TuneUp

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TuneUp: How To Incorporate "Politics" Into Your Brand
May
14
1:00 PM13:00
TuneUp

TuneUp: How To Incorporate "Politics" Into Your Brand

So you want to incorporate “politics” into your brand because you just can’t stand it anymore. You see something and you want to say something. Your branding is beautiful and on point. You don’t want to mess it up, yet, you don’t want to stay silent anymore.

Tin Shingle’s publisher Katie Hellmuth will guide you through what do to and anticipate based on her years long experience with branding from the trenches. At her local news source, A Little Beacon Blog, she encountered pushback when blogging about Black Lives, the first and second presidential versions of T, COVID, local politics and Palestine.

She received anonymous post-it notes to her house, was attempted doxxed, and was the ear to friends who were also undergoing physical or emotional tension from those who did not agree.

And yet. Being clear and open with her positions helped further define her readership with this alignment, and grew her brand stronger.

This TuneUp is free with once chance at catching the Replay, and then will be published in Tin Shingle’s Members-Only TuneUp Library.

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TuneUp: What To Pitch During May (For October Print or June/July Digital)
May
7
1:00 PM13:00
TuneUp

TuneUp: What To Pitch During May (For October Print or June/July Digital)

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

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Apr
2
1:00 PM13:00
TuneUp

TuneUp: How And What To Pitch The Media Right Now (April 2025)

This TuneUp is free and open for all to attend, starting at 1pm EST. The recording will be made available to members of Tin Shingle, with the rest of our library of TuneUps over the years.

TuneUp Agenda:

  • Motivation Minute: Kicking it off by kicking you in the pants.

  • Editorial Calendar Overview: We will fly through Tin Shingle’s Editorial Calendar Template, to give you ideas for getting into national magazines, local magazines, TV and blogs.

  • Trending: We will cover at least one theme that is trending right now that several of you will fit into.

  • Pitching Concepts: How To Hook A Reporter. We will discuss.

  • FAQ: “Should I pitch local or national?” We will discuss.

  • Should We…XYZ?: Should your brand do XYZ? We will discuss if your brand should pursue a certain topic or not in your overall brand strategy.

  • Tin Shingle’s Own Rebrand: Tin Shingle may change the name of our private, members'-only TuneUps to be called “Editorial Meetings.” We can discuss, and welcome feedback.

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May
5
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In May 2021

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

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Apr
7
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In April 2021

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

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Mar
3
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In March 2021

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

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Feb
3
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In February 2021

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

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Jan
6
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In January 2021

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

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Dec
2
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In December 2020

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

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Nov
4
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In November 2020

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

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Oct
7
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In October 2020

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

View Event →
Sep
2
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In September 2020

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

View Event →
Aug
5
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In August 2020

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

View Event →
Jul
1
1:00 PM13:00
TuneUp

TuneUp: What To Pitch The Media In July 2020

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.

We will cover what you could be pitching for:

* Magazines (in print) (story ideas relevant for 6 months from now)
* Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
* TV (story ideas relevant for 1 week to 2 months out)

View Event →

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