Interview With Christina Fagan, Founder of Sh*t That I Knit On How She Rocked Her Kickstarter Campaign
Watch and learn from this Training TuneUp Interview to find out how Christina Fagan, founder of Shit That I Knit, launched a such successful Kickstarter campaign when growing her business, raising over $25,000 from 260 backers in 30 days. It's not easy starting a Kickstarter, and requires all of the muscles in your marketing body. It's all of what we preach at Tin Shingle - the outreach, the PR, the social, the emailing, the presentation. The gumption! The enthusiasm.
You're going to love this Training TuneUp Interview with your host and owner of Tin Shingle, Katie Hellmuth Martin. Knitting designer Christina Fagan, a Tin Shingle Member, was in her full time job as a sales person with a passion for knitting. After blogging a bit about it her side hobby, she decided to take it full time and have a go at running a business selling her famous knitted styles. She employed a squad of "knittas" to make the brand's signature hats.
Momentum was building, and she needed capital to get inventory. Most of her work went into a pre-buzz campaign where she reached out to the media to pitch her business to the press, and landed placements.
When the Kickstarter campaign started, pledges immediately began coming in. Her campaign hit its goal of $15,000 within 24hrs of launching thanks to a lot of pre-buzz Christina worked hard to generate. Once the campaign was over, they closed with just over $25,000, and then got to work delivering the backer's rewards.
This interview reveals how she did this - which will keep you going in your own drive to secure sales and success in your business. Learn how Christina got her own press in Forbes, The Boston Globe, and other publications.