Tin Shingle Is An Education & Empowerment Center For Businesses Who Are Getting The Word Out
Tin Shingle trains and empowers business owners, makers, artists and staff members in how to get the word out about their business. Be it a non-profit, special project, or even a major call to action, Tin Shingle’s training and community support gets people doing just that - on their own.
Tin Shingle puts the power of PR, Social Media, SEO, and design theory directly into the hands of business owners, makers and artists by way of a flexible Media Kit Membership subscription that includes education, training, directories, media research lists and editorial calendars.
About The Owner
Tin Shingle is owned and run by Katie Hellmuth Martin, a digital media artist and storyteller who works on both sides of the media landscape - as a publisher, journalist, ecommerce designer, and shopper.
Katie is the publisher of the hyper-local blog, A Little Beacon Blog, which has become one of the leading sources of news and entertainment in the Hudson Valley of New York. Businesses and government offices regularly send pitches and press releases, so she can tell you what works and doesn’t work in a pitch.
Katie is a designer and producer of websites both small and large with her firm Katie James, Inc., and is an expert in organic SEO copywriting. She weaves her tech experience under-the-hood in the overall editorial guidance that comes out of Tin Shingle.
Special Note For Business Owners:
The Hustle Of Getting The Word Out Is Real
Once you open your business, the rest of the journey of bringing business through your door is a hustle. Every day. An always-on hustle that requires creative juices, clever thinking, and quick pivots. If you’re in business, you probably thrive on this, and welcome opportunities and develop new offerings.
TIN SHINGLE’S PROGRAMMING IS CENTERED AROUND THESE MUST-DO’S
Here are the Must-Dos that Tin Shingle builds programming around:
Reaching out to the media.
Cultivating a social media following (even before opening for business).
Emailing your newsletter list with exciting developments - no matter how small.
Crafted by business owners for business owners, Tin Shingle's programming trains you in how to get publicity, how to have sha-zam social media streams, and how to master your newsletter marketing. We give you what the professionals know so that your outreach is well-rounded so that more people know about your brand. We give you the lingo, the contacts, the strategy, and the relationship-building techniques so that you (and/or your team) can do this yourself and get the word out.
Weekly Training Webinars - TuneUps
Exclusively produced training webinars called TuneUps are some of the best education around. They are unlike anything you've ever heard because they are rich with how-to information and jazzed with "you can do it!" energy that you need to succeed in getting the media coverage and customer attention you deserve. Tin Shingle's training webinars are inspired by real-life experiences that we call "in-the-trenches-training." Check to see what live broadcasts we have coming up. Live broadcasts are free to watch if you're available at that moment. Once broadcast, the TuneUp is recorded and made available for 24/7 streaming for Media Kit Members of Tin Shingle.
Community Support
Community support is central to our membership program, with different levels of memberships offering layers of buzz-building tools. Membership is flexible and is designed to accommodate your business goals as they change throughout the year.
Media Research Lists
Tin Shingle researches names and provides a database of Media Contact Ideas and Editorial Calendars for national print magazines, blogs, and TV. More important than a list of names, however, Tin Shingle preaches relationship building and learning about who your intended media contact/target is before reaching out to them. Knowing how to pitch those names is the name of the game, and that is what Tin Shingle focuses on.
As a business owner, you'll learn through our Training TuneUp webinars how to send an amazing pitch that may be better than a PR agency's. Tin Shingle's get-the-word-out platform is used by business owners, their staff, and individuals who are getting the word out about something they have created who want the freshest ideas that will work for today's social media platforms and changing magazine landscapes. Review our Media Contacts Policy to learn more about how we research our media ideas.