What To Pitch This Month

Online Class TuneUp: What To Pitch The Media This Month: January 2019

This TuneUp includes a deep dive into several 2019 magazine Editorial Calendars that are ready for you to search through in Tin Shingle's database. Additionally, this TuneUp also has two special features for you to begin the New Year:

Motivation Minute: The kick-off to every TuneUp is a Motivation Minute, and today's is dedicated as your New Year's Day Pep Talk. The actual New Year's Day cast a bit of The Sunday's vibe for some of us, after the excitement of the coming change delivered us on a day of: "Ok, now what? What direction to go?" It's a big thing to stare at a blank slate after feeling such momentum. This will be discussed quickly in the Motivation Minute.

Special Focus: Innovator Introspection. Several magazines are having their "Innovators" issue. Are you an innovator? Sure you are. Knowing how you are an innovator in your field is key to pitching yourself or your business into this theme. We will discuss so that you can have talking points at the ready for this type of email pitch to the media.

Online Class TuneUp: Pitching Local Media

Pitching local media, like your local newspaper or regional magazine, requires a special set of skills. This style of pitching almost requires that you peel back the sophistication and formulaic approach of a traditional pitch, in favor of a much more personalized approach.

But not too personal. You'll still need to include the most important details right away to catch the attention of the reporter, writer, and sometimes, even the publisher. In the world of local media, the same rules do not always apply if you want to land that feature.

Local media coverage can be great for your brand. Everybody loves supporting a neighbor - and that's exactly what most PR agents are getting wrong in their pitching. They are forgetting the personal approach to their pitch.

No matter if you make hats, stationery, or are a local expert in something that the world needs, you can get local media coverage without advertising. Some people turn up their noses at the local paper, but when it comes time to actually getting the word out about something, they all want to get into the local newspaper.

During this Training TuneUp, you will see actual pitches that did not work - were too formulaic and lacked the personal, community-centered approach. You will also see a pitch that did work that landed a full-page newspaper feature.

Online Class TuneUp: What To Pitch The Media This Month: December 2018

During this Training TuneUp, we guide you through your PR campaign for "long lead" pitches to print magazines, "short lead" pitching to regional magazines, and "right now" leads that you can capitalize on from news trends.

In December, the magazines are working on Spring issues. That means Organizing, Spring Fashion, Taxes, etc.

We have a few Editorial Calendar themes to share with you from Rachael Ray, Martha Stewart, Departures, Money, and others. These Editorial Calendar themes are from Tin Shingle's collection of Editorial Calendars from the magazines themselves, available in our Database.

Plus, this TuneUp includes a special focus on how to "cold pitch" which is when you don't rely on an Editorial Calendar, but you pitch an editor or a writer with a story angle for an idea that might work for a projected time.

Sneak Peek!

Online Class TuneUp: What To Pitch The Press This Month: November 2018

It's November, and you're wishing to be featured and talked about in the Holiday issues of magazines, right?

And you learned in this "Ultimate Guide To Pitching Holiday Gift Guides" that your chance to pitch the Holiday magazines was in July, right? And that your next chance for a Gift Guide is Valentine's Day, which is happening in November, right (hot tip: listen to this Training TuneUp on how to pitch Valentine's Day in November)?

This is your chance to not miss the boat again! Set the stage and plant the seeds in November on those amazing story ideas during this monthly Training TuneUp from Tin Shingle: What To Pitch This Month: November.

Several years ago, we started this "What To Pitch" series in November because we noticed that people started unplugging from their PR efforts during the Winter holidays, and the Summer season. These are the two peak seasons for pitching!

Covered In This Training TuneUp

  • Ideas: The usual set of ideas for what print magazines are looking for now (aka Long Lead), then blogs and websites (Short Lead), and hot news trends you can piggy back on for quickie articles at your website or others, and your social media.

  • BONUS: "But pitching doesn't work for me": This question will be discussed during the TuneUp, with suggestions on what to change in your pitching to the media.

  • BONUS: "But why would any magazine feature me?": This question will be discussed during the TuneUp, with myth-busters on why any business should want - and get - media coverage. Be you a website designer, jewelry designer of single pieces, or anything.

Online Class TuneUp: PR Planning and What To Pitch the Media This Month: October 2018

During this TuneUp, we dive into how you are going to get real PR right now - in October 2018. Not PR that you wait to receive a PR lead for. Not a random mention about you that might not have to do with your business. We're talking really relevant PR that gives your business validation.

That's right - YOU have the power to get featured or quoted in a magazine or newspaper, or to get booked on TV. You don't need to wait for a PR lead from a journalist already working on a story.

"Cold Pitch the Media"

You can "cold pitch" the media with an amazing angle of why to feature your business right now to their readers. During this TuneUp, we are going to revisit what it really means to pitch the media, and why you don't need to wait for an opportunity to present itself - if it ever does!

This media planning Training TuneUp will get in your PR Zone! Your host and Tin Shingle's owner Katie is going to give you lots of ideas, and will help you plan out how to execute them to get exposure!

Ideas To Warm You Up

Writers Are Working On These Topics In October:

  • New Year, New You

  • National Mentors Month

  • New Sales Tax for Online Sales - Tax Time!

  • Diets

  • Organizing

  • Winter! Cold Weather! Snow!

  • Cold and Flu Season

Online Class TuneUp: PR Planning for September 2018

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Tin Shingle is your PR Campaign Partner in crime, and we've got your roadmap for what ideas to pitch to the media for this month. You're going to get:

  • Ideas for what to pitch magazines - how to spin a story about your business into their pages.

  • Insights into what magazines are working on now - we open our Editorial Calendar Database to show you the main themes of magazines like Entrepreneur, Fast Company, Real Simple, and many more.

  • How to channel all of this pitching so that it's not overwhelming. Pitching the media is all about sending the right idea at the right time. This TuneUp helps you do that for August.

You don't need to be a professional PR person to get a big PR hit. You need to be a go-getter with fresh ideas. Listen to this live Training TuneUps class to get some of those ideas and some gumption to carry them out.

Online Class TuneUp: PR Planning and What To Pitch for August

 

Tin Shingle is your PR Campaign Partner in crime, and we've got your roadmap for what ideas to pitch to the media for this month. You're going to get:

  • Ideas for what to pitch magazines - how to spin a story about your business into their pages.
  • Insights into what magazines are working on now - we open our Editorial Calendar Database to show you the main themes of magazines like Entrepreneur, Fast Company, Real Simple, and many more.
  • How to channel all of this pitching so that it's not overwhelming. Pitching the media is all about sending the right idea at the right time. This TuneUp helps you do that for August.

You don't need to be a professional PR person to get a big PR hit. You need to be a go-getter with fresh ideas. Listen to this live Training TuneUps class to get some of those ideas and some gumption to carry them out.

Sneak Peek!

Online Class TuneUp: PR Planning for June 2018

MAJOR HINT! Holiday Gift Guide Pitching starts now! If you want to get into those winter holiday issues, now is your time!!

It's no coincidence that you're reading about really cool businesses in magazines right now. But those businesses didn't sit back in their shops waiting for the media to come calling. They went for it and got it! Yes, they pitched their favorite glossy magazines, and some of them heard back and were featured.

This. Could. Be. You!!

Tin Shingle is your PR Campaign Partner in crime, and we've got your roadmap for what ideas to pitch to the media for this month. You don't need to be a professional PR person. You need to be a go-getter with fresh ideas. Listen to this live class to get some of those ideas and some gumption to carry them out.

We will cover what you can be focusing in on June, and what themes you can be pitching now.

Sneak Peek!

Online Class TuneUp: PR Planning for May 2018

PR Planning for May 2018

Spring seems to have sprung but the time for sharing your summer ideas and  products with magazines has definitely sailed. Not to worry though, magazines are still looking to feature neat products and eye catching brands.

YOU can get featured in your favorite magazine!!

It does take creativity, determination, and a  healthy dose of consistency but, Tin Shingle is here to support you, supplying the gumption you need! In this class, a favorite of our listeners, we map out your PR campaign and fill your planner with ideas, tips, and tools to help you get press. 

SEE INTO THE MINDS OF MAGAZINE EDITORS

Magazines work 3 to 6 months in advance. During this class, we share a live look into Tin Shingle's Editorial Calendar Database. (Available to Level Four Members) This treasure chest of ideas teach you what magazines want to hear about and when they want to hear it. It is published by editors themselves, giving you the upper hand when pitching about your biz and initiatives.

Also in this class, we discuss other ways you can spread the word about what you do to blogs, websites, TV,  and even in your own social media streams. This class truly is a pot of gold!

SNEAK PEEK!

Every month Tin Shingle plans out your month, sharing inside leads from our database of Editorial Calendars as well as an overview of what magazines are looking for this month. 

Online Class TuneUp: PR Planning for April

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In this class, we discuss 3 time sensitive ways to pitch the media this month. A big part of getting PR is emailing the right editor about it at the right time.

National Magazines

These editors and writers work in an alternate universe. They work in the future. When it's April, they are literally on a beach testing 6 Ways to Sooth a Sunburn to share for a summer fun issue. We show where the magazines are in their cycles, according to their Editorial Calendars that they make public. We go out and get them and make them available to All Access Members of Tin Shingle (see our full collection here).
Lead Time: 3-6 months in advance. If you want to make it into the big glossy magazines, you need to pitch them with ideas 3-6 months in advance. This class explores ideas that will be eligible if you pitch them in April, as they will pertain to  July, August, and September.

TV + Blogs + Some Regional/Local Magazines

Producers and bloggers are always looking for ideas and visuals. Television needs to show a person delivering expertise or a great story, and bloggers need to dazzle their readers with pictures.
Lead Time: 1-2 months in advance

Blogs + Social Media + Websites + Timely Topics

Bloggers can have shorter lead time to get a blog up, but more and more, they do require advance notice. Readers of social media, however, are responding right now. You want to get in front of them. Additionally, if a major movement is happening in the news, you want to ride that wave with an article of your own published on your own blog.
Lead Time: 1 week in advance

Normally the story angle deadlines are available to our Media Contacts and Editorial Calendar Level 4 Membership. But during this PR Planning class series, we share with you some of these deadlines. Get in the class today and you'll hear them, and/or activate your Level 4 Membership to access these and more any time you want.

Online Class TuneUp: PR Planning for February 2018

This is the Online Class for people who make their own luck. There are those who sit back and wait for opportunities, and then become one of hundreds of people who all try to get that opportunity at once. And then there are the rest of the success stories who are staying ahead of the media and suggesting ideas - suggesting ways that they may feature our business in a way that would delight, captivate, and solve their reader's problems. This class gives the latest story angle ideas that you can use right now in February to pitch your business for PR in April, May or June.

Newsflash: If you dream of your business being featured in a magazine, you can make this happen - on your own. All you need to do is email them with an idea. Ok, there's more to it than that, (like a really effective Subject Line, a Great Followup, and a Killer Idea), but the real trick is knowing the right time to pitch the right article angle.

Hot Topics Right Now: Magazines work 3-6 months ahead of time. So you must think that way also, and suggest a timely idea for the future. This doesn't mean simply planning ahead. This means actually executing it right now. Magazines are working on things like this right now:

  • Summer Fun

  • Camping

  • Star Wars Origami ("May the 4th Be With You" is coming up!)

  • Bridal Budgets

  • Disruptive and the revolutionary people behind the idea

  • Italian Cooking

Do you want more ideas like this? Listen to this Online Class, Tin Shignle's monthly PR Planning, which tells you what to be pitching in February if you want PR in May or June.

How Do We Know This? The folks at Tin Shingle are in touch with publishing houses to get their "Editorial Calendars," which are the monthly plans that magazines generally follow.

Normally the story angle deadlines are available to our Media Contacts and Editorial Calendar Level 4 Membership only. But during this PR Planning class series, we share with you some of these deadlines. Get in the class today and you'll hear them, and/or activate your Level 4 Membership level to access these and more any time you want.

Online Class TuneUp: PR Planning for January 2018

The first of our monthly series kicks off the year!

It's no coincidence that you're reading about really cool businesses in magazines right now. But those businesses didn't sit back in their shops waiting for the media to come calling. They went for it and got it! Yes, they pitched their favorite glossy magazines, and some of them heard back and were featured.

This. Could. Be. You!!

Tin Shingle is your PR Campaign Partner in crime, and we've got your roadmap for what ideas to pitch to the media for this month. No, you don't need to be a professional PR person. You need to be a go-getter with fresh ideas. Listen to this TuneUp to get some of those ideas and some gumption to carry them out.

Covered in this Live TuneUp Broadcast:

  • Secret Ideas Magazines Want Now:
    If you're reading magazines right now for all of their Resolution tips, recipes, great body tricks, and more New Year New You themes, and if you're thinking "My business would have been a perfect fit here!" We will tell you - yeah - it could have! If you had pitched the magazine in time. We'll tell you what you should be pitching right now.
  • Sneak Peek into Tin Shingle's Editorial Calendars
    Print magazines tell you in advance what kind of issues they are putting out for the month. We'll tell you about a few of them.
  • Social Media Hacks
    Want your Instagram photo to show up in the front pages of a magazine? We're trailing some hashtags that the glossies are using, and we'll share them during the broadcast.

 
Gift Guide Alert!

Yup, we're in the time of pitching for the next Gift Guide - Mother's Day. It's happening now. Are you emailing magazines about it? You will be after you join us tomorrow.

Online Class TuneUp: PR Planning for December 2017

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During the month of December, the print media is long done with compiling Christmas Gift Guides (they did that in October). In December, the glossy magazines are working on Valentine’s Day Gift Guides! And other February and March related content. Some magazines are even working on April! Learn more about what you should be emailing the media about during December.

Covered in This TuneUp:

  • Short Lead PR Ideas: What's trending right now and how you can use social media - or even last minute pitches - to create buzz about your biz during the month of December.
  • Medium Lead PR Ideas: What is of interest to websites, blogs, tv, and celebrity weeklies
  • Long Leads PR Ideas: What print magazines are working on for 2018 that you need to be pitching now.
  • Editorial Calendars: Get a sneak peek into Tin Shingle's private member-only database which contains Editorial Calendars from editors at glossy print magazines. These give the public clues about what they are working on and how you can get their attention with your pitches.

Online Class TuneUp: PR Planning for November 2017

A favorite of listeners, the PR Planning for This Month series demystifies the ins and outs of the PR and pitching world giving you confidence and skills to have success in making buzz about your business.  This training TuneUp is streamlined to help you:

  • Prep your PR pitching campaigns AND blog/social media content planning.
  • Pump you with relevant story ideas, topics, and themes to use now!

Covered In This TuneUp:

  • Short Leads (What's trending right now and how you can use social media -or even last minute pitches- to create buzz about your biz during the month of Thanksgiving.)
  • Medium Leads (What is of interest to websites, blogs, tv, and celebrity weeklies - Holiday stories you can still pursue placement.)
  • Long Leads (What print magazines are working on for 2018 that you need to be pitching now. Hint: Valentine's Gift Guides!)
  • Editorial Calendars: During this TuneUp you get a sneak peek into Tin Shingle's private member-only database which contains editorial calendars from editors at glossy print magazines.