.

This. Could. Be. You!!

Tin Shingle is your PR Campaign Partner and we've got your roadmap for what ideas to pitch to the media for this month. Listen to this live class to get some of those ideas and some gumption to carry them out.

EDITORIAL CALENDAR DEEP DIVE

We take a deep dive into Tin Shingle’s 2019 Editorial Collection. Learn about the broad themes the print magazines are working on now.

Highlights Include:

  • Harper’s Bazaar: The Design Issue

  • Inc. Digital for February 2019: - Inspiration Chronicles, Productivity

  • Inc. Print: Up Next (this could be anyone! Are you an "up next" type of brand?)

  • House Beautiful: Outdoor Living and Small Spaces - PLUS Designing for Kids! (yeah this one's for you, Beetle and Fred! Go for it with your fabric ideas for those kids walls or DIY projects!)

  • Men’s Journal: The Perfect Summer Issue. A guide to living your best Summer ever from A to Z (this one's for you, Fluid Running! Can we say..."Best New Backyard Pool Workout?"

…and many more… (see our 2019 Editorial Calendar Collection!)

Online Class TuneUp: What To Pitch The Media This Month: January 2019

This TuneUp includes a deep dive into several 2019 magazine Editorial Calendars that are ready for you to search through in Tin Shingle's database. Additionally, this TuneUp also has two special features for you to begin the New Year:

Motivation Minute: The kick-off to every TuneUp is a Motivation Minute, and today's is dedicated as your New Year's Day Pep Talk. The actual New Year's Day cast a bit of The Sunday's vibe for some of us, after the excitement of the coming change delivered us on a day of: "Ok, now what? What direction to go?" It's a big thing to stare at a blank slate after feeling such momentum. This will be discussed quickly in the Motivation Minute.

Special Focus: Innovator Introspection. Several magazines are having their "Innovators" issue. Are you an innovator? Sure you are. Knowing how you are an innovator in your field is key to pitching yourself or your business into this theme. We will discuss so that you can have talking points at the ready for this type of email pitch to the media.

Online Class TuneUp: The Ultimate Holiday Gift Guide Pitching Guide

Publicity in a magazine's Holiday Gift Guide is one of the meccas of PR for most businesses. How do the magazines find all of those amazing products to recommend to you?

We'll tell you the secret...are you ready? Business owners just like you emailed an editor about their amazing products - that's how! And now you're going to learn how to do it, too.

Here's your first hint at this Holiday Gift Guide mystery: the magazines are actually putting them together in July. That's right - in the most boiling hot time of summer. You might have been pool-side all this time, but this year, you're going to be carving out time to be at your computer, researching which media contact is the best fit, and then writing that email to email it in.

PS: Tin Shingle collates a database of Media Contacts for our All Access Pass members to search through at any time. So when you're ready, check them out. They will save you time in your research.

This Training TuneUp will show and tell you the ways of how Holiday Gift Guides work in magazines and on TV for the local stations. We teamed up with Sabina Hitchen, founder of Press For Success and a certified educator. She is a former high school teacher turned PR agency owner who now dedicates her gift for teaching to small business owners through her PR Prep School. In this TuneUp, your host and owner of Tin Shingle, Katie Hellmuth Martin, interviews Sabina for all of the juicy details of how to get your business featured in the end of the year holiday gift guides.

Sneak Peek!

Here's a little taste of what you're going to see during this class, the Training TuneUp.

170711 sabina holiday gift guide sneak peek 1.jpeg
170711 sabina holiday gift guide sneak peek 2.jpeg
170711 sabina holiday gift guide sneak peek 3.jpeg