What To Pitch This Month

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[PR] TuneUp: What To Pitch During August

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TuneUp: What To Pitch During August 2023

During this podcast, find out ideas for what to pitch the media during August. In this hot summer month, you should have been pitching cool Holiday Gift Guides, and you still have some chances. This is a great time for long-lead follow-up.

We will go over magazine Editorial Calendars that are in Tin Shingle's database that normally members only can see.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

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[PR] TuneUp: What To Pitch The Media In October 2021 For 2022 Coverage

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What To Pitch The Media In October 2021 For 2022 Coverage

The Live Broadcast of the TuneUp is back this week!
Listen to this TuneUp for ideas on what to pitch the media during October 2021 that you can see in print in 2022! Pitching the print media is all about spotting news trends right now, and predicting how they would play out 6 months from now. Also in this TuneUp get media ideas for what to pitch now to get short-lead news coverage from digital editions of your favorite media outlets and TV.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

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[PR] TuneUp: What To Pitch The Media This Month: August (For January 2022 Coverage)

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[PR] TuneUp: What To Pitch The Media This Month: August (For January 2022 Coverage)

Hello Hello!

Tin Shingle's planning ahead programming continues, with this broadcast of the monthly TuneUp "What To Pitch For August 2021 (For Media Coverage In January 2022).

During this TuneUp, we focused on standard themes you can rely on for pitching angles that could land your media placement in January 2022 (think "New Year, New You!"...you know the drill). We also focus on "short leads" and "medium leads" ideas, which are story angles you can use now to land your media coverage tomorrow or in a month from now.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

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[PR] TuneUp: What To Pitch The Media This Month, July 2021

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WHAT TO PITCH THE MEDIA THIS MONTH: JULY

HELLO!

We did this! We brought back Tin Shingle's monthly series, "What To Pitch The Media This Month: July 2021"

We went over ideas for national print magazines (6 months ahead), local (2-3 months ahead), and trending news stories right now. (HINT: This is the time for Holiday Gift Guide pitching! That coveted print space in November/December issues.)

This TuneUp is a menagerie of ideas. Not only did we go over monthly themes you could spin your business pitching into, but we also covered:

  • Trending news stories you could latch onto.

  • (ex: Refinery29's obsession with Mom Jeans- why?! why are they stealing our sexy?)

  • How to make your own news.

  • Did you participate in a protest? Tell someone about it - outside of your Instagram.

  • Different ways to pitch.

  • What to do when you get press coverage.

  • Why Instagram isn't enough.

PS: This means Office Hours were closed, as we did the live, free, open to all TuneUp at 3pm instead.

PPS: If you couldn't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Activate your Tin Shingle membership today to get access!

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: What To Pitch The Media This Month: January

When: Wednesday, January 6, 2021
Time: 1pm EST
Where: At your computer or on your phone
Price: Free for all during this live broadcast

We brought the live TuneUp back to take a look at what you can be pitching the media this month for coverage in national magazines as well as blogs and TV. There was a lot to cover, including ideas for, Home Decor, Finances, Taxes, Healthcare, Health Insurance, Amazon VS Shopify, Voter Rights, Mutual Aid Networks, and More! Get your 2021 Editorial Calendars out and let's go!

If you couldn't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. 

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

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[PR] TuneUp: How To Pitch For 2021 Valentine’s Day Gift Guides - Starting In October/November 2020

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It's that time of year! A monthly series where we start a new month and plan ahead for what we are pitching! October is a special month because...it's your time to begin pitching Valentine's Day. Oh yes. If you missed your chance last year, and found Tin Shingle when you were Googling "how to pitch valentine's day gift guides," and discovered that the time is not January, but is October, then this is your time to shine!

In this TuneUp, we went over ideas for national print magazines (6 months ahead), local (2-3 months ahead) and trending news stories right now.

Plus, we had a special Motivation Minute, that we're slowing down to a slow jam.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

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Online Class: TuneUp: What To Pitch The Media This Month: October

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It's time for our monthly series where we start a new month and plan ahead for what we are pitching! October is a special month because...it's your time to begin pitching Valentine's Day. Oh yes. If you missed your chance last year, and found Tin Shingle when you were Googling "how to pitch valentine's day gift guides," and discovered that the time is not January, but is October, then this is your time to shine!

In this TuneUp, we went over ideas for national print magazines (6 months ahead), local (2-3 months ahead) and trending news stories right now.

Plus, we shared a special Motivation Minute- slowing down to a slow jam.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Online Class: TuneUp: What To Pitch The Media Right Now: September

What To Pitch The Media Right Now: September

The first of the month always means, a fresh month of new ideas to pitch the media with right now. In this monthly TuneUp series, we covered what to pitch the print media (think 6 months ahead of time), digital media (right now, or plan ahead), TV and podcasts.

COVERED IN THIS TUNEUP:
- 2 Pitches that Worked: what was the story angle?
- Why and How to Follow Up after you pitch the first time.
- Editorial Calendar Season is starting in October.
- Pitching Homework: What's required to pitch a winning pitch.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

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Online Class: What To Pitch The Media This Month July 2020

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What To Pitch The Media This Month: July

OMG - you GUYS! It's time to start pitching Holiday Gift Guides that print in November or December.

It's true. The presses are still printing. Magazines are still getting produced in the pandemic. People may be working from offices, or remotely from homes. Creativity and problem solving is rising above the panic, and we are moving forward.

Tune in to this planning TuneUp to get ideas for what you can pitch during July. This doesn't mean it's going to print in July. This means that people in print magazines are planning for November/December and need to hear from you now.

In this TuneUp, we got ideas for:

  • Magazines (Long Lead)

  • Regional Magazines (Medium Lead)

  • Social Media (Immediate Lead)

  • TV (Short Lead)

HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Online Class: What To Pitch The Media In January 2020

Our first live TuneUp of the year! We'll kick things off with a few announcements of new features and research methods we are undertaking (hint: webinars all stream in Vimeo now so can play on any device!). 

WHERE ARE WE IN THE EDITORIAL CALENDAR?If you want print media, it means you are pitching Summer. Fun in the sun! Camping! Vacation. We will discuss ideas. 

BONUS!
New year means new "Best Of" opportunities! Those are going on now. We will discuss ways to get your base excited to vote for your business through all of the voting rounds. 

How To Watch

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: What To Pitch The Media During November 2019

On the one hand, you're pitching Spring. And Valentine's Day.

On the other hand, you're pitching Black Friday.

In this TuneUp, we go over early 2020 Editorial Calendars we are getting in, as well as last minute Black Friday messaging you can be putting out to your people.

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we focus on what you should be pitching now for future placement, as well as what you should be pitching now for now placement. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

  • Magazines (in print) (story ideas relevant for 6 months from now)

Hint: Think April. That means Taxes, Spring, Earth Day, Holy Days

  • Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

  • TV (story ideas relevant for 1 week to 2 months out)

Member Price: FREE

Non-Member Price: $65.00

Online Class: What To Pitch The Media During October 2019

OMG, y'all...It's October and that means it is the start of the Valentine's Day Gift Guide Curation Season. Magazine editors are building their picks now, which means you should start pitching those guides now. This is your big chance for print! If you missed the Holiday Gift Guides (Nov/Dec), you can make a come-back in this season.

During today's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

Magazines (in print) (story ideas relevant for 6 months from now)

Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

TV (story ideas relevant for 1 week to 2 months out)

Online Class: How To Land A TV Feature For Fall - Right Now (In August)

Alright you summer babies...Time to come back to the table and get some fresh TV publicity for the fall!

TV Producer and PR specialist Laura Holka returns to Tin Shingle as a guest expert for this TV-ready TuneUp to get you started on pitching TV programming now so that you have coverage and features in the Fall.

Covered In This TuneUp:

Why You Should Pitch In The Summer For Fall Ideas

HINT: Better chance of scheduling an interview when producers have either been on vacation or hiatus & need content to start the new TV season in September.

How To Pitch These Ideas

HINT: Email the producer or booker as you normally would, being sure to make your subject line really interesting & “Autumn” topical.

TV Ready Checklist

Common mistakes that are easy for anyone to make.

Online Class: How To Get PR As An Expert

Looking for alternative ways to get PR coverage?

Looking for any reason at all to get PR coverage?

Pitching yourself as an expert can be one of the most flexible ways you can do this. But are you an expert? Of course you are!

Do you make ice-cream from milk from local dairy farms and sell it nationally? You're an expert! How is the agricultural tariff war impacting your farmers and your bottom line?

Do you run a non-profit, and have you been getting grants? You're an expert! What was special in your experience of pursuing those grants that others can benefit from? Bullet list this out, and begin pitching.

Do you run a membership-based business? You're an expert! You know about pricing trends, and nurturing a community.

Do you run a franchise, and are you kicking butt in your community? You're an expert! Share how your involvement at the local level has made your franchise stand out. Have you won recognition from your company? Add that to your pitch.

Online Class: What To Pitch The Media During September 2019

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

Magazines (in print) (story ideas relevant for 6 months from now)

Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

TV (story ideas relevant for 1 week to 2 months out)

NEW! Seasonal (photo shoots dependent upon weather)

BONUS! We are looking at the latest issue of Condé Nast Traveler - The Nomad Issue - to see how the editors selected and developed a wide variety of content to feature within their pages. Many of you could have been featured here in this issue. All it takes is time to dream as you flip through the pages to think of the right angle.

Online Class: What To Pitch The Media During August 2019

Covered In This TuneUp:

Magazines (in print) (story ideas relevant for 6 months from now)

Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

TV (story ideas relevant for 1 week to 2 months out)

NEW! Seasonal (photo shoots dependent upon weather)

BONUS! We are having a Special Guest in for this TuneUp! The former publisher of the magazine Traditional Home, Beth McDonough, will give us a Pop-Up Publisher Exclusive view of what magazines are working on now.

Sneak peek of what Beth reveals to us: "Most of the national books (aka magazines) will be focusing on finishing up their Holiday issues and turning their attention to next year. Think about seasonal stories for 2020 (yes a year out) for titles that will be looking for Holiday themes that they will need when the weather is cooperative."

Online Class: 37 Ways To Pitch A Holiday Gift Guide

You may have discovered Tin Shingle back when you were Googling "how to get my product featured in a gift guide in a magazine" in October. Fall is when you start to feel the holiday vibes. But guess what? You missed the boat! Magazines curate their winter Holiday Gift Guides in July. So don't miss the boat again! Listen to this TuneUp for ideas on what to pitch the printed pages of magazines for their November/December issues.

Covered In This TuneUp

How To Pitch: 37 Different Ideas

How To Pitch: That First Email - What To Include In The Pitch

How To Followup After You Pitch

What You Need In Place If They Reply

Online Class: How To Pitch Morning Shows From A Producer's Point Of View

Pitching a morning show to get your business on TV is totally possible by you. There are a few key steps you'll want to be aware of, including having a stellar pitch. The secret ingredient? Keeping that pitch short, sweet, swift, and to the point. And don't think that pitching that TV show once is your one-and-done chance of getting on TV! You will be pitching many times! Because you have many angles of how you could get your business, book or project featured on TV.

Learn From A TV Morning Show Producer

In this TuneUp, you will meet Laura Holka, a producer turned PR professional who started at PBS and worked for ABC for several years, including her local stations in Phoenix, AZ.

This TuneUp Will Include:

Producer Life: Going inside the life of a producer so that you know what they are doing when you email/pitch them.

Production Day: The breakdown of how the morning show is produced, so that you can know the best times of day to email, and when your email might get lost.

Who To Pitch: Is it the host? The anchor? The booker?

What's In The Pitch: Laura will share a sample pitch to show you a winning formula.

What To Do If You Get A Response: Laura will tell us how to miss an opportunity if you do get a response. Hint: Act fast!

Ideas - What Appeals To Producers: The key to a winning pitch is in your story angle.

About Laura Holka

Laura is an experienced executive producer for news, morning talk shows, political programming, non-profits and sports. She knows what works for TV, web, video, pitching your business, and social media. Laura’s career began at PBS as an intern, which led to a job in “Traffic” at ABC. While there, she moved into live broadcasts and producing.

At KTVK (Phoenix News), Laura worked in news, sports, morning TV, live events, and special projects. Most of her experience is in producing, writing, and live productions. At both AZTV & KAZT Laura worked as the executive producer doing their morning program, politics, writing, special events, commercial production, sales and social media.

Laura has taken her experience and transitioned it to the other side of the camera as a PR consultant. She is giving us the insider goods!

Online Class: What To Pitch The Media During July 2019

HOT TIP! Before you completely unplug and go to the pool, know this: July is HOT HOT HOT for pitching the print media! Summer is the time that the big print magazines are putting together their Holiday issues! That's right! Those issues that drop in November and December.

This Is Gift Guide Pitching Time

You want this. You have been waiting all year for this. You missed your chance on this last year. YOU'VE GOT THIS NOW if you tune into this TuneUp.

What You'll Learn

The key to pitching the media and getting featured is pitching the right idea at the right time. We are going to cover the Media Time Zones during this TuneUp.

Magazines: Where are they in their publishing cycles? Yes, they are making Thanksgiving Dinner. That's where your head-space needs to be when pitching them!

Blogs: A bit more in real time, so no need to bend your brain like that!

TV: What kind of trending ideas can you pitch TV right now to get your business on-air?

Online Class: How To Write The Perfect Pitch (Template Included!)

This TuneUp covers how to write the perfect pitch. You will be emailing this to your intended media target.

Hot Spots You'll Want To Master

We will be going over the "Hot Spots of a Pitch" which include:

  • Subject Line

  • Body Copy

  • Images

  • Links

Who Is Receiving Your Pitch?

Additionally, we will go over the psychology of a pitch to the media - both yours and your writer/producer you are writing to:

  • Realizing who you can email.

  • Breaking free of the "Wait, why don't they ever feature me?" mindset that will get you zero media coverage.

  • Capitalizing on jealously when your competitor or other business you admire is featured in the media.

Resource Tools

And lastly, tools you'll need for a great pitch, including:

  • Templates. Members of Tin Shingle will get free templates of pitches. Regular viewers will get to see them on screen during this webinar.

  • Pitch Whisperer: Learn how to use Tin Shingle's exclusive and original Pitch Whisperer online tool for editing and feedback of pitches you write.

  • Media Contacts: Learn how to use Tin Shingle's Media Contact Library and Editorial Calendar Collection to help you develop that timely hook that is necessary for all successful pitches.

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