Online Class: How to Get Celebrity Buzz for Your Brand Even If They Aren't Using It

Listen to this buzz building class recorded live with a digital studio audience with your hosts and co-founders of Tin Shingle, Sabina Hitchen. You’ll get a dose of motivation to keep you going as your run your business all week long and then we'll dive into the buzz building strategies and education. You'll also hear the answers to questions from small business owners like you, that were answered live on the call.

Covered In This Webinar

  • How to Attach Your Business to a Celebrity or Hollywood Even if They Never Have Owned it Or Mentioned It.

  • How to Decide What Celebrity to Connect With

  • How to Use Blockbuster Movies to Get Buzz

  • How to Comment on Celebrity Hot Topics so the Press Will Come to You (and Feature Your Biz)

  • Don’ts of Working a Celebrity into Your PR & Social Media Campaign

  • Live Questions From Business Owners Like You

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Interview with Hope Lawrence About Her Granola Company's Today Show Experience

In this #TuneUp Tin Shingle co-founders Sabina Hitchen and Katie Hellmuth Martin speak live with business owner Hope Lawrence, founder of Hudson Henry Baking Co, near Charlottesville Virginia. Hope’s "Good News Granola" was featured on the Today Show in 2014 after using several of Tin Shingle's Premium Member Tools. In this #TuneUp, she talks openly and honestly with us about the before, during and after of her Today Show experience. Hope shares insight into how a feature like this impacts your website and sales, both at the moment and months later. She also as discusses the professional and personal rollercoaster this type of press placement can create. If you have dreams of being on a morning show you don't want to miss this!

Covered In This Podcast

  • How Hope got her Today Show opportunity and the unlikely way she found out it actually aired.

  • How being on the Today Show impacted her website and sales.

  • How Hope created a website that could withstand Today Show traffic.

  • How sales were impacted by the show months later

  • How Hope leveraged her appearance on the show for more press.

  • Hope's advice for other small biz owners who want to be on the Today Show.

How To Listen

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Member Price: FREE

Non-Member Price: $9.99

ABOUT YOUR GUEST EXPERT

After many years of talking and many months of searching, Hope and her husband found their dream farm early in 2012. Located near Charlottesville, Virginia, their "farm" used to be a B&B and has one very important feature: a commercial kitchen. They were sold. Hope could finally start the bakery that she had been dreaming of for years and their two boys could build forts and go on hikes in the woods to their heart's content. The commercial kitchen has been turned into HQ for the Hudson Henry Baking Co. where Hope happily bakes their Good News Granola and listens to music and NPR. Life is good.

Online Class: The Art Of Getting Jewelry Onto TV Shows, With Designer Peggy Li

Jewelry Designer Peggy Li is a major designer in the handmade marketplace, and several costume designers and stylists know her by first name. In fact, Peggy has designed several pieces for nighttime dramas that you have watched, including Hart of Dixie, Vampire Diaries, Arrow, Elementary, and others. Peggy is putting her jewelry-making tools down to be our Guest Expert on this TuneUp to reveal some of her secrets to getting jewelry onto TV shows.

Covered In This Webinar

  • How Peggy Li's handmade jewelry first started appearing on TV shows - without the help of an agency.

  • The impact on sales that being featured on a TV show has had on her brand.

  • An inside look at what is involved with getting jewelry from her studio to a TV show.

  • Peggy's favorite ways of tracking down the right person at a TV show when she has zero contacts there.

  • How live tweeting during the shows has impacted the Peggy Li brand and sales.

  • Ways that Peggy incorporates this type of press onto her website shop.

  • The difference between booking a scripted show versus a reality show, like The Bachelorette.

  • How Peggy leverages these press opportunities!

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Peggy Li Is Tin Shingle's Guest Expert On How To Get Jewelry Onto A TV ShowJewelry designer Peggy Li is based in San Francisco is a major jewelry designer who takes delight in hand making each piece and is now in-demand by several costume designers for different shows. Peggy’s breakout opportunity for her brand was when her jewelry was first used by Buffy, the Vampire Slayer. You may have seen Peggy’s jewelry on shows including Hart of Dixie, Vampire Diaries, Arrow, Elementary and others. Peggy has been known to score her own major press, including Sports Illustrated Swim Suit Edition two years in a row, and People StyleWatch.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: December

Our monthly What to Pitch and Plan series for December is packed with ideas and strategies that will guide your business as it pitches through the rest of 2015. In this webinar, we tell you what you should be pitching the monthly magazines during December, so that you can be sure you're landing in their issues far into in 2016.

Covered In This Webinar

  • Is it too late to pitch holiday gift guides and holiday themed stories?

  • What should you be pitching the monthly magazines in December?

  • When in December should you stop pitching the media (due to vacations and holidays)?

  • Sabina will tell you why the end of this month and early next month are prime times to pitch your local TV stations...

  • Tin Shingle's PR Planning Checklist - We'll walk through it with you so you can spread must-do PR jobs throughout the month and not stress out about at the last minute - or forget about them completely.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: February

Listen and watch this training webinar to learn about the hot topics that TV, newspaper and online press will be covering in February as well as what you should have on your radar for the long lead national monthly magazines 3-6 months ahead of time.

Covered In This Webinar

Valentine's Day

  • Yes it's February, but it's not too late to build buzz for Valentine's Day. What can you do? Sabina will teach you!

The Super Bowl

  • It's nearly Super Bowl Sunday! How can you SCORE on social media and perhaps even in the press? We'll talk through strategies that you don't even have to understand football to master.

Awards Season

  • We're still in Awards Season, and there are still ample opportunities to build buzz for your brand before the Oscars. I'll give you a few ways to piggyback on Hollywood's hottest night during this training webinar!

Summer and Long Lead Monthly Magazines

  • You must begin to reach out to monthly magazines now if you want to see your product, service or expertise featured in summer stories. Sabina will talk about what you should be pitching them and how to increase your chances of pitches turning into press.

Social Media

  • How you can weave social media strategy into this month's hot PR topics!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: March

A new month means it's time for new ideas for your PR campaign thanks to our monthly signature series: What to Pitch. Every month we cover the story angles and ideas that will pique the interest of the press you're targeting. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.

Covered In This Webinar

  • Short lead story angles (for TV, websites, newspaper) and long lead story ideas (for magazines) that you can steal and use in your own PR outreach.

  • Seasonal publicity advice and strategies for product makers, service providers and experts.

  • A look at what PR pros are doing in March planning and strategy wise and insight into how you can do the same for your campaign.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the founder of Sabina Knows, and a co-founder of Tin Shingle. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: April

During the first week of each month, Tin Shingle's Training Webinar TuneUp focuses on what you should be pitching the press this month, as well as effective strategies for your social media feeds. This TuneUp serves as a huge reminder that there are two major PR strategies going on: "Long Lead" and "Short Lead". Long Lead refers to National Magazines. Editors and writers for national print magazines work 3-6 months ahead of time. So you need to pitch them ideas right now that actually are themes 3-6 months from now. Use Tin Shingle's Editorial Calendars to help you get ideas (a Tin Shingle Membership is required to view Editorial Calendars). Short Lead refers to Blogs, TV, Radio and Weekly Magazines. Pitching writers at those media outlets is more current to what is going on right now, or a few weeks from now. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.

Covered In This Webinar

SHORT LEAD PITCH ANGLES AND IDEAS

  • Timely story ideas that you can customize to your brand and pitch the short lead press.

  • Holidays and celebrations you'll want to include in your buzz building.

  • Seasonal must-dos right now for your PR campaign.

    LONG LEAD PITCH ANGLES AND IDEAS

  • How experts can become "talking heads" and pros in their favorite magazine pages.

  • Timely story ideas that you can customize to your brand and pitch the long lead press - what the magazines are looking for now.

  • Holidays and celebrations you'll want to include in your buzz building that will address events 3 to 6 months in advance.

STRATEGIES, SHORTCUTS, OUTREACH TIPS

  • Cut your workload down with these PR shortcuts.

  • Refresh the pitches you've been sending out so that you can update them for the reason.

  • What to do if the people you're pitching repeatedly still aren't replying to your outreach.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the founder of Sabina Knows, and a co-founder of Tin Shingle, and is now one of Tin Shingle's resident PR Experts. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign. - See more at:

Online Class: What to Pitch the Press and Plan for Your PR Campaign: May

During the first week of each month, Tin Shingle's Training Webinar TuneUp focuses on what you should be pitching the press this month, as well as effective strategies for your social media feeds. This TuneUp serves as a huge reminder that there are two major PR strategies going on: "Long Lead" and "Short Lead". Long Lead refers to National Magazines. Editors and writers for national print magazines work 3-6 months ahead of time. So you need to pitch them ideas right now that actually are themes 3-6 months from now. Use Tin Shingle's Editorial Calendars to help you get ideas (a Tin Shingle Membership is required to view Editorial Calendars). Short Lead refers to Blogs, TV, Radio and Weekly Magazines. Pitching writers at those media outlets is more current to what is going on right now, or a few weeks from now. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.

Covered In This Webinar

  • Long Lead PR Ideas: What national magazines are working on in June (Hint: editors have their winter scarves on because Holiday Gift Guide making has started!)

  • Short Lead PR Ideas: What blogs, TV, radio and weekly magazines are working on in May

  • Seasonal publicity advice and strategies for product makers, service providers and experts.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the founder of Sabina Knows and Press for Success Online Training, and a co-founder of Tin Shingle, and is now one of Tin Shingle's resident PR Experts. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: July

During the first week of each month, Tin Shingle's Training Webinar TuneUp focuses on what you should be pitching the press this month, as well as effective strategies for your social media feeds. This TuneUp serves as a huge reminder that there are two major PR strategies going on: "Long Lead" and "Short Lead". Long Lead refers to National Magazines. Editors and writers for national print magazines work 3-6 months ahead of time. So you need to pitch them ideas right now that actually are themes 3-6 months from now. Use Tin Shingle's Editorial Calendars to help you get ideas (a Tin Shingle Membership is required to view Editorial Calendars). Short Lead refers to Blogs, TV, Radio and Weekly Magazines. Pitching writers at those media outlets is more current to what is going on right now, or a few weeks from now. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.

Covered In This Webinar

Long Lead PR Ideas: What national magazines are working on in June (Hint: editors have their winter scarves on because Holiday Gift Guide making has started!)

Short Lead PR Ideas: What blogs, TV, radio and weekly magazines are working on in July

Seasonal publicity advice and strategies for product makers, service providers and experts.

Special to This Edition:

  • How to not be a "one trick pony" with the press.

  • How to position yourself as an Expert to the media.

  • How product makers can tell the story of their business to get press.

  • How service providers can get in the PR game and get some!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the founder of Sabina Knows and Press for Success Online Training, and a co-founder of Tin Shingle, and is now one of Tin Shingle's resident PR Experts. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Periscoping Strategies From Engaging Broadcasters

You like watching TV, right? You love when your friends post little videos, right? When you lock eyes with someone or hear their voice, you are instantly connected to them. Tin Shingle's co-founder Katie has been Periscoping and is sharing successful trends from broadcasters she follows so that you can learn new strategies, gain some courage, and grow your business on this platform.

Covered In This Webinar

  • Overview of the world of Periscope.

  • Styles or themes of broadcasts.

  • Finding people to watch and learn from.

  • Equipment you’ll need to broadcast.

  • Multi-users of a Periscope account.

  • Ensuring a smooth broadcast.

  • Shaking and baking hecklers.

  • Prepping your mind before pressing the GO button.

  • Best-practices of how to start a broadcast.

  • Ways to get hearts and comments.

  • Ways to keep your audience watching until the end.

  • Ways to promote your business.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Katie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: August

During the first week of each month, Tin Shingle's Training Webinar TuneUp focuses on what you should be pitching the press this month, as well as effective strategies for your social media feeds. This TuneUp serves as a huge reminder that there are two major PR strategies going on: "Long Lead" and "Short Lead".

  • Long Lead refers to National Magazines. Editors and writers for national print magazines work 3-6 months ahead of time. So you need to pitch them ideas right now that actually are themes 3-6 months from now. Use Tin Shingle's Editorial Calendars to help you get ideas (a Tin Shingle Membership is required to view Editorial Calendars).

  • Short Lead refers to Blogs, TV, Radio and Weekly Magazines. Pitching writers at those media outlets is more current to what is going on right now, or a few weeks from now. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.

Get the strategies and ideas you need to be acting on this month!

Covered In This Webinar

  • Long Lead PR Ideas: What national magazines are working on in December/January

    (Hint: What you should be doing for Christmas; How to address December outside of Christmas)

  • Short Lead PR Ideas: What blogs, TV, radio and weekly magazines are working on in August

    (Hint: Olympics for PR and Social Media tips for that, as well as Back to School)

  • Seasonal publicity advice and strategies for product makers, service providers and experts.

Special to This Edition:

  • Multi-Purpose Content Tips & Planning

  • Why Automation Is KEY in PR Planning & A Few Ways You Can Do It

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the founder of Sabina Knows and Press for Success Online Training, and a co-founder of Tin Shingle, and is now one of Tin Shingle's resident PR Experts. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Periscope Intervention - Your Business on Periscope NOW!

Your Business on Periscope - NOW!

Live broadcasting is "a thing", and your business can't avoid it any longer. Katie from Tin Shingle has dedicated this week's webinar to getting you to press that "broadcast" button on Periscope. Here's why you want to start broadcasting live to anyone and everyone who is on the Internet - whenever you want to. Videos work. They can grow your sales. That's why YouTube is still thriving, why marketers hire video production teams to create new videos that sell product and services in different ways, and why Facebook is currently trying to take over that game with their latest live broadcast tool. Watch this TuneUp training webinar and you will be ready to get in on the video marketing game. Get the strength to do this after you listen to this TuneUp training webinar:

  • Announce a new sale people can shop.

  • Attract new clients wanting to learn from you and hire you.

  • Communicate with your own followers who may have missed a memo in your social media.

  • Build buzz about your business.

Covered In This Webinar

  • Best practices in Periscope.

  • Reasons to broadcast

  • What makes a great Periscope video (the best ones are short...like 2 minutes!)

  • How to get more bang for your time broadcasting after you end your video.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Katie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: September

Our Special Guest Expert Carolyn Delacorte of Boxwood Press, a boutique public relations agency specializing in lifestyle, will set the scene for you and your team for how to prepare for big press this month, by covering the following:

  • Long Lead PR Ideas

  • What the national print magazines are looking for

  • Medium Lead PR Ideas

  • What regional magazines and newspapers are looking for

  • Short Lead PR and Social Media Ideas

  • What bloggers and TV are looking for

For each of the above, we will cover:

  • Timeline on when to start pitching what (HINT: Valentine's Day thoughts have started...Holiday Gift Guides are wrapping up)

  • How to find a contact

  • Best ways to followup after pitching

  • Story Ideas That Fit Right Now

  • Get the strategies and ideas you need to be acting on this month!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Prior to helping start Boxwood Press, Carolyn Delacorte worked as a field producer at CNN in its glory days, helping to craft and create news packages ranging from pop culture to politics.

Delacorte has also worked at NPR, local Fox News affiliate KTVU, and worked in the communications department for California Governor Pete Wilson.

Her writing and photography have appeared in Town and Country, House Beautiful, San Francisco Chronicle, Huffington Post and more.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: October

Sabina Hitchen, founder of Sabina Knows, arms your PR plans with something extra powerful - “The Evergreen Pitch”. This is not a tree branch. In the media, an Evergreen Pitch means you are pitching your business in a way that can work all year round. Once you understand this type of angle, the story ideas will start popping in your mind.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth MartinKatie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: The Why, When, and How of Email Newsletter Marketing

Delivered first as a mini-TuneUp to a group of women in business, Tin Shingle’s co-founder Katie devotes this TuneUp to a continuation of that presentation to dig in deep to face and bust through your fears about sending an email to your newsletter list. After listening to this TuneUp, you'll be pressing SEND on a dynamite looking newsletter that not only looks great, but encourages and trains your customers in what you sell and how to buy from you.

WHAT WE'LL COVER

  • Why email marketing works with your social media efforts to seal the deal and trigger someone to buy from you.

  • How to stand out without being obnoxious.

  • What the best times of the day and week are to send to your list.

  • How to not be one of 100 emails that get mass deleted daily.

  • Watch Katie use design tools in MailChimp that you can use too!

  • Coordinated - is this even possible with everything you have to market?

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: Ideas for Sending Email Newsletters

In the companion TuneUp to this one, the foundation was presented that showed how to send a good looking newsletter. Tin Shingle's co-founder Katie also had an intervention with listeners that got them to accept that the people who signed up for their email newsletter...actually wanted to hear from them! And that includes your business. Your people want to hear from you, but what the heck are you going to send them? This email marketing TuneUp explores specific ideas that Service and Product based business can use to send to their customers, and those who are on the fence about buying but have never bought from you before.

PS: This TuneUp is especially dedicated to Service based businesses, who have the biggest challenge of all for finding reasons to send to their people. Product businesses - don't worry - ideas for you are included as well!

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: What's Working: Real Life Examples of Marketing Strategies That Are Killing It

Tin Shingle co-founder Katie and Sabina highlight which brands are spinning great marketing stories to build buzz for their business and increase sales. How can these ideas translate into strategies for your business? Tune in for fresh inspiration for your creative marketing in the New Year.

Covered In This Webinar

  • A retailer of a popular, swimmable mermaid tale produces skits on YouTube of girls swimming in the mermaid tale and flopping their tale when dramatically stranded out of water. More kid-review channels are filming reviews of the mermaid tale and playing with it. It’s got kids telling parents exactly where to buy it - pronto!

  • A new local beauty bar needed buzz fast around the Black Friday weekend. What did she do to get everyone including the Mayor to come?

  • A jewelry designer who was co-hosting a handmade market in LA wanted to be featured by a major blog. We have the story of how she pitched and got featured days later.

  • A retailer who sells one product in different colors has embraced email newsletter marketing and sends different newsletters each week to tempt her customers. We'll tell you how she is doing it.

  • An online women’s fashion retailer just got featured in a major glossy magazine, all thanks to their social media marketing. We have the behind-the-scenes story from their marketing manager to share with you.

  • An expert is pushing her newsletter signup in her Instagram, and is getting new signups! We’ll share her tricks.

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Katie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.

Online Class: Trademark Bullying and Startup Legal Issues with Eve Brown of Bricolage Law

Tin Shingle's co-founder Katie talks to intellectual property attorney Eve J. Brown, co-founder of Bricolage Law, and Eve has a lot of passions for small businesses and start ups, and a lot of experienced advice. In this webinar, Eve treats you to some Legal 101, and then shares her stories from the trenches of trademark bullying. You will also hear her strategies to product your business from these bullies, which one of her specialties.

Covered In This Webinar

THE LANDSCAPE OF LEGAL SERVICES

  • Learn the landscape of legal clinics at law schools as an option for legal advice for startups and entrepreneurs.

LEGAL BASICS FOR STARTING OUT

  • 6 tips to avoid common mistakes when starting up your business (or anytime).

  • When to graduate from doing business under your social security number to an EIN.

  • The difference between LLC and SCORP - in 5 minutes or less!

  • Intellectual Property 101

  • 5 types of Intellectual Property and basic steps required to protect them.

TRADEMARK BULLYING

  • What is trademark bullying, and how do companies like Monster Energy, Nautica, Entrepreneur Magazine and Honest Co. begin their quest for seizing the name of your company?

  • What to do when the .com is taken for the dream name of your business. Should you use the .net or .co? Even if no trademark exists on that name for your type of business?

  • Does filing for a trademark open a can of worms and put your business on the radar of trademark bullies at large companies? What becomes the point of obtaining a trademark for small businesses?

  • How to budget for the road ahead if your company receives a cease and desist letter from a major corporation during your 30-day wait/opposition period of your trademark application process, or at any time.

  • Crowdfunding as a means to securing capital to fight a legal battle or rebrand.

  • Best practices for creating the name of your business from the start in order to avoid trademark issues.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Eve Brown, co-founder and partner of Bricolage LawEve J. Brown is the co-founder and Principal of Bricolage Law, LLC, a newly launched boutique firm that supports startups by offering easy access to the legal and business advice entrepreneurs need in order to survive the critical development and growth stages. Eve is an experienced professor, attorney, speaker, and author. She has taught entrepreneurship and intellectual property law at MIT, Boston University, Boston College, Northeastern, Suffolk University, and Indiana University. She has presented at numerous national conferences on the topics of entrepreneurship, startups, and intellectual property. She has helped over 200 small businesses launch, develop, fight bullies, and grow. Eve's passion is in supporting founders and independent businesses, and in educating new generations of entrepreneurs and leaders.

Eve is the co-author of the book "IP Strategy: Complete Intellectual Property Planning, Access, and Protection," as well as several articles on entrepreneurship, IP, and startups.

Twitter: @bricolagelaw

LinkedIn: bricolage-law-llc

Facebook: BigHelpSmallBusiness

Online Class: Contracts and Sales Agreements with Eve Brown of Bricolage Law

For Limited Time Only:

Play this Training TuneUp with attorney Eve Brown to get the down low on sales agreements and what you need to be aware of when it comes to doing any type of business or arrangement with others. During this time, you don't need to log in or purchase this TuneUp to watch it.

Eve Brown, Principal at Bricolage Law, makes talking about contracts pleasant and definitely less scary. Let's put it this way: the more you know up front about any kind of relationship you are entering into, be it a lease agreement with another business, or a payment structure for your services, the more you have spelled out on paper that you both have signed, the easier it is to enforce it, and talk about it if something isn't working. And guess what? Eve gives you permission to have that contract on a napkin. That's right. Just have something. In this Training TuneUp, Tin Shingle's co-founder Katie Hellmuth Martin hosts Eve to give you information you need to know on sales agreements, contracts for business agreements, and why a contract is important even when no money is exchanged. Inspired by a question from a Tin Shingler in our member-only Community Boards who was searching for advice on how to prepare an agreement, we reached out to Eve to deliver on an entire TuneUp devoted to this topic.

How to Watch

This Training TuneUp is available to you to watch for free for a limited time! Normally, members of Tin Shingle can watch all TuneUps at any time, and non-members can purchase their favorites. This week only, enjoy this TuneUp for free.

About Your Instructor

Eve Brown, co-founder and partner of Bricolage LawEve J. Brown is the co-founder and Principal of Bricolage Law, LLC, a boutique firm that supports startups by offering easy access to the legal and business advice entrepreneurs need in order to survive the critical development and growth stages. Eve is an experienced professor, attorney, speaker, and author. She has taught entrepreneurship and intellectual property law at MIT, Boston University, Boston College, Northeastern, Suffolk University, and Indiana University. She has presented at numerous national conferences on the topics of entrepreneurship, startups, and intellectual property. She has helped over 200 small businesses launch, develop, fight bullies, and grow. Eve's passion is in supporting founders and independent businesses, and in educating new generations of entrepreneurs and leaders.

Eve is the co-author of the book "IP Strategy: Complete Intellectual Property Planning, Access, and Protection," as well as several articles on entrepreneurship, IP, and startups.

Website: www.bricolagelaw.com

Twitter: @bricolagelaw

LinkedIn: bricolage-law-llc

Facebook: BigHelpSmallBusiness

Online Class: How Zero to Go Raised $20,000 in a Crowdfunding Campaign on Kickstarter

Sarah Womer is the founder of Zero to Go, an education-based waste management company focused on composting and recycling. In 2015, Sarah put together an 18-day crowdfunding campaign on Kickstarter that raised over $20,000 from 248 backers in order to start a food compost pickup program in Beacon, NY. The community rallied behind her and got the program launched. Sarah joined Tin Shingle co-founders Katie Hellmuth Martin and Sabina Hitchen in this TuneUp Webinar to reveal how she planned for and executed the crowdfunding campaign, from social media to videos to overall expectations.

Covered In This Webinar

  • An overview of crowdfunding, from backers to investment to rewards.

  • How Sarah faced her fears of failure before launching the crowdfunding campaign and even during 18 days of rallying her supporters.

  • A checklist for what Sarah needed to have ready before launching the campaign.

  • How Sarah and her team used social media to reach people and rally support.

  • Life beyond social media - other tactics including PR and a newsletter that Sarah used to get support from more people.

  • Money-raising patterns that Sarah noticed during the campaign - did money tend to come in at different times?

  • Whether or not video was important to the success of a crowd-sourced fundraiser, and Sarah's budget for producing it.

  • A look at the strategy behind creating the Rewards for different backer levels, and distribution.

  • Why a true community-focused mindset is critical to crowdfunding.Fundraising patterns that occurred around when money came in - what worked?

  • Expectations for life during the campaign, in terms of prep-time, success, and day-to-day requirements of the campaign.

  • Advice from Sarah to you if you are considering creating a crowdfunding campaign.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sarah Womer founded Zero to Go to change our culture’s treatment of waste by reusing it. Sarah was most recently dubbed a “Person to Watch in 2016” by Hudson Valley Magazine, and has been featured in the Poughkeepsie Journal and has spoken at business events including the Hudson Valley Women in Business Group. Zero to Go provides an education-based approach to waste management at events, large and small throughout the New York region, directing garbage that would normally end up in a landfill to local composting and recycling facilities.

Katie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.

Sabina Hitchen is the co-founder of Tin Shingle and the founder of Sabina Knows. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

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