Founder's Secrets

Online Class TuneUp: Interview with Artist Anna West: How She Sells Paintings on Instagram

180618-Interview-Anna-West-Selling-On-Instagram.jpg

You know those people who sell things on Instagram? We're going to interview one to find out how she does it - with her paintings. Anna West is a painter full time (here's her Instagram), and she scours and devours Instagram to find the the best possible buyers of her art, and gets in front of them.

Anna has a sales goal each month, and a routine each day for her social media. Find out what it is and why it's working on this Tin Shingle Training Class!

Biggest Secret Revealed Here: The money is in the hashtags.

Sneak Peek!

Online Class TuneUp: Interview With Christina Fagan, Founder of Sh*t That I Knit On How She Rocked Her Kickstarter Campaign

Interview With Christina Fagan, Founder of Sh*t That I Knit On How She Rocked Her Kickstarter Campaign

Watch and learn from this Training TuneUp Interview to find out how Christina Fagan, founder of Shit That I Knit, launched a such successful Kickstarter campaign when growing her business, raising over $25,000 from 260 backers in 30 days. It's not easy starting a Kickstarter, and requires all of the muscles in your marketing body. It's all of what we preach at Tin Shingle - the outreach, the PR, the social, the emailing, the presentation. The gumption! The enthusiasm.

You're going to love this Training TuneUp Interview with your host and owner of Tin Shingle, Katie Hellmuth Martin. Knitting designer Christina Fagan, a Tin Shingle Member, was in her full time job as a sales person with a passion for knitting. After blogging a bit about it her side hobby, she decided to take it full time and have a go at running a business selling her famous knitted styles. She employed a squad of "knittas" to make the brand's signature hats.

Momentum was building, and she needed capital to get inventory. Most of her work went into a pre-buzz campaign where she reached out to the media to pitch her business to the press, and landed placements.

When the Kickstarter campaign started, pledges immediately began coming in. Her campaign hit its goal of $15,000 within 24hrs of launching thanks to a lot of pre-buzz Christina worked hard to generate. Once the campaign was over, they closed with just over $25,000, and then got to work delivering the backer's rewards.

This interview reveals how she did this - which will keep you going in your own drive to secure sales and success in your business. Learn how Christina got her own press in Forbes, The Boston Globe, and other publications.

That was a great Webinar/Interview. Everyone should listen to it when it’s up!
— Judith George, Founder AskMyAge.com and Video Editor ToBeReel.com

Online Class TuneUp: Interview with Megh Knappenberger (Founder's Secret Series)

You're going to love this Valentine's Day present for you, business owners and artists!

“Just viewed this #tinshingletuneup on replay, and totally loved the biz/branding/creative deep dive”
— -Kathryn Brooks of She's Her Own CEO

On this Tin Shingle TuneUp episode, we interview the Kansas City based artist, Megh Knappenberger, who realized one day that she was tired of her day job (of running her own design agency), and wanted to pursue her art full time. After injuring her back, this young mother and sought after graphic designer was forced to take down-time. When it was time to return to her business, she found that she didn't want to. She listened to the whispers, and followed her desire to paint full time.

It wasn't by accident, and it took some serious grit - Kansas limestone to be exact.

The portrait that started it all.  Photo Credit: Megh Knappenberger   

The portrait that started it all.
Photo Credit: Megh Knappenberger
 

Giving into her passion for painting, Megh produced a painting that friends and family loved, and caught the eye of someone who would be pivotal to making her big dreams of producing art for the collegiate level a reality. Months after she closed up shop on her business, and opened her painting studio, she made her first big sale of $150,000 for her series called "The Original Six", which is a series of paintings of all 6 Jayhawks (the icon for University of Kansas). The series is an officially licensed collection of Jayhawk paintings, which for an artist was nearly impossible to earn from the University. KU had a 30 year history of saying no to artists who wanted to reproduce the icon in various ways. When Megh showed the paintings to family and friends, the response was overwhelming, and Megh says, "it became bigger than me."

"The Original Six," Megh's debut series as a professional painter that garnered her a lot of KU love, PR, and a sale of the paintings that would enable her to continue painting.  Photo Credit: Megh Knappenberger

"The Original Six," Megh's debut series as a professional painter that garnered her a lot of KU love, PR, and a sale of the paintings that would enable her to continue painting.
Photo Credit: Megh Knappenberger

It has garnered the attention of ESPN Kansas City, Kansas City Star, and The University Daily Kansan. A brand ambassadorship with NIALL watches was also formed.  To get even more excited for this interview, watch Megh's super short video about the making "The Original Six" here:

We take you through the timeline of how this all unfolded during this episode.

Created in collaboration with Niall Luxury Watches in Kansas City, the six originals have been purchased and the limited edition prints are currently available. Each is signed, numbered, and comes with the Rock Chalk.