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Online Class TuneUp: Facebook Ads: Beyond The Boost

No matter what you think of Facebook these days, if you're still using it, you may be seeing those big shiny targeted ads on the website that seem to follow you and read your mind, and you may want an ad for your business to show up there.

During this TuneUp, we talk to digital advertising experts Patti Devine and Devin Holmes from Digital Impact. They are specialists in following the numbers to gauge how an ad might perform, and will tell us how we can do that too.

Patti and Devin are going to show us how to create these ads (like, literally, where the heck is the Ads Admin?) and where to start with producing your artwork and the content that goes with it. You're going to want a great image, on-point wording, and a well thought out web page for where you new viewers are going to click to.

Online Class TuneUp: Digital Marketing for Small Business

This TuneUp is based on a seminar Tin Shingle's co- founder Katie Hellmuth Martin delivered at the East Fishkill Library in the Hudson Valley of New York.

Learn quick and easy techniques that your business can use today that will help more people find out about your business. Designed for business owners who run a storefront, sell a product, or provide a service direct to customers, this workshop will get you comfortable with strategies in Facebook, Instagram, blogging, and knowing what to do with your newsletter.

Online Class TuneUp: Backup Plan for a Facebook Fizzle

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Backup Plan For a Facebook Fizzle

Facebook's business model is to profit from your personal information. The more that people learn about how Facebook does this, and who Facebook's clients are (Facebook doesn't even know who their clients are, as proved this week when they admitted that they didn't know of any more fake Russian clients, and then found more...and they will find even more), the more trust people will lose in Facebook, and will leave Facebook, or show up less.

Facebook is branding its latest issue as a data breach and began offering rewards. But it's not. And it's not just a Russian issue. If you are an advertiser at Facebook - if you conduct marketing campaigns there - there is a high likelihood that the targeting features you use are about to get scaled waaaaaay back.

People market in Facebook because that's where everyone is. But if people start leaving, what does this mean for your business? You need a backup plan for how you reach your people.

We are discussing the backup plan - that should really be your marketing plan anyway. Don't worry - Facebook is part of that marketing plan. We're just removing some of your eggs from that basket.

Tin Shingle's owner and leader of this class has published her first response to Mark Zuckerberg's testimony to a House Committee in this blog post, which makes for a good read when listening to this TuneUp.