While perusing Instagram one evening, I saw this beautiful photo of white roses arranged neatly in a stark black box. I’d already slated in Tin Shingle’s Content Planner to write about Packaging as upcoming prep work for your Holiday Gift Guide Pitching to Magazines, and doing it via a re-gram from a Tin Shingle Member seemed cherry-on-top-awesome.
A Tin Shingle member who runs the PR agency, Great Her Good enforced to her following that packaging is everything. See her full message below.
Tin Shingle has started alerting you to the upcoming Holiday Gift Guide Pitching Season - where you email magazine editors with a carefully worded email planting the idea that they might include your product in their Holiday Gift Guide this winter.
Sending samples will be an important component to this. Don’t skimp on the packaging. The investment will be worth it for getting ink (coverage in print media like magazines and newspapers), and customer purchases who buy from you at markets and retail stores.
Message from Jackie of Great Her Good:
My clients can hear me now, it's all about the packaging and presentation! How you put yourself, your biz and your passion out there.
🚫Bad Packaging? No PR.
✅Great Packaging? Great PR.
Have you ever seen a beautiful package for something on the shelf and it catches your eye? I bet you've even purchased it if the messaging had enough pull. This is a set of 16 beautiful roses, but they cost 10X more than a dozen roses from the grocery store. (Plus, they last for a year, so it's totally worth it!) It's all about how you present your offerings to your customer.
How would you rate yourself on a scale of 1 to 10 on the packaging and presentation scale?
Image via @venusetfleur
What To Do Next
1. Join Tin Shingle’s Community Level of Membership to talk more about this in our private Facebook Group or Forums aka The Boards.
2. List your business in Tin Shingle’s Business Directory for a chance to be re-grammed like this by joining our Directory Listing Level.
3. Join Tin Shingle’s membership at the All Access Media List Level 4 that includes instant access to over 3,000 Media Contacts and over 80 Editorial Calendars to help you plan your media outreach and execute it. Browse through our lists to get on-point ideas of editors and writers to pitch.