Streaming Now: What To Pitch the Press for November + Tricks for SEO and PR

New Training TuneUp in the Member Center!

Hey Buzz Builder! You've got one more tool in your marketing tool-belt to create curated exposure to your brand. This is Tin Shingle Training you can access anytime.

What To Pitch The Press: November

Get ideas for what print magazines are looking for now (aka Long Lead), then blogs and websites (Short Lead), and hot news trends you can piggy back on for quickie articles at your website or others, and your social media.

BONUS: "But pitching doesn't work for me": This question will be discussed during the TuneUp, with suggestions on what to change in your pitching to the media.

BONUS: "But why would any magazine feature me?": This question will be discussed during the TuneUp, with myth-busters on why any business should want - and get - media coverage. Be you a website designer, jewelry designer of single pieces, or anything.

Trick Or Treat:

5 Tricks for PR, Instagram, SEO

This TuneUp was originally recorded on Halloween, thus the Halloween inspired Tricks and Treats you're going to get for doing your own PR and Instagram posting. This was a quick TuneUp because there was costuming to be done! Get PR and Instagram Tricks, and what might make for some Rotten Candy PR!

Keep Going: A PR Placement Will Happen For You If You Keep Trying

Scrolling through Instagram one afternoon, this mega artist, Ashley Longshore, was in the feed, holding up a full page feature on her art in the New York Times. She's a pretty hilarious, intense artist who makes bold and empowering statements in her art. If you need a serious pick-me-up to keep going in your artist or entrepreneurial career, do follow her Instagram feed.

She captured her joy at getting the full page feature in the New York Times here in this post, and her message is one you need to see and remember on your PR journey:

Republished from @ashleylongshoreart Instagram:

ashleylongshoreart I just woke up to a PAGE in the New York TIMES!!!! Im sobbing... absolutely sobbing....... just please know.... above all things.... to keep hope and be optimistic.... believe in yourself..... i am a self taught artist from montgomery alabama. I was an insecure nerd. I grew to love myself when the world felt cold and scary.... please.... do the same for yourself.... love yourself and work hard..... believe in the magic of life... i love you..... i love you so much. This moment is absolutely indescribable... #ashleylongshore #popart #fuckyeah

Take a look at how Ashley is making more out of this PR placements, and all of her recent placements. Once you get that press, lift the best parts of it and call it out to your people. To make a graphic like this, you could use the DIY design tool, PicMonkey to doing some fancy flyer work on your phone, or you could hire your graphic designer to do it for you. Either way, it's a good time and/or money investment as you leverage that press to do more for your brand.

More PR Tips & Tools on Tin Shingle

READ
"I Got Into PeopleStyleWatch, How Can I Leverage This Opportunity? (a strategy that an be applied to many other fashion magazines!)"
- by Kelly Kepner of Kelly Kepner PR

WATCH
PR Training TuneUp: Spring Training for Your PR Campaign
(a Tin Shingle Training TuneUp online class)

CONNECT
Thinking bigger and getting outside of your brain is always possible with friends. Get ideas and feedback from other Tin Shinglers in our Community by activating a Community Membership.

PITCH
Pitch a media outlet like this. Tin Shingle's easy to use Media Contact Database can help you find names quickly, and help you get access to different writers and editors you hadn't thought of pitching before. Get the Media Lists All Access Pass for membership with Tin Shingle.

Snow Day! Snuggle Up With Editorial Calendars

I stepped a booted foot here in the office as it began to snow just a half hour before our school’s canceled After School Program (translation: Early Kid Pickup) and probably a school snow day tomorrow!

Had to at least set foot in the office before the bump in the road, but I did hear from a Tin Shingle member, after we sent out the email alerting everyone to the rescheduled TuneUp on SEO,  which made it all better, because we are all in this together! She said: “I had three contingency plans today for no early dismissal, no after school sport and early dismissal – we got early dismissal 😃”

So Happy Snow Day everyone! We knew this was going to happen - snowdays slowing everything down for business in January. We talked about it during the TuneUp on Hibernating Your Business in December. Use this day to browse through the content ideas in Tin Shingle’s Editorial Calendar Database. What are editorial calendars? Here's a whole entire article on it, and even an article about how to pitch a magazine based on an editorial calendar, but in short, they are the yearly projections of what a magazine is working each month for the coming year. It is a general declaration, like "In June, Men's Health will be working on the Best Grills issue!" Things like that. They are a great resource to get your wheels turning. We research dozens of magazines for these editorial calendars, and put each one into Tin Shingle's private database that only our All Access Members can search through at any time.

We have PLENTY of Editorial Calendars for you to browse and get dynamite ideas for! Log in to get in our private collection. You’ll need to All Access Pass of Membership to get them, which you can learn about by clicking the Membership tab on the website.

Cheers to your hot chocolate today!