Latest Articles from Tin Shingle

Wednesday’s TuneUp is all for YOU, experts! A great way to get press is to be an expert source. This is especially useful to authors and service providers. However, product designers can even use this strategy as well! The first thing you must realize is that YOU are the expert. If something is going on in the world around you, that you know a lot about, don't assume that the media has their stable of experts in just that area. Listen free to this week’s TuneUp webinar by getting the magic link at the TuneUp page. Link in Bio! Or this: www.tinshingle.com/tuneup #tinshingletuneup #tuneup #media #magazines #publicity #branding #makers #bakery #shoplife #boutiqueshopping #local #designer #jeweler #makers #artisans #author #smallbusiness #entrepreneur #foodie #knittah #training #baker #getthewordout #pitchthemedia #pitchethepress #soapmaker #nonprofits
Yes! This is a great example of thinking outside of the box 📦 to get PR, and a testament to 2 simple PR strategies working: - The Business @adamsfairacrefarms was so excited to be connected to a HBO series, even if it’s just their food (normally it’s a location or person or something recognizable), they shouted it from their social. - A local radio station @now977 is always looking for celebrity digital content and local slants. They picked it up and ran it. - A local blog @alittlebeacon saw it on 97.7’s news app, and liked it because of the hometown hero angle, as well as spreading the word about local film business growth in the area. So a second article was published. Maybe there were others. This PR theory is going to be discussed in an upcoming Tin Shingle TuneUp webinar, for our “Give Yourself Permission” series. Give yourself permission out put the smallest details out there! As one local reader @foxfirefall put it: “I feel like this is the most Hudson Valley Mad libs headline ever 😂.” Exactly! Because sometimes media outlets just need something light sometimes. See our website for more PR strategy you can do yourself for your biz! Link in Bio. #buzzbuilder #prstrategy #buzzbuilding #prtraining #smallbusiness #publicity #filmandtelevision #celebrity #celebrityfood
Because this is what it looks like when a mama expands her business with baby on her hip. Growing Tin Shingle while growing this family. It’s not always sunshine beams. The other two kids were actually kicking and screaming not to join me in the pickup of ... things needed in this expansion. Makes it hard to leave the house when they are protesting and you’re making them promise not to be on devices the whole time. More posts to come. But swipe right to see Charlie, whose only request on our trip is to turn the radio up. Happy to oblige! Until he saw skittles at the art supply store and had a melt down. #smallbusiness #smallbusinessdreams #transitioning #growing #womeninbusiness #workingmom #workingparent

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